OMD Germany
OMD Germany is the German arm of Omnicom Media Group's global OMD network, providing media planning, buying, and marketing decision services to enterprise brands across Düsseldorf, Hamburg, München, and Berlin, powered by the Omni platform and Acxiom Real ID.
- Company typePrivate
- Founded1996
- HeadquartersDüsseldorf, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What OMD Germany does
OMD Germany is the German operating unit of OMD, the global media agency network that sits within Omnicom Media Group (a subsidiary of NYSE-listed Omnicom Group Inc.). Founded in 1996 and headquartered in Düsseldorf, OMD Germany runs four offices (Düsseldorf, Hamburg, München, Berlin) with 501-1,000 employees, serving enterprise brands that require sophisticated media planning, investment, and execution across channels and markets.
The agency's core offering is organized around three pillars — Creative Media Solutions, Cultural Relevance, and Commercial Advantage — delivered as professional and managed media services rather than standalone software products. Underlying technology is Omnicom's proprietary Omni decision platform, which integrates Acxiom Real ID for audience targeting; this stack aligns platforms, publishers, creators, and technology partners and is supplemented by an attention-research partnership with eye square to establish attention as a planning currency across TV, social, online video, and streaming. Documented campaign outcomes include 18M+ views in 24 hours for a Lay's UEFA activation, a +32M bags-per-match-day sales uplift, 129% lift in brand search behavior for Gap, and 62% better CPM vs. static OOH for Mibanco.
OMD Germany generates revenue through retainer fees, media commissions, and performance-based components under multi-year enterprise contracts. Its go-to-market is direct enterprise sales via senior leadership relationships, amplified by thought leadership reports ('New Perspectives'), industry event presence, and creative awards pursuit. The customer base spans consumer goods, retail, financial services, and telecom, with named enterprise clients including PepsiCo (Lay's), Gap, McDonald's UK and Denmark, Mibanco, and 2degrees. As part of the broader OMD network (100+ offices, 120+ markets, 15,000+ people, USD 35.6B in #1-ranked global billings), OMD Germany benefits from Omnicom's $74B+ aggregate media spend and $10B+ retail media investment scale, and has been ranked the best-performing global media network by RECMA for eleven consecutive years, with Cannes Lions Media Network of the Year wins in 2024 and 2025.
OMD Germany firmographics
Firmographics- Name
- OMD Germany
- Legal name
- OMD
- Website
- https://omd.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- OMD Germany is the German arm of Omnicom Media Group's global OMD network, providing media planning, buying, and marketing decision services to enterprise brands across Düsseldorf, Hamburg, München, and Berlin, powered by the Omni platform and Acxiom Real ID.
- Ownership category
- akta.pro rank
OMD Germany industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- akta.pro primary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
- akta.pro secondary industry
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)
Keywords
Where OMD Germany is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
OMD Germany business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Media Planning and Buying Services: OMD provides media agency services including strategic planning, investment management, and execution across all media channels for enterprise clients. Revenue is generated through retainer fees, media commissions, and performance-based arrangements.
- Strategic Consulting: Marketing decision intelligence and strategic advisory services for enterprise brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise media services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
OMD Germany product offering
Product offeringCore offering
OMD Germany is a media agency that delivers strategic media planning, investment management, and execution across all media channels for enterprise clients. The agency operates through three integrated pillars: Creative Media Solutions, Cultural Relevance, and Commercial Advantage, powered by Omnicom's Omni decision platform and Acxiom Real ID for audience targeting and measurement.
Product overview
OMD Germany is part of the global OMD media agency network operating across 100+ offices, 120 markets, and 15,000 people worldwide. The agency offers a unified system of media solutions centered on three core pillars: Creative Media Solutions (media experiences aligned with consumer engagement), Cultural Relevance (connecting brands to influential moments and communities), and Commercial Advantage (data-driven investment optimization). The offering is powered by Omnicom's proprietary Omni decision platform and Acxiom Real ID, which enable audiences, channels, timing, and commerce signals to improve revenue, efficiency, and measurable business growth. Rather than selling standalone software products, OMD Germany delivers media strategy, planning, and activation as professional services to enterprise brands navigating marketing complexity.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Media Solutions
Quantifiable outcome
- 18M+ views in 24 hours - Lay's Bar Crawl campaign
- +6 more outcomes
Companies that use OMD Germany
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
OMD Germany technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OMD Germany partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- eye squarecoreOMD Germany partnered with eye square, specializing in advertising effectiveness research, to launch the 'Attention Works' initiative. The partnership aims to establish attention as the central currency of media planning across all relevant channels including TV, social media, online video, and streaming. The collaboration develops and integrates attention metrics into existing and new media planning tools for evidence-based, cross-channel planning based on valid benchmarks.
