What Beautiful Day does

Beautiful Day is a 501(c)(3) nonprofit social enterprise headquartered at 66 Benefit Street in Providence, Rhode Island, founded in 2012 with a stated mission of connecting refugees with their host community through paid job training, business operations, and public education. The organization runs four discrete programs: a Granola Production Training program for adult refugees (operational since 2013), a Youth Internship Training program for ages 15-18 piloted in 2019, an Afghan Women Entrepreneurship program launched in 2021 as part of Rhode Island's Afghan Social Capital Initiative, and a Market/Demo Training program for adults building customer-service skills. To date, Beautiful Day reports training nearly 600 refugees across 14 nationalities and 20 ethnicities, with over 80% of graduates moving on to permanent employment.

The organization manufactures and sells a diversified portfolio of gourmet food products centered on its award-winning flagship Keith's Originola granola recipe. The active catalog includes 12oz and 5lb granola bags, six gluten-friendly granola bar flavors (Keith's Originola, Mochaccino Hazelnut, Bananas Foster, Bourbon Pecan, Pistachio Cardamom, and Salted Mango), rotating seasonal Granola of the Month flavors, muesli options including a vegan variant, Coconutty Goodness nuts-and-seeds mix, Saad's Hummus, and Ethiopian and Congolese coffee roasted in partnership with Bolt Coffee Roastery. Annual granola output exceeds 10 tons and production occurs in a commercial kitchen and fulfillment center in Providence. Distribution runs through a Shopify e-commerce storefront with monthly subscription bundles, wholesale via the Farmfresh distributor and What's Good regional delivery service to Rhode Island grocery stores and specialty retailers, a corporate gifting program managed by a dedicated Sales Director capable of shipping 450+ gift orders nationally, and direct sales at 7+ farmers markets statewide.

Revenue is structured as a hybrid nonprofit model: approximately 80% is sourced from foundations, grants, and private donations (supported by a base of roughly 500 individual donors and approximately 40 active grants) with the remaining ~20% from product sales. Pricing spans $3.00 per granola bar to $45.00 for a 5lb bulk bag, subscription boxes between $10.76 and $35.50 per month, and gift boxes from $17.75 to $40.75, with corporate gift pricing arranged by quote. The disclosed 2025 operating budget is approximately $2.1M-$2.25M and the organization is staffed by roughly 30 employees led by Executive Director Keith Cooper, who has run Beautiful Day since its founding.

Name

Beautiful Day

Legal name

Beautiful Day

Website

https://beautifuldayri.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Beautiful Day is a Providence, Rhode Island-based 501(c)(3) nonprofit social enterprise that manufactures gourmet granola, bars, coffee, and specialty foods while providing paid job training to refugees, having trained nearly 600 refugees across 14 nationalities since 2012.

Ownership category

akta.pro rank

Product category

Artisan Granola and Specialty Food Manufacturing

NAICS

Snack Food Manufacturing (31191), Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro primary industry

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)

akta.pro secondary industry

Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Artisan granola products
• Refugee job training
• Specialty food manufacturing
• Corporate gift boxes
• Wholesale food distribution

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales of granola, bars, coffee, hummus, nuts and seeds through Shopify storefront. Includes subscription boxes (monthly granola delivery) and one-time purchases.
2. Wholesale Distribution: Sales to local grocery stores, specialty markets, coffee shops, and other retailers through distributor Farmfresh and regional delivery service What's Good.
3. Corporate Gifting: Custom gift box orders for businesses for employee appreciation, client gifts, holidays, and events. Personal service with custom cards and hand-decorated packaging.
4. Farmers Markets: Direct sales at farmers markets across Rhode Island including Hope Street, Armory Park, Mount Hope Farm, Aquidneck, and others.
5. Foundations, Grants, and Donations: Approximately 80% of budget from foundations, grants, and private donations. Includes individual supporters (about 500) and approximately 40 grants.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Beautiful Day manufactures and sells handcrafted artisan granola, granola bars, muesli, nuts-and-seeds mixes, hummus, and Ethiopian coffee, while running paid job training programs that employ adult refugees, refugee youth, and Afghan women in commercial food production. Products are sold direct-to-consumer via a Shopify storefront with subscription options, wholesale through local distributors to grocery stores and coffee shops, and as custom corporate gift boxes to businesses.

