Shabbir Tiles & Ceramics

What Shabbir Tiles & Ceramics does

Shabbir Tiles & Ceramics Limited is a Karachi-headquartered, Pakistan Stock Exchange-listed manufacturer of ceramic, porcelain, and vitrified tiles, founded in 1978 as the first private-sector enterprise in Pakistan's ceramic tile industry. The company markets its products under the STILE brand and holds ISO 13006 Group B1a compliance along with European Quality Standards certification from Centro Ceramico, Italy, a credential no other Pakistani tile brand carries. Its product portfolio spans multiple collections (Elite, Modish, Wooden Planks, Signature, Tile Art, Vitrified, Magnifico) and adjacent lines such as STILE Epoxy Tile Grout.

The company operates a multi-channel distribution model combining 21 company-owned STILE EMPORIUM retail outlets across 14 cities, an e-commerce platform, and a network of more than 3,000 retailers and customers. It serves four customer segments: residential homeowners, commercial and business buyers, retailers, and architects and interior designers. Supporting digital tools include the STILE Visualiser (a tile visualisation utility), Tile Calculator, ToolBook, and a virtual showroom tour; an export inquiry channel indicates nascent international outreach.

Revenue has contracted from approximately PKR 62.7 billion in FY2021 to PKR 48.8 billion in FY2025 (roughly a 22% decline), and operating and net results turned materially negative in the most recent fiscal year, indicating a company currently operating in a top-line and margin downturn despite an intact distribution footprint and quality certifications.

Name

Shabbir Tiles & Ceramics

Legal name

Shabbir Tiles and Ceramics Limited

Website

https://stile.com.pk

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shabbir Tiles & Ceramics is a Pakistani manufacturer of ceramic, porcelain, and vitrified tiles founded in 1978, selling under the STILE brand to residential, commercial, and retail customers across 14 cities via 21 owned outlets, an e-commerce platform, and a 3,000+ retailer network.

Ownership category

akta.pro rank

Product category

Ceramic & Porcelain Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Ceramic tiles manufacturing
• Porcelain tiles production
• Vitrified tiles supply
• Wall and floor tiles
• Building materials distribution

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tile Products Sales: Revenue generated from manufacturing and selling Porcelain, Vitrified, and Ceramic tiles through retail outlets and e-commerce platform. The company offers diverse product ranges including floor tiles, wall tiles, outdoor tiles, and specialty collections.
2. Building & Installation Materials: Diversified revenue stream from building and installation materials including STILE Epoxy Tile Grout and related installation products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shabbir Tiles & Ceramics (STILE) manufactures and sells ceramic, porcelain, and vitrified tiles for residential and commercial flooring, wall, and outdoor applications, along with complementary building/installation products such as STILE Epoxy Tile Grout. Products are organised into curated collections (Elite, Modish, Wooden Planks, Signature, Tile Art, Vitrified, Magnifico) with multiple sizes, finishes, and aesthetic designs. Distribution is via 21 STILE EMPORIUM retail stores across 14 Pakistani cities, an online shop, 3,000+ retailers, and dedicated architect support resources.

