Aurora Animal Hospital

What Aurora Animal Hospital does

Aurora Animal Hospital is a full-service general veterinary practice established in 2003 and located at 20250 E. Smoky Hill Rd. in Centennial, Colorado, operating within the Denver Metro Area. The hospital serves dog, cat, and exotic pet owners with a comprehensive service portfolio including general wellness and preventive care, vaccinations, surgery (routine and advanced/orthopedic), dentistry with dental radiology, in-house diagnostics (digital x-ray and ultrasound), pain management with laser therapy, urgent/emergency care during business hours, end-of-life and cremation services, domestic and international travel health certificates, and one of the region's more developed exotic-animal and wildlife-rehabilitation programs covering birds, reptiles, ferrets, rabbits, guinea pigs, rodents, and other small mammals. The hospital holds AAHA accreditation (held by roughly 12% of US small animal hospitals) and the Cat Friendly Practice Gold certification from the American Association of Feline Practitioners, and its clinical team includes 9 veterinarians, 2 board-certified specialists (surgeon and cardiologist), 5 registered veterinary technicians, and 11 veterinary assistants under Medical Director Dr. Dayna Willems and Hospital Manager Janet Colbert.

The technology stack is conventional for an AAHA-accredited general practice rather than technology-led: digital x-ray, in-house ultrasound with access to board-certified radiologist consultations, the PetDesk-powered online appointment booking system, the PetOne Veterinary App for client engagement, and an online pharmacy/retail storefront for prescription diets and medications. The hospital is part of the National Veterinary Associates (NVA) network, which provides corporate back-office, marketing, and procurement support, and operates as a "we to them" relationship in which NVA is the strategic parent.

The business model is direct-to-consumer fee-for-service veterinary care, with publicly disclosed unit pricing (e.g., standard exam $84, urgent same-day exam $108, rabies vaccine $49.95–$65.50, blood panels $175–$350), senior and military discounts, and a free first exam for pets adopted from rescues/shelters within 30 days. Revenue is generated from professional services rendered on-site, ancillary retail through the online pharmacy, and financing fees paid via CareCredit and Scratchpay integrations. The customer base is a distributed long-tail of individual pet owners in the Centennial and south Denver Metro trade area, with no disclosed enterprise or B2B contracts. Distribution is single physical location plus digital channels (website, PetOne app, online pharmacy); the hospital is closed Sundays, which constrains after-hours urgent care, with after-hours exotic emergencies referred to Evolution Veterinary Specialists in Lakewood, CO.

Name

Aurora Animal Hospital

Legal name

Aurora Animal Hospital

Website

https://auroraanimalhospital.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurora Animal Hospital is an AAHA-accredited, full-service general veterinary practice in Centennial, Colorado, serving dog, cat, and exotic pet owners in the Denver Metro Area since 2003 with wellness, surgery, diagnostics, dentistry, emergency, and specialty services.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industries

Veterinary Imaging Centers (Radiology, Ultrasound, CT/MRI) (HLAMADAH), Diagnostics & Laboratory Services (Sampling, Necropsy, Disease Investigation) (AFACADAF)

Keywords

• Veterinary hospital services
• Pet wellness care
• Exotic animal medicine
• Veterinary diagnostics
• Pet dental services

Headquarters

HQ city

Centennial

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Veterinary Professional Services: Fee-for-service veterinary care including wellness exams, vaccinations, surgery, dentistry, emergency care, and specialty services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aurora Animal Hospital is a full-service general veterinary practice in Centennial, Colorado that delivers comprehensive medical, surgical, dental, diagnostic, and emergency care for dogs, cats, and exotic pets including birds, reptiles, ferrets, rabbits, and small mammals. Services span preventive wellness exams, vaccinations, in-house radiology and ultrasound diagnostics, soft tissue and orthopedic surgery, dentistry, pain management with laser therapy, travel health certificates, and end-of-life care, supported by board-certified veterinary specialists.

Product overview

Aurora Animal Hospital is a full-service general veterinary practice serving the Denver Metro Area since 2003, offering a comprehensive range of pet healthcare services across multiple categories. The practice provides General Wellness Services (preventive exams, vaccinations, nutrition, senior care, microchipping), Diagnostic Services (radiology, ultrasound, lab testing), Surgery (routine and advanced procedures), Dentistry, Pain Management (laser therapy), Exotics and Wildlife Care, Emergency Care, End of Life Care, and Travel Certificate Services. The hospital integrates with PetDesk for online booking and offers payment options through CareCredit and Scratchpay. Additional offerings include an Online Pharmacy for prescription diets and medications, the PetOne Veterinary App for pet health management, and Gizmo's Angel Fund for financial assistance to families in need.

