What NuZest USA does

NuZest USA, legally Nuzest USA Incorporated and incorporated in Wyoming, is the United States distribution entity for the Nuzest plant-based nutrition brand. The company sells a portfolio of daily nutritional supplements built around four core SKUs: Good Green Vitality (a multi-nutrient greens supplement), Clean Lean Protein (a pea-protein isolate powder that is LGC-screened for banned substances), Kids Good Stuff (a children's multivitamin/nutrition blend), and Inner Biome Blend (a probiotic/prebiotic gut-health product). All products are marketed as vegan-friendly, gluten-free, allergen-friendly, and free from artificial flavors, with a stated formulation philosophy of "Everything you need, nothing you don't."

The company's go-to-market is primarily direct-to-consumer e-commerce through nuzest.com, with a Shopify storefront that supports both one-time purchases and a monthly subscription option offering discounted recurring orders. A Nuzest Rewards loyalty program and a Refer & Earn program support retention and acquisition, while an educational content library (articles, recipes, ingredient pages, a Product Finder Quiz, and nutritional ethos documentation) serves top-of-funnel demand generation. A wholesale program and a store-locator-driven retail footprint supplement the DTC channel, and earned media placements in Vogue, Guardian, InStyle, and GQ anchor a premium lifestyle-brand positioning.

The US entity operates with a headcount of 1-10 employees and is part of a four-country footprint that includes the United Kingdom, Australia, and New Zealand. The business was founded in 2013 by Trevor and Monique Bolland, and no institutional funding, M&A activity, or parent-company ownership is evidenced in the available data — the US entity appears to be founder-controlled. Revenue, funding, and detailed corporate history are not disclosed in the available material.

Name

NuZest USA

Legal name

Nuzest USA Incorporated

Website

https://nuzest-usa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

NuZest USA is the US distribution entity for the Nuzest plant-based nutrition brand, selling vegan, gluten-free supplements — including greens, pea protein, kids nutrition, and gut health products — directly to health-conscious consumers and families through its Shopify storefront, subscription program, and wholesale channels.

Ownership category

akta.pro rank

Product category

Plant-Based Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Plant-based protein
• Nutritional supplements
• Greens supplements
• Children's nutrition
• Gut health supplements

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: NuZest generates revenue through direct-to-consumer e-commerce sales of plant-based protein and nutritional supplements. Products include Good Green Vitality, Clean Lean Protein, Kids Good Stuff, and Inner Biome Blend sold as one-time purchases or subscription orders.
2. Subscription Revenue: The company offers subscription options allowing customers to set up recurring orders, generating predictable recurring revenue from loyal customers with subscription savings.
3. Wholesale Distribution: NuZest sells products through wholesale channels to retailers and stockists, expanding distribution beyond direct-to-consumer online sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NuZest USA manufactures and sells a portfolio of plant-based nutritional supplements under its own brand, including a multi-nutrient greens supplement (Good Green Vitality), a premium pea protein isolate powder (Clean Lean Protein), a children's multi-nutrient (Kids Good Stuff), and a gut health probiotic/prebiotic blend (Inner Biome Blend). Products are sold in tub sizes and convenient single-serve travel sachets, available direct-to-consumer via the company's e-commerce site (with subscription options) and through wholesale and retail partners.

Product overview

NuZest USA offers a portfolio of daily nutritional supplements centered on plant-based nutrition. The core product line includes Good Green Vitality (a multi-nutrient greens supplement), Clean Lean Protein (premium plant protein), Kids Good Stuff (children's nutrition), and Inner Biome Blend (gut health support). These products are available in various formats including standard tub sizes and single-serving sachets for travel convenience. The company also offers bundled packages such as the Essentials Bundle for customers seeking multiple products together.

Differentiator

Problem solved

Functional benefit

Products and services

• Good Green Vitality Multi-nutrient greens supplement providing comprehensive daily nutrition including vitamins, minerals, and superfoods to support energy, vitality, immune function, and overall wellness for adult health-conscious consumers.
• Clean Lean Protein Premium plant-based protein powder made from pea protein isolate to support muscle health, recovery, and athletic performance with essential amino acids for fitness and active-lifestyle consumers.
• Kids Good Stuff Nutritional supplement formulated specifically for children to support growth, immune health, and cognitive development with child-appropriate dosages and clean ingredients for parents and families.
• Inner Biome Blend Gut health and digestive support supplement combining probiotics and prebiotics to promote a healthy gut microbiome balance and digestive comfort for gut-health-focused consumers.
• Good Green Vitality Single Serves (Travel Sachets) Convenient single-serving travel-sized sachets of Good Green Vitality for on-the-go daily nutrition support aimed at frequent travelers and busy consumers.
• Clean Lean Protein Single Serves Single-serving sachets of Clean Lean Protein providing convenient pre-portioned plant-based protein supplementation for travel and on-the-go use.
• Kids Good Stuff Single Serves Individual serving sachets of Kids Good Stuff providing portion-controlled, travel-friendly children's nutrition for busy families.
• Essentials Bundle Bundled package combining multiple core NuZest products for comprehensive daily nutrition supplementation, offering customers a multi-product starter or full-coverage package.

Quantifiable outcome

• 5,321+ verified 5-star customer reviews

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Athletic Greens (AG1): AG1 is a leading direct-to-consumer daily greens and multivitamin supplement brand; NuZest's Good Green Vitality multi-nutrient greens powder targets the same premium, subscription-driven greens category with overlapping customer use cases.
• Orgain: Orgain makes plant-based protein powders, bars and nutritional shakes sold through DTC and retail; NuZest's Clean Lean Protein competes in the same plant-based protein segment with a comparable clean-label positioning.
• Vega (Danone): Vega is a plant-based protein and nutrition brand offering powders and bars; it competes head-to-head with NuZest Clean Lean Protein on pea protein formulation and the active-lifestyle consumer.
• Ritual: Ritual is a DTC essential vitamins and supplements brand known for transparent, clean formulations; NuZest shares the premium, ingredient-transparent positioning and subscription-led DTC model.

Broad incumbents

• Garden of Life (Nestlé Health Science): Garden of Life is an established certified-organic supplements and plant-protein brand now owned by Nestlé Health Science; it overlaps with NuZest across plant protein, kids' nutrition and greens/certified categories.
• Thorne: Thorne is a practitioner-grade nutritional supplements brand; it competes broadly with NuZest on premium, science-backed supplement positioning even though its core channel is practitioner and DTC rather than sachet-led lifestyle.

Emerging players

• Moon Juice: Moon Juice is a premium plant-based adaptogens and functional supplements brand; it overlaps with NuZest on clean-label botanical formulations and the lifestyle/cognizance consumer use cases.
• Sprout Living: Sprout Living makes plant-based protein powders and functional blends; it is a smaller direct competitor to NuZest Clean Lean Protein with a similar clean-label, subscription-friendly positioning.
• Aloha: Aloha is a plant-based protein bar and powder brand; it overlaps with NuZest on plant protein and clean-label dietary positioning for the active-lifestyle and family consumer.
• KOS (Simply Nourish): KOS makes plant-based protein powders and functional blends; it competes with NuZest Clean Lean Protein in the plant-based supplement category with similar subscription and DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Nuzest_USA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuZest USA