Modern Animal
Modern Animal is a technology-forward veterinary care platform operating a membership-based hybrid model that combines 29 owned clinics across four U.S. states with 24/7 virtual care via its mobile app, serving more than 100,000 pet-owning member families.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Modern Animal does
Modern Animal is a technology-forward veterinary care platform founded in 2018 and headquartered in Culver City, California. The company operates a membership-based hybrid care model combining owned physical clinics with 24/7 virtual care accessible through its mobile application. As of September 2025, Modern Animal operated 29 clinics across four U.S. states (California, Texas, Colorado, and Arizona), serving more than 100,000 member families with primary care, urgent care, surgery, dental services, vaccines, and pharmacy fulfillment for dogs and cats.
The company's core technology stack centers on a proprietary in-house electronic medical records system called Claude, which provides AI-assisted clinical documentation by processing audio recordings of appointments to auto-generate notes and summaries. Modern Animal also deployed Herriot, an AI agent built on Sierra's platform, for triaging urgent pet-owner questions via chat with nurse-in-the-loop guardrails. The technology is tightly integrated into clinic workflows, with all medical records stored electronically and shared across the network in real time.
Modern Animal's revenue model combines three streams: annual membership subscriptions (Essential and All Access tiers), per-visit service fees for clinical care, and pharmacy transactions including prescription medications, preventatives, and prescription diets with autoship. In April 2026, Chewy, Inc. acquired Modern Animal for approximately $500 million, integrating the 29 clinics into Chewy's veterinary care ecosystem alongside its 18 pre-existing Chewy Vet Care locations. Post-acquisition, prescription fulfillment transitions to Chewy Pharmacy with Autoship integration, and the combined entity was projected to contribute over $125 million in annualized revenue, with expectations of EBITDA-neutral performance in fiscal 2026 and positive contribution in 2027.
Modern Animal firmographics
Firmographics- Name
- Modern Animal
- Legal name
- Modern Animal, Inc.
- Website
- https://modernanimal.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Modern Animal is a technology-forward veterinary care platform operating a membership-based hybrid model that combines 29 owned clinics across four U.S. states with 24/7 virtual care via its mobile app, serving more than 100,000 pet-owning member families.
- Ownership category
- akta.pro rank
Modern Animal industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)
- akta.pro secondary industries
- Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)
Keywords
Where Modern Animal is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Modern Animal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Membership Subscriptions: Annual membership subscriptions providing unlimited visits, 24/7 virtual care access, and member benefits. The membership model creates recurring revenue with automatic annual renewal.
- Veterinary Services: Revenue from in-person veterinary services including primary care, urgent care, dental care, surgery, vaccines, and other clinical services. Services offered on a per-visit basis beyond membership benefits.
- Pharmacy: Full-service pharmacy for prescription medications, preventatives, and prescription diets. Members can pick up in clinic or have items delivered with optional autoship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential Membership - Core access to primary care and virtual care |
| Subscription | Annual | All Access Membership - Comprehensive unlimited care including urgent care |
| Subscription | Annual | First Visit Promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Modern Animal product offering
Product offeringCore offering
Modern Animal operates a membership-based veterinary care platform combining a network of physical veterinary clinics with 24/7 virtual care delivered through a proprietary mobile app. Its core offering is unlimited in-clinic primary and urgent care, dental, surgery, and pharmacy services for dogs and cats, bundled under tiered annual memberships (Essential and All Access), supported by an in-house EMR system (Claude) and an AI agent (Herriot).
Product overview
Modern Animal is a technology-forward veterinary platform offering a hybrid care model that combines physical clinic locations with 24/7 virtual care access. The platform operates through its core offerings: a network of 27+ physical veterinary clinics (as of 2025) across California, Texas, Colorado, and Arizona, integrated with a mobile app providing 24/7 virtual veterinary consultations, AI-assisted documentation through its proprietary EMR system called Claude, and a membership-based pricing model. The product suite includes primary care, urgent care, surgery, dental care, pharmacy services, and specialized programs for puppies/kittens and senior pets. Following Chewy's acquisition in 2026, the platform now integrates with Chewy Pharmacy for prescription fulfillment and Autoship capabilities, creating a fully integrated pet healthcare ecosystem connecting products, services, and care.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Animal Veterinary Clinics Physical veterinary clinic network offering primary care, urgent care, surgery, dental care, vaccines, and other clinical services across 29 locations in California, Texas, Colorado, and Arizona, designed as low-anxiety modern environments for dogs and cats.
- 24/7 Virtual Care Round-the-clock virtual veterinary care accessible through the Modern Animal mobile app, allowing members to chat with licensed veterinary professionals anytime, triage concerns, and get guidance on whether pets need to be seen in person.
