ELNINO.CZ
ELNINO.CZ is a Czech privately held e-commerce retailer selling perfumes and cosmetics through 10 country-specific European storefronts (Czech Republic, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania, Greece, Hungary), serving individual consumers and fragrance enthusiasts with 7,000+ SKUs and authorized dealer access to niche and Arabian brands.
- Company typePrivate
- Founded1998
- HeadquartersNova Paka, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ELNINO.CZ does
ELNINO.CZ is a Czech Republic-headquartered, privately held direct-to-consumer e-commerce retailer specializing in perfumes and cosmetics, founded in 1998 and operating under the trade name "EL NINO parfémy." The company runs country-specific storefronts across 10 European markets — Czech Republic, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania, Greece, and Hungary — with its principal site at parfemy-elnino.cz. The catalog spans more than 7,000 SKUs across perfumes (women's, men's, unisex, EDP, EDT, EDC, niche, and Oriental/Arabic), decorative cosmetics, hair care, body care, facial skincare (including Korean cosmetics), oral care, and seasonal gift sets and discovery collections. The company is an authorized dealer for major brands including Lattafa, Afnan, Armaf, French Avenue, Versace, Guerlain, Lancôme, Shiseido, Olaplex, Karl Lagerfeld, and Byredo, and supports the assortment with two proprietary educational content assets, the Encyklopedie vůní (Fragrance Encyclopedia) and Encyklopedie krásy (Beauty Encyclopedia).
The underlying technology is a conventional transactional e-commerce platform with product catalog, search and filtering, user accounts, shopping cart, newsletter subscription, and a verified customer review system with moderation and geographic origin display. A four-tier cookie consent management system (Necessary, Personalization, Statistical, Advertising) supports GDPR-aligned compliance. The platform is supplemented by organic marketing channels — SEO-optimized category and brand pages, educational encyclopedias, an email newsletter, and presence on Instagram, Facebook, YouTube, and TikTok — with no AI-driven personalization, recommendation, or merchandising automation disclosed. Fulfillment runs from a company-owned warehouse in Náchod with 24-hour dispatch capability through Zásilkovna and DPD carriers, supported by a free-shipping threshold at 2,490 Kč and standard shipping from 50 Kč.
The business model is transactional retail: unit-based pricing per product, one-time purchase revenue, with revenue generated entirely from B2C product sales across the 10 European markets. The company employs 11–50 staff and reports no external funding, no parent company, and no disclosed revenue. Customer segments are women and men shopping for daily and occasion-based fragrance, gift buyers purchasing seasonal sets, and fragrance enthusiasts buying niche and Arabian perfumery. Trust credentials include APEK Czech e-commerce association membership, Heureka.cz verified reviews, and the Ecommerce Europe Trustmark for cross-border compliance. Revenue is not publicly disclosed, and the operating geography is restricted to the listed 10 European markets with no global footprint claim.
ELNINO.CZ firmographics
Firmographics- Name
- ELNINO.CZ
- Legal name
- ELNINO.CZ
- Website
- https://parfemy-elnino.cz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELNINO.CZ is a Czech privately held e-commerce retailer selling perfumes and cosmetics through 10 country-specific European storefronts (Czech Republic, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania, Greece, Hungary), serving individual consumers and fragrance enthusiasts with 7,000+ SKUs and authorized dealer access to niche and Arabian brands.
- Ownership category
- akta.pro rank
ELNINO.CZ industry classification
Industry- Product category
- Online Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
Keywords
Where ELNINO.CZ is headquartered
LocationHeadquarters
- HQ city
- Nova Paka
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
ELNINO.CZ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce retail sales of perfumes, cosmetics, and beauty products to consumers. Revenue generated through transaction-based pricing with unit sales. Products include women's and men's perfumes, decorative cosmetics, hair care, body care, face care, dental products, and gift sets. They operate as authorized seller of major brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per product |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ELNINO.CZ product offering
Product offeringCore offering
ELNINO.CZ is an online perfumery and cosmetics retailer operating localized e-commerce storefronts in 10 European countries, selling more than 7,000 branded fragrance and beauty products from its own warehouse with 24-hour dispatch. The company also serves business buyers through a dedicated wholesale portal and supports customers with educational content, a loyalty program, and a 30-day return policy.
Product overview
ELNINO.CZ is a Czech e-commerce platform for perfumes and cosmetics operating across multiple European markets. The offering is organized into a multi-category portfolio anchored by the core fragrance (parfémy) category — encompassing perfumes for women, men, and unisex across EDP, EDT, and EDC concentrations, plus niche and oriental/Arabic sub-collections featuring brands such as Lattafa, Afnan, Armaf, and French Avenue. The cosmetics line spans decorative/makeup products (face, lips, eyes, nails), hair care (shampoos, conditioners, masks, styling, dyes), body care (deodorants, shower, sun protection, hand/foot care), facial skincare (including Korean cosmetics, creams, cleansers, masks), oral care (toothpastes, mouthwashes), and seasonal gift sets. The platform also provides educational content through its Fragrance Encyclopedia (Encyklopedie vůní) and Beauty Encyclopedia (Encyklopedie krásy). A dedicated promotions section (% Akce) offers regularly updated discounted products across all categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Perfumes Online storefront dedicated to branded perfumes and fragrances for men and women, including Arabian and niche houses such as Lattafa, Armaf, Afnan, Pheromone, Bvlgari, Calvin Klein, and Maison Francis Kurkdjian, sold to European consumers with 24-hour dispatch.
