Western Livestock Journal
- Company typePrivate
- Founded1922
- HeadquartersGreenwood Village, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Western Livestock Journal firmographics
Firmographics- Name
- Western Livestock Journal
- Legal name
- Western Livestock Journal
- Website
- https://wlj.net
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Western Livestock Journal is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Western Livestock Journal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Print Subscription: Weekly print newspaper delivered to subscriber's doorstep, including quarterly magazines (The Wire) and seasonal farm and ranch property magazines
- Digital Subscription: Online access to articles, digital editions of weekly newspaper and magazines
- Advertising: Print and digital advertising revenue from corporate advertisers and livestock producers/sale operators promoting sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with unlimited online access |
| Subscription | Monthly | Monthly print subscription with full digital access |
| Subscription | Annual | Annual subscription with print delivery |
| Subscription | Annual | Print subscription with premium benefits |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Western Livestock Journal product offering
Product offeringCore offering
Western Livestock Journal (now publishing as The National Livestock Weekly) is a weekly agricultural trade publication founded in 1922 that covers cattle and livestock markets, industry news, and agricultural policy for ranchers and producers across the Western United States. The company complements its flagship weekly newspaper with quarterly magazines, annual special issues, a daily email newsletter, and operates classifieds and ranch property marketplaces online. Field representatives serve regional livestock auction markets and sale barns throughout the West.
Product overview
Western Livestock Journal operates as a multi-platform agricultural media company offering a portfolio of publications and digital services. The core product is the weekly Western Livestock Journal newspaper (The National Livestock Weekly), published since 1922, which delivers livestock market news, cattle news, and industry coverage. This is supplemented by quarterly magazines including The Wire (livestock community), Properties Ranch and Farm (real estate), and annual special issues (Cattle Marketing, Commercial Cattle Issue, North American Bull Guide). Digital add-on services include a Sale Calendar for livestock sale events, Sale Reports archive for market data, a Classifieds Marketplace for buying/selling livestock and equipment, and a Real Estate Property Marketplace for ranch and farm land. A daily newsletter delivers headlines to subscribers. The product architecture combines print publications with digital platforms and marketplaces to serve the Western cattle industry.
Differentiator
Problem solved
Functional benefit
Brands
- WLJ: Western Livestock Journal publication serving the Western cattle industry with livestock news, market reports, and sale information since 1922.
- The Wire
- Properties Ranch and Farm
- Cattle Marketing
- Commercial Cattle Issue
- North American Bull Guide
Companies that use Western Livestock Journal
Customer profileSegments3 records
Ideal customer profiles2 records
Western Livestock Journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western Livestock Journal partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Western Livestock Journal competitors and assessment
Company assessmentDirect peers
- Beef Magazine: Beef Magazine is a leading print and digital publication covering the U.S. beef cattle industry with news, markets, and producer-focused content — directly comparable to WLJ's cattle news and market coverage.
- Drovers / Farm Progress: Drovers is one of the longest-running U.S. livestock/cattle industry magazines, providing market reports and producer news; operates as a direct competitor serving cattle producers with similar editorial and marketplace products.
- High Plains Journal: High Plains Journal covers agriculture and livestock across the High Plains/Midwest with a weekly print/digital format — strong regional overlap with WLJ's Western cattle-industry focus and similar subscription model.
- Tri-State Livestock News: Tri-State Livestock News is a weekly livestock publication serving the Dakotas, Montana, and Wyoming with sale reports, market news, and producer content — most directly comparable Western-region periodical.
Regional players
- Capital Press: Capital Press is an agricultural newspaper serving the Western U.S. (covering crops and livestock); overlaps with WLJ's regional Western footprint and weekly ag-newspaper format.
Broad incumbents
- DTN / Progressive Farmer: DTN/Progressive Farmer is a national ag media and market-data platform with broad agricultural coverage including livestock markets — a larger incumbent competing for the same Western producer audience.
- Farm Journal: Farm Journal is a large, multi-title U.S. agricultural media company covering livestock and row crops with print/digital/data products; serves a broader national audience but overlaps with WLJ's cattle producer segment.
- Successful Farming: Successful Farming is a long-running national agricultural publication covering livestock markets and producer news; broad incumbent whose cattle content competes with WLJ for Western readers and advertisers.
- Pro Farmer: Pro Farmer is a national agricultural news and advisory service covering markets and policy including livestock — broad incumbent comparable in its subscription/news model to WLJ's paid membership tier.
Emerging players
- CattleFax: CattleFax is a cattle market-analysis and data service providing market reports to producers and industry — overlaps with WLJ's market-report and sale-data products but is more analytics-focused and subscription-driven.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Western Livestock Journal social profiles
Digital presenceWestern Livestock Journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Livestock Journal leadership team
Management profileNumber of profiles
Profiles7 records
Western Livestock Journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Livestock Journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Livestock Journal
What does Western Livestock Journal do?
Western Livestock Journal (now publishing as The National Livestock Weekly) is a weekly agricultural trade publication founded in 1922 that covers cattle and livestock markets, industry news, and agricultural policy for ranchers and producers across the Western United States. The company complements its flagship weekly newspaper with quarterly magazines, annual special issues, a daily email newsletter, and operates classifieds and ranch property marketplaces online. Field representatives serve regional livestock auction markets and sale barns throughout the West.
Is Western Livestock Journal a public or private company?
Western Livestock Journal is a private company. It is classified as family owned and is currently operating.
When was Western Livestock Journal founded?
Western Livestock Journal was founded in 1922. It employs 1 to 10 people.
Where is Western Livestock Journal based?
Western Livestock Journal is headquartered in Greenwood Village, United States, in the North America region.
How does Western Livestock Journal make money?
Three revenue lines are on record. Print Subscription is the primary driver. The others are digital Subscription and advertising.
Who are Western Livestock Journal's main competitors?
Direct peers on record are Beef Magazine, Drovers / Farm Progress, High Plains Journal and Tri-State Livestock News. Capital Press is listed as a regional player. Broad incumbents are DTN / Progressive Farmer, Farm Journal, Successful Farming and Pro Farmer. CattleFax is listed as an emerging player.
Does Western Livestock Journal have an API?
No public API is recorded for Western Livestock Journal.