What Blake Griffin Enterprises does

Blake Griffin Enterprises is the personal brand and business holding entity of NBA player Blake Griffin, a six-time All-Star and 2009 No. 1 overall draft pick, based in Los Angeles, California. The enterprise consolidates Griffin's off-court commercial activities across three primary business lines: (1) Team Griffin Basketball, a youth basketball development organization co-founded with his brother Taylor Griffin that competes in the Nike EYBL circuit and was expanded via the January 2023 acquisition of Team Buddy Buckets; (2) Mortal Media, a film and television production company co-founded with Ryan Kalil that signed a first-look deal with Sony Pictures Entertainment in February 2023; and (3) a venture investment portfolio that includes long-tenured stakes in HyperIce (since 2010) and SpaceX, alongside more recent positions in App Harvest, Air Company, Lemon Perfect, WinView Games, and SlamBall.

The enterprise's commercial engine is endorsement and content partnerships rather than technology products. Core partners include Jordan Brand (signature Super.Fly shoe line), Red Bull (content series and event sponsorship since 2011), Flagstar Bank (Detroit youth financial literacy since 2018), and Stella Artois (2020 'The Life Artois' campaign), supplemented by a long historical tail of relationships with Kia, Subway, Levi's, Vizio, IWC Schaffhausen, Zegna, Google Duo, Panini, and Orgain. The Team Griffin Foundation anchors charitable activity in Oklahoma, Los Angeles, and Detroit. Revenue is not publicly disclosed; with 1-10 employees and no proprietary technology stack, the entity functions as a lean personal-brand vehicle whose economic value is realized through the underlying endorsement, appearance, and content agreements held by Blake Griffin personally.

Name

Blake Griffin Enterprises

Legal name

Blake Griffin Enterprises

Website

https://blakegriffin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blake Griffin Enterprises is the personal brand holding entity of six-time NBA All-Star Blake Griffin, consolidating his Team Griffin Basketball youth program, Mortal Media film/TV production with Ryan Kalil, and a diversified venture investment portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels5 records

Marketing channels7 records

Core offering

Blake Griffin Enterprises is the personal business entity of NBA player Blake Griffin, operating a portfolio of activities including endorsement partnerships (Jordan Brand, Red Bull, Stella Artois, Flagstar Bank, etc.), entertainment production through Mortal Media (co-founded with Ryan Kalil, with a first-look Sony Pictures deal), youth basketball development via Team Griffin Basketball, charitable work through the Team Griffin Foundation, and personal venture investments. The entity does not sell a unified product but provides athlete services, brand ambassadorship, content production, and basketball training to partners and youth athletes.

Product overview

Blake Griffin's personal brand operates as a multi-faceted portfolio rather than a unified technology product. The core offerings include Team Griffin Basketball, a youth basketball development organization; entertainment ventures including Mortal Media film/TV production with Sony Pictures; various venture investments (HyperIce, SpaceX, Air Co, App Harvest, Lemon Perfect, WinView Games); professional basketball career representation; and charitable causes through the Team Griffin Foundation spanning Oklahoma, Los Angeles, and worldwide initiatives. The brand maintains sponsorship partnerships with Jordan Brand, Red Bull, Flagstar Bank, and Stella Artois, alongside past partnerships with Kia, Subway, Vizio, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Griffin Basketball A youth basketball development organization providing elite training, tournament participation, and national exposure for young athletes through the Nike EYBL circuit, founded and operated by Blake and Taylor Griffin.
• Mortal Media A film and TV production company co-founded by Blake Griffin and Ryan Kalil that develops original entertainment content, with a first-look deal with Sony Pictures Entertainment.
• Team Griffin Basketball Merchandise Store An online e-commerce store at teamgriffinbasketballshop.com selling youth basketball apparel and Team Griffin branded merchandise.