- Modern Animal Mobile App Mobile application for iOS and Android providing appointment scheduling, care team communication, 24/7 virtual care access, prescription management, and pet health record access, including the Herriot AI agent for urgent question response.
- Membership Program (Essential and All Access) Subscription-based annual membership offering unlimited primary care visits, 24/7 virtual care, and tiered access (Essential and All Access) for individual pet owners, with automatic annual renewal.
- Modern Animal Pharmacy
Quantifiable outcome
- 4.6/4.7/4.9 ratings on Yelp, Google, and App Store respectively based on thousands of reviews
- +3 more outcomes
Companies that use Modern Animal
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Modern Animal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature4 records
Modern Animal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- SierracoreModern Animal deployed an AI agent named Herriot built on Sierra's technology platform. The AI agent handles high-stakes pet-owner questions with speed and accuracy, with emphasis on involving nurses in guardrail development and prioritizing quality human handoffs.
- Phillips Pet Food & SuppliesminorPhillips Pet Food & Supplies partnered with Central Garden & Pet to optimize distribution network. This is a peripheral reference in competitive analysis context.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Modern Animal competitors and assessment
Company assessmentBroad incumbents
- Banfield Pet Hospital: Largest US veterinary chain (1,000+ hospitals) owned by Mars. Broad incumbent with overlapping primary/urgent care services, Optimum Wellness Plans subscription product, and significant national footprint that competes with Modern Animal for pet owner relationships.
- VCA Animal Hospitals: Major US veterinary network owned by Mars, with hundreds of primary care and specialty hospitals. Broad incumbent competitor with national scale and established referral relationships.
- Thrive Pet Healthcare: Multi-brand veterinary services platform owned by Petco, combining primary, specialty, and emergency care. Broad incumbent with significant scale and integrated retail-petcare strategy through Petco.
- BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain owned by Mars, with nationwide locations. Adjacent incumbent that competes for referrals and complex cases from primary care networks like Modern Animal.
Direct peers
- Chewy Vet Care: Operating companion of Modern Animal post-acquisition; Chewy-owned veterinary clinic chain with 18 locations prior to the Modern Animal deal. Direct comparable in clinic operations and now integrated under common ownership.
- Bond Vet: Membership-friendly, design-forward urban veterinary clinic chain operating in multiple US metros. Closest comparable in target demographic (millennial pet owners), modern clinic experience, and tech-enabled care model.
- Small Door Veterinary: Membership-based veterinary clinic operator with modern design and technology-first experience. Closely comparable subscription model, urban clinic focus, and 24/7 access positioning.
- Petfolk: Membership-driven veterinary clinic chain in the US Southeast. Comparable in subscription-based care model, modern clinic design, and tech-enabled pet parent experience.
Emerging players
- Veterinary Emergency Group (VEG): Specialty emergency veterinary hospital chain with tech-forward, transparent-pricing positioning. Adjacent competitor in urgent/emergency care and shares Modern Animal's customer-centric, design-led brand approach.
- Dutch: Subscription-based tele-veterinary platform offering 24/7 chat and video consultations with prescription delivery. Comparable in virtual care, membership model, and millennial pet owner targeting, though delivery model differs from clinic-first approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern Animal social profiles
Digital presenceModern Animal compliance and trust
Trust signalCompliance1 record
Modern Animal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Animal leadership team
Management profileNumber of profiles
Profiles7 records
Modern Animal funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Animal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Animal
What does Modern Animal do?
Modern Animal operates a membership-based veterinary care platform combining a network of physical veterinary clinics with 24/7 virtual care delivered through a proprietary mobile app. Its core offering is unlimited in-clinic primary and urgent care, dental, surgery, and pharmacy services for dogs and cats, bundled under tiered annual memberships (Essential and All Access), supported by an in-house EMR system (Claude) and an AI agent (Herriot).
Is Modern Animal a public or private company?
Modern Animal is a private company. It is classified as corporate owned and is currently acquired.
When was Modern Animal founded?
Modern Animal was founded in 2018. It employs 251 to 500 people.
Where is Modern Animal based?
Modern Animal is headquartered in Los Angeles, United States, in the North America region.
How does Modern Animal make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are veterinary Services and pharmacy.
Who are Modern Animal's main competitors?
Broad incumbents on record are Banfield Pet Hospital, VCA Animal Hospitals, Thrive Pet Healthcare and BluePearl Pet Hospital. Direct peers are Chewy Vet Care, Bond Vet, Small Door Veterinary and Petfolk. Emerging players are Veterinary Emergency Group (VEG) and Dutch.
Does Modern Animal have an API?
No public API is recorded for Modern Animal.
What industry is Modern Animal in?
Modern Animal's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAMAI, Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice), with a secondary code of HLAMAGAB, Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage). Its NAICS code is 54194 and its SIC code is 8011.