RE/MAX Integrity
RE/MAX Integrity (REMAX Northwest Realtors) is a privately held, independently owned RE/MAX franchise brokerage founded in 1991 and headquartered in Seattle, providing full-service residential and commercial real estate brokerage — buyer representation, seller representation, investment, relocation, and commercial services — across the Pacific Northwest under the Gold Nation umbrella.
- Company typePrivate
- Founded1991
- HeadquartersSeattle, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What RE/MAX Integrity does
RE/MAX Integrity (legal entity REMAX Northwest Realtors) is a privately held, independently owned and operated real estate brokerage franchise founded in 1991 and headquartered in Seattle, Washington. The company provides full-service residential and commercial real estate brokerage across the Pacific Northwest, with a documented branch network spanning Seattle, Bothell, Duvall, Gig Harbor, Kirkland, Olympia, Othello, Tacoma, Portland, Vancouver, and Tri-Cities. Core services include buyer representation, seller representation, investment property transactions, commercial brokerage (retail, office, multifamily, land), and relocation assistance, primarily across King County, Snohomish County, and Pierce County.
The technology stack is a standard franchise brokerage platform: an MLS-integrated property search portal with filters for type, price, beds, baths, square footage, acreage, year built, walk score, and amenities; a free Market Report subscription; a Home Valuation Tool leveraging local comparable data; and a Mobile Homeownership App providing listing access, home-estimate tracking, equity monitoring, and direct agent chat. There is no disclosed proprietary AI, custom ML model, or differentiated data asset — the technology layer is functional and consumer-facing rather than a competitive moat.
The business model is traditional real estate commission: agents earn a percentage of each transaction value for buyer-side and seller-side representation, plus ancillary referrals through a curated partner stack (Gold Capital Partners for mortgage, Lifetime Home Loans, Evertree Insurance, Fidelity National Home Warranty). The franchise sits within Gold Nation, a conglomerate of eight RE/MAX brands (RE/MAX Gold, RE/MAX One, RE/MAX Alliance Group, RE/MAX Associates, RE/MAX Elite, RE/MAX Equity Group, RE/MAX Integrity, and RE/MAX Northwest) representing more than 2,500 agents across 100+ offices in six states (AZ, CA, NV, OR, UT, WA). Customer concentration is diffuse by construction — long-tail individual buyers, sellers, investors, and commercial clients — and the company tracks approximately 43,000 active buyers and 10,000+ single-family listings. Revenue is not publicly disclosed.
RE/MAX Integrity firmographics
Firmographics- Name
- RE/MAX Integrity
- Legal name
- REMAX Northwest Realtors
- Website
- https://northwestrealtors.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RE/MAX Integrity (REMAX Northwest Realtors) is a privately held, independently owned RE/MAX franchise brokerage founded in 1991 and headquartered in Seattle, providing full-service residential and commercial real estate brokerage — buyer representation, seller representation, investment, relocation, and commercial services — across the Pacific Northwest under the Gold Nation umbrella.
- Ownership category
- akta.pro rank
RE/MAX Integrity industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where RE/MAX Integrity is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
RE/MAX Integrity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission model where brokers earn a percentage of each transaction value. Services include buyer representation, seller representation, investment properties, commercial real estate, and relocation services throughout King County, Snohomish County, and Pierce County.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Full-service real estate brokerage with agent representation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RE/MAX Integrity product offering
Product offeringCore offering
RE/MAX Integrity is a full-service residential and commercial real estate brokerage providing buyer representation, seller representation, investment property services, relocation assistance, and commercial real estate transactions across the greater Seattle and Puget Sound region. Agents deliver end-to-end transaction support including financing guidance, neighborhood research, offer strategy, inspections, negotiations, and closing for buyers, plus strategic pricing, staging guidance, professional media, digital marketing, social media promotion, open houses, broker outreach, and transaction management for sellers.
Product overview
RE/MAX Integrity is a real estate brokerage franchise operating as part of the Gold Nation network (alongside REMAX Gold, REMAX Northwest, and other affiliated brands). The company provides residential and commercial real estate services including home buying, home selling, investment property services, relocation assistance, and commercial real estate transactions. The technology offering consists of a property search platform powered by MLS data, a downloadable mobile app for homeownership, home valuation tools, and market report subscriptions. The core offering is service-based rather than a modular software product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services
Quantifiable outcome
- Properties listed and sold within days with multiple offers at or above asking price
- +2 more outcomes
Companies that use RE/MAX Integrity
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
RE/MAX Integrity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RE/MAX Integrity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting and flagship.
