Steinhauser
Steinhauser is a fourth-generation, family-owned custom label and shrink sleeve printing company serving CPG brands in beverage, spirits, personal care, household, and pet care markets across the U.S. Midwest, South, and East Coast from a single Newport, Kentucky facility.
- Company typePrivate
- Founded1905
- HeadquartersNewport, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Steinhauser does
Steinhauser, Inc. is a fourth-generation, family-owned custom label and shrink sleeve printing company headquartered in Newport, Kentucky, serving consumer packaged goods (CPG) brands across the U.S. Midwest, South, and East Coast. Founded in 1905 by Albert Steinhauser and currently led by fourth-generation CEO Tara Halpin, the company operates a single 34,000 sq ft manufacturing facility producing pressure sensitive labels and shrink sleeves for beverage, spirits, personal care, household, and pet care brands. Named customers include Poo-Pourri, Mr. Clean, Beverly International, Hoist, and Sons of Joe / Second Sight Spirits. The company is 100% woman-owned, WBENC-certified, and ISO 9001:2015 certified.
The company's core technical stack centers on narrow-web UV flexographic printing paired with a Mark Andy Digital Series HD hybrid press installed in August 2025, which combines digital and flexographic processes in a single pass at 1200 DPI resolution. Quality control is enforced through a ColorCert/Mellow Color color management system targeting DeltaE of 2.5 or better, in-line defect inspection, IQOQPQ press qualification, and a stated 98 percent right-the-first-time performance target. Steinhauser complements its core printing with pre-press services, climate-controlled Vendor Managed Inventory (VMI) warehousing with pay-on-shipment billing, and lead times of 8-12 weeks (down to 4 weeks on approved proofs).
Revenue is generated through custom, quote-based pricing on label and shrink sleeve orders with no publicly disclosed standard tiers or contracts. The go-to-market model is direct sales-led via Account Executives targeting mid-to-large CPG brands with an enterprise field sales approach, supported by Customer Service Representatives acting as inside-sales extensions, plus a website channel for inbound inquiries. The customer base has grown from approximately one to close to 100 under Halpin's leadership, revenue has approximately doubled since 2019, and capex intensity has been elevated (multi-million-dollar flexo press in 2022; Mark Andy hybrid press in 2025).
Steinhauser firmographics
Firmographics- Name
- Steinhauser
- Legal name
- Steinhauser, Inc.
- Website
- https://steinhauserinc.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steinhauser is a fourth-generation, family-owned custom label and shrink sleeve printing company serving CPG brands in beverage, spirits, personal care, household, and pet care markets across the U.S. Midwest, South, and East Coast from a single Newport, Kentucky facility.
- Ownership category
- akta.pro rank
Steinhauser industry classification
Industry- Product category
- Custom Label Printing
- NAICS
- Printing and Related Support Activities (3231)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Pressure-Sensitive Labels (PSL) (IMALAKAA)
Keywords
Where Steinhauser is headquartered
LocationHeadquarters
- HQ city
- Newport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Steinhauser business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Label Printing Services: One-time transactional revenue from custom pressure sensitive and shrink sleeve label printing. Customers submit artwork for custom printing on various materials including papers, films, metallics, and foils. Pricing is quote-based and project-specific based on complexity, materials, quantities, and print technology used.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for pressure sensitive labels and shrink sleeves |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Steinhauser product offering
Product offeringCore offering
Steinhauser manufactures custom pressure sensitive labels and shrink sleeve labels for CPG brands using UV flexographic and hybrid digital printing (Mark Andy Digital Series HD). Production is supported by pre-press services, color management, in-line inspection, and a Vendor Managed Inventory program. Output is delivered to beverage, spirits, personal care, household, and pet care customers primarily across the Midwest, South, and East Coast from its Newport, Kentucky facility.
Product overview
Steinhauser is a custom label and shrink sleeve printing company offering a unified suite of printing services for CPG brands. The core offerings include pressure sensitive labels and shrink sleeve labels, supported by complementary service modules for pre-press, quality management, and vendor managed inventory. The company operates both traditional UV flexographic printing and hybrid digital printing technologies (Mark Andy Digital Series HD) to serve low and high volume production needs across beverage, spirits, personal care, pet care, and household markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Pressure Sensitive Labels
Quantifiable outcome
- 98% right-the-first-time performance target across jobs
- +2 more outcomes
Companies that use Steinhauser
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Steinhauser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Steinhauser partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WBENC (Women's Business Enterprise National Council)coreSteinhauser is WBENC-certified as a Women's Business Enterprise, which provides differentiation in corporate procurement and supplier diversity programs. This certification enables the company to participate in supplier diversity initiatives and access contracts reserved for women-owned businesses.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Steinhauser competitors and assessment
Company assessmentDirect peers
- Resource Label Group: PE-backed rollup of pressure-sensitive and shrink sleeve label converters serving CPG brands across multiple US regions. Most direct comparable to Steinhauser in product mix, customer verticals (beverage, spirits, personal care), and hybrid print technology, but larger and geographically diversified.
