What The Oklahoman does

The Oklahoman is a legacy metropolitan daily newspaper headquartered in Oklahoma City, Oklahoma, founded in 1889 and currently operating as a wholly-owned subsidiary of Gannett (NYSE: GCI) within the USA TODAY Network. It functions as Oklahoma's largest newspaper by circulation and brand recognition, serving the Oklahoma City metropolitan area and the broader state with coverage spanning local news, politics, education, health, business, sports (OKC Thunder, OU Sooners, OSU Cowboys, and high school athletics), opinion, and community events. The core product is the daily newspaper, delivered in print via home delivery and replicated digitally through the eNewspaper platform, with companion distribution through the oklahoman.com website, email newsletters, and social channels (Facebook, X, Instagram).

The business operates a hybrid revenue model combining subscription revenue across digital-only, print-only, and combined tiers with monthly billing, alongside display and classified advertising, sponsored content, contests, and event promotion. A structurally protected revenue line comes from mandated Oklahoma legal public notices (court filings, government announcements, estate notices) distributed in coordination with sibling Gannett publications Examiner-Enterprise and Pawhuska Journal-Capital. Adjacent monetization includes a real estate marketplace built on an AddressUSA integration (property search, featured listings, agent profiles, home valuation), an obituaries service, and niche vertical sections (automotive, jobs, shopping, 10BEST). Technology infrastructure is provided centrally by Gannett's publishing platform and digital content management system; no proprietary AI, API, or SDK capabilities are documented.

The Oklahoman serves a geographically concentrated consumer base of Oklahoma residents and a long-tail of local SMB advertisers, with public-sector and legal advertisers as a distinct secondary segment. It competes primarily against national digital news sources, social media, and other regional outlets for audience attention, and against digital ad networks and niche vertical platforms for advertiser spend. No public-facing API, mobile app, or patent portfolio is identified, and no revenue, funding, or M&A activity is disclosed at the entity level; strategic direction is set within Gannett's broader USA TODAY Network portfolio strategy.

Name

The Oklahoman

Legal name

The Oklahoman

Website

https://oklahoman.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Oklahoman is Oklahoma's largest daily newspaper, owned by Gannett and serving the Oklahoma City metro and statewide Oklahoma readers with print, eNewspaper, digital subscriptions, classifieds, public notices, and sports coverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription Revenue: Digital and print newspaper subscriptions including eNewspaper access, with various tiers for digital-only, print-only, and combined packages.
2. Advertising: Display advertising, classifieds, and promotional content across digital and print platforms. The site features real estate listings, job postings, automotive classifieds, and general display advertising.
3. Public Notices: Legal public notice publications including court notices, government announcements, estate notices, and public hearing notices published in conjunction with other Gannett Oklahoma publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Oklahoman is Oklahoma's largest daily newspaper, publishing local news, politics, sports, business, life, real estate, and obituary content for Oklahoma City and the broader state of Oklahoma. It distributes content via print home delivery, the oklahoman.com website, an eNewspaper digital replica, email newsletters, and mobile apps, monetized through digital/print subscriptions, display and classified advertising, and public-notice publication services.

Product overview

The Oklahoman is a legacy daily newspaper and digital media company operating as part of the USA TODAY Network. The company offers a core newspaper product supplemented by multiple digital platforms and specialized content sections. Its portfolio includes the main newspaper (print and eNewspaper digital edition), dedicated sports coverage for OKC Thunder NBA team and collegiate programs (OU Sooners and OSU Cowboys), a real estate marketplace powered by AddressUSA integration, obituaries and public notices services, opinion content, and newsletter subscriptions. The newspaper covers news across politics, crime, business, entertainment, and lifestyle categories for the Oklahoma City metro area and broader state.

Differentiator

Problem solved

Functional benefit

Products and services

• The Oklahoman Newspaper Oklahoma's largest daily newspaper delivered in print and online, covering local news, politics, sports, business, life, entertainment, and community events for Oklahoma City and the broader state of Oklahoma. Sold to individual subscribers and households.
• eNewspaper

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GannettcoreStrategic or Co-development PartnerThe Oklahoman is operated by Gannett as part of the USA TODAY Network. Gannett provides digital platform infrastructure, advertising networks, corporate resources, and operational support. The partnership enables statewide content sharing, combined advertising solutions, and technology investments.
• Examiner-EnterpriseminorChannel Partner/ Reseller/ DistributorGannett-owned Oklahoma newspaper that shares public notice content with The Oklahoman, expanding legal notice distribution across multiple Oklahoma communities.
• Pawhuska Journal-CapitalminorChannel Partner/ Reseller/ DistributorGannett-owned Oklahoma newspaper partnering on public notice content distribution, allowing The Oklahoman to reach readers in the Pawhuska and Osage County area.
• AddressUSAminorGTM or Marketing PartnerReal estate listing partner providing featured property listings on The Oklahoman's real estate section, generating advertising revenue and extending real estate marketplace services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Indianapolis Star: The Indianapolis Star is a Gannett-owned major metropolitan daily with similar digital subscription, classified, and public-notice offerings serving Indiana — a structurally identical regional daily within the USA TODAY Network.
• The Kansas City Star: The Kansas City Star is a Gannett-owned regional daily covering Kansas City and surrounding areas with the same USA TODAY Network infrastructure, making it a near-perfect operational and structural peer.
• Arizona Republic: Arizona Republic is a Gannett/USA TODAY Network flagship regional daily serving Phoenix with print, digital subscription, sports, and public-notice offerings — highly comparable to The Oklahoman as a same-network metropolitan daily.
• The Dallas Morning News: The Dallas Morning News is a major Texas regional daily owned by DallasNews Corporation, operating a similar print + digital subscription model with classifieds and public notices for a major metropolitan market in a neighboring Southern state.
• Arkansas Democrat-Gazette: Arkansas Democrat-Gazette is the dominant statewide daily newspaper in neighboring Arkansas, with similar statewide-coverage positioning, print + digital subscription model, and broad local sports coverage — comparable regional daily competitor.
• Tulsa World: Tulsa World is Oklahoma's second-largest daily newspaper serving the Tulsa metropolitan area with comparable print/digital subscription model, classified advertising, and public notice offerings — directly competing with The Oklahoman for Oklahoma readers and advertisers.

Broad incumbents

• Gannett Co., Inc. Gannett is the publicly traded parent company (NYSE: GCI) and the largest U.S. newspaper operator, running hundreds of dailies including The Oklahoman — providing the network-level strategic context for evaluating The Oklahoman's economics and digital strategy.
• Lee Enterprises: Lee Enterprises is one of the largest U.S. newspaper publishers, operating dozens of regional dailies with similar subscription, advertising, and digital transition models as The Oklahoman — a broad industry incumbent peer.
• The New York Times Company: The New York Times Company has built a national digital subscription powerhouse, providing a strategic model for how legacy print publishers can pivot to subscription-led digital revenue — a relevant strategic benchmark for The Oklahoman's digital transition.

Emerging players

• Axios: Axios operates local digital newsrooms (including Axios Oklahoma City) that compete for digitally native local news subscribers and advertisers, representing the emerging digital-native local news model that could disrupt The Oklahoman's digital subscription economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theoklahoman
• Facebookfacebook.com/TheOklahoman
• Instagraminstagram.com/_theoklahoman
• LinkedInlinkedin.com/company/2643828

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oklahoman