K-Beauty

What K-Beauty does

K-Beauty (legal entity: K-BEAUTY PRODUCTS, s.r.o.) is a privately held Czech limited-liability company that has operated a direct-to-consumer e-commerce storefront at k-beauty.cz since 2017, with its registered office in Kroměříž, Czech Republic. The business sells a curated assortment of Korean beauty products alongside an in-house private-label skincare line, targeting individual consumers in the Czech Republic and Slovakia. The product portfolio centers on anti-aging, hydration, and wrinkle-reduction categories and includes own-brand SKUs (BOTULIFT anti-age serum, multi-concentration hyaluronic acid serums at 3%–9%, collagen and elastin serums, prickly pear and argan oils, squalane, and a derma roller) as well as distributed international brands such as COSRX, Medicube, Isntree, Abib, and Mary&May. The catalog has been extended beyond topical skincare into ingestible hyaluronic acid + collagen supplements and home-fragrance soy candles.

The underlying technology stack is standard small-business e-commerce: a Shopea-hosted online storefront with product catalog, user accounts, and shopping cart; GoPay for online payment processing; Smartsupp for live-chat customer support; and Heureka.cz integration for the "Ověřeno zákazníky" verified-customer review program. Logistics are handled via third-party parcel services (Zásilkovna, GLS, PPL) with next-day delivery within the Czech Republic. There are no AI/ML features, no public API, no proprietary software, and no mobile applications. Marketing is conducted through an email newsletter (capped at twice monthly), a Facebook page, organic SEO, and the Heureka review platform — no paid-acquisition infrastructure at scale is evident.

The revenue model is straightforward unit-level DTC e-commerce: one-time purchases of individual SKUs with optional promotional bundling. Prices are quoted in CZK for Czech customers and EUR for Slovak customers, with free shipping thresholds (1,000 Kč / €50 for prepaid orders) and cash-on-delivery surcharges. No subscription, membership, or recurring-revenue mechanic is present, and there are no disclosed enterprise or wholesale customers. The company is founder/owner-operated with no disclosed investors, no headcount data, no funding history, and no M&A activity in the source material.

Name

K-Beauty

Legal name

K-BEAUTY PRODUCTS, s.r.o.

Website

https://k-beauty.cz

Company type

Private

Founded year

2017

Operating status

Operating

Short description

K-Beauty is a Czech DTC e-commerce retailer (k-beauty.cz) selling its own private-label skincare and curated Korean beauty brands to individual consumers in the Czech Republic and Slovakia, operating since 2017 from Kroměříž.

Ownership category

akta.pro rank

Product category

Online Beauty and Skincare Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

akta.pro secondary industry

Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH)

Keywords

• Korean beauty products
• Skincare e-commerce
• Anti-aging serums
• Hyaluronic acid products
• Cosmetic retail

Headquarters

HQ city

Kromeriz

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct e-commerce sales: Online retail sales of beauty and cosmetic products directly to consumers through k-beauty.cz. Products include skincare serums, facial oils, creams, masks, and beauty tools. Revenue is generated through one-time product purchases with optional bundling through promotional packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

K-Beauty operates an online beauty retail store (k-beauty.cz) selling Korean cosmetics and own-brand skincare formulations directly to individual consumers in the Czech Republic and Slovakia. The product range includes anti-aging serums (BOTULIFT, SYN-AKE peptide), hyaluronic acid serums in 3%-9% concentrations, collagen and elastin products, cold-pressed facial oils (prickly pear, argan, squalane), derma rollers, eyelash growth serum, dietary supplements, and curated third-party Korean brands such as COSRX, Medicube, Isntree, Abib, and Mary&May.

Product overview

K-Beauty is a Czech e-commerce platform (k-beauty.cz) operated by K-BEAUTY PRODUCTS, s.r.o., selling a curated selection of Korean beauty products and own-brand skincare formulations. The product portfolio centers on anti-aging, hydration, and wrinkle-reduction solutions including hyaluronic acid serums (3%-9% concentrations), collagen products (with elastin, gold), SYN-AKE peptide serums, and premium face oils (prickly pear, argan, squalane). The store also features third-party Korean cosmetics brands (COSRX, Medicube, Isntree, Abib, Mary&May), beauty tools (derma roller), health supplements (hyaluronic acid capsules), and promotional product bundles. The business operates as a standard e-commerce platform with no AI/ML capabilities or public API.

