What Texas Coffee Traders does

Texas Coffee Traders is an Austin-based artisanal coffee roaster and multi-channel retailer, founded in 1994 by RC Beall and Beth. The company operates a single roastery and warehouse at 5815 Wilcab Rd in Austin, TX 78721, roasting fresh Monday through Friday, with a cafe pickup point at 3223 E 7th St and nationwide shipping via USPS and UPS. The catalog spans more than 100 SKUs across signature blends (Dovetail, 4th Street, Breakfast, Lonestar, Texas Blends), single origins from Latin America, East Africa, and Indonesia, decaf, flavored coffees, compostable single-serve pods (GreenPod), cold brew packs, loose-leaf and pouched teas, home espresso machines and grinders, bar accessories, syrups, branded merchandise, virtual gift cards, and a Joe to Go boxed-coffee catering service for 10-12 person meetings. A hallmark is a direct trade relationship established in 1989 with the Monteverde coffee cooperative in Costa Rica, with proceeds funding the Life Monteverde sustainability and education program under the Café Monteverde sub-brand.

Revenue is generated through retail coffee and tea sales (one-time e-commerce and in-person purchases), wholesale distribution to cafés, restaurants, and offices (channel-led, with Ron DeYoung as Head of Sales), equipment sales and service (Gaggia, Rocket, Jura, Rancilio machines and grinders), and ancillary services including Joe to Go catering and CoffeeGram digital gift cards. Coffee bean pricing ranges from roughly $8.50 to $10.40 per unit, with USPS shipping from $7.50 and UPS Ground from $10.72. The company is privately held, co-owned by its founders, with no disclosed venture or private equity backing; the related 7 Brew franchise footprint referenced in some materials belongs to Texas Coffee Partners, a separate entity.

The business remains a regional, founder-led specialty roaster with diversified but small-scale distribution: a single physical retail point, a single roastery, a website built on Squarespace, and a wholesale arm that competes against larger specialty and DTC coffee brands. The 2024 relocation to a larger facility and the upgrade to a more sustainable roaster indicate modest capacity expansion, but the absence of disclosed financials, institutional capital, M&A activity, or AI/ML investment marks this as a heritage operating business rather than a high-growth venture.

Name

Texas Coffee Traders

Legal name

Texas Coffee Traders

Website

https://texascoffeetraders.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Texas Coffee Traders is an Austin-based artisanal coffee roaster founded in 1994, selling fresh-roasted coffee, teas, and brewing equipment to consumers, wholesale cafés, and corporate catering customers across the US.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

Keywords

• Artisan coffee roasting
• Specialty coffee beans
• Wholesale coffee supply
• Coffee brewing equipment
• Direct trade coffee

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Direct sales of fresh roasted coffee beans, blends, and single origin coffees to individual consumers through e-commerce website and physical warehouse/roastery location.
2. Wholesale Coffee Services: Bulk coffee sales to cafes, restaurants, and businesses looking to serve quality coffee. Includes dedicated wholesale services page and sales contact.
3. Equipment Sales & Service: Sales of brewing equipment including espresso machines, grinders, French presses, and related accessories for home and commercial use. Home Machine Units sold through Coffee Tech Products line.
4. Catering & Events: Joe to Go boxed coffee service for meetings serving 10-12 people, pickup only at the Austin cafe location.
5. Tea Products: Sales of loose-leaf teas, pouched teas, and tea accessories alongside coffee offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Texas Coffee Traders is an artisanal coffee roaster that roasts coffee fresh daily (Monday-Friday) at its Austin warehouse and sells its own roasted coffee beans, blends, single origin coffees, decaf, flavored coffees, single-serve pods, and cold brew packs. The company also offers loose-leaf and pouched teas, brewing equipment (espresso machines, grinders, drippers, French presses), bar accessories, syrups, branded merchandise, virtual gift cards, and a Joe to Go boxed coffee catering service for meetings.

