What Clarity Environmental does

Clarity Environmental Limited is a UK-based, privately-held environmental compliance services firm founded in 2002 and headquartered in Brighton. The company operates an approved compliance scheme under the UK Extended Producer Responsibility regime and holds scheme approvals from the Environment Agency (WEEE) and Defra (packaging). Its offering spans four pillar categories: Comply (EPR Packaging Compliance Scheme, PPWR Compliance for the EU, WEEE Compliance, Packaging Data Management, RAM Assess recyclability methodology), Trade (PRN trading and battery trading), Recycle (Recycle with Clarity, Metal Recycling, Waste to Fuel), and Quality (Clarity Recycling Evidence Quality Standard, branded as CREQS). Underlying technology is a member dashboard portal hosted at celnet.clarity.eu.com that supports member data submissions, compliance reporting and forecasting, plus proprietary methodologies (RAM Assess, CREQS) that differentiate the firm on recyclability assessment and evidence quality assurance.

The business model is a hybrid of recurring subscription revenue from compliance scheme membership (billed annually, with quote-based pricing tied to packaging volumes and compliance scope), transaction-based revenue from PRN and battery trading (market-priced take rates), and professional services revenue from packaging data management engagements. Distribution is exclusively B2B and UK-domestic through a consultative direct sales team reachable by phone and email, supplemented by a self-serve member portal; lead generation relies on content marketing (knowledge hub, webinars, newsletters, social). Customer concentration sits across named UK consumer brands including Matalan, Flora Food Group, Aimia Foods, Edrington, Crown Paints, Kettle Foods, PG Tips, Tilda, Tetley, Kallo, Compleat and Bard Pharmaceuticals, with a stated 98%+ year-on-year client retention rate.

Ownership is independent and concentrated among the founding Honcoop family and management team. Chairman David Honcoop and Director Philip Honcoop are joined by CEO Natalie Rea, CCO Martin Trigg-Knight, Director of Trading Services Chris Taylor, Director of Central Services Vikkie Fitzgerald, Director John Adams, and Compliance Data Specialist Jenny. The firm carries no disclosed institutional investors, no funding rounds and no M&A history in the source material, signalling a bootstrapped, family-controlled operating model. Certification stack includes ISO 9001:2015, ISO 14001:2015 and Cyber Essentials, alongside waste-carrier and EORI registrations, providing enterprise-grade credibility for regulated procurement processes.

Name

Clarity Environmental

Legal name

Clarity Environmental Limited

Website

https://clarity.eu.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity Environmental is a UK-based, privately-held environmental compliance scheme operator serving UK producers with EPR packaging, WEEE, PRN/battery trading and packaging data management services through a member dashboard portal and consultative direct-sales model.

Ownership category

akta.pro rank

Product category

Environmental Compliance Services

SIC

Sanitary Services (4950)

akta.pro primary industry

Environmental Compliance & Permitting (BPAHAJAA)

akta.pro secondary industries

Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL)

Keywords

• Environmental compliance services
• Packaging compliance schemes
• Producer responsibility compliance
• Recycling waste management
• PRN trading services

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. EPR Compliance Scheme Membership: Membership fees for Extended Producer Responsibility compliance services, helping businesses meet regulatory requirements for packaging, WEEE, and batteries
2. PRN and Battery Trading: Trading of Packaging Recovery Notes (PRNs) and battery trading services, facilitating the compliance market for producers
3. Recycling Services: Metal recycling, waste to fuel conversion, and general recycling services
4. Data Management Services: Packaging data management services to support compliance reporting and forecasting

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Clarity Environmental is a UK-based B2B environmental compliance services provider that helps businesses meet Extended Producer Responsibility (EPR), WEEE, and battery regulations. The company offers packaging compliance scheme membership, packaging data management, recyclability assessment (RAM Assess), PRN and battery trading services, and physical recycling services including metal recycling and waste-to-fuel conversion.