- Omnicom Media Group (Omni Platform)corePowered by Omni, Omnicom's proprietary decision platform, enabling connected media planning and execution across platforms, publishers, creators, and technology partners.
- Acxiom (Real ID)corePowered by Acxiom Real ID for audience targeting and data capabilities within the OMD media solutions ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
OMD Germany competitors and assessment
Company assessmentDirect peers
- PHD Worldwide: PHD is Omnicom's sister media network under Omnicom Media Group, competing against OMD for the same enterprise clients with overlapping service offerings and shared Omni platform capabilities.
- Hearts & Science: Hearts & Science is Omnicom's performance-oriented media agency network that competes with OMD for data-driven, outcome-based enterprise mandates and shares the Omni platform infrastructure.
- GroupM: GroupM is WPP's global media investment network and OMD's most direct competitor, operating Mindshare, Wavemaker, EssenceMediacom, and GroupM Services across the same enterprise client base with comparable buying scale and proprietary tech stacks.
- Mindshare: Mindshare is a WPP-owned global media agency network that competes head-to-head with OMD on enterprise planning and buying mandates across EMEA and globally, with a similar data-driven positioning.
- Publicis Media: Publicis Media is the media arm of Publicis Groupe, directly competing with OMD through Starcom, Zenith, and Spark Foundry on enterprise media planning, buying, and connected commerce in EMEA.
- Wavemaker: Wavemaker is a WPP-owned global media network that competes with OMD on enterprise planning/buying with a growth-oriented and attention-measurement positioning similar to OMD's attention-currency work.
- Havas Media: Havas Media is Havas's global media network, directly competing with OMD for enterprise media planning, programmatic, and creative media mandates across European markets.
- Carat: Carat is Dentsu's flagship global media agency network with comparable enterprise planning/buying capabilities, directly competing with OMD on cross-market client rosters.
Broad incumbents
- Dentsu: Dentsu is a global advertising holding company operating Carat, iProspect, and dentsu X media networks, competing broadly with OMD across all media services in EMEA as part of a wider portfolio offering.
Regional players
- Serviceplan Group: Serviceplan is Germany's largest independent integrated agency group and the most relevant home-market competitor to OMD Germany for enterprise brand mandates across planning, digital, and creative media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
OMD Germany social profiles
Digital presenceOMD Germany financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMD Germany leadership team
Management profileNumber of profiles
Profiles5 records
OMD Germany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMD Germany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMD Germany
What does OMD Germany do?
OMD Germany is a media agency that delivers strategic media planning, investment management, and execution across all media channels for enterprise clients. The agency operates through three integrated pillars: Creative Media Solutions, Cultural Relevance, and Commercial Advantage, powered by Omnicom's Omni decision platform and Acxiom Real ID for audience targeting and measurement.
Is OMD Germany a public or private company?
OMD Germany is a private company. It is classified as corporate owned and is currently operating.
When was OMD Germany founded?
OMD Germany was founded in 1996. It employs 501 to 1,000 people.
Where is OMD Germany based?
OMD Germany is headquartered in Düsseldorf, Germany, in the Europe region.
How does OMD Germany make money?
Two revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are strategic Consulting.
Who are OMD Germany's main competitors?
Direct peers on record are PHD Worldwide, Hearts & Science, GroupM, Mindshare, Publicis Media, Wavemaker, Havas Media and Carat. Dentsu is listed as a broad incumbent. Serviceplan Group is listed as a regional player.
Does OMD Germany have an API?
No public API is recorded for OMD Germany.
What industry is OMD Germany in?
OMD Germany's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAG, Out-of-Home (OOH) Media Planning & Buying, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 54183.