Product overview

Shabbir Tiles and Ceramics Limited operates under the STILE brand as Pakistan's pioneer and leading ceramic and porcelain tiles manufacturer, incorporated in 1978. The company produces a comprehensive portfolio of floor tiles, wall tiles, and outdoor tiles manufactured in Porcelain, Vitrified, and Ceramic materials. The product ecosystem includes multiple curated collections such as the Elite Collection (Real Porcelain with natural stone/marble textures), Modish Collection (sophisticated Porcelain), Wooden Planks (wood-effect Porcelain), Signature Collection (special finishes including Carving Ink, Mica, Lapato Polish, Anti-Slip), Tile Art Collection (culturally-inspired designs), Vitrified Collection (outdoor applications), and Magnifico Collection. Supporting the core tile products, STILE offers the STILE Epoxy Tile Grout accessory, digital tools including STILE Visualiser (tile visualization), STILE Calculator (area measurement), STILE ToolBook (selection guide), and STILE Virtual Tour (360-degree showroom exploration), along with publications like E-Catalogs, Stile & Design Magazine, and Khabarnama. The company operates 21 retail outlets (STILE EMPORIUMs) across Pakistan and an online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• STILE Floor Tiles Real Porcelain floor tiles crafted with elegance and impeccable quality, manufactured in Porcelain, Vitrified, and Ceramic materials across multiple sizes (12x12 to 24x48) and finishes (Matt, Glossy, Polished, Lapato, Carving Ink, Mica, Anti-Slip) for residential and commercial flooring applications. Encompasses collections such as Elite, Modish, Wooden Planks, Signature, Tile Art, Vitrified, and Magnifico.
• STILE Wall Tiles Wall tiles with aesthetics that transform walls into masterpieces for various interior spaces including bedrooms, bathrooms, kitchens, dining rooms, and living rooms. Manufactured in Porcelain and Ceramic with multiple finishes including the Magnifico Collection (Carla and Kate series) designed specifically for interior wall applications.
• STILE Outdoor Tiles Outdoor tiles designed for exterior facades, patios, pathways, pool decks, and outdoor dining areas, manufactured in premium Vitrified and Porcelain materials to deliver durability and weather resistance. Includes the dedicated Vitrified Collection for transforming outdoor spaces into captivating retreats.
• STILE Epoxy Tile Grout Premium two-component epoxy grout designed for tile installation, offering exceptional durability, chemical resistance, and long-lasting color stability with a smooth, stain-free, and waterproof finish. Used alongside STILE tiles by installers and contractors for residential and commercial projects.
• Elite Collection Nature-inspired tile collection made on a Real Porcelain base, featuring elegant veins, sandy grains, and smooth ripples that imitate textures of natural stones and marble. Targeted at premium residential and commercial flooring and wall applications.
• Modish Collection Quintessential Porcelain tile collection for luxurious living spaces featuring sophisticated designs that blend elegance with understated beauty, available in subtle streaks of ivory, beige, grey, white, and marble tones.
• Wooden Planks Collection Porcelain plank tiles that replicate the look of wood, featuring textured accents and variation in grain and color across shades of brown and grey for an authentic wooden finish suitable for floors and walls.
• Signature Collection Special-finish tile collection manufactured on a Real Porcelain base offering four exclusive finishes — Carving Ink, Mica, Lapato Polish, and Anti-Slip — manifesting exclusive textures targeted at luxury residential and commercial spaces.
• Tile Art Collection Multi-cultural tile collection showcasing artistic designs with rich cultural legacies, ornamental elements, symmetric repeat patterns, and geometric arrangements for feature walls and decorative applications.
• Vitrified Collection Premium Vitrified tile collection engineered to transform outdoor spaces including patios, pathways, pool decks, and outdoor dining areas into captivating, durable retreats.
• Magnifico Collection Tile collection in 12x24 size featuring the Carla and Kate series in multiple finishes, designed specifically for interior wall applications.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Master Tiles & Ceramic Industries: One of Pakistan's largest listed tile manufacturers, directly competing with STILE across ceramic and porcelain floor/wall tiles in the same domestic market with overlapping product lines and dealer networks.
• Somany Ceramics: Indian tile producer with comparable porcelain, vitrified and ceramic offerings sold through a similar mix of dealer networks and own-brand retail, making it a relevant operational peer for STILE.
• Karam Ceramics: Pakistani ceramic tile manufacturer competing head-to-head with Shabbir Tiles in porcelain, ceramic, and wall tile categories for residential and commercial projects in Pakistan.

Broad incumbents

• Kajaria Ceramics: India's largest tile manufacturer and a regional incumbent offering ceramic, porcelain and vitrified tiles across South Asia; comparable in product breadth, multi-channel distribution, and brand-driven premium positioning.
• Marazzi Group: Italian ceramic and porcelain tile incumbent whose European design and certification standards are precisely the benchmark STILE references through its Centro Ceramico Italy certification, making it a natural category peer.
• Mohawk Industries: World's largest flooring manufacturer with broad ceramic, porcelain and stone tile operations; useful as a global benchmark for the tile category, though far larger and more diversified than STILE.

Regional players

• RAK Ceramics: UAE-based global tile manufacturer with a large presence in South Asia; competes with STILE on premium porcelain specifications and serves Pakistani projects through distribution, though not a domestic manufacturer.
• Saudi Ceramics: Major GCC tile manufacturer producing porcelain, ceramic and sanitaryware products; serves Middle East and selectively exports to South Asian markets, offering a regional benchmark for scale and certification standards.
• Ceramic Industries (South Africa): Large Southern Hemisphere tile producer with vertically integrated manufacturing and retail operations; relevant peer for STILE's plant-to-emporium operating model and product breadth.

Emerging players

• Cera Sanitaryware: Indian sanitaryware and tile player extending from bathroom fixtures into wall and floor tiles; comparable as an emerging peer pursuing adjacent-category expansion similar to STILE's move into grout and installation materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBUuTvCDautYnYlhLYqZDA
• Facebookfacebook.com/ShabbirStile
• LinkedInlinkedin.com/company/stile-pk
• Instagraminstagram.com/stiletilesceramic
• Xx.com/ShabbirTiles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shabbir Tiles & Ceramics