Entrena Virtual

What Entrena Virtual does

Entrena Virtual is a Spanish digital fitness subscription platform operated by LIVE ACTIVE S.L., a private limited company incorporated February 26, 2019, with operational headquarters in Alcorcón (Madrid), Spain. The platform delivers on-demand video workout classes across more than 30 disciplines, including yoga, pilates, cross training, Barre, meditation, dance, strength training, and women's health programs covering pregnancy, postpartum recovery, pelvic floor training, and menopause. The service is accessible via web, native iOS and Android applications, and TV casting, with the company positioning itself as the largest Spanish-speaking fitness community at 150,000+ cumulative users. Content output is substantial at 300+ new classes added monthly, with progression tracking through bronze, silver, and gold medals and structured multi-week programs such as Vikika Booty, Gonu Booty, and Cardio Step.

The platform's underlying technology is a digital video delivery system with proprietary integrations: a MET-based calorie calculation engine built on the 2024 NCBI Compendium of Physical Activities (1,114 activities across 22 categories) combined with user weight and workout duration, and a real-time heart rate and calorie tracking integration with Uptivo displayed during video playback. Supporting infrastructure includes Stripe for subscription billing, Intercom for customer support, Google Analytics for web analytics, and TikTok pixel integration for marketing attribution. The platform uses a self-serve product-led growth model with a 7-day free trial requiring payment details for verification, with automatic conversion to paid subscription upon trial expiry.

Entrena Virtual monetizes primarily through recurring subscriptions priced at €17.99/month or €179.90/year (equivalent to €14.99/month), supplemented by 1, 3, 6, and 12-month gift cards that auto-convert to recurring subscriptions upon expiry, an e-commerce shop selling fitness equipment (resistance bands, dumbbells, kettlebells, mats, step boards) and supplements (Vikikos 180 Cápsulas), and cross-promotion with the adjacent Vikika nutrition plan brand. Primary customer segments are home fitness enthusiasts, fitness beginners, and women across life stages, with gym users as a secondary segment. The company operates with 51-100 employees and is bootstrapped with no disclosed institutional funding, generating content through a stable of in-house trainers and physiotherapists led by co-founder Verónica Costa and lead trainer Vikika Costa.

Name

Entrena Virtual

Legal name

LIVE ACTIVE S.L.

Website

https://entrenavirtual.es

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Entrena Virtual is a Spanish digital fitness subscription platform offering on-demand video workout classes across 30+ disciplines to Spanish-speaking consumers, with 150,000+ cumulative users and pricing at €17.99/month or €179.90/year.

Ownership category

akta.pro rank

Product category

Online Fitness Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Online fitness classes
• Home workout platform
• Video workout subscription
• Digital fitness app
• Spanish fitness training

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Monthly Subscription: Recurring monthly subscription providing unlimited access to all platform content including teams, programs, routines, and 300+ new monthly classes. Auto-renews every 30 days.
2. Annual Subscription: Annual subscription with discounted monthly equivalent rate. One-time payment providing 12 months of unlimited access with automatic renewal at term end.
3. Gift Cards: Prepaid subscription cards available in 1, 3, 6, and 12-month durations. Redeemable within 30 days of purchase. Auto-convert to monthly or annual subscription upon expiration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Entrena Virtual operates a Spanish-language digital fitness and nutrition subscription platform that delivers on-demand video workout classes spanning 30+ fitness disciplines, plus nutrition content and progress tracking, to home-based individual subscribers via web and mobile apps. The library is continuously refreshed with approximately 300 new classes per month and is accessed through monthly or annual memberships.

Product overview

Entrena Virtual is an online fitness and nutrition subscription platform operated by LIVE ACTIVE S.L., offering a unified mobile and web application for at-home and gym-based workout training. The core product is the Entrena Virtual Platform providing on-demand video classes across 30+ disciplines, with subscription plans (monthly and annual) as the primary revenue model. The offering includes complementary content modules: Workout Classes (30+ disciplines), Training Programs (40+ structured programs), Women's Health Programs (pregnancy, postpartum, menopause), Nutrition Section (recipes and diet plans), Teams (group challenges), and the Vikika Team Nutrition Plans. The platform monetizes through subscriptions, gift cards, and an e-commerce shop selling fitness equipment and supplements (Vikikos 180 Cápsulas). The platform emphasizes no-equipment-needed workouts, personalized training with real-time guidance, and over 300 new classes added monthly.

