Tech to School
Tech to School is a K-12 technology procurement and device lifecycle management company that supplies new and refurbished Chromebooks, iPads, Macs, and PCs, plus deployment, repair, warranty, and trade-in services, to over 3,500 schools across all 50 U.S. states via its Clara portal.
- Company typePrivate
- Founded2003
- HeadquartersSanta Clara, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tech to School does
Tech to School is a privately held K-12 technology procurement and device lifecycle management company headquartered in Santa Clara, California, founded in 2003. The company supplies both new and certified refurbished Chromebooks, iPads, Macs, and Windows PCs to over 3,500 K-12 schools across all 50 states, alongside adjacent categories including esports/gaming PCs, displays and interactive boards, charging carts, and networking equipment from partners such as Apple, Google, Acer, ASUS, Dell, HP, Lenovo, Samsung, Microsoft, Fortinet, and Ubiquiti.
Core technology is internally developed rather than licensed. The Clara Device Portal, launched in 2024, is a free platform providing order tracking, repair request management, fleet health reports, warranty coverage lookup, and API integrations to school customers. Underlying Clara are proprietary audit and imaging software systems, a multi-dock warehouse operation for processing hundreds of thousands of devices, and proprietary hardware/software solutions for automating Chrome device audit, imaging, and deployment (including a Go-Box Chrome Education hardware solution and integration with Cambrionix multi-device imaging). These capabilities support the company's certified refurbishment process, which offers two cosmetic grades (First Stock and Second Stock).
The business model is primarily one-time hardware sales via quote-based volume pricing, with material recurring revenue from a tiered Warranty+ subscription (2-4 year accidental damage protection), professional services (White Glove deployment, in-house repairs), and Chrome Management License sales. Pricing offers documented 40-50% savings versus new device pricing, supported by case evidence (e.g., a California charter saved $245,000, an LAUSD school spent $33,000 versus $85,000 new). Distribution combines direct sales via the corporate website with enterprise-style account specialists and government-channel reach via TIPS, PEPPM, E-Rate (SPIN 143052843), EANS programs in six states, and additional state cooperatives. Customer segments span K-12 public districts, private/independent schools, and charter schools. No venture capital or private equity ownership is disclosed.
Tech to School firmographics
Firmographics- Name
- Tech to School
- Legal name
- Tech to School
- Website
- https://techtoschool.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tech to School is a K-12 technology procurement and device lifecycle management company that supplies new and refurbished Chromebooks, iPads, Macs, and PCs, plus deployment, repair, warranty, and trade-in services, to over 3,500 schools across all 50 U.S. states via its Clara portal.
- Ownership category
- akta.pro rank
Tech to School industry classification
Industry- Product category
- K-12 Education Technology Device Lifecycle Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (81121), Electronics and Appliance Retailers (4492)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
Keywords
Where Tech to School is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tech to School business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Device Sales: Sales of new and refurbished Chromebooks, iPads, Macs, and Windows PCs to K-12 schools. Both new and certified refurbished devices are offered at education pricing.
- Accessories and Peripherals: Carts, charging stations, cases, displays, interactive boards, networking equipment, and other accessories for K-12 devices.
- White Glove Deployment Services: Device enrollment, asset tagging, case installation, site delivery, wifi authentication services. Offered for Chrome and Apple devices.
- Device Repair Services: In-house repairs for Chromebooks, Apple devices, and PCs. Free shipping and diagnostics included.
- Warranty+ Protection Plans: Extended warranty coverage up to 4 years with accidental damage protection for devices.
- Device Trade-In: Trade-in and disposal of school devices with accurate quotes, white glove pickup, and responsible recycling.
- Chrome Licenses: Google Chrome Management Licenses for education institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chromebook Pricing |
| Unit Pricing | Pay-as-you-go | iPad Pricing |
| Unit Pricing | Pay-as-you-go | Mac Pricing |
| Unit Pricing | Pay-as-you-go | PC Pricing |
| One time/ perpetual license | Pay-as-you-go | Basic Warranty |
| Subscription | Multi-year contract | Warranty+ 2 Years |
| Subscription | Multi-year contract | Warranty+ 3 Years |
| Subscription | Multi-year contract | Warranty+ 4 Years |
| Unit Pricing | Pay-as-you-go | Classroom Sets |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Tech to School product offering
Product offeringCore offering
Tech to School procures, sells, and refurbishes Chromebooks, iPads, Macs, and Windows PCs for K-12 schools and districts, and provides the full device lifecycle around those purchases: White Glove enrollment and deployment, in-house authorized repairs, Warranty+ accidental coverage, and trade-in and recycling services. Its proprietary Clara Device Portal ties these services together by letting schools track orders, manage repairs, and run fleet health reports across their device fleet.
