Wellbeing of Women

What Wellbeing of Women does

Wellbeing of Women is a UK registered charity, founded in 1964 and headquartered in London, that exists to fund research, deliver education, and run advocacy campaigns across the full life course of women's reproductive and gynaecological health, from menstruation through menopause. It is the only UK charity operating across this full scope and has invested over £75 million in 605 research projects since inception, with credited contributions to ultrasound scanning in pregnancy, the HPV-cervical cancer link, and surfactant treatment for premature babies. Governance is led by Chair of Trustees Professor Dame Lesley Regan, with HRH The Duchess of Edinburgh as Royal Patron, and the organisation is AMRC-accredited.

The charity's product surface centres on a portfolio of digital health resources and programmes rather than commercial software. Core offerings include the Period Symptom Checker (a Typeform-hosted triage tool built with clinicians, used by 65,000+ people in year one), MENO-kit (an evidence-based menopause workplace toolkit co-developed with Lancaster University, launching June 2026), Hormonall (e-learning modules on hormonal health built with Vichy Laboratoires), the Employer Membership Programme, the Menopause Workplace Pledge (3,400+ employer signatories), and themed campaigns such as 'Just a Period' and 'Let's #ChatMenopause'. The research funding programme operates across Entry Level Scholarships, Doctoral Fellowships, Postdoctoral Research Fellowships, and Research Project Grants, with co-funding from the Scottish Government, RCOG, RCM, and NIHR.

The business model is non-commercial and donation-funded. Revenue streams comprise individual donations (one-off and monthly, with Gift Aid), corporate partnerships (including Charity of the Year arrangements with PwC Foundation and partnerships with Holland & Barrett, Bupa, M&S, Vitabiotics, Simplyhealth, Medik8, Vichy, and The Fidelis Partnership), trust and foundation grants, and legacy giving (in partnership with Octopus Legacy). GTM operates as a hybrid direct-to-consumer donation motion (digital appeals, events, webinars) plus a B2B sales motion through a dedicated partnerships team and Employer Membership Programme. With approximately 25 staff, the operating model is lean and partnership-heavy rather than technology-led.

Name

Wellbeing of Women

Legal name

Wellbeing of Women

Website

https://wellbeingofwomen.org.uk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing of Women is a UK charity, founded in 1964, that funds research, delivers education, and runs campaigns across the full life course of women's reproductive and gynaecological health, serving women, employers, researchers, and corporate partners.

Ownership category

akta.pro rank

Product category

Women's Health Charity

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI), Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Women's health research
• Reproductive health funding
• Gynaecological health charity
• Menopause workplace support
• Health education programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: One-off and monthly donations from individual supporters. Gift Aid scheme enables reclaiming 25p per £1 donated from HMRC.
2. Corporate Partnerships: Partnerships with companies including event sponsorship, product campaigns, Charity of the Year programmes, research partnerships, and Employer Membership Programme.
3. Legacy Giving: Gifts left in wills by supporters to fund future research and programmes.
4. Trust and Foundation Grants: Major gifts from philanthropists, trusts and foundations to fund specific research projects or awareness campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wellbeing of Women is a UK registered charity that funds pioneering research into women's reproductive and gynaecological health, provides expert health education through digital tools and e-learning, and runs advocacy campaigns such as the Menopause Workplace Pledge and the Just a Period campaign. It also operates an Employer Membership Programme delivering workplace support, training, and resources to organisations across the UK.

Product overview

Wellbeing of Women is a UK charitable organization operating as a research funding body, education provider, and campaign organizer focused on women's reproductive and gynaecological health. The organization does not offer a traditional software product but provides a portfolio of digital health resources and programs including the Period Symptom Checker (interactive symptom assessment tool), MENO-kit (evidence-based menopause workplace toolkit), Hormonall (e-learning platform), and the Employer Membership Programme. Core activities include funding research grants across all areas of women's health, providing health information through webinars and online resources, and running advocacy campaigns such as the Menopause Workplace Pledge and 'Just a Period' campaign. The research funding programs include Entry Level Scholarships, Doctoral Fellowships, and Postdoctoral Research Fellowships. All programs are designed to improve health outcomes from menstruation through menopause and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Just a Period: Campaign focused on educating and empowering women about menstrual health, period pain, and heavy bleeding.
• Let's #ChatMenopause
• Period Symptom Checker
• Hormonall
• MENO-kit

Products and services

• Period Symptom Checker An interactive digital tool that helps women determine if period pain or heavy bleeding warrants a visit to a healthcare professional, generating personalised letters for GP appointments.
• MENO-kit The UK's first evidence-based menopause workplace toolkit providing practical modules for managers, HR, and employees on menopause awareness, symptom management, champion training, and cognitive behavioural strategies.
• Employer Membership Programme The UK's only employer programme supporting women across the entire life course, from menstruation through menopause. Provides resources, webinars, expert guidance, and exclusive employer member branding.
• Hormonall Free e-learning platform built in partnership with Vichy Laboratoires covering hormonal changes during puberty, menstrual cycle, postpartum, and menopause through 15-minute science-backed modules.
• Research Funding Programs Grant programmes funding women's health research including Entry Level Scholarships, Doctoral Fellowships, Postdoctoral Research Fellowships, Research Project Grants, and partnership-specific awards with RCOG, RCM, and BGCS.
• Menopause Awareness Workplace Online Training Online training course developed with NHS England to help HR teams and managers learn best practices for supporting colleagues experiencing menopause.

