Beauty Exchange Beauty Supply

What Beauty Exchange Beauty Supply does

Beauty Exchange Beauty Supply is a private, multi-cultural beauty supply retailer operating an e-commerce-first model via a Shopify-powered storefront at mybeautyexchange.com, complemented by a physical warehouse/storefront at 6009 Memorial Dr., Suite 12, Stone Mountain, GA and a presence on Amazon Marketplace. The catalog spans more than 1,000 SKUs across wigs (human hair lace wigs, synthetic lace front wigs, half wigs, blended wigs), virgin hair bundles and closures/frontals in 4x4, 5x5, 6x6, 13x4, 13x5, HD and transparent variants, braiding and crochet hair, Boho braids, ponytails, hair extensions, hair care and color, professional and consumer styling tools, full cosmetics, and fragrance. The company also sells a proprietary BX Babes sub-brand of wig-care consumables such as edge control, lace glue, wax sticks, and foam wrap lotion.

The technology stack is built entirely on Shopify, with integrated payments including Shop Pay Installments, Afterpay, PayPal, Apple Pay, Google Pay, Amazon Pay, and major card networks plus regional methods (iDEAL, Bancontact), and ancillary tooling comprising Rebuy for upsell/cross-sell recommendations, Smile.io for the BX Babe Rewards loyalty program, SMS marketing via a VIP text program, and email newsletters. No proprietary technology, APIs, or mobile applications are offered.

The business model is direct-to-consumer, one-time-purchase retail with no subscription, SaaS, or contract revenue. Pricing is unit-based, ranging from clearance items under $5 to premium HD lace wigs above $300, supplemented by bundle/box deals (e.g., braiding hair boxes at $175-$200) and weekly sales and clearance promotions. Customer segments are individual women seeking wigs and extensions, braiding and crochet hair enthusiasts, general beauty consumers, and (secondarily) salon professionals, served through horizontal segmentation across all product categories.

Name

Beauty Exchange Beauty Supply

Legal name

Beauty Exchange Beauty Supply

Website

https://mybeautyexchange.com

Company type

Private

Operating status

Operating

Short description

Beauty Exchange Beauty Supply is a private, multi-cultural online beauty supply retailer selling wigs, virgin hair bundles, braiding hair, and beauty supplies via a Shopify storefront, a Georgia warehouse, and Amazon Marketplace, serving individual consumers and salon professionals.

Ownership category

akta.pro rank

Product category

Beauty Supply Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Marketplaces (CRAFABAB)

Keywords

• Beauty supply retail
• Wig sales
• Hair extensions
• Cosmetics retail
• E-commerce beauty

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales via their Shopify-powered website where customers purchase wigs, hair extensions, cosmetics, and beauty supplies. Transactions are one-time purchases with various payment options including Shop Pay Installments (interest-free installments), PayPal, and Afterpay.
2. Retail In-Store Sales: Physical retail sales through their warehouse/storefront location, with promotional sales flyers and weekly deals driving foot traffic and purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beauty Exchange Beauty Supply is a multi-cultural beauty supply retailer selling wigs (human hair, synthetic, lace front), virgin hair bundles, hair extensions, braiding and crochet hair, hair care products, cosmetics, and styling tools directly to consumers through a Shopify-powered e-commerce website and a physical warehouse storefront. The company also offers its own private-label BX Babes line of wig care and styling products, supported by flexible installment payment options and a customer rewards program.

Product overview

Beauty Exchange Beauty Supply operates as an online beauty supply retailer and distributor offering a comprehensive e-commerce platform for wigs, hair extensions, braiding hair, crochet styles, hair care products, cosmetics, and styling tools. The product portfolio centers on a vast wig assortment including human hair lace wigs (from brands like Beautiful Day Vossmi, Sensationnel, and B&B Gold), synthetic wigs, and blended options, complemented by virgin hair bundles and closures for custom wig construction. The company also carries extensive braiding and crochet hair lines, full hair care and cosmetic collections, and its proprietary BX Babes sub-brand of wig care products including edge control, lace adhesives, and styling aids. The platform is powered by Shopify with integrated payment options including PayPal, Afterpay, and Shop Pay installments, and utilizes Rebuy for product recommendations. A customer rewards program and VIP text messaging service support customer retention.