Product overview
Tech to School is a K-12 technology procurement and lifecycle management company serving over 3,500 schools since 2003. Their offering is organized around three pillars: (1) device sales spanning Chromebooks, iPads, Macs, Windows PCs, esports equipment, displays, and accessories from major brands; (2) Clara, their proprietary free device management portal providing order tracking, repair management, fleet health reports, and warranty status; and (3) service modules including White Glove deployment, in-house device repairs, Warranty+ accidental coverage, trade-in/recycle programs, and device refurbishment. The company differentiates through comprehensive lifecycle support—buying devices, deploying them configured, managing repairs and warranties, and recovering value through trade-ins. Classroom Sets bundle devices with accessories and coverage, while the Clara portal serves as the central hub tying all services together.
Differentiator
Problem solved
Functional benefit
Brands
- Clara: A free device portal from Tech to School that allows K-12 schools to track orders, manage devices, and initiate repairs. Includes features for fleet health reports, warranty tracking, and API integrations.
Products and services
- Clara K-12 Device Portal
- Chromebooks
- iPads
- Macs
- Windows PCs
- Esports & Gaming Equipment
- Displays & Interactive Displays
- Carts & Device Charging
- Networking Equipment
- Classroom Sets
- White Glove Deployment
- Device Repairs & Parts
- Warranty+ Accidental Coverage
- Device Trade-In & Recycle
- Refurbished Devices
- Go-Box Chrome Education
Quantifiable outcome
- Schools save 40-50% by purchasing refurbished devices vs new
- +4 more outcomes
Companies that use Tech to School
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Tech to School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Tech to School partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- FortinetcoreTech to School is an officially authorized Fortinet partner, enabling them to provide networking and security solutions for K-12 schools alongside their device offerings.
- ApplecoreAuthorized reseller providing Apple devices (iPads, Macs) with free Apple School Manager enrollment for schools.
- GooglecoreAuthorized partner offering Google Chrome Management Licenses and Google Workspace for Education integration for Chromebook deployments.
- AcercoreAuthorized reseller of Acer Chromebooks and PCs for K-12 education.
- ASUScoreAuthorized reseller of ASUS Chromebooks and PCs for K-12 education.
- DellcoreAuthorized reseller of Dell Chromebooks and PCs for K-12 education.
- HPcoreAuthorized reseller of HP Chromebooks and PCs for K-12 education.
- LenovocoreAuthorized reseller of Lenovo Chromebooks and PCs for K-12 education.
- SamsungcoreAuthorized reseller of Samsung Chromebooks and devices for K-12 education.
- MicrosoftcoreAuthorized reseller of Microsoft Surface tablets and PCs for K-12 education.
- MSIminorAuthorized reseller of MSI gaming/esports PCs for K-12 schools.
- SMARTminorAuthorized reseller of SMART interactive displays for classrooms.
- PrometheanminorAuthorized reseller of Promethean interactive displays for K-12 education.
- ScinarycoreCybersecurity partnership to protect K-12 schools from ransomware, phishing, and data breaches through comprehensive security solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Tech to School competitors and assessment
Company assessmentDirect peers
- Trox (Troxell-CDI): Trox is a long-standing education-focused IT reseller that delivers devices, audio/visual, and deployment services to K-12 districts and higher education, often via state contracts. Tech to School and Trox compete directly on the same K-12 account list with overlapping product portfolios, including Chromebooks, iPads, Mac, and Windows devices plus lifecycle services.
- JourneyEd: JourneyEd is an education-specialty reseller offering new and refurbished devices, software licensing, and deployment support to K-12 and higher education. It is one of the closest analogues to Tech to School's niche: an education-focused channel that monetizes both hardware and refurb economics in a market where the larger resellers underweight refurb depth.