- Decorative cosmetics Online range of decorative cosmetics such as makeup products sold to European consumers through the ELNINO.CZ storefronts.
- Hair care products Branded hair care products sold online to European consumers across the ELNINO.CZ country storefronts.
- Facial skincare Branded facial skincare products sold online to European consumers through the ELNINO.CZ storefronts.
- Body care products Branded body care products sold online to European consumers through the ELNINO.CZ storefronts.
- Oral care products Branded oral care products sold online to European consumers through the ELNINO.CZ storefronts.
- Gift sets Curated perfume and cosmetics gift sets sold online to European consumers for gifting occasions.
- B2B wholesale of branded perfumes and cosmetics Wholesale procurement of branded perfumes and cosmetics for business buyers and resellers, served through the dedicated partners.elnino.cz portal.
- Armaf Soda Pop EDP Armaf Soda Pop eau de parfum fragrance made available for purchase through the ELNINO.CZ perfume storefront as a new product listing.
Quantifiable outcome
- 24-hour dispatch capability
- +1 more outcomes
Companies that use ELNINO.CZ
Customer profileSegments4 records
Ideal customer profiles2 records
ELNINO.CZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ELNINO.CZ partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
ELNINO.CZ competitors and assessment
Company assessmentEmerging players
- Zalando Beauty: European fashion e-commerce giant that has expanded into beauty/perfume via Zalando Beauty. Adjacent threat to ELNINO.CZ in Germany and other Western European markets, leveraging massive existing fashion customer base to push beauty purchases.
Direct peers
- Strawberrynet: Hong Kong-headquartered online beauty retailer with global shipping and a comparable authorized-distributor model across mainstream and niche perfume brands. Similar e-commerce-first DTC structure and price-led positioning.
- Flaconi: Germany's leading online-only perfume and cosmetics retailer with ~1,000+ brands and pan-European shipping. Directly comparable to ELNINO.CZ on model, but larger scale and stronger German-market share — one of ELNINO.CZ's main competitors in its DE domain.
- Lookfantastic: UK-based online beauty retailer with multi-market European presence (Germany, Italy, etc.). Comparable model — e-commerce-only perfumery and cosmetics, multi-country localization, similar brand portfolio. Competitor in the markets where ELNINO.CZ has launched.
- Parfumsclub: Spanish online perfume and cosmetics retailer with multi-brand assortment and cross-border shipping into Europe. Closely comparable online-only category specialist model targeting similar Spanish/Italian/Greek markets.
- Notino: Czech-founded pan-European online perfume and beauty retailer — by far the largest player in ELNINO.CZ's category. Closely comparable business model (e-commerce first, multi-country domains, authorized distributor of mainstream and niche brands), but operating at materially larger scale and with broader assortment and private-label brands.
Broad incumbents
- Douglas: Europe's largest omnichannel perfumery chain with a strong online store and broad assortment including ELNINO.CZ's listed brands (Versace, Guerlain, Lancôme). Comparable product mix and target customer, but with physical retail presence, much larger scale, and listed-company resources.
- Alza.cz: Czech general-merchandise e-commerce leader that carries perfume and cosmetics alongside broader categories. Comparable on Czech-market e-commerce scale and customer overlap, but diversified well beyond beauty.
- Sephora: Global omnichannel beauty specialty retailer with deep cosmetics/perfume assortment (including Byredo, Olaplex carried by ELNINO.CZ). Comparable on product breadth, but operates at vastly larger scale and with global brand power ELNINO.CZ cannot match.
Regional players
- Kozmo.cz: Slovak/Czech online beauty retailer operating in similar Central European markets with comparable assortment of perfume and cosmetics. Direct geographic and product overlap with ELNINO.CZ's Slovak and Czech domains.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ELNINO.CZ social profiles
Digital presenceELNINO.CZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELNINO.CZ leadership team
Management profileNumber of profiles
ELNINO.CZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELNINO.CZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELNINO.CZ
What does ELNINO.CZ do?
ELNINO.CZ is an online perfumery and cosmetics retailer operating localized e-commerce storefronts in 10 European countries, selling more than 7,000 branded fragrance and beauty products from its own warehouse with 24-hour dispatch. The company also serves business buyers through a dedicated wholesale portal and supports customers with educational content, a loyalty program, and a 30-day return policy.
Is ELNINO.CZ a public or private company?
ELNINO.CZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELNINO.CZ founded?
ELNINO.CZ was founded in 1998. It employs 11 to 50 people.
Where is ELNINO.CZ based?
ELNINO.CZ is headquartered in Nova Paka, Czechia, in the Europe region.
How does ELNINO.CZ make money?
One revenue line is on record: product Sales.
Who are ELNINO.CZ's main competitors?
Zalando Beauty is listed as an emerging player. Direct peers are Strawberrynet, Flaconi, Lookfantastic, Parfumsclub and Notino. Broad incumbents are Douglas, Alza.cz and Sephora. Kozmo.cz is listed as a regional player.
Does ELNINO.CZ have an API?
No public API is recorded for ELNINO.CZ.
What industry is ELNINO.CZ in?
ELNINO.CZ's product category is Online Beauty Retail. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers. Its NAICS code is 45612 and its SIC code is 5960.