Differentiator

Problem solved

Functional benefit

Brands

• Vikika: Training and nutrition brand associated with Vikika Costa, featuring specialized pregnancy and fitness programs
• Vikikos
• Gonu Booty
• Vikika Team

Products and services

• Entrena Virtual Membership Spanish-language digital fitness subscription giving individual members unlimited on-demand access to a video workout library across 30+ disciplines, integrated nutrition content, personalized training assessments, MET-based calorie calculation, Uptivo heart-rate monitoring, and progress tracking via web, iOS, and Android apps.
• Gift Cards Gift cards that grant the recipient access to the Entrena Virtual membership as a present, sold online through the company's website.
• Vikika Team Nutrition Plans Nutrition plans developed by the platform's lead trainer Vikika Costa, offered alongside the Entrena Virtual membership to provide members with structured dietary guidance in addition to workouts.
• Vikikos 180 Cápsulas Dietary supplement capsules (180-count) sold under the Vikikos brand as a physical retail add-on to the Entrena Virtual fitness ecosystem.
• Entrena Virtual Shop Company-operated online store selling Vikikos capsules and other Entrena Virtual companion physical products directly to consumers.

Quantifiable outcome

• 150,000+ users have tried the platform
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Peloton Interactive: Peloton is a leading connected fitness platform offering on-demand and live classes across cycling, strength, yoga, and meditation. It is a broader incumbent with global reach, connected hardware, and significantly more capital, competing for the same digital fitness subscriber that Entrena Virtual targets.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness service integrated with Apple Watch, offering on-demand video workouts across multiple disciplines. As a bundled offering from a tech giant, it competes for the same at-home digital fitness subscriber with the advantage of hardware integration and platform distribution.
• Nike Training Club: Nike Training Club is Nike's free and subscription fitness app featuring video workouts led by professional trainers across multiple disciplines. It is directly comparable in product (on-demand video fitness classes) and global ambition, though currently free, posing a competitive threat to Entrena Virtual's paid subscription model.
• Adidas Training by Runtastic: Adidas Training (Runtastic) offers guided bodyweight and gym workouts with subscription tiers. A broader incumbent from a global sportswear brand that competes in the same home/gym digital fitness space as Entrena Virtual.

Others

• Wellhub (Gympass): Wellhub (formerly Gympass) is a corporate wellness platform aggregating gyms, fitness apps, and digital subscriptions. It is comparable as an indirect distribution and partnership channel where Entrena Virtual's content could be distributed to employer-sponsored fitness benefits.

Emerging players

• Glo: Glo is a subscription yoga, Pilates, and meditation app with high-quality video classes led by expert instructors. Niche-comparable as a discipline-specialist in yoga/Pilates/meditation, intersecting with Entrena Virtual's discipline coverage but narrower in scope.

Direct peers

• FitOn Workouts & Fitness Plans: FitOn is a free-to-premium digital fitness app with celebrity-led workout classes and personalized plans. Direct peer with similar PLG model, multi-discipline coverage, and Spanish-language availability, directly contesting Entrena Virtual's market.
• Centr: Centr is Chris Hemsworth's fitness and wellness subscription app combining workouts, meal plans, and mindfulness content. Direct peer as a curated, celebrity-anchored digital fitness platform with a similar content-plus-nutrition positioning.
• Les Mills+: Les Mills+ (formerly Les Mills On Demand) offers streaming workouts from the global Les Mills brand across strength, cardio, yoga, and HIIT. Direct peer as a subscription-based video fitness library targeting home users with multi-discipline coverage.
• Freeletics: Freeletics is a direct-to-consumer AI-powered fitness app offering bodyweight training, running, and personalized coaching via subscription. Closely comparable as a subscription-based digital fitness platform with strong PLG motion and similar content-led value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/entrenavirtual
• Instagraminstagram.com/entrenavirtual.es
• TikToktiktok.com/@entrenavirtual.es
• LinkedInlinkedin.com/company/entrena-virtual

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrena Virtual