Dental Plans
DentalPlans.com is a U.S. dental savings plan marketplace and insurance brokerage that aggregates 25+ plans from 30+ carrier partners, connecting over 3 million members to a 140,000+ dentist network for discounted dental, vision, and telemedicine benefits.
- Company typePrivate
- Founded1999
- HeadquartersPlantation, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dental Plans does
DentalPlans.com, Inc., founded in 1999 and headquartered in El Segundo, California, operates a leading U.S. dental savings plan marketplace and dental insurance brokerage serving over 3 million lifetime members. The company aggregates 25+ dental savings plans and distributes insurance products from 30+ carrier partners — including Cigna, Aetna, Humana, Delta Dental, Careington, Renaissance Dental, and Dentegra — providing consumers a single comparison and enrollment platform covering access to 140,000+ participating dentists nationwide (claimed 70%+ of U.S. dental practices).
The underlying technology is a web-based platform comprising a member portal, plan comparison and search tools, a dentist finder directory with location and ZIP-code lookup, online enrollment, and a separate B2B platform (groups.dentalplans.com) for employer/groups with company-specific pricing. Adjacent offerings include a free prescription discount card, VSP vision savings, :DP HealthNow telemedicine, and a virtual dental care integration with Dental.com's SmartScan technology. The platform supports a hybrid GTM motion: self-service direct-to-consumer enrollment, a licensed-agent call center (1-888-632-5353), an affiliate program, a broker channel (dpbrokers.com), and a provider recruitment portal for dentist network expansion.
Revenue is generated through three primary streams: (1) recurring annual membership fees for dental savings plans (low-annual-fee subscriptions delivering 10-60% discounts at time of service, with no annual caps); (2) affiliate/referral commissions on dental insurance premiums distributed from carrier partners (e.g., Aetna Dental Direct PPO, Humana Complete Dental, Renaissance Dental, Delta Dental PPO) priced from approximately $15 to $58 per month; and (3) B2B group dental benefit subscriptions sold to employers and organizations. The company is privately held with no disclosed parent or institutional investors and has been operating cash-generatively for over two decades.
Dental Plans firmographics
Firmographics- Name
- Dental Plans
- Legal name
- DentalPlans.com, Inc.
- Website
- https://dentalplans.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DentalPlans.com is a U.S. dental savings plan marketplace and insurance brokerage that aggregates 25+ plans from 30+ carrier partners, connecting over 3 million members to a 140,000+ dentist network for discounted dental, vision, and telemedicine benefits.
- Ownership category
- akta.pro rank
Dental Plans industry classification
Industry- Product category
- Dental Savings Plans Marketplace
- NAICS
- Offices of Dentists (621210), Health and Welfare Funds (525120)
- akta.pro primary industry
- Dental Discount Plans (Dental Savings Plans) (HLAEAIAD)
- akta.pro secondary industries
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Dental Teleconsultation Marketplaces (HLALALAL)
Keywords
Where Dental Plans is headquartered
LocationHeadquarters
- HQ city
- Plantation
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dental Plans business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Dental Savings Plan Membership Fees: Annual membership fees charged to consumers for access to dental savings plans. Members pay a low annual fee and receive discounts (average 50%) on dental procedures at participating providers. No paperwork or reimbursement process - members pay discounted rate at time of service.
- Dental Insurance Distribution: Commission-based revenue from distributing dental insurance products from carriers including Aetna, Humana, Renaissance Dental, and Delta Dental. Consumers purchase insurance plans through the platform with DentalPlans.com earning referral/distribution fees.
- Group/Business Dental Plans: B2B channel offering dental savings plans to employers and organizations. Companies provide dental benefits to employees through the platform's group enrollment system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Aetna Dental Direct Preferred PPO - Individual Insurance |
| Subscription | Monthly | Renaissance Dental Insurance Plan III - Individual Insurance |
| Subscription | Monthly | Humana Complete Dental Insurance - Individual Insurance |
| Subscription | Monthly | Ohio Dental Insurance - Entry Level |
| Subscription | Annual | Dental Savings Plans - Annual Membership |
Distribution channels6 records
Marketing channels7 records
Dental Plans product offering
Product offeringCore offering
DentalPlans.com operates an online marketplace that aggregates 25+ dental savings plans and dental insurance products from multiple carriers, allowing consumers and small businesses to compare, enroll, and access discounted dental care through a network of 140,000+ dentists. Revenue is generated via membership subscription fees on its own branded plans and commissions on third-party insurance and savings products, including add-on vision, prescription, and telemedicine benefits.
