Etam
Etam is a French lingerie and women's fashion group operating five brands (Etam, Undiz, Maison 123, Ysé, and 43.9%-owned Livy) across mass-market to premium segments, serving women consumers in France, the US, and Mexico through owned retail stores and e-commerce.
- Company typePrivate
- Founded1916
- HeadquartersClichy, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Etam does
Etam is a French lingerie and women's fashion group operating under the legal entity Etam Développement, société en commandite par actions, with its registered office in Paris and administrative headquarters in Clichy. Founded in 1916, the company runs a five-brand portfolio spanning mass-market to premium positioning: Etam (flagship lingerie), Undiz (youth-oriented innerwear), Maison 123 (loungewear and homewear), Ysé (specialty lingerie), and Livy (premium lingerie, 43.9% owned with equity-method consolidation). Etam serves women consumers across France, the US, and Mexico through owned physical retail stores and direct e-commerce platforms for each brand.
The group's revenue model is direct-to-consumer retail: one-time unit sales of apparel and intimate wear at price points including designer capsule items from 30 euros, with no subscription or licensing mechanics disclosed in the available data. Distribution is channel-controlled, with five brand-specific storefronts and a corporate communications presence on Instagram and LinkedIn. The group is B Corp certified (excluding Livy), reflecting its stated brand positioning around respect and individuality. The current strategy emphasizes multi-segment portfolio coverage, designer collaborations to elevate brand fashion credibility, and coordinated international expansion.
Underlying technology is not disclosed in the input data; there are no AI/ML capabilities, proprietary platforms, or API/SDK infrastructure referenced. Operational differentiation rests on brand heritage, multi-brand portfolio breadth, and retail distribution rather than technology. The legal form (limited partnership by shares), 10.96 million euro capital base, and absence of any public listing or external private equity ownership identified in the sources indicate an independent, founder/family-influenced private group with no disclosed funding rounds or institutional investors.
Etam firmographics
Firmographics- Name
- Etam
- Legal name
- Etam Développement, société en commandite par actions
- Website
- https://etamdeveloppement.com
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Etam is a French lingerie and women's fashion group operating five brands (Etam, Undiz, Maison 123, Ysé, and 43.9%-owned Livy) across mass-market to premium segments, serving women consumers in France, the US, and Mexico through owned retail stores and e-commerce.
- Ownership category
- akta.pro rank
Etam industry classification
Industry- Product category
- Women's Lingerie & Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)
- SIC
- Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
- akta.pro secondary industries
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Shapewear & Body Contouring (CRAAAIAC)
Keywords
Where Etam is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Etam business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Apparel Sales: Etam generates revenue through the sale of lingerie and fashion apparel directly to consumers. Products are sold at various price points, with capsule collections starting from approximately 30 euros. The company operates multiple brands (Etam, Undiz, Maison 123, Ysé) and owns 43.9% of Livy, with revenue flowing from retail store and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Designer capsule collection price point |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Etam product offering
Product offeringCore offering
Etam is a French fashion group that designs, produces, and retails women's lingerie, intimate apparel, and innerwear across multiple sub-brands (Etam, Undiz, Maison 123, Ysé) and holds a 43.9% stake in the premium brand Livy. The company sells its products through owned physical retail stores and direct-to-consumer e-commerce platforms across France, the US, and Mexico, including seasonal designer capsule collections.
Product overview
Etam is a fashion group operating a multi-brand portfolio of lingerie and innerwear brands. The core brand Etam is supplemented by sub-brands Undiz (younger demographic), Maison 123 (lifestyle/loungewear), and Ysé (specialty lingerie). The group also holds a 43.9% stake in premium brand Livy. The portfolio covers segments from mass-market to premium across France, the US, and Mexico markets.
Differentiator
Problem solved
Functional benefit
Brands
- Etam: Main lingerie and women's fashion brand
- Undiz
- Maison 123
- Ysé
- Livy
Products and services
- Etam The flagship lingerie brand of the Etam Group, offering women's intimate apparel including bras, underwear, and shapewear across multiple international markets.
- Undiz A younger, more playful innerwear and sleepwear brand targeting a younger demographic with contemporary designs.
- Maison 123 A lifestyle-focused innerwear brand offering comfortable and fashionable everyday lingerie, homewear, and loungewear.
