What Children's Miracle Network does

Children's Miracle Network (CMN) is a US-headquartered 501(c)(3) nonprofit charitable organization founded in 1983 by Marie Osmond, John Schneider, Mick Shannon, and Joe Lake. It operates a multi-sided fundraising network that channels donations from individuals, corporate partners, and community fundraisers to 170 member children's hospitals across the United States and Canada. CMN member hospitals collectively handle approximately 38 million patient visits per year and treat roughly 12 million children annually, with 100% of donations staying local to the donor's community hospital. CMN does not develop proprietary technology products; its operating infrastructure consists of online donation platforms (donate.cmn.org, fundraisers.cmn.org), a Brand Center portal, and a personal fundraiser toolkit, used to support program delivery rather than as commercial offerings.

CMN's revenue (fundraising) model rests on four primary streams: corporate point-of-sale campaigns (74.5% of 2024 funds raised, $391M), media partner broadcasts and Radiothon events (12.2%), direct response and individual giving (5.8%+), and recurring monthly giving, planned giving, and other sources. Corporate partnerships with Walmart, Costco, Marriott, Ace Hardware, Dairy Queen, 7-Eleven, Panda Express, RE/MAX, Valvoline, Publix, and Love's Travel Stops — many exceeding 30 years of tenure — form the financial backbone. Community-driven programs including Dance Marathon (400+ campuses), Extra Life (gaming), Play Yellow (golf with the PGA TOUR), Credit Unions For Kids, and the REMAX Miracle Home Program diversify grassroots engagement.

In 2025 CMN raised a record $473.7M, bringing cumulative fundraising since 1983 to approximately $9–10 billion. In January 2026 the organization launched the Health For All Kids Impact Pledge, a $1 billion two-year fundraising initiative, supported by a 300-drone brand launch event presented by Marriott Bonvoy and the appointment of actor Adam Devine as Chief FUN-Raiser. Leadership is headed by President & CEO Aimee J. Daily, Ph.D. (appointed November 2023), with COO/CFO Frances Fu, CMO Marcia Miller, CAO/General Counsel Andrew Sjoblom, and Chief Programs & Foundation Partnerships Officer Kristen Schavemaker rounding out the C-suite.

Name

Children's Miracle Network

Legal name

Children's Miracle Network

Website

https://cmn.org

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Children's Miracle Network is a 501(c)(3) nonprofit that operates a fundraising network of 100+ corporate partners, 400+ media outlets, and 400+ campuses to channel donations to 170 children's hospitals across the United States and Canada, raising $473.7M in 2025.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132), Child and Youth Services (62411)

SIC

Services-Health Services (8000)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Children's hospital fundraising
• Nonprofit charity organization
• Corporate philanthropy programs
• Pediatric healthcare donations
• Community fundraising events

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Corporate Partnership Fundraising: Corporate partners conduct point-of-sale campaigns, in-store fundraising, checkout donations, and annual events. Partners include Walmart, Costco, Panda Express, Ace Hardware, Dairy Queen, 7-Eleven, Marriott, Valvoline, RE/MAX, Publix, Love's Travel Stops, and 100+ others. These campaigns generated $391 million in the US in 2024, representing 74.5% of total funds raised.
2. Individual Donor Donations: Individual donors contribute through online one-time or recurring donations, monthly giving, payroll deduction, workplace giving, employer matching gifts, Donor-Advised Funds (DAF Pay), and stock donations. Donations are unrestricted and directed to local CMN member hospitals.
3. Fundraising Programs: Programs including Dance Marathon (student-led, 400+ campuses), Extra Life (gaming), Play Yellow (golf), Radiothon (400+ media partners), Credit Unions For Kids, and personal fundraisers mobilize communities to raise funds locally for member hospitals.
4. Media Partner Campaigns: Media partners (radio stations, television networks) run Radiothon and telethon events. Media partner contributions represented 12.2% of 2024 fundraising sources.
5. Direct Response & Other: Direct mail, telemarketing, and other direct response channels contributed 5.8% of 2024 fundraising. Monthly giving, estate/planned giving, and other sources contributed the remaining percentages.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels11 records

Core offering

Children's Miracle Network is a nonprofit fundraising organization that operates a network of community-driven fundraising programs (Dance Marathon, Extra Life, Play Yellow, Radiothon, Credit Unions For Kids, REMAX Miracle Home Program) and corporate partner campaigns to raise unrestricted funds for 170 member children's hospitals across the United States and Canada. The organization also provides online and offline donation services (one-time, monthly recurring, DAF Pay, stock gifts) and engages celebrity ambassadors to drive awareness. 100% of donations stay local to support the donor's community children's hospital.

