Promod

What Promod does

Promod is a French mid-market women's apparel retailer founded in 1975 by Francis-Charles Pollet and currently led by his son Julien Pollet, operating as a privately held, family-controlled business. The company serves women seeking accessible fashion across sizes 34 to 48 through an omnichannel model combining 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg with a full e-commerce platform (promod.fr) and dedicated iOS/Android mobile applications. Its core product offering covers the complete wardrobe across dresses, jeans, t-shirts, blouses, sweaters, jackets, suits, and accessories (bags, shoes, jewelry, scarves), with unit pricing from approximately €12.99 for basic tops to €109.99 for premium Made-in-France wool knits.

The business generates revenue predominantly through one-time retail transactions, both online and in-store, augmented by gift card sales and recurring engagement mechanics including the free Promod Club loyalty program (offering private sales, exclusive events, and an additional -10% on sale items). Distribution leverages owned retail, the brand's own e-commerce site and app, Mondial Relay point relais across France, Belgium, and Luxembourg, and La Poste/Colissimo for home delivery. The technology stack is a standard HTML 5 / CSS / JavaScript e-commerce platform with no proprietary AI/ML capabilities evident in the source material.

Differentiation rests on inclusive sizing (34-48), Made-in-France and eco-designed collections, and a circular-economy stack comprising Promod Reprise (textile take-back), Promod Couture (DIY fabric initiative), and "La fabrication à la demande" (made-to-order preorder manufacturing that reduces overstock). Commercial customer-acquisition mechanics include a year-round 10% student discount, Alma 3x installment payments, click & collect within 2 hours in boutiques, and free in-store returns. Promod discloses no revenue, headcount, or external funding; the company operates as a profitable, family-owned specialty retailer with no parent company, subsidiaries, M&A activity, or material geographic expansion signaled in the input data.

Name

Promod

Legal name

Promod

Website

https://promod.fr

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Promod is a family-owned French women's apparel retailer founded in 1975, operating 411 boutiques and a full e-commerce platform across France, Belgium, Switzerland, and Luxembourg, serving women in sizes 34-48 with accessible, inclusive, and circular-economy-focused fashion.

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Jewelry Stores (5944)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Fashion/Costume Jewelry Retail (CRAKAGAB), Streetwear & Contemporary Apparel Retail (CRAAABAM), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL), Statement & Trend Jewelry (CRAKABAB)

Keywords

• Women's apparel retail
• Ready-to-wear clothing
• Sustainable fashion brand
• Inclusive size fashion
• Omnichannel fashion retail

Headquarters

HQ city

Marcq-en-baroeul

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Boutique Sales: Revenue from 411 physical stores across France, Belgium, Switzerland, and Luxembourg offering the full Promod clothing and accessories collection. Stores provide services including free returns, click & collect, and in-store reservations.
2. E-commerce Sales: Online sales through promod.fr and mobile app, offering the complete product catalog 24/7 with delivery to home, point relais (Mondial Relay), or in-store pickup. Includes exclusive web-only products.
3. Loyalty Program (Promod Club): Promod Club loyalty program offering members exclusive sales, private sales, gifts, and exclusive events. Members receive additional benefits during sales periods.
4. Gift Cards: Promod gift cards (carte cadeau) available for purchase both online and in stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Promod designs, produces, and retails women's fashion clothing and accessories through 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg, complemented by a full e-commerce platform (promod.fr) and mobile app. The product range spans dresses, jeans, tops, blouses, sweaters, jackets, suits, and accessories (bags, shoes, jewelry, scarves) in inclusive sizes 34 to 48, with supporting programs including the Promod Club loyalty program, Promod Couture DIY initiative, Promod Reprise textile take-back, and Made-to-Order preorder manufacturing.

