Valley Farms Supply Inc.

Name

Valley Farms Supply Inc.

Legal name

Valley Farms Supply Inc.

Website

https://valleyfarmssupply.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Groundwater Supply Distribution

NAICS

Support Activities for Metal Mining (213114), Water Supply and Irrigation Systems (221310), Water Supply and Irrigation Systems (22131)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Water Source Development & Intake Systems (Wells, Boreholes, Intakes) (AFAAACAI)

akta.pro secondary industries

Pump & Well Services for Irrigation (Well Testing, Pump Sizing, Rehab) (AFACAFAG), Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection) (BPALAKAF), Mine Dewatering & Water Management Services (Pumping, Treatment, Tailings Water Return) (IMAKAKAI)

Keywords

• Groundwater distribution
• Water well supplies
• Drilling equipment distribution
• Geothermal products
• Water treatment supplies

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Distribution Sales: Revenue generated through the distribution of groundwater, wastewater, water treatment, drilling and geothermal products to contractors. Products include associated supplies and equipment, supported by test and repair facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Valley Farms Supply Inc. (DBA Valley Milan) distributes groundwater, wastewater, water treatment, drilling, and geothermal products to contractors through 12 branch locations spanning Michigan, Indiana, Ohio, and Pennsylvania. The company supplements product distribution with on-site inventory delivery, in-branch test and repair facilities, used-equipment sales, and the Hydrolink customer portal for contractor accounts.

Product overview

Valley Milan (formerly Valley Farms Supply Inc. combined with Milan Supply Company) is a distribution network for groundwater, wastewater, water treatment, drilling, and geothermal products. The company operates a multi-location distribution network across Michigan, Indiana, Ohio, and Pennsylvania with 11 strategically located branches. Its product portfolio centers on physical supply distribution—Groundwater Products, Wastewater Products, Water Treatment Products, Drilling Products, and Geothermal Products—complemented by On-Site Inventory services and Test and Repair Facilities. The company also offers Used Equipment and maintains a Hydrolink Customer Portal for account management. This is a single unified distribution and supply offering rather than a software platform, with no named software modules or digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Groundwater Products Distribution of groundwater supply products for water-well contractors, including pumps, piping, fittings, and related components used in residential, commercial, and agricultural well installations.
• Wastewater Products Distribution of wastewater handling products for septic and wastewater system installers and service contractors.
• Water Treatment Products Distribution of water treatment equipment and consumables for water-treatment contractors and dealers serving residential and light-commercial customers.
• Drilling Products Distribution of drilling consumables, tooling, and components for water-well and exploration drilling contractors.
• Geothermal Products Distribution of geothermal loop, pump, and heat-exchange components for geothermal heating and cooling system installers.
• On-Site Inventory Replenishment service delivering inventory directly to contractor job sites to reduce downtime and stock-outs during field installations.
• Test and Repair Facilities In-branch testing and repair services for pumps, motors, and related equipment used by groundwater and drilling contractors.
• Used Equipment Sale of pre-owned groundwater, drilling, and related equipment to contractor customers seeking cost-effective secondary-market units.
• Hydrolink Customer Portal Online contractor portal enabling account management, ordering, and access to product and service offerings across all Valley Milan branch locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Mueller Water Products: Manufacturer of water infrastructure products including pipes, valves, hydrants, and metering systems serving municipalities and contractors. Comparable upstream vendor of groundwater/wastewater distribution categories though positioned in manufacturing rather than distribution.
• Headwater Companies (parent and sibling distributors): Parent holding company of Valley Milan that aggregates regional groundwater distributors across the U.S. Direct comparables to Valley Milan's model operate as Headwater subsidiaries; relevant for understanding strategic direction, capital allocation, and acquisitive growth context.
• Franklin Electric: Leading manufacturer of groundwater pumping, water systems, and fueling equipment. Comparable because Franklin Electric explicitly acquired U.S. groundwater distribution assets tied to the Valley Milan lineage (January 2019), making it both a key vendor relationship and an industry consolidator.
• Watts Water Technologies: Manufacturer of water conservation, treatment, and flow-control products serving plumbing, waterworks, and HVAC/R markets. Comparable upstream supplier of products in Valley Milan's water treatment and groundwater categories.

Emerging players

• Pool Corporation: Public specialty distributor of pool and irrigation products to contractors with a multi-branch, sales-led model. Useful comparable on distribution economics and contractor-channel execution rather than product overlap.
• SiteOne Landscape Supply: Public specialty distributor of irrigation, landscape, and outdoor living products to contractors. Comparable specialty-distribution business model to professional contractors, partially overlapping via irrigation pump and well supply categories.
• White Cap (formerly HD Supply Construction): Large-scale construction products distributor serving concrete, mechanical, and utility contractors. Comparable as a multi-branch specialty distributor to professional contractors; partial overlap on water infrastructure categories.

Direct peers

• Core & Main: Public specialty distributor of water, sewer, storm, and fire protection products to contractors and municipalities nationwide. Closest scaled direct peer to Valley Milan's groundwater/wastewater distribution model, with broader geographic and product breadth.
• A.Y. McDonald Mfg. Co. Family-owned Midwest manufacturer and supplier of water wells, plumbing, pumps, and water works products. Comparable product overlap (groundwater/well drilling fittings and supplies) and overlapping regional footprint in the Midwest.
• Ferguson (Waterworks): Large-scale plumbing and waterworks distributor with a dedicated Waterworks division serving utility, contractor, and municipal water infrastructure customers. Comparable business model (specialty distribution to B2B water infrastructure contractors) at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valley-farms-supply-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Farms Supply Inc.