Broad incumbents
- SHI International (Public Sector / Education): SHI is a large diversified IT reseller with a robust K-12 and state/local government practice, covering devices, networking, software licensing, and deployment. Like CDW-G, SHI competes for the same large district RFPs that Tech to School targets, but at significantly broader scale and with deeper software bundling capabilities.
- CDW Education (CDW-G): CDW-G is the dedicated K-12 division of CDW, the largest US education-focused IT reseller, selling Chromebooks, iPads, Macs, PCs, networking, and deployment services to districts nationwide. Tech to School competes directly for district-wide device contracts, but CDW-G's broader catalog and contract vehicles make it the dominant incumbent against whom Tech to School's specialized refurb/White Glove offering is positioned.
- Google (Chrome Education): Google's Chrome Education programs (Google Admin Console, Chrome Education Upgrade, ChromeOS device partners) set much of the procurement baseline Tech to School competes against for Chromebook deployments. Tech to School is a Google authorized partner, but Google Education also serves districts directly and shapes the management tooling that competes with Tech to School's Clara portal.
- Apple (Apple Education Direct): Apple's direct K-12 education program is the underlying OEM channel through which schools can purchase iPads and Macs, inclusive of Apple School Manager. Tech to School competes against Apple Direct on large district deals while also serving as an authorized Apple reseller for schools that prefer outsourced deployment, warranty, and refurb economics.
- Connection (Public Sector Solutions): Connection is a national IT reseller serving K-12, higher education, and government with devices, networking, and software licensing. Its Education/Public Sector division competes head-to-head with Tech to School on mid-to-large district device procurements, particularly where state contracts apply.
- Insight Enterprises (Insight Public Sector): Insight Public Sector is a major US education IT solutions provider, competing for K-12 device procurement, networking, and managed services contracts. Overlap with Tech to School is direct on device resale and White Glove deployment for Chromebooks, Apple, and PC fleets; Insight's enterprise scale and services portfolio represent the most comparable broader incumbent.
Emerging players
- Revivn (Devices for Students): Revivn operates a school-device lifecycle platform combining trade-in, refurbishment, redeployment, and resale channels for K-12 IT departments. Where Tech to School's refurb engine feeds its own K-12 refurb catalog, Revivn pioneered the consolidated re-use/recycle angle and is the most direct emerging competitor in the trade-in/refurb leg of Tech to School's value chain.
- PCS (PowerOn Computer Systems): PCS is a smaller refurb-focused K-12 device provider specializing in Chromebooks and white-glove deployment for schools, with state contracts similar to those Tech to School holds. It is a credible niche refurb competitor for budget-constrained districts and a relevant benchmark for the refurb-only slice of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tech to School social profiles
Digital presenceTech to School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tech to School leadership team
Management profileNumber of profiles
Profiles1 record
Tech to School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tech to School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tech to School
What does Tech to School do?
Tech to School procures, sells, and refurbishes Chromebooks, iPads, Macs, and Windows PCs for K-12 schools and districts, and provides the full device lifecycle around those purchases: White Glove enrollment and deployment, in-house authorized repairs, Warranty+ accidental coverage, and trade-in and recycling services. Its proprietary Clara Device Portal ties these services together by letting schools track orders, manage repairs, and run fleet health reports across their device fleet.
Is Tech to School a public or private company?
Tech to School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tech to School founded?
Tech to School was founded in 2003. It employs 11 to 50 people.
Where is Tech to School based?
Tech to School is headquartered in Santa Clara, United States, in the North America region.
How does Tech to School make money?
Seven revenue lines are on record. Device Sales are the primary driver. The others are accessories and Peripherals, white Glove Deployment Services, device Repair Services, warranty+ Protection Plans, device Trade-In and chrome Licenses.
Who are Tech to School's main competitors?
Direct peers on record are Trox (Troxell-CDI) and JourneyEd. Broad incumbents are SHI International (Public Sector / Education), CDW Education (CDW-G), Google (Chrome Education), Apple (Apple Education Direct), Connection (Public Sector Solutions) and Insight Enterprises (Insight Public Sector). Emerging players are Revivn (Devices for Students) and PCS (PowerOn Computer Systems).
Does Tech to School have an API?
No public API is recorded for Tech to School.
What industry is Tech to School in?
Tech to School's product category is K-12 Education Technology Device Lifecycle Services. Its primary akta.pro industry code is EDAJAMAL, Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging). Its NAICS code is 81121 and its SIC code is 5045.