Gentle Giant Moving Company

What Gentle Giant Moving Company does

Gentle Giant Moving Company, Inc. is a privately held, founder-led full-service moving company headquartered in the Greater Boston area and operating across 12 US states through 11+ owned metropolitan offices (Boston, Brooklyn, Charlotte, Fort Lauderdale, Portsmouth NH, Philadelphia, Phoenix, East Providence, San Francisco, Seattle, and Washington DC). Founded by Larry O'Toole in 1980, the company delivers local, long-distance interstate, international, and commercial relocations for residential and business customers, complemented by packing/unpacking, short- and long-term storage, and specialty services including craning, piano moving, and fine art handling. It holds DOT #373544 and ICC #MC218762 federal operating authority and differentiates through a 100% Crew Guarantee (full refund if any crew member is unsatisfactory), proprietary Gentle Giant Logistics coordination for long-distance moves, and Top Box delivery of moving supplies. Pricing is custom and quote-based with binding and non-binding estimate options, and the company reports approximately 90% of jobs complete at or under the quoted estimate.

Name

Gentle Giant Moving Company

Legal name

Gentle Giant Moving Company, Inc.

Website

https://gentlegiant.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gentle Giant Moving Company is a privately held, founder-led full-service moving company operating 11+ offices across 12 US states, delivering local, long-distance, international, and commercial relocations with packing, storage, and specialty services.

Ownership category

akta.pro rank

Product category

Residential Moving Services

NAICS

Used Household and Office Goods Moving (484210), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Residential Long-Distance & Interstate Household Moving (HSAKABAA)

akta.pro secondary industries

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Interstate Specialty Household Moves (Pianos/Antiques/Fine Art/Safes) (HSAKABAJ), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH), Small Local Moves (Studio/1BR, Mini-Moves) (HSAKAAAF)

Keywords

• Residential moving services
• Long distance moving
• Commercial moving services
• Packing and storage
• Specialty moving services

Headquarters

HQ city

Somerville

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Moving Services: Core revenue from local, long-distance, and international residential and commercial moving services. Pricing is quote-based, determined by distance, volume, specialty items, packing services, and access challenges.
2. Packing Services: Professional packing and unpacking services offered as add-on to moving services
3. Storage Services: Secure short-term and long-term storage options for customers during transitions
4. Specialty Moving: Premium services including craning, piano moving, and fine art handling with specialized equipment and expertise
5. Moving Supplies: Sale of moving boxes, packing materials, and supplies through Top Box delivery service

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Gentle Giant Moving Company provides full-service residential, commercial, and specialty moving services across local, interstate, and international distances, complemented by professional packing, secure short- and long-term storage, craning, piano, and fine art handling. Services are delivered by company-employed, background-checked crews across 11+ metropolitan locations in 12 U.S. states, with custom quote-based pricing and proprietary logistics coordination for complex and long-distance relocations.

Product overview

Gentle Giant Moving Company is a full-service moving company offering a comprehensive portfolio of relocation services. The core offering consists of local moving, long-distance moving (including interstate and international), and commercial moving services. These are supplemented by packing services, storage services, and specialty services including craning, piano moving, and fine art handling. The company also operates a sub-business called Small Moves Boston for smaller apartment moves, and offers a unique 100% Crew Guarantee. Services are delivered through a network of 12 locations across the United States including Boston, Brooklyn, Charlotte, Fort Lauderdale, Philadelphia, Phoenix, San Francisco, Seattle, and Washington DC.

Differentiator

Problem solved

Functional benefit

Brands

• Small Moves Boston: A specialized sub-business offering smaller moving services for one-bedroom apartments and similar smaller relocations throughout Greater Boston.

Products and services

• Local Moving Services Full-service local moving for residential and commercial customers within the same metropolitan area or nearby cities, including apartment moves, single-family home relocations, and small commercial jobs.
• Long Distance Moving

Quantifiable outcome

• 500+ verified 5-star testimonials
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• PhilabundanceminorStrategic or Co-development PartnerGentle Giant Philadelphia collaborated with Philabundance and Move for Hunger to reduce food waste through gleaning operations - rescuing leftover crops from fields and donating produce to food banks. Part of company's Gentle Giant Heart community initiative.
• Move for HungerminorStrategic or Co-development PartnerNational partnership with Move For Hunger non-profit organization. When customers move, Gentle Giant offers to transport unwanted non-perishable food items to local food banks, helping reduce waste while supporting hunger relief.
• NE Free JacksminorGTM or Marketing PartnerRugby team sponsorship. Gentle Giant had a great time at the NE Free Jacks game and congratulated them on an incredible season. Community engagement through sports sponsorship.
• NY KnicksminorGTM or Marketing PartnerBrooklyn location engagement with NY Knicks during NBA Finals. Social media collaboration and community presence during major sports events.
• Real Estate Agents NetworkminorChannel Partner/ Reseller/ DistributorPartnerships with real estate agents who refer clients to Gentle Giant for moving services. Agents recommend Gentle Giant as preferred moving company to homebuyers and sellers.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• United Van Lines: National household goods moving carrier under UniGroup with full interstate and local service offerings. Directly comparable to Gentle Giant in long-distance residential moves, with a similarly broad service portfolio and quote-based pricing model.
• Mayflower Transit: Major interstate household goods carrier part of UniGroup. Directly comparable for cross-country and local residential moving services, including packing, storage, and specialty items.
• Allied Van Lines: National household goods moving carrier offering local, long-distance, and international moves with full packing and storage services. Closely comparable to Gentle Giant across the same customer segments.
• North American Van Lines: Interstate and local moving carrier owned by SIRVA, serving residential and corporate clients with specialty services including piano and antiques. Directly competitive with Gentle Giant's service mix.
• Atlas Van Lines: Agent-based national household goods mover providing interstate, international, and commercial relocation services. Comparable in service breadth and customer segments to Gentle Giant.
• Bekins Van Lines: Interstate household goods mover with corporate relocation programs, comparable in service breadth and customer mix to Gentle Giant's commercial offerings.

Emerging players

• Two Men and a Truck: Franchise-based moving company focused heavily on local and small-move services. Comparable to Gentle Giant's Small Moves Boston sub-business and emerging as a multi-region competitor to its local move segment.

Others

• PODS: Portable storage and moving container provider. Adjacent rather than directly competitive, but increasingly intersects with traditional movers for self-service customers who might otherwise hire full-service movers.
• Real estate agent networks (Coldwell Banker, Compass, etc.): Channel partners rather than competitors — real estate brokerages drive substantial lead flow to movers and a source of Gentle Giant's referral pipeline. Important to capture as the structural referral engine for premium movers.

Broad incumbents

• U-Haul: Dominant self-service truck/trailer rental brand and storage operator. Serves DIY movers rather than full-service customers like Gentle Giant, but competes for the same household relocation demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GentleGiantMovingCo
• Facebookfacebook.com/gentlegiantmovingcompany
• LinkedInlinkedin.com/company/gentle-giant-moving-co.
• Instagraminstagram.com/gentlegiantmove
• Xx.com/gentlegiantmove

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Giant Moving Company