- Ysé A specialty lingerie brand focused on intimate apparel for all body types, part of the Etam Group's brand portfolio.
- Livy A premium and luxury lingerie brand in which Etam Group holds a 43.9% stake. Results are accounted for using the equity method in consolidated accounts and Livy is not B Corp certified.
- Etam x Nensi Dojaka Capsule Collection A spring 2026 designer capsule collection featuring black minimalist swimwear and couture-inspired lingerie pieces, made available across France, the US, and Mexico at accessible price points starting from 30 euros.
Companies that use Etam
Customer profileSegments1 record
Ideal customer profiles1 record
Etam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Etam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nensi DojakacoreEtam partnered with acclaimed designer Nensi Dojaka for a spring 2026 capsule collection featuring black minimalist designs that merge swimwear and couture aesthetics. The collection was launched on April 14, 2026, and is distributed across France, US, and Mexico, making high-fashion designer pieces accessible at 30 euros price points.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Etam competitors and assessment
Company assessmentEmerging players
- Aerie (American Eagle Outfitters): Specialty intimates and loungewear brand competing with Etam's youthful positioning; fast-growing DTC brand with body-positive marketing stance.
- ThirdLove: DTC-first intimates brand challenging traditional lingerie retailers with inclusive sizing; direct competitive overlap with Etam's Ysé brand.
Regional players
- Wolford: Premium European hosiery, bodywear, and intimate apparel brand; comparable to Etam's premium and luxury positioning, though concentrated in EMEA markets.
Direct peers
- Princesse tam.tam: French lingerie and homewear retailer with a multi-channel presence, similar contemporary positioning to Etam's core and Maison 123 sub-brands.
- La Perla: Premium luxury lingerie and intimate apparel maison; closely comparable to Etam Groupe's Livy positioning and aspirational segment strategy.
- Victoria's Secret: Largest global specialty lingerie and intimates retailer; competes directly with Etam's core brand across multiple price points and retail formats.
- Triumph International: Global lingerie and intimate apparel manufacturer and retailer with multi-brand portfolio strategy similar to Etam's five-brand positioning.
- Chantelle: Heritage French lingerie brand operating across premium and mainstream segments in international markets directly comparable to Etam's positioning.
Broad incumbents
- Hanesbrands: Global apparel conglomerate owning intimate apparel and innerwear brands (Champion, Maidenform, Bali); broad incumbent with overlapping intimates product categories.
- Calvin Klein (PVH): PVH-owned intimates and apparel brand with strong global presence in bras, underwear, and sleepwear directly comparable to Etam's portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Etam social profiles
Digital presenceEtam compliance and trust
Trust signalCompliance1 record
Etam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etam leadership team
Management profileNumber of profiles
Profiles1 record
Etam subsidiaries and ownership
Company hierarchySubsidiaries5 records
Etam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etam
What does Etam do?
Etam is a French fashion group that designs, produces, and retails women's lingerie, intimate apparel, and innerwear across multiple sub-brands (Etam, Undiz, Maison 123, Ysé) and holds a 43.9% stake in the premium brand Livy. The company sells its products through owned physical retail stores and direct-to-consumer e-commerce platforms across France, the US, and Mexico, including seasonal designer capsule collections.
Is Etam a public or private company?
Etam is a private company. It is classified as unknown and is currently operating.
When was Etam founded?
Etam was founded in 1916. It employs 1,001 to 5,000 people.
Where is Etam based?
Etam is headquartered in Clichy, France, in the Europe region.
How does Etam make money?
One revenue line is on record: apparel Sales.
Who are Etam's main competitors?
Emerging players on record are Aerie (American Eagle Outfitters) and ThirdLove. Wolford is listed as a regional player. Direct peers are Princesse tam.tam, La Perla, Victoria's Secret, Triumph International and Chantelle. Broad incumbents are Hanesbrands and Calvin Klein (PVH).
Does Etam have an API?
No public API is recorded for Etam.
What industry is Etam in?
Etam's product category is Women's Lingerie & Apparel. Its primary akta.pro industry code is CRAAAIAD, Lingerie & Seduction (Sets, Bodysuits, Teddies), with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 45811 and its SIC code is 5621.