Differentiator

Problem solved

Functional benefit

Products and services

• BOTULIFT Anti-age lifting sérum Own-brand anti-aging lifting serum that deeply hydrates, tightens, and nourishes skin, supporting collagen synthesis and reducing wrinkles. Targeted at consumers seeking anti-aging skincare.
• 4% SYN-AKE peptidové sérum Highly concentrated 4% SYN-AKE peptide serum (derived from snake venom) for intensive wrinkle reduction and immediate lifting effect. Targeted at consumers seeking anti-aging skincare.
• Hyaluronic Acid serums (3%, 5%, 7%, 9% line) Own-brand line of 100% pure hyaluronic acid serums in 3%, 5%, 7%, and 9% concentrations featuring high, low, and ultra-low molecular weight sodium hyaluronate for deep hydration and wrinkle reduction. Targeted at consumers seeking hydration-focused skincare.
• Kolagen s ELASTINEM (Collagen with Elastin serum) Own-brand collagen serum with elastin that provides skin firmness and elasticity, supporting natural skin regeneration. Targeted at consumers seeking anti-aging skincare.
• Kolagen se zlatem (Collagen with Gold serum) Own-brand collagen serum with gold that detoxifies, regenerates, and cleanses skin while promoting natural collagen production. Targeted at consumers seeking anti-aging and regenerative skincare.
• DVOUFÁZOVÉ SÉRUM S VITAMÍNEM C + E (Two-phase Vitamin C+E Serum) Own-brand two-phase serum combining a water phase (hyaluronic acid, strawberry extract) and oil phase (raspberry, rosehip, milk thistle, squalane oils) for comprehensive skin care. Targeted at consumers seeking multi-action vitamin skincare.
• Opunciový olej (Prickly Pear Oil) Cold-pressed prickly pear (cactus) oil known as 'natural botox', rich in essential fatty acids, amino acids, minerals, and vitamin E for anti-aging effects. Targeted at consumers seeking natural anti-aging facial oils.
• Arganový olej (Argan Oil) Moroccan argan oil ('liquid gold') rich in omega-9 and omega-6 fatty acids, antioxidants, and vitamin E for skin, hair, and nail care. Targeted at consumers seeking multi-purpose natural beauty oils.
• SKVALAN (Squalane) 100% sugar cane squalane for dry and problematic skin that provides a soft, silky, non-greasy feel with protective barrier properties. Targeted at consumers with dry or sensitive skin.
• Dermaváleček (Derma Roller) Professional derma roller with 540 micro-needles (1mm length) for home use that improves skin condition and supports natural collagen and elastin production. Targeted at consumers seeking at-home microneedling tools.
• Abib Collagen Eye Patch Jericho Rose Jelly Hydrogel eye patches with soothing and brightening effects, containing niacinamide, hyaluronic acid, caffeine, peptides, and ceramides. Origin: South Korea. Targeted at consumers seeking Korean skincare eye treatments.
• Medicube PDRN Booster Gel Advanced gel-based booster with PDRN for regenerative effects and increased skin elasticity, containing 7 peptides and niacinamide (300ml). Origin: South Korea. Targeted at consumers seeking regenerative Korean skincare.
• Medicube PDRN Pink Peptide Serum Firming facial serum with 1% PDRN and 5-peptide complex for mature skin with visible wrinkles, loss of firmness, and pigment spots (30ml). Origin: South Korea. Targeted at consumers with mature skin concerns.
• Medicube Collagen Night Wrapping Peel Off Mask Overnight peeling mask with collagen that creates a collagen film on skin, improving hydration, elasticity, and firmness (75ml). Origin: South Korea. Targeted at consumers seeking Korean overnight skincare masks.
• Isntree Hyaluronic Acid Airy Sun Stick SPF 50+ Sun protection stick with SPF 50+ containing 8 forms of hyaluronic acid, niacinamide, and aloe vera extract (22g). Origin: South Korea. Targeted at consumers seeking Korean sun protection.
• Mary&May Hyaluronic Panthenol Hydra Mask Set of 30 hydrogel masks with hyaluronic acid, panthenol, allantoin, and arginine for deep hydration; includes mini tweezers. Origin: South Korea. Targeted at consumers seeking Korean hydration mask regimens.
• Isntree Hyaluronic Acid Water Sleeping Mask Overnight hydrating mask with hyaluronic acid, beta-glucan, and ceramide NP for deep hydration and protective barrier support (100ml). Origin: South Korea. Targeted at consumers seeking Korean overnight hydration.
• COSRX Full Fit Propolis Synergy Toner Soothing toner with 72.6% propolis extract, honey extract, and panthenol for antiseptic, soothing, and anti-inflammatory properties (150ml). Origin: South Korea. Targeted at consumers seeking calming Korean toners.
• COSRX Ultimate Nourishing Rice Overnight Spa Mask Nourishing overnight mask enriched with 68% rice extract and niacinamide (vitamin B3) for anti-aging and hydration (60ml). Origin: South Korea. Targeted at consumers seeking Korean brightening and anti-aging masks.
• COSRX Advanced Snail 92 All in One Cream Multi-purpose cream containing 92% snail mucin filtrate for intensive hydration, nourishment, anti-aging, and hyperpigmentation reduction (100g). Origin: South Korea. Targeted at consumers seeking multi-purpose Korean skincare.
• Nanolash Sérum pro růst řas (Eyelash Growth Serum) Eyelash growth serum with natural ingredients that promotes 50% longer lashes in 30 days, clinically tested and ophthalmologist approved (3ml, 3-month supply). Targeted at consumers seeking lash enhancement.
• Kyselina hyaluronová 90 kapslí (Hyaluronic Acid Capsules) Internal hyaluronic acid supplement combining 500mg hyaluronic acid with collagen, zinc Albion, and biotin in vegan capsules for a 3-month supply (90 capsules). Targeted at consumers seeking oral beauty supplementation.
• Akční balíčky (Promotional Bundles) Pre-configured product bundles offering popular products (serums, oils, hyaluronic acid) at discounted package prices including Collagen Gold + 9% HA + Opuntia Oil; Dual-phase Serum + Collagen Gold + 9% HA; 4% SYN-AKE + 9% HA + Opuntia Oil. Targeted at consumers seeking value-priced regimen sets.
• Ravina Sojové vonné svíčky (Soy Wax Candles - Angel, J'Adore, Invictus) Soy wax candles inspired by world-famous perfumes (Angel, J'Adore, Invictus) with wooden wicks, made from ecological natural soy wax with luxury fragrance compositions. Burning time 40-45 hours, 175g. Targeted at consumers seeking home fragrance products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jolse: Jolse is an online K-beauty and Asian cosmetics retailer offering Korean brands at competitive prices globally. It overlaps with K-Beauty's curation of third-party Korean brands like COSRX, Medicube, and Isntree, targeting the same K-beauty enthusiast customer.
• Yesstyle: Yesstyle is a global online retailer specializing in Asian beauty, skincare, and K-beauty products. It competes directly with K-Beauty's third-party Korean brand curation model and ships to European customers including CZ and SK.
• Pilulka.cz: Pilulka is a leading Czech online pharmacy and health/beauty retailer operating across CZ and SK. Its e-commerce platform overlaps with K-Beauty in skincare, supplements, and beauty categories, serving the same Czech and Slovak consumer base.
• Elnino.cz: Elnino is a Czech e-commerce specialist focused on perfumes, cosmetics, and beauty products, serving CZ and SK. It directly competes with K-Beauty in the same niche of curated online beauty retail for Czech-speaking consumers.
• Notino: Notino (formerly Parfums.cz) is the largest online beauty retailer in Central Europe, headquartered in the Czech Republic. It sells cosmetics, fragrances, and skincare across CZ/SK and many other European markets, making it the most direct competitor to K-Beauty's curated online beauty proposition.