Product overview

Children's Miracle Network (CMN) is a nonprofit charitable organization that operates as a fundraising network rather than a traditional product company. Its core offering consists of multiple fundraising programs (Dance Marathon, Extra Life, Play Yellow, Radiothon, Credit Unions For Kids, REMAX Miracle Home Program) that enable individuals, students, gamers, golfers, credit unions, and real estate agents to raise funds for 170 children's hospitals across the United States and Canada. CMN provides donation services including online donations, monthly giving, stock donations, and DAF Pay integration. The organization also manages corporate and celebrity partnership programs, a patient Champion ambassador program, and recently launched the Health For All Kids Impact Pledge as a $1 billion two-year fundraising initiative. 100% of donations raised stay local to support the donor's community children's hospital.

Differentiator

Problem solved

Functional benefit

Brands

• Extra Life: A program that unites gamers, businesses, live streamers and content creators to fundraise for local children's hospitals.
• Dance Marathon
• Play Yellow
• Radiothon
• Credit Unions For Kids
• Miracle Home Program

Products and services

• Dance Marathon

Quantifiable outcome

• Record-breaking $473.7 million raised in 2025 — highest in CMN history
• +8 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor, core and flagship.

• Club Car WashminorGTM or Marketing Partner · 1 January 2026Club Car Wash, based in Columbia, Missouri, donates $1 from every Tuesday wash to local CMN hospitals as part of an ongoing partnership. The company runs promotional campaigns offering 50% discounts on top membership tiers to attract new customers while supporting children's hospitals.
• Nicklaus Children's HospitalcoreStrategic or Co-development Partner · 1 January 2026Nicklaus Children's Hospital in Miami opened the Panda Cares Center of Hope in February 2026, funded by Panda Express associates and guests through CMN. The facility offers programs for emotional and physical healing including art therapy, meditation, and counseling. Panda Express committed $790,900.95 for this center as part of a ten-year commitment through 2030.
• Adam DevineflagshipGTM or Marketing Partner · 1 January 2026Actor and comedian Adam Devine joined CMN as its first Chief FUN-Raiser in March 2026 to support the Health For All Kids Impact Pledge. As an 11-year-old, he underwent more than 25 surgeries at CMN-funded Children's Hospital & Medical Center in Omaha after being struck by a cement truck. He serves as a key spokesperson, hosts events, visits patients, and uses his personal story to drive support for the $1 billion, two-year fundraising initiative.
• ECU Health FoundationcoreGTM or Marketing Partner · 1 January 2026ECU Health Foundation and CMN co-host the 41st annual CMN Celebration Broadcast telethon on May 29 and May 31, 2026, airing on WITN in Greenville, North Carolina. The broadcast features inspiring stories of children treated at Maynard Children's Hospital to raise funds for pediatric care programs, services, and equipment in eastern North Carolina.
• Chronicle of Philanthropy / BlackbaudminorStrategic or Co-development Partner · 1 January 2026The Chronicle of Philanthropy published strategies for nonprofits to build resilient corporate partnerships. CMN leaders contributed insights emphasizing that employee engagement through volunteer programs creates personal connections that strengthen organizational ties, and that employee engagement is more resilient than philanthropic budgets.
• Jack and Barbara Nicklaus / PGA TOURcoreGTM or Marketing Partner · 1 January 2026Jack and Barbara Nicklaus partnered with CMN and the PGA TOUR to launch Play Yellow, a national golf fundraising movement. Play Yellow transforms golfers' passion into support for local children's hospitals. The Nicklauses are also featured partners on CMN's website, and Barbara Nicklaus serves on CMN's Board of Trustees.
• Shawn JohnsoncoreGTM or Marketing Partner · 1 January 2025Shawn Johnson, Olympic gymnast and founder of FamilyMade, serves as a Celebrity Board Member for CMN. She supports the organization's fundraising and awareness efforts as part of the Celebrity Friends program.
• General MillscoreGTM or Marketing Partner · 1 January 2025General Mills features CMN Champions (patient ambassadors) on cereal boxes nationwide in May and in Costco stores, providing national retail visibility. CMN selected 11-year-old Kendalyn Illu, a patient at Intermountain Health Primary Children's Hospital, as a National Champion to represent 170 children's hospitals in 2026.
• Delta Air LinesminorGTM or Marketing Partner · 1 January 2025CMN accepts Delta SkyMiles donations. Donors can email [email protected] with the subject line 'SkyWish Donation: Children's Miracle Network' to contribute SkyMiles to support children's hospital travel and patient assistance programs.
• Phi Mu FraternityminorGTM or Marketing Partner · 1 January 2025Phi Mu Fraternity is a Greek life partner of CMN, with members participating in Dance Marathon and other CMN fundraising programs. CMN has Greek partnerships with Phi Mu, Phi Delta Epsilon, Sigma Alpha Epsilon, and Zeta Beta Tau fraternities.
• Life Time FoundationminorGTM or Marketing Partner · 1 January 2024Life Time Foundation launched 'Move for a Life Time,' a nationwide workout fundraising event on March 7, 2026, at over 165 Life Time athletic clubs in the US and Canada. The event expands on the previous 'Ride of a Life Time' cycling event that raised over $4 million over five years. The new event aims to raise $1.5 million through yoga, strength, dance, and specialty classes, benefiting CMN and the Life Time Foundation.
• Peter Piper PizzaminorGTM or Marketing Partner · 1 January 2024Peter Piper Pizza ran its third annual heart-shaped pizza campaign through March 1, with $1 from every pizza sold benefiting CMN hospitals across Arizona, California, New Mexico, and Texas. The campaign raised over $27,000 last year and allocates funds to 'Greatest Needs' at 11 affiliated CMN hospitals.