Product overview

Beautiful Day is a nonprofit social enterprise offering a diversified portfolio of gourmet food products centered around granola, granola bars, and specialty foods. The core product line consists of Keith's Originola granola bags (available in 12oz and 5lb sizes), six distinct granola bar flavors (Bananas Foster, Keith's Originola, Pistachio Cardamom, Bourbon Pecan, Salted Mango, Mochaccino Hazelnut), and seasonal specialty flavors (Pistachio Cardamom, Pina Colola, Berry Cobbler, Mochaccino Hazelnut, Ginger Zinger, and more). The company also offers muesli options (Breakfast Originola Muesli, Super Originola Muesli Vegan, Ginger Zinger Muesli), snack items (Coconutty Goodness nuts-and-seeds mix), specialty products (Saad's Hummus), accessories (Beautiful Tote Bags), and gift cards. Subscription services include the All Bags Box ($30), Premium Box ($35.50), and Granola of the Month ($10.76). Gift box offerings range from Classic ($17.75) to Premium ($40.75), including Granola Lovers, Granola Bars 12PK, and Granola Bars 24PK options. The company also provides Corporate Gifts and Wholesale programs for businesses. 100% of profits support refugee job training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Keith's Originola Granola Signature award-winning chewy granola featuring notes of cinnamon and Cape Cod cranberries; available in 12oz bags and 5lb bulk sizes. Featured in the New York Times Magazine.
• Granola Bags (Signature, Seasonal, and Muesli Varieties) Handcrafted 12oz granola bags including Pistachio Cardamom, Mochaccino Hazelnut, Ginger Zinger, Pina Colola, Berry Cobbler, and vegan/regular muesli options; co-created with refugee staff.
• Granola Bars (Variety Line) Hand-made gluten-friendly chewy granola bars in six flavors: Keith's Originola, Mochaccino Hazelnut, Bananas Foster, Bourbon Pecan, Pistachio Cardamom, and Salted Mango; sold individually or in 6/12/24-pack boxes.
• Beautiful Day Coffee (Ethiopian and Congolese) Single-origin craft coffee roasted by Bolt Coffee Roastery using custom roasting protocols, sourced from Ethiopia and Congo. Packaged by youth program participants.
• Coconutty Goodness (Nuts and Seeds Mix) Warm, toasty nuts-and-seeds blend with almonds, hazelnuts, cashews, organic sunflower seeds, coconut flakes, honey, and pumpkin seeds; available in single, 3-pack, and 6-pack.
• Saad's Hummus Creamy, lemony hummus made with chickpeas, tahini, fresh lemon juice, garlic, and sea salt; pickup-only item named after Production Manager Saad Awad.
• Monthly Granola Subscription Boxes Recurring monthly subscriptions including All Bags Box ($30.00), Premium Box with variety bars ($35.50), and Granola of the Month featuring rotating seasonal flavors ($10.76).
• Gift Boxes (Classic, Granola Lovers, Bars 12PK, Bars 24PK, Premium) Curated gift boxes ranging from $17.75 (Classic) to $40.75 (Premium) and up to $150.00 (Ultimate), combining granola, bars, and coffee with optional holiday cards.
• Beautiful Tote Bags Heavy canvas tote bags printed by local partner Frog and Toad, priced at $20.00.
• Gift Cards Digital gift cards available in customizable denominations starting at $25.00 for the Beautiful Day storefront.
• Corporate Gifts Program B2B custom gift box program offering hand-packed granola, bars, Ethiopian coffee, and nuts-and-seeds mix with custom cards and hand-decorated packaging. Supports orders of 450+ gifts nationwide.
• Wholesale Distribution Program B2B wholesale ordering for grocery stores, specialty markets, coffee shops, gyms, hotels, and farmers markets, distributed via Farmfresh and What's Good.

