What Saudi Ceramics does

Saudi Ceramics (Saudi Ceramic Company, شركة الخزف السعودية, Tadawul: 2040) is a Saudi joint stock company founded in 1977 by Royal Decree and headquartered in Riyadh, operating as a vertically integrated manufacturer of building materials and sanitary products. Its core portfolio spans ceramic and porcelain tiles (indoor, outdoor, swimming pool), sanitary ware and bathware (including the ORYX luxury sub-brand), electric and solar water heaters, red bricks, prefabricated bathroom PODS, and raw industrial minerals produced by its wholly-owned Desert Mining Company subsidiary. The company runs 11-16 factories across approximately one million square meters in Riyadh's Second Industrial City with stated capacity of 2 million water heaters per annum and 330,000 tons of red bricks per year, supported by ISO 9001:2015, SASO, G-Mark and ESMA certifications.

The business operates a multi-channel revenue model combining 68 retail showrooms across Saudi Arabia, a direct-to-consumer e-commerce platform (shop.saudiceramics.com) with mobile applications, wholesale distribution, B2B project sales to private developers and government/public sector construction projects, and export operations reaching more than 80 countries through authorized distributors in the Middle East, North Africa and Europe. Customer segments are diversified across residential homeowners, commercial contractors, government infrastructure, and international markets, with verticals integrated upstream via Desert Mining Company supplying limestone, silica sands, kaolin, feldspar, clay, dolomite and calcite into the ceramics production process. Headcount is reported at 5,000+ employees operating from a head office on King Fahd Road in Al Olaya, Riyadh, with the workforce described in one source as a "team of 4,000 members operating 11 factories" and in another as a "global company with over 5,000 employees."

Reported financials place revenue in the $350-410 million range across 2021-2025 with a 2025 figure of approximately $397 million, and show a sharp operational swing with net income moving from a loss of approximately $56 million in 2023 to a profit of approximately $48 million in 2025, including a 986% year-over-year profit leap to roughly SR77.7 million (~$20.71 million). Pricing is not publicly disclosed at the corporate level and is effectively set channel-by-channel across retail, wholesale, project and export tracks, with the company's gross profit recovering to approximately $113 million (around 28% gross margin) in 2025.

Name

Saudi Ceramics

Legal name

Saudi Ceramic Company (شركة الخزف السعودية)

Website

https://saudiceramics.com

Company type

Public

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saudi Ceramics is a vertically integrated Riyadh-based manufacturer of ceramic and porcelain tiles, sanitary ware, electric and solar water heaters, bathware, red bricks and bathroom PODS, serving residential, commercial, government and export customers across 80+ countries via 68 showrooms, wholesale, project sales and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tiles and Porcelain Sales: Revenue from manufacturing and selling ceramic tiles, porcelain tiles for indoor, outdoor, swimming pool applications. Products sold through showrooms, e-commerce, wholesale, and project channels domestically and for export.
2. Sanitary Ware and Bathware: Complete bathroom solutions including wash basins, water closets, bathtubs, shower trays, seat covers, bathroom furniture and accessories sold through multiple channels.
3. Water Heaters: Electric water heaters (vertical, horizontal, compact, above/below sink), central water heaters, and solar water heaters. Production capacity of 2 million units annually.
4. Red Bricks: Clay bricks with heat insulation, sound insulation, fire resistance properties. Factory capacity of 330,000 tons per year.
5. Industrial Minerals (Desert Mining Company): Mining and supplying raw materials (limestone, silica sands, kaolin, feldspar, clay, dolomite, calcite) for ceramics manufacturing and external markets.
6. Export Revenue: Export operations supplying ceramics, porcelain, sanitary ware, water heaters and plastic products to Middle East, North Africa, Europe and other international markets through authorized distributors.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Saudi Ceramics manufactures and sells ceramic and porcelain tiles, sanitary ware (wash basins, water closets, bathtubs, shower trays), electric and solar water heaters, red bricks, bathroom PODS, and industrial minerals. Operating as a vertically integrated producer with raw material extraction through its Desert Mining Company subsidiary, the company serves residential, commercial, and government construction markets across Saudi Arabia and more than 80 countries.

Product overview

Saudi Ceramics is a Saudi joint stock company and the leading national provider of world-class manufacturing solutions for the construction industry. The company operates a vertically integrated business model manufacturing products from raw materials to end users, with 14-16 factories covering approximately 1 million square meters in Riyadh's Second Industrial City. The product portfolio includes Ceramic & Porcelain Tiles (for indoor, outdoor, bathroom, kitchen, pool, and terrace applications), Sanitary Ware (water closets, wash basins, and the luxury ORYX sub-brand), Water Heaters (electric and solar models with 2 million units annual capacity), Bathware (bathtubs, shower trays), Red Bricks (330,000 tons/year capacity), Bathroom PODS, and Desert Mining Company products (industrial minerals like feldspar, silica sand, kaolin, limestone). The company distributes through 68 showrooms across Saudi Arabia and exports to over 80 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• ORYX Collection: Luxury line of sanitary ware featuring premium wash basins and water closets with contemporary designs
• Cerosa Water Heater