Differentiator

Problem solved

Functional benefit

Brands

• BX Babes: Private label brand for wig care and styling products including edge control, lace glue, wax sticks, and foam wrap lotion

Products and services

• Wigs (Human Hair Lace Wigs, Synthetic Wigs, Human Blended Wigs, Half Wigs) Extensive wig collection including human hair lace wigs, synthetic lace front wigs, human blended wigs, and half wigs. Products include brands like Beautiful Day Vossmi, Sensationnel, Outre, and B&B Gold, with styles such as body wave, deep wave, straight, and curly textures. Targeted at individual consumers seeking natural-looking wigs for fashion, protective styling, and hair loss solutions.
• Virgin Hair Bundles 100% virgin human hair bundles in various textures including straight, body wave, deep wave, loose wave, pineapple wave, jerry/bohemian/kinky, and colored options. Sourced from Brazilian, Malaysian, and other origins. Sold to consumers for custom wig construction and sew-in applications.
• Virgin Hair Closures & Frontals Lace closures and frontals in 4x4, 5x5, 6x6, 13x4, and 13x5 sizes, including HD and transparent variants. Used by consumers for creating seamless wig installations.
• Hair Extensions Human hair clip-ins and synthetic clip-in extensions for adding length and volume, plus synthetic and human hair ponytails in various styles and colors. Targeted at consumers seeking non-permanent hair enhancements.
• Braiding Hair Braiding hair including Kanekalon and synthetic options from brands such as Outre X-Pression, Sensationnel, and Shake N Go. Available in lengths from 32 to 72 inches and various colors. Box deals offered at $175-$200.
• Crochet Hair Crochet braids including synthetic and 100% human hair options, featuring feather crochet styles and various curl patterns. Targeted at consumers pursuing crochet protective styles.
• Boho Braids Boho/bohemian braid styles including 100% human hair and human hair blend options designed for natural-looking protective styling.
• Hair Care Products Full line of hair care including shampoos, conditioners, treatments, styling products, relaxers, texturizers, hair colors (bleaching, permanent, semi-permanent, temporary), and dedicated men's and kids' hair care ranges. Covers professional and consumer grades.
• Hair Styling Tools & Appliances Styling tools including flat irons, curling irons, stove irons, clippers, trimmers, hair dryers, pressing combs, combs & brushes, rollers, hot roller sets, hood dryers, and other salon supplies. Targeted at consumers and salon professionals.
• Cosmetics Full cosmetic line including eye makeup (eyebrow, eyelashes, eyeliner, eyeshadow, mascara), face products (foundation, powder, concealer, primer, bronzer, blush, palettes), lip products, makeup tools (brushes, sponges, mirrors, bags), nail products (polish, gel, press-ons, handmade nails, treatment, tools, removers), body care (moisturizers, cleansers, hand and foot care), and fragrances including perfumes and Arabian perfumes.
• BX Babes Private Label Wig Care Line Beauty Exchange's own brand of wig care and styling products including 24-hour extreme hold edge control, lace glue, lace skin protector, wax stick, foam wrap lotion, and lace glue remover. Positioned as premium wig maintenance solutions for wig wearers.
• Ponytails Synthetic and human hair ponytails in various styles and colors for adding length or styling versatility.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering their online store with integrated payment processing, inventory management, and order fulfillment capabilities.
• Shop Pay / Shop Pay InstallmentscoreTechnology or IntegrationShopify's payment solution providing flexible payment options including interest-free installments for customers, enabling higher conversion rates and average order values.
• PayPalcoreTechnology or IntegrationMajor payment gateway integrated for customer convenience and trust in transactions.
