Westermeier & Martin Dental Care

What Westermeier & Martin Dental Care does

Westermeier & Martin Dental Care, operating as WM Dental Care, is a four-location private dental group practice serving Western New York from offices in Amherst, East Amherst, East Aurora, and Hamburg. Founded in 1994, the practice provides general, cosmetic, restorative, implant, emergency, sedation, and orthodontic dental services to a consumer patient base of all ages, anchored by a roster of approximately 10 dentists with differentiated credentials including a prosthodontist, an implant specialist with 20,000+ implant procedures performed, and sedation-certified practitioners. The practice has been part of North American Dental Group (NADG), a multi-site dental support organization, since approximately 2016.

The practice runs an integrated digital dentistry workflow that combines Overjet AI for radiographic diagnostics, Cone Beam CT 3D imaging, Primescan intraoral scanning, CEREC same-day crown fabrication (East Aurora), and in-house 3D printing. A flagship capability is the CHROME GuidedSMILE patented cobalt-chrome surgical guide system for fully guided full-arch (All-on-X) same-day implant restorations. The Hamburg location extends the service mix into facial aesthetics (Botox, dermal fillers, thread procedures). Patient acquisition runs through insurance network participation across nine-plus major carriers, dedicated dental implant open-house seminars, SEO, and self-serve online scheduling via the NADG/Certify.care platform.

Revenue is generated predominantly through fee-for-service clinical procedures, supplemented by an in-house SmileCare membership plan ($99/year plus $30 per family member) and third-party financing partners (SunBit, Compassionate Finance). Pricing for specific procedures is not publicly disclosed; clear aligner cases range $3,000-$8,000 per the practice's FAQ. The practice has accumulated 881 Google reviews at an Excellent rating over 30+ years of continuous operation.

Name

Westermeier & Martin Dental Care

Legal name

Westermeier Martin Dental Care

Website

https://wmsmile.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Westermeier & Martin Dental Care (WM Dental Care) is a four-location private dental group practice in Western New York, part of North American Dental Group, offering general, cosmetic, implant, and sedation dentistry to consumer patients with an integrated digital workflow.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry services
• Dental implant surgery
• Cosmetic dental care
• Emergency dental services
• Restorative dentistry

Headquarters

HQ city

East Aurora

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Clinical Services: Fee-for-service dental care encompassing preventive, cosmetic, and restorative procedures including cleanings, exams, fillings, crowns, bridges, implants, veneers, whitening, extractions, root canals, dentures, clear aligners, and sedation dentistry. Revenue is generated per procedure or treatment plan, with services billed at time of visit.
2. Dental Membership / In-House Plan (SmileCare): In-house dental savings/membership plan (SmileCare) offering 50% off diagnostic and preventive care and 15% off restorative procedures for an annual fee of $99 (plus $30 per additional family member). Provides an alternative revenue stream for uninsured patients.
3. Third-Party Financing: Revenue facilitated through patient financing partners (SunBit, Compassionate Finance, SmileCare) who provide installment payment plans to patients. The practice receives full payment at time of service while patients pay over time, improving case acceptance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Westermeier & Martin Dental Care operates four dental office locations across Western New York (Amherst, East Amherst, East Aurora, Hamburg) delivering comprehensive preventive, general, cosmetic, restorative, orthodontic, surgical, and emergency dental care. The practice sells individual procedures and treatment plans, anchored by advanced technology (CHROME GuidedSMILE, Overjet AI, Cone Beam CT, CEREC same-day crowns, Primescan intraoral scanning) and supplemented by an in-house SmileCare membership plan and third-party patient financing.

