Wisconsin Dental Association

What Wisconsin Dental Association does

The Wisconsin Dental Association is a Wisconsin-incorporated non-stock, nonprofit professional membership association established in 1870 that serves as the recognized statewide voice for dentistry in Wisconsin. It is formally affiliated with the American Dental Association through a tripartite membership structure that bundles WDA, ADA, and 24 local dental society dues into a single relationship, organized into five geographic trustee regions plus a student region (Region 6) anchored at the Marquette University School of Dentistry.

Its core products and underlying technology are organized around three lines. First, member-facing services including the WDA Journal (a peer-reviewed publication included with membership), the WDA Sourcebook directory, the CareerForward job board, governance and House of Delegates operations, and a range of continuing education programs (WDA Symposium, Education Series webinars, and CE Cruise). Second, a captive insurance subsidiary — WDA Insurance & Services Corp. — that provides practice and personal insurance (property/casualty, commercial, benefits, personal lines) to members and operates from the same West Allis headquarters, with its own dedicated sales and account management team. Third, a consumer-facing WDA Dental Savings Club that charges $48 annually per individual/couple/family and provides up to 55% discounts on dental care through a participating dentist network, supported by both a member portal (portal.wdaclub.com) and iOS/Android mobile applications for appointment scheduling and check-in. Charitable activities are run through the WDA Foundation and its WDA Mission of Mercy and Donated Dental Services programs.

WDA makes money primarily through recurring membership dues (across active, affiliate, life, retired, student, honorary, hygienist, associate, full-time faculty, state public health, and limited-practice categories), event registration fees from CE programs, Dental Savings Club subscriptions, and — most materially — insurance commissions and fees generated by WDA Insurance & Services Corp. The organization serves approximately 3,100 licensed Wisconsin dentists as voting members, with dental hygienists, dental assistants, dental students, and patients as secondary segments, and operates a paid staff of about 18 plus volunteer dentist leadership from a West Allis headquarters and a Madison legislative office.

Name

Wisconsin Dental Association

Legal name

Wisconsin Dental Association, Inc.

Website

https://wda.org

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Dental Association is a 1870-founded nonprofit professional membership association and ADA affiliate serving approximately 3,100 Wisconsin dentists through tripartite dues, continuing education, advocacy, a captive insurance subsidiary, and a dental savings club.

Ownership category

akta.pro rank

Product category

Professional Dental Association Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industry

Dental Benefit Administration (DBA) & ASO/TPA for Dental (HLAEAIAJ)

Keywords

• Professional dental association
• Dental continuing education
• Dental savings club
• Dental practice insurance
• Dental advocacy services

Headquarters

HQ city

West Allis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Tripartite membership dues structure including WDA, American Dental Association, and component society dues. Multiple membership classifications: active, affiliate, life, retired, student, honorary, dental hygienist, associate, full-time faculty, state public health, and limited practice members with varying dues structures.
2. WDA Dental Savings Club: Annual membership-based dental discount program offering savings on dental care services. Members pay annual fees to access discounted rates from participating dentists.
3. Continuing Education Programs: Annual Symposium and other CE events generate revenue through registration fees. CE programs include webinars, annual meetings, and specialty programs.
4. Publications: WDA Journal and Sourcebook (member directory and practice guide). Journal subscription included with membership.
5. Insurance Services: WDA Insurance & Services Corp. provides insurance products and services to members including practice and personal insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Wisconsin Dental Association is a non-profit professional membership association serving over 3,100 licensed dentists in Wisconsin. Its core offerings include tripartite membership with the ADA and local component societies, continuing education programs (WDA Symposium, Education Series, CE Cruise), the WDA Journal publication, legislative advocacy, practice management resources, and a Dental Savings Club subscription program providing patients up to 55% savings on dental services. The WDA also operates a wholly-owned insurance subsidiary offering practice and personal insurance to members, and runs charitable programs through the WDA Foundation including Mission of Mercy and Donated Dental Services.

Product overview

The Wisconsin Dental Association operates a professional association for dentists with a primary product being the WDA Dental Savings Club, a membership-based savings program offering up to 55% discounts on dental care. The ecosystem includes a mobile app and member portal for accessing benefits, plus various member services such as continuing education programs (Symposium, Education Series, CE Cruise), the CareerForward job board, the WDA Journal publication, and charitable programs like Mission of Mercy. Additional member benefits include mental health counseling and wellness resources through the WDA Foundation. The association also provides advocacy, practice resources, and a Find-a-Dentist tool for public use.