Quantifiable outcome

• £75 million invested in research since 1964, funding 605 projects
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Holland and BarrettcoreStrategic or Co-development PartnerWomen's Health Community Fund collaboration, now in third year, delivering research and awareness initiatives for women's health.
• Vichy LaboratoirescoreStrategic or Co-development PartnerHormonall partnership creating free e-learning modules on hormonal changes during puberty, menstrual cycle, postpartum and menopause. Also co-funds Postdoctoral Research Fellowships.
• Lancaster UniversitycoreStrategic or Co-development PartnerJoint development of MENO-kit, UK's first evidence-based menopause workplace toolkit, translating over a decade of academic research into practical employer guidance.
• PwC FoundationcoreGTM or Marketing PartnerCharity of the Year partnership supporting women's health initiatives.
• BupaminorGTM or Marketing PartnerCorporate partnership supporting women's health awareness and research.
• Vitabiotics WellwomanminorGTM or Marketing PartnerBrand partnership for women's health products and awareness.
• Marks and Spencer (M&S Sparks)minorGTM or Marketing PartnerM&S Sparks partnership for women's health fundraising.
• SimplyhealthminorGTM or Marketing PartnerCorporate partnership supporting women's health initiatives.
• Medik8minorGTM or Marketing PartnerCorporate partnership supporting women's health.
• The Fidelis PartnershipminorGTM or Marketing PartnerCorporate partnership supporting women's health.
• Royal College of Obstetricians and Gynaecologists (RCOG)coreStrategic or Co-development PartnerCollaborative partner in research funding and professional education for women's health.
• Royal College of Midwives (RCM)coreStrategic or Co-development PartnerCollaborative partner in research and education for maternal and women's health.
• NIHR (National Institute for Health and Care Research)coreStrategic or Co-development PartnerNon-commercial partner enabling funded studies to access NIHR Research Support Service and Research Delivery Network.
• Scottish GovernmentcoreStrategic or Co-development PartnerCo-funding research partnerships including Wellbeing of Women-Scottish Government Research Project Grants, working to unlock advances in endometriosis research.
• AMRC (Association of Medical Research Charities)coreStrategic or Co-development PartnerMember charity with AMRC accreditation, adhering to position statements on animal research, public involvement, and AI.
• NHS EnglandcoreStrategic or Co-development PartnerPartner on Menopause Clinical Reference Group and co-development of Menopause Awareness Workplace Online Training.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Macmillan Cancer Support: Major UK charity providing cancer information, support and funding for cancer research, including gynaecological cancers. A broad incumbent with overlapping health-information and corporate-partnership capabilities.
• Cancer Research UK: Largest UK cancer research charity, funding a broad portfolio of cancer research including gynaecological cancers. Overlaps with Wellbeing of Women in the gynaecological-cancer research space but operates across all cancer types.

Direct peers

• Tommy's: UK charity funding research and providing pregnancy information, the UK's leading pregnancy-loss and premature-birth charity. Directly comparable as a UK women's reproductive health charity funding research, providing health information and running employer-facing campaigns.
• Endometriosis UK: UK charity supporting people affected by endometriosis, funding research, providing information and campaigning for change. Directly comparable as a UK charity operating in one of the core condition areas Wellbeing of Women funds.
• Sands (Stillbirth and Neonatal Death Charity): UK charity supporting anyone affected by the death of a baby, funding research and working with the NHS. Comparable as a UK pregnancy and baby-loss research charity with research funding and NHS partnerships.
• Jo's Cervical Cancer Trust: UK charity dedicated to preventing cervical cancer through research, education and campaigning. Closely comparable as a UK women's reproductive-health charity operating in a sub-area (cervical cancer) of the same domain.
• British Pregnancy Advisory Service (BPAS): UK reproductive health charity providing NHS-funded abortion and pregnancy counselling services and policy advocacy. Comparable as a UK women's reproductive-health charity with active campaigning and policy-reform activities.
• Target Ovarian Cancer: UK charity funding ovarian cancer research and providing support and information. Comparable as a UK women's gynaecological-health charity with research funding, awareness campaigns and health information.
• Eve Appeal: UK charity funding research and raising awareness of the five gynaecological cancers. Directly comparable as a UK women's gynaecological-health research charity with research funding, health information, and awareness campaigns.
• The Menopause Charity: UK charity dedicated to supporting women through menopause with evidence-based information and workplace guidance. Directly comparable as a UK charity focused on menopause education and employer engagement.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wellbeingofwmen
• LinkedInlinkedin.com/company/wellbeing-of-women
• Instagraminstagram.com/wellbeingofwomen
• Xx.com/wellbeingofwmen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbeing of Women