- Evertree InsurancesupportingInsurance partner providing property and related insurance services. Listed on the company's partner resources page.
- Fidelity National Home WarrantysupportingHome warranty provider offering protection plans for homeowners. Referenced as a partner service for real estate transactions.
- Children's Miracle NetworksupportingCharitable partnership with Children's Miracle Network Hospitals through the RE/MAX LLC affiliate program, supporting fundraising and community giving initiatives.
- Gold NationflagshipParent organization comprising REMAX Gold, REMAX One, REMAX Alliance Group, REMAX Associates, REMAX Elite, REMAX Equity Group, REMAX Integrity, and REMAX Northwest. Represents over 2,500 of the industry's most productive agents at over 100 offices throughout Arizona, California, Nevada, Oregon, Utah, and Washington.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
RE/MAX Integrity competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled brokerage with a strong Seattle presence; uses salaried-agent and lower-fee models that pressure commission economics and compete with RE/MAX Integrity for online lead conversion.
- HomeSmart: Discount/flat-fee brokerage model with aggressive agent attraction, including in Western markets; represents commission-disruption pressure on RE/MAX Integrity's traditional franchise model.
Direct peers
- eXp Realty: Cloud-based, agent-centric brokerage with high commission caps and equity participation, attracting cost-conscious agents away from traditional franchise models like RE/MAX Integrity.
- Compass: Tech-forward residential brokerage with national reach, recruiting top agents with higher splits and proprietary platform — competes with RE/MAX Integrity for high-producer agents in the Seattle market.
- John L. Scott Real Estate: Pacific Northwest-focused residential brokerage headquartered in Bellevue, WA, with comparable agent count and geographic overlap — direct substitute for buyers and sellers in the Seattle metro.
- Windermere Real Estate: Long-established Pacific Northwest-based regional brokerage with deep Seattle roots; the most direct regional competitor to RE/MAX Integrity in the Puget Sound market.
- Coldwell Banker (Pacific Northwest affiliates): Long-standing national residential brokerage brand with strong Pacific Northwest presence; competes for the same agents, sellers, and buyers as RE/MAX Integrity across King, Pierce, and Snohomish counties.
Broad incumbents
- Keller Williams Realty: Largest U.S. residential brokerage by agent count, with established Puget Sound market centers; competes directly with RE/MAX Integrity for agents and listings.
- RE/MAX (parent brand and other regional franchises): Global RE/MAX brand and other regional RE/MAX franchisees (e.g., RE/MAX Gold, RE/MAX Alliance) use the same brand, technology stack, and commission model; RE/MAX Integrity competes directly with sibling franchises for agents and listings in adjacent territories.
- Berkshire Hathaway HomeServices: National franchise network built on the Berkshire Hathaway brand; competes with RE/MAX Integrity for premium agents and luxury listings in the Pacific Northwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RE/MAX Integrity social profiles
Digital presenceRE/MAX Integrity financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Integrity leadership team
Management profileNumber of profiles
Profiles1 record
RE/MAX Integrity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Integrity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Integrity
What does RE/MAX Integrity do?
RE/MAX Integrity is a full-service residential and commercial real estate brokerage providing buyer representation, seller representation, investment property services, relocation assistance, and commercial real estate transactions across the greater Seattle and Puget Sound region. Agents deliver end-to-end transaction support including financing guidance, neighborhood research, offer strategy, inspections, negotiations, and closing for buyers, plus strategic pricing, staging guidance, professional media, digital marketing, social media promotion, open houses, broker outreach, and transaction management for sellers.
Is RE/MAX Integrity a public or private company?
RE/MAX Integrity is a private company. It is classified as corporate owned and is currently operating.
When was RE/MAX Integrity founded?
RE/MAX Integrity was founded in 1991. It employs 501 to 1,000 people.
Where is RE/MAX Integrity based?
RE/MAX Integrity is headquartered in Seattle, United States, in the North America region.
How does RE/MAX Integrity make money?
One revenue line is on record: real Estate Commission.
Who are RE/MAX Integrity's main competitors?
Emerging players on record are Redfin and HomeSmart. Direct peers are eXp Realty, Compass, John L. Scott Real Estate, Windermere Real Estate and Coldwell Banker (Pacific Northwest affiliates). Broad incumbents are Keller Williams Realty, RE/MAX (parent brand and other regional franchises) and Berkshire Hathaway HomeServices.
Does RE/MAX Integrity have an API?
No public API is recorded for RE/MAX Integrity.
What industry is RE/MAX Integrity in?
RE/MAX Integrity's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.