Product overview

Promod is a French women's fashion retailer founded in 1975, offering a complete wardrobe solution for women through two main categories: women's clothing (vêtements femme) including dresses, jeans, t-shirts, blouses, sweaters, jackets, and coats in sizes 34-48; and accessories (accessoires femme) including bags, shoes, jewelry, scarves, and belts. The core clothing line is organized around key products including the jeans collection (with named models like MARCEL, GASPARD, HECTOR, CESAR, OSCAR), T-shirts and tops, blouses, sweaters, and blazers. The offering is complemented by loyalty program Promod Club, the made-to-order preorder system (La fabrication à la demande), the DIY sewing initiative Promod Couture, and the circular economy program Promod Reprise. The omnichannel experience includes 411 physical stores across France, Belgium, Switzerland, and Luxembourg, plus e-commerce with click & collect.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing (Vêtements femme) Full range of women's clothing including dresses, tops, t-shirts, jeans, pants, skirts, blouses, jackets, coats, suits, sweaters, and sweatshirts, available in inclusive sizes 34 to 48 across 411 boutiques in France, Belgium, Switzerland, and Luxembourg, plus the promod.fr e-commerce platform and mobile app.
• Women's Accessories (Accessoires femme) Women's accessories including bags, scarves, shoes, hats, jewelry, sunglasses, belts, and socks, sold across physical boutiques and the promod.fr e-commerce platform.
• Promod Club (Loyalty Program) Free loyalty program offering private sales, gifts, exclusive events, and an additional 10% discount on sale items for members shopping online or in 411 boutiques.
• Promod Couture (DIY Sewing Initiative) DIY sewing initiative that valorizes dormant fabrics through the sale of fabric coupons and patterns for do-it-yourself creation, supporting circular fashion.
• Promod Reprise (Textile Take-Back Program) Circular economy take-back program enabling customers to bring back used Promod textiles for second life, in support of sustainable fashion.
• La fabrication à la demande (Made-to-Order Preorder System) Pre-order manufacturing system where customers purchase before production, enabling customized sizing and reducing overstock and waste. Prototypes are made in Marcq-en-Baroeul workshops in Northern France and manufacturing is launched for a limited time period.
• Gift Cards (Carte cadeau) Promod gift cards (carte cadeau) available for purchase both online at promod.fr and in 411 physical boutiques across France, Belgium, Switzerland, and Luxembourg.
• Click & Collect Online order with in-store pickup service available across 411 boutiques in France, Belgium, Switzerland, and Luxembourg, providing convenient collection and free returns in stores.

Quantifiable outcome

• 101,400 trees planted through Reforest'Action partnerships
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Reforest'ActioncoreStrategic or Co-development Partner · 1 January 2019Environmental partnership for carbon reduction through reforestation. Promod has planted 101,400 trees across Tanzania (completed 2021), Indonesia (mangrove restoration), Brazil (Amazon restoration with 250,000 trees of 34 indigenous species), and India (1 million tree agroforestry goal). Customers can also purchase trees to plant through the Reforest'Action platform.
• Mondial RelayminorChannel Partner/ Reseller/ DistributorLogistics partnership for point relais delivery and returns. Promod offers delivery to 9,000+ pickup points across France, Belgium, and Luxembourg. Also used for customer returns through a dedicated portal on the Mondial Relay website.
• Colissimo (La Poste)minorChannel Partner/ Reseller/ DistributorPostal delivery service for home delivery and returns through French postal network. Used for standard delivery options and customer returns via La Poste network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cache Cache: Cache Cache is a French women's fashion retailer owned by the Beaumanoir group, operating across Europe with similar accessible price points, multiple sizes, and an omnichannel store-plus-e-commerce model—directly comparable to Promod's positioning in the French mid-market women's segment.
• Etam: Etam is a long-established French women's fashion and lingerie retailer with hundreds of stores across Europe and a strong e-commerce presence. It shares Promod's heritage (founded comparable era), French origin, women's-focused assortment, and accessible price positioning.
• Morgan (Morgane): Morgan is a French women's fashion retailer specializing in feminine, contemporary apparel at mid-market prices. It operates primarily in France with store and online channels, directly overlapping with Promod's target customer and product mix.
• Naf Naf: Naf Naf is a French women's fashion retailer with a contemporary, urban-chic aesthetic, operating a network of stores in France and select European markets plus e-commerce. Highly comparable to Promod in target demographic, price band, and omnichannel model.
• Kiabi: Kiabi is a French family-founded value fashion retailer with a similar accessible price philosophy and large European store footprint. Although broader in family/casual categories, it competes with Promod for the same French mid-market women's customer.
• Comptoir des Cotonniers: Comptoir des Cotonniers is a French women's contemporary fashion brand with stores across France and Europe. While positioned slightly higher in price, it shares Promod's French origin, women's-only focus, and physical-store-plus-online omnichannel model.
• Maje: Maje is a French contemporary women's fashion brand with a network of stores in France and internationally. It shares French origin and women's-focused, contemporary positioning with Promod, though at a higher price point and more fashion-forward aesthetic.

Broad incumbents

• La Redoute: La Redoute is a long-established French multi-category fashion and home retailer, now primarily an e-commerce and digital-first operator. It competes with Promod in women's apparel but on a broader assortment and with a more digital-heavy footprint.
• Zara (Inditex): Zara is a global fast-fashion incumbent with hundreds of stores across Europe and a sophisticated digital platform. While its scope and scale far exceed Promod, it competes for the same French mid-market women's customer and exerts primary competitive pressure.
• H&M: H&M is a global fast-fashion incumbent with extensive French retail presence and a strong sustainability program. Comparable to Promod in target demographic and price band, and a key benchmark for store-network economics and sustainability positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@promod
• YouTubeyoutube.com/PromodOfficial
• Facebookfacebook.com/PromodFR/?locale=fr_FR
• Instagraminstagram.com/promod
• TikToktiktok.com/@promod
• Pinterestpinterest.fr/promod

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promod