• Ferrero (USA)minorGTM or Marketing Partner · 1 January 2024Ferrero USA partners with CMN for the annual '31 Days of Halloween' countdown calendar campaign, now in its sixth year, supporting children's hospitals through in-store promotional campaigns.
• Valvoline Inc.coreGTM or Marketing Partner · 1 January 2010Valvoline Inc. was named CMN's 2026 U.S. Corporate Partner of the Year for 16 years of partnership, raising more than $9 million total for children's hospitals. The company increased funds raised in 2025 by nearly 40% compared with the prior year. Valvoline and CMN established a new grant program focused on children's mental health initiatives. Valvoline Instant Oil Change service centers conduct November fundraising campaigns with customer donations at checkout.
• Panda ExpresscoreGTM or Marketing Partner · 1 January 2007Panda Express has raised more than $200 million for CMN hospitals since 2007 through year-round point-of-sale campaigns and associate giving. The partnership supports the mental, emotional, physical, and spiritual well-being of children and families. Panda Express opened the Panda Cares Center of Hope at Nicklaus Children's Hospital in Miami in February 2026, funded with over $790,000 as part of a ten-year commitment. Over 75 Panda Cares Centers of Hope exist nationwide.
• Love's Travel StopscoreGTM or Marketing Partner · 1 January 1999Love's Travel Stops has raised more than $60 million for CMN since 1999. Each year, Love's team members and customers unite during an annual late-summer in-store giving campaign, with additional funds raised year-round through air pump donations. Love's also makes donations at new store openings and grand reopening ribbon-cutting celebrations.
• Walmart CanadacoreGTM or Marketing Partner · 1 January 1994Walmart Canada and CMN launched their annual spring fundraising campaign from May 7-31, 2026, with Walmart Canada contributing a $1 million donation to kick off the initiative. Customers can donate in-store at checkout or online at Walmart.ca. Since 1994, the partnership has raised and donated over $243 million for children's hospital foundations across Canada.
• REMAXcoreGTM or Marketing Partner · 1 January 1993REMAX has partnered with CMN for over 30 years through the Miracle Home Program, designating certain property listings as Miracle Homes and donating a portion of commissions to local children's hospitals. Over $218 million has been raised through this program, benefiting communities across the US and Canada.
• Publix Super MarketscoreGTM or Marketing Partner · 1 January 1992Publix Super Markets has raised over $73 million for CMN hospitals since 1992 through annual in-store Miracle Coupon campaigns where customers can purchase $1+ donation coupons. Supports communities across the Southeast United States.
• Ace HardwarecoreGTM or Marketing Partner · 1 January 1991Ace Hardware has raised more than $220 million for CMN since 1991 through signature initiatives including Round Up at the register and Bucket Days campaigns that rally customers and communities to support local children's hospitals.
• 7-Eleven, Inc.coreGTM or Marketing Partner · 1 January 19917-Eleven, Inc. has raised more than $200 million for CMN since 1991 through in-store customer donations at participating 7-Eleven, Speedway, and Stripes stores. Additional funds are raised through the NCASEF franchisee association.
• Walmart and Sam's ClubflagshipGTM or Marketing Partner · 1 January 1987Walmart and Sam's Club have partnered with CMN since 1987, raising over $1 billion for local children's hospitals through in-store campaigns, Spark Good campaigns, and checkout donations. They are one of CMN's longest-standing and largest corporate partners, with a shared belief that every child deserves the chance to unlock their full potential.
• Costco WholesaleflagshipGTM or Marketing Partner · 1 January 1987Costco Wholesale runs a month-long annual fundraising campaign every May across 800+ US locations. Has raised over $550 million for CMN since 1987. A recent single campaign raised $40 million, benefiting children's hospitals nationwide. Costco also features CMN Champions on cereal boxes and in Costco stores nationwide.
• Credit Unions For KidscoreGTM or Marketing Partner · 1 January 1986Thousands of credit unions across the United States collectively support CMN through charitable contributions at ATMs, sponsoring local events, and hosting fundraising activities. Teachers Federal Credit Union raised a record $1.1 million in 2026 through its Fourth Annual Golf Tournament, the largest CMN golf fundraiser in the Northeast.
• Dairy Queen (International Dairy Queen / IDQ)coreGTM or Marketing Partner · 1 January 1983International Dairy Queen (IDQ) has raised more than $185 million for CMN over 40+ years through DQ Cares charitable giving, franchisee contributions, and Miracle Treat Day events.
• Marriott InternationalcoreGTM or Marketing Partner · 1 January 1983Marriott International properties across the US and Canada raised $8.4 million for CMN in 2025 — a record-breaking year — bringing their 43-year total to $178 million. Marriott also raised $1 million CAD in Canada for the first time. The partnership supports children's hospitals with life-saving treatments, medical supplies, and research, aligning with Marriott's Serve 360 goal to positively impact 5 million children by 2030. Marriott Bonvoy presented the 300-drone sky show for the Health For All Kids Impact Pledge launch.
• Marie OsmondflagshipGTM or Marketing Partner · 1 January 1983Marie Osmond is the co-founder of Children's Miracle Network, helping launch the organization in 1983 alongside John Schneider, Mick Shannon, and Joe Lake. Through decades of advocacy, her passion has grown a national movement supporting local children's hospitals. She remains an active celebrity ambassador for the organization.