Products and services

• Ceramic Tiles Ceramic floor and wall tiles available in various sizes, colors, and patterns including wood, marble, and stone finishes. Low maintenance with high quality and durability, sold for residential and commercial construction applications.
• Porcelain Tiles Highly durable porcelain tiles suitable for high-traffic areas, available in marble, wood, and stone finishes. Resistant to long-term use with sizes up to 60x120cm, for residential and commercial applications.
• Outdoor Tiles Strong, fade-resistant, easy-to-maintain tiles designed for outdoor flooring solutions that withstand various weather conditions.
• Swimming Pool Tiles Specially manufactured tiles designed to withstand sunlight, chemicals, and aquatic environments. Suitable for swimming pool applications in residential and commercial settings.
• Sanitary Ware Wash basins and water closets designed with quality and value in mind, adaptive to every space and preference. Includes collections like Babel, Noraa, Paris, Zomorud, Topaz, Flora, Coral, Dana, and Sapphire.
• Electric Water Heaters Energy-saving water heaters available in vertical, horizontal, compact, and central models. Production capacity of 2 million units per year with capacities ranging from 10L to 300L. Features double safety thermostat and CFC-free polyurethane foam insulation.
• Solar Water Heaters Central solar water heating systems available in 150L, 200L, 240L, and 300L capacities for residential and commercial use.
• Bathware Premium bathware products including bathtubs, shower trays, and bath accessories. Produced in contemporary designs with bathroom furniture options for residential and commercial applications.
• Red Bricks Clay bricks with heat insulation, sound insulation, room climate control, and fireproof properties. Factory capacity of 330,000 tons per year with advanced German technology.
• Bathroom PODS Portable and prefabricated bathroom units compatible with various construction needs.
• Desert Mining Company Products (Industrial Minerals) Industrial minerals including potassium feldspar, soda feldspar, silica sand, kaolin, red clay, limestone, and dolomite. Located 80km from Riyadh with dry grinding plant facilities, supplying internal ceramics manufacturing and external markets.
• Seat Covers Wide range of seat covers with soft closing mechanism, SASO certified with various color options for sanitary ware.
• Shower Trays High-quality shower trays made from imported panels, SASO certified with functionality and aesthetic appeal.
• Mixers and Showers Complete range of mixer products including wash basin mixers, bath mixers, shower mixers, kitchen/sink mixers, shattaf trigger sprays, and shower sets.
• ORYX Collection (Luxury Sanitary Ware) Luxury line of sanitary ware featuring premium wash basins and water closets including floor-mounted and wall-hang options with contemporary designs.

Quantifiable outcome

• Water-saving toilets consume 3-6 liters per flush, potentially saving 300 million cubic meters annually if all toilets in Saudi Arabia were replaced

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roca Sanitario: Spanish global leader in bathroom products including sanitary ware, faucets, and bathtubs; direct comparable for Saudi Ceramics' sanitary ware and bathware segments.
• Porcelanosa Grupo: Spanish manufacturer of ceramic tiles, kitchen and bathroom equipment, and sanitary ware with strong premium positioning and global distribution—comparable on product mix and design-led differentiation.
• Somany Ceramics: Indian ceramic tile and sanitary ware manufacturer with export focus and similar product breadth—useful emerging-market comparable for Saudi Ceramics' tiles and bathware segments.
• RAK Ceramics: UAE-based global manufacturer of ceramic tiles, sanitary ware, and bathware with similar product portfolio, GCC market focus, and export-driven model—closest direct comparable to Saudi Ceramics.
• Ideal Standard International: European manufacturer of bathroom and sanitary ware products with significant MENA presence; comparable to Saudi Ceramics' complete bathroom solutions approach.
• Villeroy & Boch: German manufacturer of ceramic tiles, sanitary ware, and bathroom products with a strong premium and export focus—comparable to Saudi Ceramics' ORYX premium sanitary ware line.

Broad incumbents

• Kajaria Ceramics: India's largest ceramic tile manufacturer and a global player across tiles, bathware, and sanitary ware; comparable in scale, vertical integration, and product breadth to Saudi Ceramics.
• Geberit: Swiss leader in sanitary technology (concealed cisterns, installation systems, bathroom ceramics); relevant for Saudi Ceramics' sanitary ware and bathroom POD segments.
• Lixil Group: Japanese global leader in housing and building products with major sanitary ware, faucet, and bath brands (GROHE, INAX, American Standard); comparable for water heaters and bathware exposure.
• Mohawk Industries: World's largest flooring manufacturer with a significant ceramic tile and sanitary ware footprint (Marazzi, Daltile); relevant comparable for global scale, distribution, and capital intensity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saudiceramics
• YouTubeyoutube.com/channel/UCRRp4eIS-8LpFXoF_sI1F9A
• Facebookfacebook.com/saudiceramics
• Instagraminstagram.com/saudiceramics

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saudi Ceramics