• SensationnelcoreChannel Partner/ Reseller/ DistributorMajor vendor partner providing synthetic and human hair wigs including popular lines like Cloud 9 What Lace, Butta Lace, Dashly, and Shear Muse. One of the primary wig brands sold on the platform.
• OutrecoreChannel Partner/ Reseller/ DistributorLeading hair brand partner supplying synthetic and human hair products including Perfect Hairline, Melted Hairline, Fab & Fly, Quick Weave, and WigPop lines.
• Beautiful Day / VossmicoreChannel Partner/ Reseller/ DistributorPremium HD frontal lace wig brand featuring Vossmi line with high-quality human hair wigs at competitive price points.
• Shake-N-GocoreChannel Partner/ Reseller/ DistributorMajor hair brand partner supplying Freetress synthetic crochet hair, braiding hair, and human hair products.
• B&B Gold / ChoiscoreChannel Partner/ Reseller/ DistributorPremium Brazilian human hair brand specializing in 13x4 and 13x5 lace front wigs and express hair bundles.
• Mayde BeautymoderateChannel Partner/ Reseller/ DistributorHair brand supplying human hair wigs, braiding hair, and synthetic products including the Braid Nation line.
• Kiss ProductsmoderateChannel Partner/ Reseller/ DistributorBeauty and hair accessories brand through their Vivace by Kiss Vivatress line for braiding hair products.
• Laude & Co.minorChannel Partner/ Reseller/ DistributorPremium hair brand offering synthetic wigs including specialty styles like peace locs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Divatress: Online beauty supply retailer specializing in wigs, hair extensions, braiding hair, and beauty supplies for multicultural consumers. Direct competitor in the same product category with a comparable e-commerce-first model and similar multi-channel approach.
• Sam's Beauty Supply: Online beauty supply retailer offering wigs, hair care, cosmetics, and beauty tools with a similar multicultural focus. Direct competitor operating with comparable scale and a multi-channel e-commerce plus physical presence model.
• Wig Zone: Online wig specialty retailer offering human hair wigs, synthetic wigs, and lace front styles. Direct competitor with highly overlapping product focus and an e-commerce model similar to Beauty Exchange.
• Beauty Supply Warehouse: Beauty supply retailer with online and physical presence offering hair care, wigs, extensions, and cosmetics. Direct competitor targeting multicultural consumers with comparable assortment breadth.
• Hair So Fabulous: Online-focused hair retailer specializing in wigs, hair extensions, and hair care products. Comparable e-commerce model with overlapping product mix and target customer segments in the multicultural beauty space.
• HBA Beauty Supply: Beauty supply retailer focused on multicultural beauty products including wigs, hair extensions, and ethnic hair care. Direct competitor with similar customer base and product assortment in the multicultural beauty segment.

Broad incumbents

• Sally Beauty: Large public beauty supply retailer (NYSE: SBH) with thousands of stores plus e-commerce. Offers broader assortment including hair care, wigs, and beauty supplies with scale advantages in sourcing and distribution that Beauty Exchange cannot match.
• Ulta Beauty: Major public beauty retailer (NASDAQ: ULTA) operating mass and prestige beauty categories with extensive assortment. Less specialized in multicultural hair but competes for the broader beauty consumer wallet share.
• CosmoProf: Professional beauty supply distributor under Sally Beauty Holdings serving licensed salon professionals. Comparable in professional beauty distribution but B2B-focused and offers overlapping product categories including wigs and hair care.
• Sephora: Global prestige beauty retailer under LVMH operating physical stores and e-commerce. Less focused on multicultural hair and wigs but competes for beauty consumer spending across cosmetics, fragrance, and skincare.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_beautyexchange
• Facebookfacebook.com/mybeautyexchange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Exchange Beauty Supply