Purely Inspired
Purely Inspired is a DTC health and wellness supplement brand owned by Iovate Health Sciences International Inc., selling organic protein, collagen, greens, and superfood products through its own Shopify storefront. It serves US consumers seeking clean-label, plant-based nutrition with a Subscribe & Save subscription program.
- Company typePrivate
- Founded-
- HeadquartersOakville, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Purely Inspired does
Purely Inspired is a direct-to-consumer health and wellness supplement brand owned and operated by Iovate Health Sciences International Inc., a Canadian health sciences company headquartered in Oakville, Ontario. The brand sells a portfolio of clean-label, plant-based, and organic nutritional products — including Organic Protein, Organic Greens, Collagen Peptides, Collagen + Creatine, Healthy Beets+, and a 7-Day Cleanse — through its own Shopify-based e-commerce storefront. Pricing is positioned in the accessible mass-market range, with units typically between $9.99 and $24.99, and the brand emphasizes free-from claims (no artificial sweeteners, flavors, or synthetic dyes) and organic formulations as core differentiation. All website orders are fulfilled by iHerb, LLC under iHerb's Terms of Sale, indicating a logistics-outsourced operating model rather than direct warehouse operations.
The go-to-market is DTC-first with a subscription (Subscribe & Save) program offering 15% recurring discounts and free shipping in the continental US on orders over $30. Marketing is content-led: a recipe library, blog, newsletter, organic social, and influencer-generated content (notably with fitness creators @forfitandgigs and @killianshai) drive top-of-funnel acquisition. Distribution is limited to the brand's own storefront, with no disclosed presence on Amazon, retail, or international markets. Purely Inspired is one of multiple brands in the Iovate portfolio, which also includes MuscleTech and Six Star Pro, providing shared formulation, procurement, and regulatory infrastructure across the parent group.
Purely Inspired firmographics
Firmographics- Name
- Purely Inspired
- Legal name
- Iovate Health Sciences International Inc.
- Website
- https://purelyinspired.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Purely Inspired is a DTC health and wellness supplement brand owned by Iovate Health Sciences International Inc., selling organic protein, collagen, greens, and superfood products through its own Shopify storefront. It serves US consumers seeking clean-label, plant-based nutrition with a Subscribe & Save subscription program.
- Ownership category
- akta.pro rank
Purely Inspired industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industry
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Purely Inspired is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Purely Inspired business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: One-time purchase of supplement products including protein powders, collagen peptides, organic greens, and superfood blends sold directly through the e-commerce website.
- Subscribe & Save Program: Recurring subscription model offering 15% discount on every recurring order with free shipping. Customers choose delivery frequency (every 3 weeks, monthly, or every 2 months) and can modify or cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Collagen + Creatine supplement |
| Unit Pricing | Pay-as-you-go | Organic Protein powder |
| Unit Pricing | Pay-as-you-go | Organic Greens superfood blend |
| Unit Pricing | Pay-as-you-go | 7-Day Cleanse product |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Purely Inspired product offering
Product offeringCore offering
Purely Inspired manufactures and sells a line of organic and plant-based nutritional supplements — including protein powders, collagen peptides, superfood greens, beet-based blends, and cleansing programs — directly to individual consumers through its own e-commerce website. Products are formulated as clean-label, free-from artificial additives, with options for vegans and women-focused wellness. The brand operates a Subscribe & Save program offering 15% off recurring orders and free shipping within the continental US.
Product overview
Purely Inspired is a health and wellness supplement brand offering a portfolio of organic and plant-based nutritional products. The product line includes protein powders (Organic Protein, Plantopia), superfood supplements (Organic Greens, Healthy Beets+), collagen products (Collagen Peptides, Collagen + Creatine), and wellness programs (7-Day Cleanse). Products emphasize clean formulas free from artificial colors, flavors, and sweeteners, with several options being vegan-friendly. The brand operates primarily through direct-to-consumer e-commerce with a subscription program offering 15% recurring discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Collagen Peptides Collagen peptide supplement designed to support hair, skin, and nail health. Available in unflavored format. Sold direct-to-consumer via the brand's e-commerce website.
- Collagen + Creatine Drink mix combining collagen peptides, creatine monohydrate, and biotin (1,000% Daily Value) with electrolytes. Supports lean muscle building, cellular energy production (ATP), and hair, skin, and nail health. Available in Watermelon Strawberry flavor. Sold at $22.99 one-time / $19.54 on subscription.
- Organic Protein Plant-based protein powder made with organic ingredients. Vegan-friendly. Available in Decadent Chocolate and French Vanilla flavors (1.25 lbs) at $19.99 per unit.
- Organic Greens Organic superfood greens powder delivering 39 superfoods, probiotics, 18 vitamins and minerals, and antioxidants C and E per scoop. Vegan-friendly. Available in Tropical Mango Iced Tea and Unflavored (30 servings), starting at $24.99.