Broad incumbents

• Zalando: Zalando is a major European fashion and lifestyle e-commerce platform that has expanded into beauty with a Czech storefront. It carries skincare and beauty brands, overlapping with K-Beauty's e-commerce beauty proposition at much larger scale across Europe.
• Alza.cz: Alza is the largest Czech e-commerce platform operating across many categories including beauty, health, and cosmetics. Its broad assortment and logistics scale make it a mass-market incumbent that competes with K-Beauty in Czech online beauty purchasing.
• Holland & Barrett: Holland & Barrett is a global health and wellness retailer with a Czech e-commerce presence, carrying supplements, vitamins, and natural beauty. It overlaps with K-Beauty's health supplement (hyaluronic acid capsules) and clean beauty offerings for Czech consumers.
• Douglas (Czech Republic): Douglas is a major European perfumery and beauty retail chain with a Czech online storefront. It carries a broad assortment including skincare and selective beauty brands, competing with K-Beauty in the same Czech consumer skincare category.
• Sephora (Czech Republic): Sephora operates a global omni-channel beauty retail business with a Czech e-commerce storefront. As a broad incumbent carrying Korean and global skincare brands, it overlaps with K-Beauty on product categories and Czech consumer base but at much larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/K-Beauty-1433033020265170

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K-Beauty