Product overview
DentalPlans.com operates as a dental savings plans marketplace and insurance broker offering two primary product categories: Dental Savings Plans (membership-based discount programs with no annual limits, no waiting periods, and savings of 10-60% on dental procedures) and Dental Insurance (traditional PPO insurance with monthly premiums, deductibles, and coverage maximums). The platform aggregates 25+ dental savings plans from brands including Cigna, Aetna, Careington, Humana, Delta Dental, DenteMax, Dentegra, Dominion National, Solstice, UNI-CARE, Patriot Health, iDental, Avia, Alliance HealthCard, and Affordable Family Health Services, as well as dental insurance products from Aetna, Delta Dental, Humana, and Renaissance Dental. Additional offerings include vision savings plans (VSP Savings Pass, Coast to Coast Vision), telemedicine savings (:DP HealthNow), and prescription discount cards. The company connects consumers to a network of 140,000+ dentists nationwide and has served over 3 million members since 1999. The platform also provides group/business dental plans for employers with 30+ plan options.
Differentiator
Problem solved
Functional benefit
Products and services
- CignaPlus Savings
- Aetna Vital Savings
- Patriot Health
- Careington Care 500 Series
- Humana Dental Access
- DenteMax Discount Dental Plan
- Dentegra Smile Savings
- Dominion National
- Solstice Plus Plan Complete
- UNI-CARE 100 Discount Dental Plan
- Avia Dental Plan
- iDental Discount Plan by United Concordia
- Affordable Family Health Services
- Aon Dental Solutions Plan
- Aetna Dental Direct Preferred PPO
- Delta Dental PPO Individual Basic Plan
- Delta Dental PPO Individual Premium Plan
- Humana Complete Dental Insurance
- Renaissance Dental Insurance Plan III
- VSP Savings Pass
- Coast to Coast Vision
- :DP HealthNow
- Free Prescription Rx Card
- Group/Business Dental Plans
Quantifiable outcome
- Average 50% savings on dental procedures (range 10-60% off)
- +3 more outcomes
Companies that use Dental Plans
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Dental Plans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Dental Plans partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- CignacoreCigna dental savings plans and insurance products distributed through the DentalPlans.com platform. Major brand partner offering plans including CignaPlus Savings and Preferred Network Access by Cigna.
- AetnacoreAetna dental insurance and savings plans distributed through the platform. Products include Aetna Vital Savings, Aetna Dental Access, and Aetna Dental Direct Preferred PPO.
- HumanacoreHumana dental insurance and savings plans offered through the platform, including Humana Complete Dental Insurance and Humana Dental Access plans.
- Delta DentalcoreDelta Dental PPO individual plans (Basic and Premium) distributed through the platform.
- CareingtoncoreCareington dental savings plans including Careington Care 500 Series and Careington POS offered through the platform.
- Renaissance DentalcoreRenaissance Dental Insurance Plan III distributed through the platform. Renaissance provides access to 300,000+ dental locations.
- iDental/United ConcordiamajoriDental Discount Plan by United Concordia offered through the platform.
- DentegramajorDentegra Smile Savings dental savings plans distributed through the platform.
- DenteMaxmajorDenteMax Discount Dental Plan offered through the platform's network.
- SolsticemajorSolstice Plus Plan Complete and Solstice Plus Plan One dental savings plans offered.
- Dominion NationalmajorDominion National dental savings plans available through the platform.
- Patriot HealthmajorPatriot Health and Patriot Health Plus dental savings plans - marketed as affordable options with good preventive care coverage.
- Uni-CareminorUni-Care 100 and 200 Discount Dental Plans offered through the platform.
- Avia Dental PlanminorAvia Dental Plan available as part of the platform's savings plan offerings.
