Jo’s Cervical Cancer Trust

What Jo’s Cervical Cancer Trust does

Jo's Cervical Cancer Trust was a UK-based charitable organization singularly dedicated to cervical cancer, providing information and support on cervical screening, HPV (Human Papillomavirus), and test results to women across the United Kingdom. Its core offering was informational rather than technological: a website (jostrust.org.uk) hosting awareness and screening guidance, social media channels, and a nurse-led information service called Ask Eve that answered questions about screening, test results, and HPV via phone (0808 802 0019) and email. The charity positioned itself as the only UK organization exclusively focused on cervical cancer, differentiating from broader gynecological cancer charities.

The organization operated as a nonprofit with no commercial product, software platform, or technology stack. Its underlying "product" was curated medical information delivered through content marketing and direct human-mediated nurse support. There is no evidence of proprietary technology, APIs, or digital tools; the value proposition rested on brand authority and the credibility of nurse-staffed guidance.

As a charity, Jo's Cervical Cancer Trust was funded through donations and grants rather than transactional revenue, with no pricing model or paying customer base. In Spring 2024 the charity entered liquidation and ceased operations. All website content was gifted to The Eve Appeal — a broader gynecological cancer charity — which incorporated the cervical cancer information into eveappeal.org.uk and continues to operate the Ask Eve nurse-led information service under its own brand. Jo's Cervical Cancer Trust no longer exists as an operating entity.

Name

Jo’s Cervical Cancer Trust

Legal name

Jo's Cervical Cancer Trust

Website

https://jostrust.org.uk

Company type

Private

Founded year

1999

Operating status

Closed

Headcount range

11–50 employees

Short description

Jo's Cervical Cancer Trust was the UK's only charity singularly dedicated to cervical cancer, providing screening, HPV, and test result information plus a nurse-led helpline (Ask Eve). It went into liquidation in Spring 2024, with content transferred to The Eve Appeal.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Jo's Cervical Cancer Trust was a UK charitable organization that provided free information, awareness, and support related to cervical cancer, cervical screening, and HPV. It offered a nurse-led information service called Ask Eve for questions about screening, test results, and HPV, delivered via phone and email. The charity ceased operations in Spring 2024, with all content and services transferred to The Eve Appeal.

Product overview

Jo's Cervical Cancer Trust was a UK-based charitable organization focused on providing information, support, and awareness about cervical cancer, cervical screening, and HPV (Human Papillomavirus). The charity went into liquidation in Spring 2024, and all its content was transferred to The Eve Appeal, another UK gynecological cancer charity, which now hosts this information on its website. The organization did not offer a commercial technology product or software platform; it provided informational resources and a nurse-led information service called Ask Eve.

Differentiator

Problem solved

Functional benefit

Products and services

• Ask Eve Nurse-Led Information Service A free nurse-led information service for individuals with questions about cervical cancer screening, test results, and HPV, accessible via phone (0808 802 0019) and email ([email protected]). Now operated by The Eve Appeal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Eve AppealcoreOthers · 1 January 2024Upon liquidation in Spring 2024, all content from Jo's Cervical Cancer Trust was gifted to The Eve Appeal. The Eve Appeal has incorporated the information and it is now available on eveappeal.org.uk. The Ask Eve nurse-led information service (0808 802 0019) continues to operate under The Eve Appeal.

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• The Eve Appeal: UK charity focused on gynecological cancers that absorbed Jo's website content and the Ask Eve nurse-led information service upon Jo's Spring 2024 liquidation. Closest functional comparator on women's cancer information and nurse-led support delivery in the UK.
• Target Ovarian Cancer: UK charity dedicated to a single gynecological cancer, mirroring Jo's model of disease-specific awareness, support, and information delivery. Most direct structural analog as a single-disease women's cancer nonprofit.
• Wellbeing of Women: UK charity funding research and providing information on women's reproductive health, including gynecological cancers. Overlaps with Jo's on reproductive health education and patient information for affected women.

Broad incumbents

• Cancer Research UK: The UK's largest cancer research and awareness charity with specific work on cervical cancer screening and HPV. Overlaps with Jo's awareness and information mission but operates as part of a much broader cross-cancer portfolio.
• Macmillan Cancer Support: Major UK cancer support charity delivering information and support services across all cancer types. Provides overlapping patient-facing information and support functionality for cancer patients, including those with cervical cancer.

Market position

Weaknesses2 records

Competitive moat1 record

Key risks2 records

Key highlights3 records

Customer concentration

• Xx.com/JoTrust

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jo’s Cervical Cancer Trust