Product overview

Clarity Environmental operates as a compliance services platform offering a comprehensive suite of environmental regulatory services. The core offering includes EPR Compliance (Packaging Compliance Scheme), PPWR Compliance, WEEE Compliance, and Packaging Data Management services. The platform also includes PRN Trading and Battery Trading for compliance certificate trading, alongside Recycle with Clarity, Metal Recycling, and Waste to Fuel for actual recycling services. Add-on modules include RAM Assess for recyclability assessment and CREQS (Clarity Recycling Evidence Quality Standard) for quality assurance of recycling evidence. The platform enables businesses to achieve and maintain compliance with environmental regulations while providing data management, forecasting, and trading capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• EPR Compliance (Packaging Compliance Scheme) Extended Producer Responsibility compliance service that helps businesses navigate packaging regulations, submit required data, and meet UK government EPR requirements.
• PPWR Compliance EU Packaging and Packaging Waste Regulation compliance service to help businesses prepare for and meet PPWR requirements across the supply chain.
• WEEE Compliance Waste Electrical and Electronic Equipment compliance service for businesses to meet WEEE regulations and obligations.
• Packaging Data Management Data management services for packaging compliance, including data collection, analysis, forecasting, and submission support for EPR reporting.
• RAM Assess (Recyclability Assessment Methodology) Recyclability Assessment Methodology tool that assesses packaging recyclability to help businesses understand and improve their packaging sustainability.
• PRN Trading (Packaging Recovery Note Trading) Trading platform for Packaging Recovery Notes, enabling businesses to buy and sell PRNs to meet their recycling obligation requirements.
• Battery Trading Trading service for battery compliance, including used lead acid batteries, helping businesses manage battery waste obligations.
• Recycle with Clarity Comprehensive recycling services connecting businesses with appropriate recycling facilities and processes.
• Metal Recycling Specialized metal recycling services to help businesses responsibly dispose of and recycle metal waste.
• Waste to Fuel Conversion service that transforms certain waste materials into fuel, providing an alternative to traditional disposal methods.
• Clarity Recycling Evidence Quality Standard (CREQS) Quality standard for recycling evidence that ensures the credibility and traceability of recycling documentation and compliance evidence.

Quantifiable outcome

• Over 98% client retention year on year

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• South Downs National Park TrustminorOthersCharitable partnership supporting the South Downs Protector Scheme. Clarity funds this environmental charity focused on protecting and enhancing the South Downs National Park.
• FareShareminorOthersCharitable partnership supporting FareShare, the UK's largest food charity fighting hunger and food waste. Clarity provides funding to support their charitable operations.
• Marine Conservation SocietyminorOthersPartnership supporting the Marine Conservation Society, a UK charity focused on marine environment protection. Clarity funds their conservation efforts.
• Wildfowl & Wetlands Trust (WWT)minorOthersCharitable partnership supporting the Wildfowl & Wetlands Trust, a conservation charity focused on wetlands and wildlife. Clarity provides funding support.
• Veterans With DogsminorOthersCharitable partnership supporting Veterans With Dogs, a charity providing assistance dogs to veterans. Clarity funds their important work.
• National ForestminorOthersCharitable partnership supporting the National Forest, a charitable company creating a forest across parts of the Midlands. Clarity provides funding.
• PlantlifeminorOthersCharitable partnership supporting Plantlife, the UK's only charity dedicated to all wild plants. Clarity funds their conservation work.
• Restored EarthminorOthersCharity focused on environmental restoration that Clarity funds. Mentioned on their dashboard footer as a supported cause.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Valpak: One of the largest UK packaging compliance scheme operators and WEEE producers, offering directly competing EPR membership, data management, PRN trading and recycling advisory services to the same UK producer customer base.
• Ecosurety: UK compliance scheme offering EPR packaging, WEEE and battery compliance memberships, PRN trading and recycling evidence services with comparable data and member portal capabilities.
• Repic: UK WEEE and battery compliance scheme operator serving the same electrical and battery producer segments as Clarity, with comparable regulatory approvals from the Environment Agency.
• Wastepack: UK packaging compliance scheme operator providing direct competition for EPR membership, PRN trading and packaging data services to UK producers.
• SWEEP (The Compliance Scheme): Smaller UK packaging compliance scheme competing for the same EPR membership contracts with a similar data-management-led proposition for SMEs and mid-market producers.
• Greenback Recycling Expert: UK packaging compliance scheme with overlapping EPR membership and PRN trading services, often pitching against Clarity for mid-market producer accounts.

Broad incumbents

• COMPLIANT (Veolia scheme): Compliance scheme operated by Veolia, a major waste management incumbent; offers the same EPR and WEEE services as Clarity but with the backing of a much larger waste services infrastructure.
• Landbell Group: European compliance scheme operator covering UK, Germany, Ireland and other EU states, offering broader geographic reach than Clarity in packaging, WEEE and batteries compliance.
• Veolia Environmental Services: Major UK and global waste management incumbent providing collection, treatment and recycling services that overlap with Clarity's metal recycling and waste-to-fuel operations, plus compliance scheme activity.

Regional players

• Citeo: French EPR compliance scheme operator for household packaging, representative of the pan-EU compliance scheme operators that Clarity may need to partner with or compete against under PPWR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clarity_enviro
• LinkedInlinkedin.com/company/clarity-environmental
• Facebookfacebook.com/clarityenviro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Environmental