Differentiator

Problem solved

Functional benefit

Brands

• WDA Dental Savings Club: A dental savings program offering members up to 55% savings on dental care, available for individuals, couples, families, employers, and associations.

Products and services

• WDA Dental Savings Club A dental savings membership program providing members with discounts up to 55% on dental care services from a network of participating Wisconsin dentists. Available to individuals, couples, families, employers, and associations. Includes mobile app access, treatment cost estimates, and special dental care bundles.
• WDA Continuing Education Programs Annual continuing education programs including the WDA Symposium, WDA Education Series, CE Cruise, and webinars, providing Wisconsin dental professionals with CE credits to maintain licensure and advance clinical and practice management skills.
• Practice and Personal Insurance for Members Insurance products and services provided through WDA Insurance & Services Corp., a wholly-owned subsidiary, offering practice and personal insurance to WDA member dentists. Includes commercial lines, benefits, and property & casualty coverage.
• CareerForward Job Board Online job board connecting dental professionals with employment opportunities at Wisconsin dental practices, including job postings and candidate search.
• WDA Dental Savings Club Mobile App Mobile application available on iOS and Android that allows Dental Savings Club members to find dentists, schedule appointments, check-in and out of appointments, and access their dental savings benefits.
• Find-a-Dentist Directory A dentist search tool (integrated with the American Dental Association) that helps patients find ADA member dentists in their Wisconsin area.
• WDA Journal Official peer-reviewed journal of the Wisconsin Dental Association, published regularly and included with membership. Provides clinical, practice management, and association news to member dentists.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• American Dental AssociationcoreStrategic or Co-development PartnerNational affiliation - the WDA and its 24 local dental societies are affiliated with the ADA. The ADA is the largest and oldest national dental association in the world. This relationship provides members with tripartite membership, national advocacy, and access to ADA resources and programs.
• Marquette University School of DentistrycoreStrategic or Co-development PartnerMARQUETTE UNIVERSITY SCHOOL OF DENTISTRY ASDA CHAPTER provides student membership region (Region 6) and pathway for student dentists. The WDA has a MUSoD-PFA-WDA Student Mentor Program and student representation in the House of Delegates.
• Wisconsin Oral Health CoalitionminorStrategic or Co-development PartnerCollaborative partnership supporting oral health initiatives in Wisconsin.
• Alliance of the American Dental AssociationminorGTM or Marketing PartnerPartnership with ADA's allied organization for member support and engagement.
• WDA Insurance & Services Corp.coreOthersWDA's wholly-affiliated insurance subsidiary providing practice and personal insurance products to members. Operates from the same West Allis office location.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Dental Association: National parent organization of WDA via tripartite membership. ADA operates the same professional association, advocacy, CE, and publication model at the national level, making it the most directly comparable peer.
• California Dental Association: Large state-level dental professional association offering the same tripartite membership, CE, advocacy, and member benefit structure. Directly comparable operating model at greater scale.
• Michigan Dental Association: Neighbor state dental association with which WDA co-hosts the CE Cruise; same tripartite ADA model, member services portfolio, and regional advocacy scope.
• Illinois State Dental Society: Adjacent regional dental association with overlapping tripartite membership model, peer-reviewed journal, annual CE, and advocacy operations targeting Illinois dentists.
• New York State Dental Association: Another large state dental society operating the same tripartite ADA-affiliated model with comparable component society structure, CE programming, and member insurance offerings.
• Texas Dental Association: Major state dental association with parallel structure: component societies, peer-reviewed journal, annual meeting, advocacy, and member benefit ecosystem comparable to WDA.
• Florida Dental Association: State dental society with comparable tripartite ADA model, district component structure, CE offerings, and member benefit programs serving Florida dentists.
• Careington International: National dental savings plan network operator offering consumer and group dental discount memberships — directly competitive with the WDA Dental Savings Club product line.
• DentalPlans.com: Leading online dental savings plan marketplace and operator competing head-to-head with WDA Dental Savings Club for consumer subscription dental discount customers.

Broad incumbents

• Aetna Dental Access: National dental discount network operated by a major health insurer, offering a consumer dental savings product comparable to WDA Dental Savings Club but with vastly larger network and marketing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WisconsinDentalAssociation
• LinkedInlinkedin.com/company/wisconsin-dental-association
• Xx.com/wisconsindental

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Dental Association