- Fort Dearborn Company: Mid-to-large label converter producing pressure-sensitive labels, shrink sleeves, and cut-and-stack labels for CPG customers in beverage, spirits, personal care, and household categories. Direct competitor in shrink sleeve and pressure-sensitive label technologies serving similar brand customers.
- WS Packaging Group: Pressure-sensitive label converter serving CPG brands with flexographic and digital printing capabilities. Comparable to Steinhauser in core technology (flexo + digital), product offering (pressure-sensitive labels), and CPG customer focus, though more geographically distributed.
- Hub Labels: Mid-market pressure-sensitive label converter with hybrid digital printing, serving CPG beverage and personal care brands. Closely comparable to Steinhauser in scale, technology stack (hybrid digital + flexo), and customer verticals.
Broad incumbents
- CCL Industries: Largest global pressure-sensitive label converter with multi-billion dollar revenue, serving CPG, healthcare, and consumer durables through dozens of plants worldwide. Broad incumbent that dwarfs Steinhauser in scale and geography but overlaps in core label technology and customer base.
- Avery Dennison: Global leader in pressure-sensitive label materials and converter services (RBCC segment), serving CPG brands across beverage, spirits, personal care, and household. Broad incumbent comparable through material science and label converting capability overlap, though Avery also sells label stock to converters including Steinhauser.
- Multi-Color Corporation: Acquired by CCL Industries but still a recognizable label converter brand serving premium beverage, spirits, and personal care brands globally. Broad incumbent with deep overlap in shrink sleeve and pressure-sensitive labels for Steinhauser's primary verticals.
Regional players
- North Coast Label: Pressure-sensitive label converter serving CPG and craft beverage/spirits customers in the Midwestern US. Comparable in scale and customer mix to Steinhauser but does not directly overlap geographically given Steinhauser's broader Southeast and East Coast reach.
Emerging players
- Shamrock Label: Specialty label converter focused on short-run, digital-first label production for craft beverage and spirits brands. Comparable through hybrid/short-run capability and customer vertical alignment, but smaller and concentrated on craft customers.
Others
- Berlin Packaging: Largest US rigid packaging supplier, also offering labeling and decoration services for CPG brands. Adjacent comparator because it bundles labels with broader packaging procurement, often competing for label specification in the same CPG RFPs as Steinhauser.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Steinhauser social profiles
Digital presenceSteinhauser compliance and trust
Trust signalCompliance3 records
Steinhauser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steinhauser leadership team
Management profileNumber of profiles
Profiles7 records
Steinhauser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steinhauser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steinhauser
What does Steinhauser do?
Steinhauser manufactures custom pressure sensitive labels and shrink sleeve labels for CPG brands using UV flexographic and hybrid digital printing (Mark Andy Digital Series HD). Production is supported by pre-press services, color management, in-line inspection, and a Vendor Managed Inventory program. Output is delivered to beverage, spirits, personal care, household, and pet care customers primarily across the Midwest, South, and East Coast from its Newport, Kentucky facility.
Is Steinhauser a public or private company?
Steinhauser is a private company. It is classified as family owned and is currently operating.
When was Steinhauser founded?
Steinhauser was founded in 1905. It employs 11 to 50 people.
Where is Steinhauser based?
Steinhauser is headquartered in Newport, United Kingdom, in the Europe region.
How does Steinhauser make money?
One revenue line is on record: custom Label Printing Services.
Who are Steinhauser's main competitors?
Direct peers on record are Resource Label Group, Fort Dearborn Company, WS Packaging Group and Hub Labels. Broad incumbents are CCL Industries, Avery Dennison and Multi-Color Corporation. North Coast Label is listed as a regional player. Shamrock Label is listed as an emerging player. Berlin Packaging is listed as an others.
Does Steinhauser have an API?
No public API is recorded for Steinhauser.
What industry is Steinhauser in?
Steinhauser's product category is Custom Label Printing. Its primary akta.pro industry code is IMALAKAA, Pressure-Sensitive Labels (PSL). Its NAICS code is 3231 and its SIC code is 3470.