Beaumont Tiles
Beaumont Tiles is Australia's largest specialty tile and bathroomware retailer, operating 110+ stores nationwide and an e-commerce site serving homeowners, trade professionals, and commercial contractors.
- Company typePrivate
- Founded1960
- HeadquartersAdelaide, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Beaumont Tiles does
Beaumont Tiles is an Australian specialty retailer founded in 1960 and headquartered in Adelaide, operating more than 110 physical stores across all Australian states and territories alongside an e-commerce storefront. The company sells floor and wall tiles (porcelain, ceramic, mosaic, natural stone, pavers, large-format slabs), hard flooring (hybrid, luxury vinyl, laminate, engineered timber), full bathroomware (vanities, tapware, toilets, baths, showers, accessories), and supporting tiling supplies (adhesives, grouts, waterproofing, tools). It serves three primary customer segments: homeowners and DIY renovators, trade professionals such as tilers and builders (through dedicated Trade Central stores), and commercial contractors via the Beaumont Commercial division. The business model is direct omnichannel retail — physical showrooms paired with a transactional e-commerce site, home delivery, click-and-collect, full-size sample orders (3 samples for A$25 in metro areas), and design consultation services. The company also distributes through a Bunnings PowerPass channel partnership and monetizes premium and value ranges via sub-brands Beaumont MAX (value), Haus25 (premium bathroomware), Beaumont Exclusives, and The Beaumont Studio concept showrooms, complemented by content marketing, AR-driven visualization tools, and TV show placements.
Digitally, the platform is an e-commerce storefront with integrated store locator, wishlist, project planning, and VIP email-membership functionality. The most distinctive technology feature is the Roomvo-powered BeVisual Live augmented reality visualizer, which lets customers preview tiles and flooring in their own rooms before purchase, alongside a separate What's My Style interactive style-discovery quiz that maps users to product recommendations. Pricing is retail-based and not publicly disclosed on the website; the company offers a Price Beat Guarantee and acceptance of Zip Pay / Zip Money buy-now-pay-later credit products at checkout.
Beaumont Tiles firmographics
Firmographics- Name
- Beaumont Tiles
- Legal name
- Beaumont Tiles
- Website
- https://beaumont-tiles.com.au
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Beaumont Tiles is Australia's largest specialty tile and bathroomware retailer, operating 110+ stores nationwide and an e-commerce site serving homeowners, trade professionals, and commercial contractors.
- Ownership category
- akta.pro rank
Beaumont Tiles industry classification
Industry- Product category
- Tile and Bathroomware Retail
- NAICS
- Floor Covering Retailers (449121), Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Beaumont Tiles is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Beaumont Tiles business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales - In-Store and Online: Direct retail sales of tiles, bathroomware, and hard flooring through 110+ physical stores and e-commerce platform. Products sold include floor tiles, wall tiles, porcelain tiles, mosaic tiles, natural stone, pavers, bathroom vanities, tapware, toilets, baths, showers, as well as hard flooring options (hybrid, luxury vinyl, laminate, engineered timber). Both consumer-facing retail and trade/commercial channels operate through the same store network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Size Tile Samples |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Beaumont Tiles product offering
Product offeringCore offering
Beaumont Tiles is a multi-category Australian retailer selling floor and wall tiles, hard flooring (hybrid, luxury vinyl, laminate, engineered timber), and bathroomware (vanities, tapware, toilets, baths, showers, accessories) through 110+ owned showrooms and an e-commerce site. The company also offers complete bathroom packages, tiling supplies, full-size samples, free design consultations, and visualization tools, serving both consumer DIY renovators and trade/commercial buyers.
Product overview
Beaumont Tiles operates as a multi-category retail platform offering tiles, hard flooring, bathroomware, and supporting products through a network of 110+ stores across Australia plus online shopping. The core product portfolio centers on tiles (floor, wall, porcelain, mosaic, decorative, slabs, natural stone) and hard flooring (hybrid, luxury vinyl, laminate, engineered timber), supplemented by a complete bathroomware range (vanities, tapware, toilets, baths, showers, accessories). The company offers distinct value tiers through Beaumont MAX (value range) and premium exclusive lines, while Haus25 provides coordinated bathroom collections. Supporting services include design tools (BeVisual Live visualizer, What's My Style quiz), full-size sample ordering, free design consultations, and complete bathroom packages - enabling customers to source complete renovation solutions from a single supplier.
Differentiator
Problem solved
Functional benefit
Brands
- Beaumont MAX: Max Value | Max Quality - A value-focused tile range offering quality products at competitive prices.
- Haus25
- Beaumont Exclusives
- Beaumont Commercial
- The Beaumont Studio
Products and services
- Tiles
- Hard Flooring
- Bathroomware
- Complete Bathroom Packages
- Tiling Products (supplies)
- Beaumont MAX
- Beaumont Exclusives
- Haus25 Bathroomware Collection
- BeVisual Live Visualizer
- What's My Style Quiz
- Full Size Tile Samples
Companies that use Beaumont Tiles
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Beaumont Tiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Beaumont Tiles partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- BunningscoreBunnings PowerPass partnership enables Beaumont Tiles products and services to be accessible to Bunnings customers, extending Beaumont's reach through Bunnings' extensive retail network.
- RoomvosupportingRoomvo augmented reality visualization technology integrated into the Beaumont Tiles website, allowing customers to visualize tiles and hard flooring in their homes using AR.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beaumont Tiles competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Beaumont Tiles social profiles
Digital presenceBeaumont Tiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beaumont Tiles leadership team
Management profileNumber of profiles
Beaumont Tiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beaumont Tiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beaumont Tiles
What does Beaumont Tiles do?
Beaumont Tiles is a multi-category Australian retailer selling floor and wall tiles, hard flooring (hybrid, luxury vinyl, laminate, engineered timber), and bathroomware (vanities, tapware, toilets, baths, showers, accessories) through 110+ owned showrooms and an e-commerce site. The company also offers complete bathroom packages, tiling supplies, full-size samples, free design consultations, and visualization tools, serving both consumer DIY renovators and trade/commercial buyers.
Is Beaumont Tiles a public or private company?
Beaumont Tiles is a private company. It is classified as family owned and is currently operating.
When was Beaumont Tiles founded?
Beaumont Tiles was founded in 1960. It employs 501 to 1,000 people.
Where is Beaumont Tiles based?
Beaumont Tiles is headquartered in Adelaide, Australia, in the Oceania region.
How does Beaumont Tiles make money?
One revenue line is on record: retail Sales - In-Store and Online.
Does Beaumont Tiles have an API?
No public API is recorded for Beaumont Tiles.
What industry is Beaumont Tiles in?
Beaumont Tiles's product category is Tile and Bathroomware Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.