- Healthy Beets+ Beet-based superfood supplement supporting energy, exercise performance, and immune support. Vegan-friendly.
- Plantopia 100% plant-based protein powder referenced with Tahitian Vanilla flavor option. Positioned as a vegan protein alternative.
- 7-Day Cleanse A 7-day cleansing supplement program designed to support digestive health and wellness goals. Priced at $9.99 one-time purchase.
Quantifiable outcome
- Organic Greens delivers 39 superfoods, probiotics, 18 vitamins and minerals, and antioxidants C and E per scoop
- +1 more outcomes
Companies that use Purely Inspired
Customer profileSegments3 records
Ideal customer profiles3 records
Purely Inspired technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purely Inspired partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iHerb, LLCcoreiHerb, LLC serves as the fulfillment partner for orders placed through the Purely Inspired website. The website terms state that 'all orders are fulfilled by iHerb, LLC' and purchases are governed by iHerb Terms of Sale.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Purely Inspired competitors and assessment
Company assessmentDirect peers
- Garden of Life: Garden of Life is a certified organic and Non-GMO verified supplement brand with a portfolio spanning protein powders, greens, probiotics, and collagen. Comparable to Purely Inspired's clean-label positioning across Organic Greens, protein, and collagen SKUs.
- Vega: Vega is a plant-based nutrition brand offering vegan protein powders, shakes, and supplements with a focus on clean ingredients. Directly competes with Purely Inspired's Plantopia and Organic Protein in the plant-based fitness supplement segment.
- Orgain: Orgain is a leading organic, plant-based protein and nutrition supplement brand offering clean-label protein powders, shakes, and bars. Directly comparable to Purely Inspired's Organic Protein and Plantopia plant-based protein offerings in target customer, ingredient philosophy, and DTC channel.
- Athletic Greens (AG1): AG1 is a premium daily greens and superfood supplement brand sold via DTC subscription. Comparable to Purely Inspired's Organic Greens in the daily-nutrition greens category, though AG1 commands a significantly higher price point.
- Amazing Grass: Amazing Grass offers greens superfood powders, protein blends, and plant-based supplements. Directly comparable to Purely Inspired's Organic Greens and Healthy Beets+ superfood positioning in the greens/superfood category.
- Nuzest: Nuzest is a clean-label plant-based protein supplement brand offering protein powders and nutrition bars with similar free-from and allergen-friendly positioning. Comparable to Purely Inspired's Organic Protein and Collagen products.
- KOS: KOS produces organic, plant-based protein powders and superfood supplements with a clean-label ethos. Closely mirrors Purely Inspired's Organic Protein and Organic Greens categories with comparable pricing, certifications, and DTC channel strategy.
Emerging players
- Care/of: Care/of is a personalized vitamin and supplement brand with a strong DTC subscription model and clean-label positioning. Adjacent peer to Purely Inspired's clean-label DTC approach, though Care/of focuses on personalized daily vitamins rather than sports nutrition.
- Ritual: Ritual is a clean-label, traceable multivitamin and supplement brand with a strong DTC subscription model. Comparable to Purely Inspired in clean-label philosophy and DTC subscription mechanics, though Ritual focuses on multivitamins and supplements rather than protein and greens.
Broad incumbents
- MuscleTech: MuscleTech is a flagship sports nutrition brand also owned by Iovate Health Sciences, Purely Inspired's parent. Operates broadly in protein powders, pre-workouts, and supplements with mass retail distribution, providing context for the Iovate portfolio scale and channel reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Purely Inspired social profiles
Digital presencePurely Inspired financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purely Inspired leadership team
Management profileNumber of profiles
Purely Inspired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purely Inspired M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purely Inspired
What does Purely Inspired do?
Purely Inspired manufactures and sells a line of organic and plant-based nutritional supplements — including protein powders, collagen peptides, superfood greens, beet-based blends, and cleansing programs — directly to individual consumers through its own e-commerce website. Products are formulated as clean-label, free-from artificial additives, with options for vegans and women-focused wellness. The brand operates a Subscribe & Save program offering 15% off recurring orders and free shipping within the continental US.
Is Purely Inspired a public or private company?
Purely Inspired is a private company. It is classified as corporate owned and is currently operating.
When was Purely Inspired founded?
Purely Inspired was founded in -1. It employs 101 to 250 people.
Where is Purely Inspired based?
Purely Inspired is headquartered in Oakville, Canada, in the North America region.
How does Purely Inspired make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscribe & Save Program.
Who are Purely Inspired's main competitors?
Direct peers on record are Garden of Life, Vega, Orgain, Athletic Greens (AG1), Amazing Grass, Nuzest and KOS. Emerging players are Care/of and Ritual. MuscleTech is listed as a broad incumbent.
Does Purely Inspired have an API?
No public API is recorded for Purely Inspired.
What industry is Purely Inspired in?
Purely Inspired's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids). Its NAICS code is 311 and its SIC code is 2000.