- VSPminorVSP Vision Savings Pass and vision plans offered as additional savings products through the platform.
- AonminorAon Dental Solutions Plan offered as a group/enterprise dental benefit option.
- DPHealthNowminorTelemedicine savings plan (:DP HealthNow) offered as additional health benefit product through the platform.
- CVS Health (ExtraCare Plus)minorCVS ExtraCare Plus membership offered as additional benefit with Aetna Dental Direct plans, including monthly rewards and exclusive discounts at CVS Pharmacy locations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Dental Plans competitors and assessment
Company assessmentDirect peers
- Healthcare.com: Online health insurance marketplace offering individual, family, and Medicare plans including dental coverage; competes head-to-head with DentalPlans in driving comparison-shopping consumer traffic through SEO and digital channels.
- eHealth Insurance: Major online health insurance marketplace and broker with a broad carrier portfolio; directly comparable business model to DentalPlans' insurance distribution arm, though broader in scope across medical and ancillary lines.
- GoHealth: Public health insurance marketplace specializing in Medicare and ACA plans with telesales-led enrollment; comparable in online marketplace model and carrier commission revenue structure.
- DentalInsurance.com: Direct competitor focused exclusively on dental insurance comparison and purchase; competes for the same uninsured/individual consumer segment via similar SEO and content marketing tactics.
- 1Dental: Online dental savings plan provider and comparison site; competes directly with DentalPlans in the dental discount plan marketplace with overlapping carrier partnerships and a similar dentist-finder experience.
- Spirit Dental & Vision: Direct-to-consumer dental and vision insurance carrier; competes for the same individual buyer with no-waiting-period indemnity and PPO plans, overlapping with DentalPlans' insurance distribution offerings.
Emerging players
- Careington International: Dental savings plan provider and partner to DentalPlans; operates its own direct-to-consumer and employer channels, making it both a supplier and a partial competitor in the same savings plan product space.
- Solstice Benefits: Dental and vision discount plan provider; competes as both a DentalPlans product partner and a direct seller of its own branded plans to consumers and employers.
Broad incumbents
- DentaQuest: Large dental benefits administrator serving Medicaid, Medicare Advantage, and employer plans; overlaps with DentalPlans' group/employer dental benefits segment but at much larger scale and with insured products.
Others
- CareCredit: Healthcare financing credit product accepted at dental practices; addresses a related consumer pain point (out-of-pocket dental costs) but as an adjacent financing solution rather than a discount or insurance marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dental Plans social profiles
Digital presenceDental Plans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Plans leadership team
Management profileNumber of profiles
Profiles6 records
Dental Plans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Plans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Plans
What does Dental Plans do?
DentalPlans.com operates an online marketplace that aggregates 25+ dental savings plans and dental insurance products from multiple carriers, allowing consumers and small businesses to compare, enroll, and access discounted dental care through a network of 140,000+ dentists. Revenue is generated via membership subscription fees on its own branded plans and commissions on third-party insurance and savings products, including add-on vision, prescription, and telemedicine benefits.
Is Dental Plans a public or private company?
Dental Plans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dental Plans founded?
Dental Plans was founded in 1999. It employs 51 to 100 people.
Where is Dental Plans based?
Dental Plans is headquartered in Plantation, United States, in the North America region.
How does Dental Plans make money?
Three revenue lines are on record. Dental Savings Plan Membership Fees are the primary driver. The others are dental Insurance Distribution and group/Business Dental Plans.
Who are Dental Plans's main competitors?
Direct peers on record are Healthcare.com, eHealth Insurance, GoHealth, DentalInsurance.com, 1Dental and Spirit Dental & Vision. Emerging players are Careington International and Solstice Benefits. DentaQuest is listed as a broad incumbent. CareCredit is listed as an others.
Does Dental Plans have an API?
No public API is recorded for Dental Plans.
What industry is Dental Plans in?
Dental Plans's product category is Dental Savings Plans Marketplace. Its primary akta.pro industry code is HLAEAIAD, Dental Discount Plans (Dental Savings Plans), with a secondary code of HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 621210.