Quantifiable outcome

• 80%+ of graduates find permanent employment
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• FarmfreshcoreChannel Partner/ Reseller/ DistributorPrimary wholesale distributor for Beautiful Day products to grocery stores and specialty markets throughout Rhode Island.
• What's GoodcoreChannel Partner/ Reseller/ DistributorRegional delivery service that helps ensure product availability at local coffee shops and small retailers.
• Bolt Coffee RoasterycoreStrategic or Co-development PartnerProvidence-based craft coffee roaster that designed custom roasting protocols for Beautiful Day's Ethiopian and Congolese coffee varieties. Master roaster educated trainees on coffee quality.
• The Diocese of ProvidencecoreStrategic or Co-development PartnerReferral partner in refugee services network. Partners with other organizations to support job development for graduates.
• Refugee Dream CentercoreStrategic or Co-development PartnerReferral partner for adult ESL curriculum and refugee training referrals. Collaborates on job development for program graduates.
• Women's Refugee CarecoreStrategic or Co-development PartnerReferral partner for refugee services. Makes referrals and collaborates to support employment outcomes for refugees.
• Dorcas International Institute of RIcoreStrategic or Co-development PartnerReferral partner and ESL program provider. Coordinates adult education for program participants. Also partner in Afghan Women Entrepreneurship program.
• Urban GreensminorStrategic or Co-development PartnerYouth internship host site providing workplace experience for refugee teens in Providence.
• Anchor ToffeeminorStrategic or Co-development PartnerYouth internship host site providing chocolate production and customer service experience.
• Harvest Kitchen at Farm Fresh RIminorStrategic or Co-development PartnerYouth internship host site providing food service and café experience.
• Lang's BowlaramaminorStrategic or Co-development PartnerYouth internship host site providing customer service and retail experience.
• Seven Stars BakeryminorStrategic or Co-development PartnerYouth internship host site providing bakery and food service experience.
• City FarmminorStrategic or Co-development PartnerYouth internship host site providing urban farming and retail experience.
• Frog and ToadminorChannel Partner/ Reseller/ DistributorLocal partner that prints Beautiful Day tote bags on heavy canvas.
• RI Department of Human ServicescoreStrategic or Co-development PartnerGovernment partner in Afghan Social Capital Network. Supports identification and referral of Afghan women for entrepreneurship program.
• Rhode Island Department of HealthminorStrategic or Co-development PartnerPartner in Afghan Women's Program providing health and wellness support connections.
• Providence Public LibraryminorStrategic or Co-development PartnerCommunity partner supporting Afghan women through literacy and educational resources.
• Episcopal Diocese of ProvidenceminorStrategic or Co-development PartnerPartner organization in Afghan Social Capital Network supporting refugee women.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emma's Torch: Brooklyn-based 501(c)(3) social enterprise that trains refugees and immigrants in culinary skills while running a commercial restaurant and catering program. Closely aligned with Beautiful Day in mission (refugee workforce integration via a commercial food operation) and in operating model (paid training + branded food products).
• Hot Bread Kitchen: NYC-based nonprofit that incubated and supported culinary businesses run by immigrant and minority women bakers, scaling them through wholesale and retail. Comparable to Beautiful Day as a refugee/immigrant-focused food business incubator with grant-funded programs and wholesale distribution.
• Bobo's Oat Bars: Specialty maker of oat-based snack and granola bars sold nationally through grocery, natural and convenience channels. Direct product comparable to Beautiful Day's granola bar lineup (Keith's Originola, Bananas Foster, Pistachio Cardamom, Bourbon Pecan, Salted Mango, Mochaccino Hazelnut).
• Purely Elizabeth: Premium granola, muesli and snack bar brand positioned on wholesome, functional ingredients (e.g., ancient grains, probiotics). Closely comparable to Beautiful Day on product (granola, muesli, bars), distribution (DTC + grocery wholesale) and premium pricing strategy.
• Made Good: Canadian maker of granola bars, granola and snack products marketed as allergen-free and school-safe. Overlaps directly with Beautiful Day on granola-bars category, multi-flavor SKU strategy, and grocery/wholesale distribution.
• Seven Sundays: Minnesota-based DTC muesli and snack brand built around a rotating flavor calendar and subscription bundles. Mirror image of Beautiful Day's Granola-of-the-Month subscription and seasonal specialty flavors (Pistachio Cardamom, Mochaccino Hazelnut, Pina Colola, etc.).
• New Roots: Kentucky-based nonprofit that runs paid farm and food-production training programs for refugees, distributing fresh produce and prepared foods through farmers markets and wholesale. Direct peer on the refugee-training-food-enterprise hybrid model, though anchored in produce rather than granola.

Broad incumbents

• Bear Naked Granola: Established granola and granola-bar brand (KIND/Albertsons-owned) with national grocery and club-store distribution. Comparable as a much larger incumbent serving the same product category and customer occasion at scale, against which Beautiful Day differentiates on mission and craft origin story.
• Nature Valley: General Mills-owned granola bar and snack brand with mass-market distribution. Represents the large-incumbent anchor in the granola/snack-bar category against which Beautiful Day competes for share of consumer pantry and gifting consideration.
• Equal Exchange: Worker-owned cooperative that produces mission-driven, fairly-traded coffee, chocolate and snack products distributed through natural-foods wholesale and grocery. Comparable as a mission-anchored food brand operating in wholesale/specialty channels, though serving a much broader product set than Beautiful Day.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfmKungIvctTYpnM3kAoVtw
• Facebookfacebook.com/BeautifulDayRI
• Instagraminstagram.com/beautifuldayri
• Xx.com/beautifulday_ri
• LinkedInlinkedin.com/company/beautiful-day-ri

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beautiful Day