Quantifiable outcome

• 2011 NBA Slam Dunk Contest Champion
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Sony Pictures EntertainmentcoreStrategic or Co-development Partner · 1 January 2023Mortal Media, Blake's production company with Ryan Kalil, signed a first-look film and TV deal with Sony Pictures Entertainment for development and production of original content.
• Stella ArtoisminorGTM or Marketing Partner · 1 January 2020Blake and Stella Artois partnered in 2020 for the Summer campaign 'The Life Artois,' leveraging his entertainment appeal for the Belgian beer brand.
• Flagstar BankcoreGTM or Marketing Partner · 1 January 2018Blake joined Flagstar team in 2018, shortly after the bank became the official jersey patch sponsor of the Pistons in 2017. Together they have worked to promote financial literacy for youth in Detroit.
• Levi'sminorGTM or Marketing Partner · 1 January 2018In 2018, Blake helped reintroduce the Levi's 502 Taper Jean through a partnership combining fashion and sports appeal.
• IWC SchaffhausenminorGTM or Marketing Partner · 1 January 2015In December 2015, Blake helped open IWC's Rodeo Drive store in Los Angeles and became an official ambassador of the luxury watch brand.
• Red BullcoreGTM or Marketing Partner · 1 January 2011Blake and Red Bull have been partners since 2011. They have created original content series including 'The Crossover,' promoted Red Bull's '30 Days in LA' music festival, and Blake participated in King of the Rock 2013.
• Jordan BrandcoreGTM or Marketing PartnerBlake has been one of the premier Jordan athletes since joining the brand, with his signature Super.Fly shoe line. He is featured prominently in Jordan Brand's advertising campaigns and creative content, combining his basketball prowess with comedic talents.
• The Players' TribuneminorStrategic or Co-development PartnerBlake has collaborated with The Players' Tribune, Derek Jeter's media company focused on athlete-driven storytelling.
• OrgainminorGTM or Marketing PartnerBlake has partnered with Orgain, a nutrition company specializing in organic protein products.
• Mortal MediacoreStrategic or Co-development PartnerMortal Media is Blake Griffin and Ryan Kalil's production company focused on film and TV content. Signed first-look deal with Sony Pictures Entertainment in 2023.
• KiacoreGTM or Marketing PartnerStarting with the iconic 2011 NBA Slam Dunk Contest stunt jumping over a Kia, Blake and KIA had a 5-year influential partnership producing memorable marketing campaigns.
• ViziominorGTM or Marketing PartnerA one-year relationship featured Blake in a digital campaign performing spoken word poetry, culminating in a surprise live performance at the Laugh Factory.
• SubwayminorGTM or Marketing PartnerOne of Blake's first major endorsement relationships, Blake was featured alongside other pro athletes in Subway's ongoing campaigns.
• Google DuominorGTM or Marketing PartnerTheir first ever sports partnership utilized Blake and DeAndre Jordan to promote Google Duo video calling product through unique creative showcasing the ability to see the person before picking up.
• PaniniminorGTM or Marketing PartnerSince the very beginning of his professional career, Blake has had an exclusive deal with Panini for authentic memorabilia and trading cards.
• ZegnaminorGTM or Marketing PartnerBlake and the high-end Italian retailer partnered for an annual charity shopping event to benefit the Team Griffin Foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serena Ventures: Serena Williams's early-stage venture fund and brand portfolio. Comparable as a high-profile athlete deploying capital into consumer and tech startups, mirroring Blake's HyperIce, SpaceX, and Lemon Perfect bets.
• SpringHill Company: LeBron James's entertainment and consumer products enterprise combining production (SpringHill Entertainment), media (Uninterrupted), and consumer brands. Closest peer to Blake's combination of athlete brand, content production, and venture activity.
• The Players' Tribune: Athlete-driven storytelling and content platform founded by Derek Jeter. Comparable as a content/media property that monetizes athlete IP and partnerships, with which Blake has previously collaborated.
• Unanimous Media: Stephen Curry and Jeron Smith's production company developing film, TV, and digital content for sports and entertainment. Directly comparable to Mortal Media's first-look Sony relationship and athlete-driven content strategy.
• Magic Johnson Enterprises: Earvin 'Magic' Johnson's post-career business holdings spanning entertainment, food service, and venture capital. Peer for athlete-driven multi-vertical enterprise and brand equity monetization.
• Thirty Five Ventures: Kevin Durant and Rich Kleiman's athlete-led venture platform spanning media production, early-stage investments, and brand partnerships (e.g., Boardroom). Highly comparable business model to Blake Griffin Enterprises.

Emerging players

• DPE Sports: Draymond Green's athlete ventures including media projects and investment activity. Comparable as a fellow active NBA player building a personal enterprise with media and investment components.
• SlamBall: Trampoline-based competitive sports league in which Blake is a major investor. Adjacent emerging sports property with crossover appeal to Blake's basketball-centric brand and entertainment investments.

Broad incumbents

• Endeavor (WME): Global talent agency, sports properties, and entertainment company representing athletes, artists, and brands. Larger incumbent operating across the same athlete-services and content production space Blake's Mortal Media targets.

Others

• Main Street Advisors: Atlanta-based athlete-focused advisory and investment firm. Adjacent service provider to athlete-entrepreneurs like Blake on financial structuring, deal sourcing, and post-career business planning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blake Griffin Enterprises