Product overview

Texas Coffee Traders is an Austin-based artisanal coffee roaster and retailer operating since 1994. The company offers a comprehensive coffee and tea portfolio centered on fresh-roasted whole bean and ground coffee products, including signature blends (Dovetail, 4th Street, Breakfast, Lonestar, Texas Blends), single origin coffees from major producing regions, decaf options, and flavored coffees. The product line extends to single-serve pods and cold brew packs, loose-leaf teas from Mighty Leaf and Twinings with related accessories, and professional-grade brewing equipment and espresso machines. Additional offerings include barista accessories, syrups, merchandise, boxed coffee catering service, and virtual gift cards. The company maintains a direct trade relationship with Cafe Monteverde in Costa Rica and emphasizes fair trade and organic sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• Café Monteverde: A special project coffee sourced from the Monteverde Cloud Forest in Costa Rica, supporting social and environmental initiatives in the Monteverde community. Direct and Fair Trade coffee with a dedicated coffee tour and Coffee Center visitor experience.

Products and services

• Coffee Beans Fresh roasted whole bean and ground coffee offered in over 100 varieties including signature blends, single origins, decaf, and flavored options, roasted fresh daily Monday through Friday at the Austin warehouse. For individual consumers and wholesale buyers.
• Coffee Blends Signature and seasonal coffee blends such as Dovetail, 4th Street, Breakfast, Buffalo FTO, Lonestar, Texas Blends, Moka Java FTO, Café Monteverde Especial, and Starling Organic, available in 1/2 lb, 1 lb, and 5 lb sizes.
• Single Origin Coffees Single origin coffee beans sourced from specific regions including Brazil, Bali Kintamani, Café Monteverde (Washed, Miel, Natural, Dark), Colombia, Guatemala FTO, Honduras FTO, Nicaragua FTO, Peru FTO, Sidamo, Sumatra, and Yrgacheffe. For specialty coffee enthusiasts.
• Decaf Coffee Decaffeinated coffee options including Decaf Wind Rider FTO, Decaf French, Decaf Vienna, Decaf Italian, Decaf Light, and Decaf Lonestar Blend.
• Flavored Coffee Flavored coffee varieties including Texas Pecan, French Vanilla, Caramel, Choco Cherry, Dutch Bavarian Chocolate, Mexican Chocolate, Hazelnut, Amaretto, Highlander Grog, Pumpkin Spice, Bluebonnet, Coconut, Butter Rum, Praline, Glazed Donut, and more.
• Coffee Pods & Cold Brew Packs Single serve compostable pods (GreenPod, Keurig compatible, 12 or 24 count boxes in Breakfast Blend, Lonestar Blend, and Texas Pecan) and Cold Brew Packs that brew 32oz of cold brew concentrate per filter bag.
• Loose-Leaf Teas Loose-leaf tea selection across Black, White, Oolong, Yerba Mate, Green, Herbal, and Rooibos varieties, including White Peony, Chamomile, Rooibos blends, Jasmine, Matcha, Earl Grey, and Darjeeling.
• Pouched Tea Pre-packaged tea pouches from Mighty Leaf and Twinings including African Nectar, Bombay Chai, Darjeeling, Green Tropical, Hojicha, Mint Melange, Orange Dulce, and Vanilla Bean.
• Tea Accessories Loose-leaf tea brewing accessories including the ingenuiTEA Brewer, Plastic Tea Carafe, T-Sac Tea Filters, and FORLIFE Tea Strainer & Dish Set.
• Brewing Equipment Coffee brewing equipment including Moka Pots (Grosche Milano), ORIGAMI Dripper, AeroPress, Bodum French Press, Clever Dripper, Chemex, Kalita Wave, Hario V60, Toddy Cold Brew System, and related filters and accessories.
• Coffee Grinders Burr and manual coffee grinders including Rancilio Rocky Espresso Grinder, Infinity Burr Grinder, Hario Mini-Slim+ Ceramic Coffee Mill, and Hario Skerton Pro Ceramic Coffee Mill.
• Home Espresso Machines Home espresso machines and coffee makers including Gaggia Classic, Rocket Appartamento, Jura A1, Jura D6, Gaggia Brera, Rancilio Silvia, Rancilio Silvia Pro, La Pavoni Europiccola, Gaggia Accademia, and Gaggia Magenta Plus.
• Bar Accessories Barista tools and espresso bar accessories including tampers, scales, knockboxes, milk frothers, thermometers, scoops, brushes, and cleaning supplies (Urnex, Dezcal, Biocaf, Grindz, Puro).
• Syrups & Concentrates Flavoring syrups and concentrates including Monin syrups, Ghirardelli Chocolate Sauce, and Third Street Mystic Masala Chai and Honey Vanilla Spice Chai concentrates.
• Joe to Go Boxed Coffee Freshly brewed boxed coffee catering service for meetings serving 10-12 people; pickup only at the Texas Coffee Traders Cafe, 3223 E 7th St, Austin, TX.