Scale indicators33 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Make-A-Wish Foundation: Children's health nonprofit with national scope, corporate partners (including many shared with CMN), and community-led fundraising events. Same donor demographic and brand association with children's hospital networks makes it a strong behavioral peer.
• Ronald McDonald House Charities: Supports families of children receiving medical care through a network of houses located near children's hospitals. Uses a corporate-anchored fundraising model (McDonald's, in-store canisters) and community-led events — directly comparable to CMN's corporate-POS and Dance Marathon programs.
• St. Jude Children's Research Hospital (ALSAC): ALSAC is the fundraising and awareness organization for St. Jude Children's Research Hospital — the most direct analog to CMN, running corporate partnerships, direct response, and event fundraising for a single pediatric hospital network. Both rely on telethon heritage, corporate partner campaigns, and storytelling to drive seven-figure annual contributions.
• Shriners Hospitals for Children: A network of pediatric specialty hospitals funded through a fraternal organization's philanthropy. Operates a multi-hospital network with national fundraising programs and a heavy reliance on corporate and community partnerships — closely mirroring CMN's structure.
• March of Dimes: National nonprofit focused on maternal and infant health with a network of hospital partnerships, corporate alliances, and signature fundraising events (March for Babies, formerly WalkAmerica). Operates a similar grantmaking-to-hospitals and cause-marketing model to CMN.

Emerging players

• Alex's Lemonade Stand Foundation: Pediatric cancer nonprofit with a strong grassroots and digital-native fundraising model (cereal-box partnerships, DIY lemonade stands). Represents the kind of direct-to-cause digital fundraiser that could compete with or complement CMN's hospital-funding model.

Others

• Children's Hospital of Philadelphia (CHOP Foundation): Large standalone children's hospital with an in-house foundation that runs its own corporate partner and individual donor programs. Represents the direct-to-hospital fundraising model that could partially disintermediate CMN's network role for major member institutions.

Broad incumbents

• Muscular Dystrophy Association (MDA): Legacy health nonprofit best known for its Jerry Lewis telethon — a direct historical analog to CMN's telethon origins. Operates a clinic/research network and corporate partner programs, facing the same generational shift in donor engagement as CMN.
• Susan G. Komen: Health nonprofit with a signature race/walk fundraising model (Race for the Cure) and deep corporate partner network. Comparable in scale of annual fundraising, use of cause-marketing partnerships, and reliance on local-event infrastructure.
• American Cancer Society: One of the largest US health nonprofits, with a multi-decade history of corporate partnership campaigns, Relay For Life community events, and direct response fundraising. Operates a much broader disease focus but shares CMN's playbook of mass-participation events and telethon-style donor engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/childrensmiraclenetwork
• YouTubeyoutube.com/user/cmnhospitals
• Facebookfacebook.com/childrensmiraclenetwork
• LinkedInlinkedin.com/company/childrensmiraclenetwork/posts/?feedView=all
• Instagraminstagram.com/childrensmiraclenetwork
• TikToktiktok.com/@childrensmiraclenetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Miracle Network