Differentiator

Problem solved

Functional benefit

Products and services

• General Wellness Services Comprehensive preventive care including wellness exams, vaccinations, nutrition counseling, senior pet care, microchipping, and free adoption exams for rescue pets, provided to dog and cat owners.
• Diagnostic Services In-house radiology, ultrasound, and laboratory testing for accurate pet health diagnosis, including digital x-ray and access to Board Certified Radiologist consultations, available to pet owners and referring veterinarians.
• Exotics and Wildlife Care Specialized veterinary care for exotic pets including birds, reptiles, ferrets, rabbits, guinea pigs, rodents, and small mammals, plus wildlife rehabilitation referrals, targeting exotic pet owners in the Denver Metro Area.
• Surgery Services Full range of surgical procedures including routine spay/neuter, soft tissue surgery, orthopedic surgery, and advanced procedures performed by Board Certified veterinary surgeons, for dog, cat, and exotic pet patients.
• Dentistry Comprehensive dental care including dental radiology, periodontal treatment (scaling and polishing), extractions, sealants, and home dental care product recommendations for pet owners.
• Pain Management Non-invasive treatment options including laser therapy for pain reduction and inflammation, along with medications and supplements for pain relief, available to pet owners managing chronic or acute pet pain conditions.
• Emergency Care Urgent care services during normal business hours for dogs, cats, and exotic pets requiring immediate medical attention, with after-hours exotic emergencies referred to Evolution Veterinary Specialists.
• End of Life Care Compassionate euthanasia services and cremation arrangements to support pets and families during difficult end-of-life decisions.
• Travel Certificate Services Domestic and international health certificates issued by federally accredited veterinarians for pet travel within the USA or abroad, for pet owners relocating or traveling with their animals.
• Online Pharmacy and Retail

Quantifiable outcome

• Free first exam for rescue/shelter adoptions within 30 days
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Evolution Veterinary SpecialistsminorStrategic or Co-development PartnerAfter-hours exotic pet emergency referral partner located at 34 Van Gordon St., Ste. 160, Lakewood, CO 80228. Phone: (720) 510-7707.
• Food Bank of the RockiesminorOthersAnnual pet food drive organized by the hospital to support community food bank
• Pets of the HomelessminorOthersSupport for homeless pet owners through pet food assistance
• Girl ScoutsminorOthersBadge program partnership with local Girl Scouts chapter
• National Veterinary Associates (NVA)coreOthersNVA is the parent company of Aurora Animal Hospital. Privacy policy indicates NVA collects and processes personal information across their network of pet resorts, veterinary hospitals, and clinics.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• VCA Animal Hospitals: Largest U.S. network of companion animal veterinary hospitals (owned by Mars Petcare). Operates AAHA-accredited general and specialty hospitals with comparable service menus (wellness, surgery, diagnostics, exotics) across overlapping geographies.
• Banfield Pet Hospital: Mars Petcare-owned chain of companion animal hospitals with a wellness-plan-driven, standardized care model. Competes directly with Aurora on preventive care, vaccinations, surgery, and dental services in the Denver Metro market.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain with locations in the Denver Metro. Competes with Aurora for specialty referrals, emergency cases, and advanced diagnostics, particularly for cases Aurora refers out (e.g., after-hours exotics).

Broad incumbents

• National Veterinary Associates (NVA): Aurora's parent company and one of the largest independent veterinary consolidators in North America. Operates hundreds of companion animal hospitals and specialty/emergency clinics, providing the strategic and operational umbrella around Aurora.
• Thrive Pet Healthcare: Multi-specialty veterinary consolidator with general practice, specialty, and emergency hospitals across the U.S. Operates competing AAHA-accredited hospitals and competes for specialist talent in overlapping geographies.

Emerging players

• Petco Veterinary Services: Expanding network of in-store veterinary clinics (often co-located with Petco retail) offering vaccinations, wellness, and minor care at transparent pricing. Targets the same Centennial/Denver pet-owning households as Aurora with a convenience-driven model.
• Modern Animal: Tech-enabled, membership-based veterinary clinic operator building clinics in select U.S. metros with digital-first booking and 24/7 telehealth. Represents the next-generation format that Aurora's PetOne app partially competes with.
• Bond Vet: Venture-backed urban veterinary clinic chain offering primary care, urgent care, and telehealth with extended hours. Demonstrates the tech-enabled, design-forward clinic model putting pressure on traditional AAHA practices.

Regional players

• Aspen Meadow Veterinary Specialists: Longmont, Colorado-based specialty and emergency veterinary hospital. Competes for surgical and internal-medicine referrals that Aurora's in-house board-certified surgeon and cardiologist would otherwise capture from the Denver Metro.

Others

• Chewy Pharmacy: Major online pet pharmacy and retail competitor to Aurora's online pharmacy. While not a clinical peer, it competes for the same prescription diet, medication, and supplement spend from Aurora's existing client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AuroraAnimalHospital
• LinkedInlinkedin.com/company/aurora-animal-hospital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Animal Hospital