Product overview

Westermeier & Martin Dental Care is a four-location dental practice in Western New York offering a comprehensive suite of dental services organized as a platform-plus-modules model. The core offering spans General Dentistry (preventive care, cleanings, exams), Restorative Dentistry (fillings, crowns, bridges, root canals, extractions, dentures), Cosmetic Dentistry (teeth whitening, veneers, smile makeovers), Dental Implants (single tooth, bridges, implant-retained dentures), and Emergency Dentistry. It is anchored by advanced technology infrastructure including Overjet AI diagnostics, Cone Beam CT 3D imaging, Primescan intraoral scanning, in-house 3D printing, and CEREC same-day crowns. The Same Day Teeth program (also known as CHROME GuidedSMILE, All-on-X, All-on-4) enables full-arch dental implant restorations in a single visit using computer-guided surgery. Orthodontic needs are served through SureSmile Clear Aligners, while Sedation Dentistry (nitrous oxide, oral, IV sedation) addresses patient anxiety. The Hamburg location additionally offers facial aesthetics including Botox and dermal fillers. Financing is facilitated through SmileCare, SunBit, and Compassionate Finance third-party plans.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive preventive and diagnostic dental services including routine check-ups, professional teeth cleanings, X-rays, oral cancer screenings, periodontal therapy, and personalized treatment plans for patients of all ages.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening using Philips Zoom LED light technology and custom dental veneers designed to conceal chipped, crooked, discolored, or gapped teeth for a smile transformation.
• Dental Implants Permanent tooth replacement solution using biocompatible titanium or porcelain dental implants, including single-tooth implants, implant-supported bridges, implant-retained dentures, and full-arch prosthetic restorations.
• Same Day Teeth (CHROME GuidedSMILE) Full-arch, fully guided dental implant procedure enabling patients to receive a complete set of permanent teeth in a single day, using the patented CHROME GuidedSMILE cobalt chrome surgical guide system for computer-guided All-on-X/All-on-4 implant surgery.
• SureSmile Clear Aligners Advanced orthodontic treatment using a series of custom-fit, removable clear plastic aligners (fabricated via the SureSmile Digital Lab using 3D imaging) to gradually guide teeth into alignment, serving as an alternative to traditional metal braces.
• Sedation Dentistry Anxiety-reduction and comfort-focused dental sedation services offered at three levels: nitrous oxide (laughing gas), oral sedation (pre-appointment oral medication), and IV sedation/general anesthesia, making the practice among the first certified to offer sedation in New York State.
• Emergency Dentistry Urgent dental care for emergencies including severe toothaches, chipped or broken teeth, knocked-out teeth, bonding failures, and dental infections, with same-day appointments available across multiple locations.
• Restorative Dentistry Full spectrum of restorative treatments including tooth fillings, root canal therapy, dental crowns, dental bridges (traditional, cantilever, Maryland, and implant-supported), tooth extractions, and complete or partial dentures to restore oral function and aesthetics.
• SmileCare Membership Plan In-house dental savings/membership plan (SmileCare) offering 50% off diagnostic and preventive care and 15% off restorative procedures for an annual fee of $99 (plus $30 per additional family member), providing an alternative to traditional dental insurance.
• CEREC Same-Day Crowns Chairside economical restoration of esthetic ceramics (CEREC) system at the East Aurora location enabling same-day crown fabrication, eliminating the need for temporary crowns and multiple visits.
• Facial Aesthetics (Botox & Dermal Fillers) Facial esthetic treatments including Botox and dermal filler injections offered at the Hamburg location, providing TMJ and facial pain relief, clenching/grinding therapy, and cosmetic facial rejuvenation alongside dental care.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SmileCarecoreGTM or Marketing PartnerIn-house dental savings/membership plan partner. SmileCare is offered as an alternative to traditional insurance, providing patients 50% off preventive care and 15% off restorative procedures for a $99 annual fee. WM Dental Care promotes SmileCare as a financing option on its website with dedicated application links and co-branded marketing.
• SunBitcoreGTM or Marketing PartnerFinancing partner providing pay-over-time options for dental procedures. No hard credit check; 85% approval rate. SunBit application links are location-specific (Amherst, Hamburg, East Aurora) on WM Dental Care's website, enabling patients to apply for financing directly from the practice website.
• Compassionate FinanceminorGTM or Marketing PartnerMedical/dental loan financing partner offering pre-qualification without credit score impact, loan amounts from $2,500 to $75,000, low fixed interest rates, and extended repayment terms. Promoted on WM Dental Care's financing page as an accessible option for larger dental cases.
• Insurance Networks (Aetna, Cigna, United Healthcare, MetLife, Guardian, Humana, Lincoln Financial, Ameritas, and others)coreChannel Partner/ Reseller/ DistributorWM Dental Care participates as an in-network provider for multiple major dental insurance plans including Aetna, Cigna, United Healthcare, MetLife, Guardian, Humana, Lincoln Financial, Ameritas, Optum (VA), GEHA, United Concordia, and Solstice. The practice files insurance claims on behalf of patients and identifies coverage in treatment plans.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Great Expressions Dental Centers: Multi-location dental group practice offering general, cosmetic, and specialty services in the U.S. Strong direct peer on full-service general dentistry plus specialty (orthodontic, endodontic, implant) within a single brand.
• ClearChoice Dental Implant Centers: Specialty implant center network focused on full-arch/all-on-X dental implants — a direct peer on WM Dental Care's CHROME GuidedSMILE Same Day Teeth product line. Comparable patient demographics, marketing messaging, and complex restorative case mix.
• Affordable Dentures & Implants: Multi-location dental practice chain specializing in dentures and dental implants. Direct comparable for WM Dental Care's implant and overdenture services targeting price-sensitive or denture-seeking patients.

Broad incumbents

• Heartland Dental: Largest U.S. dental support organization supporting hundreds of dentist-owned offices nationwide. Comparable as a DSO-affiliated multi-office general dentistry platform with similar procurement, technology, and insurance contracting models.
• Pacific Dental Services: Major U.S. dental support organization operating multi-specialty group practices. Comparable through DSO-backed office infrastructure, advanced technology adoption (CBCT, intraoral scanning), and PPO insurance network participation.
• Western Dental & Orthodontics: Large multi-state dental practice operator offering general dentistry, orthodontics, and implants. Comparable as a comprehensive dental services provider with similar marketing positioning around affordability and access.
• Dental Care Alliance: DSO supporting hundreds of affiliated dental offices across multiple U.S. states. Comparable through DSO partnership model, multi-site scale, and broad-service clinical offerings across geographies.
• Aspen Dental: Large multi-location DSO/dental practice brand offering general, cosmetic, and implant services across many U.S. markets. Overlaps with WM Dental Care on full-mouth implant offerings, financing partnerships, and same-day emergency services.
• North American Dental Group (NADG): Parent organization and DSO that owns WM Dental Care. Directly comparable as a multi-state dental practice operator with similar multi-location group practice, insurance network participation, and DSO back-office infrastructure.

Others

• Erie County Dental Society (regional dental society): Professional society representing WNY dentists (WM Dental Care's Dr. Athans is a past president). Comparable as a regional dental ecosystem peer — useful adjacency for understanding local competitive density and peer professional standing rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WMDentalCare?si=728__dXj_W1sYf7I
• Facebookfacebook.com/wmdental
• LinkedInlinkedin.com/company/westermeier-martin-dental-care
• Xx.com/wnydentist

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westermeier & Martin Dental Care