Marathon Moving

What Marathon Moving does

Marathon Moving Co. is a privately held, family-owned residential and commercial moving company headquartered at 146 Will Drive, Canton, Massachusetts. Founded in 2000 by Paul and Gail Nelson from a two-car garage, the company employs 60+ trained moving professionals and completes roughly 2,000 moves per year across the Boston metro, 60+ Massachusetts and New Hampshire cities/towns, and select interstate and international destinations. Service offerings span local hourly-billed moves, long-distance and interstate relocations operated as an agent of Allied Van Lines, international relocations with customs coordination, commercial and corporate moves, full- and partial-service packing, specialty moves (piano, antiques, automobiles, boats), and short- and long-term storage across 75,000+ sq ft of climate-controlled vaulted facilities in Canton. Its customer base is primarily long-tail residential consumers with a smaller commercial book covering hospitals, legal and accounting firms, construction management, and visiting nurses for records storage. The company reports a 97% customer satisfaction score and attributes over 90% of its customer base to repeat or referral sources.

The business model is professional services revenue, with pricing set per quote: local moves billed hourly, long-distance moves priced by weight and distance, and storage, packing, supplies, and specialty moves sold à la carte or bundled into full-service packages. A Guaranteed Price Protection policy makes the quoted price the final price, and valuation protection is offered as a paid add-on (Full Replacement Cost with $100 deductible and $6.00/lb minimum). Go-to-market is sales-led and direct-to-consumer, combining phone-based move consultants, three quote channels (DIY Virtual Estimate, Guided Virtual Estimate, in-home estimate), and a referral ecosystem anchored by real estate agents, BNI networking, Angi/Angie's List, BBB presence, and the Allied Van Lines network for long-haul work. Marketing emphasizes reputation and word-of-mouth rather than paid advertising, a stance formalized in 2003 when Marathon redirected most advertising spend into employee benefits.

Marathon does not operate a proprietary technology platform. Its technical footprint consists of third-party moving industry software for estimating and scheduling, mobile video tools for remote quoting, air-ride suspension in trucks for transit protection, and modern fully containerized warehouse facilities with alarm and sprinkler systems. No public API, SDK, app, or AI/ML capability is disclosed, positioning the company as a traditional labor-intensive services business whose competitive differentiation rests on operational execution, brand reputation, and network partnerships rather than software.

Name

Marathon Moving

Legal name

Marathon Moving Co.

Website

https://marathonmoving.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Marathon Moving is a privately held, family-owned residential and commercial moving and storage company founded in 2000 in Canton, Massachusetts, serving the Boston metro and acting as an Allied Van Lines agent for interstate and international relocations.

Ownership category

akta.pro rank

Product category

Moving and Storage Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421)

SIC

Transportation Services (4700), Services-To Dwellings & Other Buildings (7340), Trucking (No Local) (4213)

akta.pro primary industry

Local Moving with Packing/Unpacking Add-On (HSAKAAAH)

akta.pro secondary industries

Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Interstate Apartment & Condo Moving (HSAKABAB)

Keywords

• Residential moving services
• Commercial moving services
• Packing and storage
• Interstate relocation
• International moving

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Moving Services Revenue: Core revenue from providing residential and commercial moving services including packing, loading, transportation, unloading, unpacking, and storage. Local moves are billed hourly; long-distance moves are based on weight/distance.
2. Packing Services: Revenue from professional packing services, both full-service packing and partial packing for fragile/valuable items.
3. Storage Services: Revenue from short-term and long-term storage solutions in temperature-controlled, secure facilities. Storage units for residential and commercial goods.
4. Specialty Moving Services: Additional revenue from specialty item moving including piano moving, automobile/boat transport, and crating services.
5. Moving Supplies Sales: Revenue from selling moving boxes, packing supplies, and materials with free home delivery on orders over $200 minimum.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Marathon Moving is a full-service residential and commercial moving and storage company. Core offerings include local, interstate, and international moving; commercial and office relocations; professional packing; climate-controlled storage; specialty services such as piano moving; and retail moving supplies. Services are delivered by 60+ trained moving professionals out of Canton, Massachusetts, with Allied Van Lines enabling national and global reach.

Product overview

Marathon Moving is a full-service residential and commercial moving and storage company operating as a single unified service offering rather than a modular platform. The core portfolio centers on four primary service categories: local moving (hourly-billed within Boston), long-distance/interstate moving (via Allied Van Lines partnership), international moving (worldwide relocations), and commercial/office moving. These core services are supported by ancillary add-on modules including professional packing services, climate-controlled storage facilities (75,000+ sq ft), valuation protection options, and moving supplies. The company also offers specialty services such as piano moving and technology-enabled features including DIY and guided virtual estimate tools for remote quoting. The products function as an integrated moving service ecosystem where customers can select individual services à la carte or bundle full-service packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Moving Services

Quantifiable outcome

• 97% customer satisfaction score
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Allied Van LinescoreChannel Partner/ Reseller/ DistributorMarathon Moving is an agent for Allied Van Lines, one of the world's largest moving networks. This partnership enables Marathon to handle interstate and international moves while maintaining quality service standards. Allied shares Marathon's commitment to quality and customer satisfaction, allowing Marathon to meet customer needs for long-distance relocations while maintaining 97% customer satisfaction.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Two Men and a Truck: National franchise moving brand focused on local residential and small-business moves with comparable service tiers (packing, labor-only, full-service). Closely comparable business model to Marathon's hourly-billed local moving core, including storage and packing add-ons.
• Stairhopper Movers: Boston-based local and long-distance mover specializing in apartment and stair-carry moves. Competes head-to-head with Marathon for the apartment, condo, and urban residential segment in the Greater Boston market.
• Olympia Moving & Storage: New England-based residential and commercial moving and storage company with comparable service breadth (local, interstate, storage, packing). Directly comparable size and regional positioning to Marathon.
• Gentle Giant Moving Company: Boston-area full-service residential and commercial mover of similar size (~200+ employees, multi-state Northeast coverage). Directly competes with Marathon for the same Boston metro and New England customer base, with overlapping local, long-distance, and storage offerings.

Broad incumbents

• United Van Lines: Major competing national van line with its own agent network offering local, interstate, and international moves and storage. Direct substitute for Marathon's Allied-backed long-distance offering at a national scale.
• North American Van Lines: National full-service moving and logistics brand with household goods moving as a core segment. Competes with Marathon for interstate corporate and household accounts across the same customer types.
• Allied Van Lines: National moving network of which Marathon is an agent. Provides the long-distance and international infrastructure that Marathon leverages; comparable through its agent network operating model in the same product category.
• Atlas Van Lines: National van line with an agent network providing residential, commercial, and international moving services — same product category as Marathon, accessed through the same agent-affiliate model.

Others

• U-Haul International: Dominant DIY truck and trailer rental and self-storage operator. Indirect competitor for price-sensitive residential customers considering moving labor separately; provides an alternative channel against full-service movers like Marathon.
• Penske Truck Rental: National truck rental provider serving both consumer and commercial moves, including one-way long-distance rentals. Adjacent competitor in the local and long-distance move equipment space, often paired with labor-only services.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/marathonmoving
• YouTubeyoutube.com/user/marathonmovers
• Facebookfacebook.com/MarathonMovingCompany
• LinkedInlinkedin.com/company/marathon-moving
• Instagrampinterest.com/marathonmoving

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Moving