• CoffeeGram Virtual Gift Cards Digital gift cards available in denominations from $5 to $300, redeemable on any purchase on the Texas Coffee Traders website; never expire.
• Coffee Traders Merchandise Branded merchandise including Enamel Pins (Cowboy Boot, Snake Mug designs), Diner Mugs, Coffee Traders Glass Tumblers, Camper Mugs, and gift wrapping service.
• Café Monteverde Specialty Coffee Specialty coffee sourced from the partner Monteverde farm in Costa Rica, supporting the Life Monteverde programs for education, sustainability, and conservation through a direct and fair trade relationship established in 1989.
• Wholesale Coffee Services Bulk coffee supply and account management for cafes, restaurants, and businesses serving coffee to their customers or employees, with dedicated sales contact (Ron DeYoung, Head of Sales).
• Equipment Sales & Service Sales of commercial and home brewing equipment (espresso machines, grinders, brewing devices) along with associated service and a 20% restocking fee policy on equipment returns.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Monteverde Coffee CommunitycoreStrategic or Co-development PartnerLong-term direct trade partnership established in 1989 with Monteverde coffee cooperative in Costa Rica. Texas Coffee Traders purchases coffee at fair market prices with community benefit contributions from every pound sold. Partnership includes support for Life Monteverde educational and sustainability programs.
• Life MonteverdeminorStrategic or Co-development PartnerEnvironmental and educational initiative formed through union of Coffee Traders with 11 local Monteverde families. Advances education in sustainability, environmental studies, and agricultural conservation. Texas Coffee Traders supports through coffee sales that fund the program.
• International Women's Coffee AllianceminorStrategic or Co-development PartnerLinked as a resource partner, supporting women in coffee production and trade.
• SCA US (Specialty Coffee Association)minorStrategic or Co-development PartnerLinked as an industry association partner supporting specialty coffee standards and practices.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Counter Culture Coffee: Independent specialty coffee roaster of similar mid-size profile with a strong sustainability, education, and direct-trade narrative — closely mirrors Texas Coffee Traders' positioning and DTC-plus-wholesale go-to-market.
• La Colombe Coffee Roasters: Specialty roaster operating a wholesale café-supply business alongside owned retail cafés and DTC — the same multi-channel model (roastery → wholesale → café → DTC) Texas Coffee Traders operates at smaller scale.
• Stumptown Coffee Roasters: Iconic third-wave roaster known for direct-trade sourcing and a portfolio of blends, single origins, and cold brew — directly comparable specialty roast-and-retail proposition, but at meaningfully larger scale.
• Intelligentsia Coffee: Pioneer of direct-trade specialty coffee with barista-focused education and wholesale + DTC channels — overlapping provenance-led positioning and product mix with Texas Coffee Traders.
• Blue Bottle Coffee: Specialty roaster built on freshness and craft, now owned by Nestlé; operates DTC, cafés, and wholesale subscription — same craft-coffee proposition scaled nationally.
• Verve Coffee Roasters: Specialty roaster with farm-direct sourcing, signature blends, single origins, and retail cafés — comparable premium-positioned roastery-and-café model.
• Ruby Coffee Roasters: Independently owned specialty roaster focused on relationship coffee and small-batch roasting, with wholesale and DTC — similar independent-owner profile and product breadth.
• Colectivo Coffee: Mid-size regional specialty roaster and café operator with a multi-channel wholesale, retail, and DTC business — comparable vertically integrated roastery-café structure but larger footprint.
• Harney & Sons: Independent specialty tea company with broad loose-leaf assortment and DTC/wholesale channels — directly comparable to the tea half of Texas Coffee Traders' product line.

Broad incumbents

• Peet's Coffee: Established national specialty coffee brand owned by JDE Peet's, with broader retail grocery and foodservice distribution — sets the incumbency benchmark for shelf and wholesale competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/texascoffeetraders
• LinkedInlinkedin.com/company/texas-coffee-traders

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Coffee Traders