Goldset Merch
Goldset Merch is a Richmond, Virginia-based custom cut-and-sew apparel manufacturer founded in 2019 that designs and produces private label and branded merchandise for bands, recording artists, record labels, and lifestyle brands via B2B custom orders and a B2C webstore.
- Company typePrivate
- Founded2019
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Goldset Merch does
Goldset Merch is a private, custom cut-and-sew apparel manufacturer founded in 2019 and headquartered in Richmond, Virginia, specializing in private label and custom merchandise for bands, recording artists, record labels, organizations, and select lifestyle brands. The company operates as an integrated production house offering in-house design collaboration, materials sourcing, manufacturing, and finishing services — including screen printing, embroidery, sublimation, woven patches, custom hardware (YKK zippers), labels, and hang tags — across 12 product categories spanning mesh shorts, hoodies, jerseys, jackets, pants, women's wear, footwear, hats, bags, and lifestyle accessories. Material capability spans polyester, nylon, Cordura, spandex/poly blends, cotton twill, and acrylic blends, supporting a wide range of weight and durability specifications.
The business runs a dual-channel model: a B2B custom manufacturing service structured as a four-step process (introduction and order intake, artwork and design collaboration, mockup approval and quote, production and delivery) with a 4-6 week production turnaround and minimum order quantities starting at 100 units; and a B2C e-commerce webstore selling both Goldset-branded products (mesh shorts at $40, jerseys at $45-$55, hoodies at $60) and artist-specific merchandise. Shipping is offered globally via air (~2 weeks) and sea (~4-5 weeks) options. The customer portfolio spans major labels (Warner Music Group, Death Row Records), headline touring artists (Korn, System of a Down, Wu-Tang Clan, Megan Thee Stallion, Wiz Khalifa, Avril Lavigne, Shinedown, Papa Roach), a long tail of hardcore/punk and hip-hop acts (Madball, Terror, Knocked Loose, Speed, Drain, Conway The Machine), and lifestyle brands (Grindr, Four Loko).
The company is bootstrapped with no disclosed funding, operates with 1-10 employees under founder Tom Damiano, and has expanded into proprietary branded lines including NYHC Streetwear. There are no disclosed partnerships, M&A activity, patents, regulatory actions, or formal leadership changes in the source data.
Goldset Merch firmographics
Firmographics- Name
- Goldset Merch
- Legal name
- Goldset Merch
- Website
- https://goldsetmerch.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goldset Merch is a Richmond, Virginia-based custom cut-and-sew apparel manufacturer founded in 2019 that designs and produces private label and branded merchandise for bands, recording artists, record labels, and lifestyle brands via B2B custom orders and a B2C webstore.
- Ownership category
- akta.pro rank
Goldset Merch industry classification
Industry- Product category
- Custom Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (458110), Footwear Manufacturing (3162)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)
- akta.pro secondary industries
- Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Sportswear Customization & Printing Retail (CRAMACAK), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Goldset Merch is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Markets served
Goldset Merch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Merch Manufacturing: B2B custom merch manufacturing for bands, artists, organizations, and brands. Revenue generated through per-unit pricing based on product type, materials, customization complexity, and order quantity. MOQs start at 100 units depending on product type.
- Direct E-commerce Sales: B2C sales of branded merchandise through own webstore. Products include mesh shorts ($40), jerseys ($45-$55), hoodies ($60), t-shirts ($25-$30), and accessories. Pricing is per-unit with standard retail markups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Merch - Quote-based pricing |
| Unit Pricing | Pay-as-you-go | Webstore retail pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Goldset Merch product offering
Product offeringCore offering
Goldset Merch is a custom apparel manufacturer specializing in premium cut-and-sew merchandise for bands, recording artists, and organizations. The company offers private label apparel production alongside domestic screen printing and embroidery services, operating from Richmond, USA. A direct-to-consumer webstore complements the custom manufacturing operations with ready-made apparel collections.
Product overview
Goldset Merch is a custom apparel manufacturer specializing in premium cut-and-sew private label and custom merchandise for bands, artists, organizations, and brands. The company operates as a single integrated offering combining design services, manufacturing, and finishing capabilities. Their product portfolio spans 12 core apparel categories (Shorts, Hats & Outerwear Accessories, Jerseys, Women's Wear, Fanny Packs & Side Bags, Duffels & Backpacks, Pants, Home & Lifestyle Accessories, Jackets, Hoodies & Crewnecks, Men's Tops, and Footwear) supplemented by three service offerings (Screen Printing, Embroidery, and Private Label Manufacturing). Products are manufactured using materials including Polyester, Nylon, Condura, Spandex/Polyester blends, cotton twill, and Cordura fabric, with finishing options including sublimation, woven patches, and labels.
Differentiator
Problem solved
Functional benefit
Brands
- NYHC Streetwear: NYHC (New York Hardcore) branded streetwear collection featuring windbreakers and apparel items.
Products and services
- Custom Cut-and-Sew Apparel Manufacturing
- Domestic Screen Printing
- Embroidery Services
- Private Label Apparel
- Direct-to-Consumer Webstore Collections
Quantifiable outcome
- MOQs starting at 100 units allow smaller artists and emerging brands to access premium custom merch
- +1 more outcomes
Companies that use Goldset Merch
Customer profileNamed customers62 records
Segments4 records
Ideal customer profiles3 records
Goldset Merch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goldset Merch partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Goldset Merch competitors and assessment
Company assessmentDirect peers
- Underground Printing: Custom apparel company offering screen printing, embroidery, and cut-and-sew services to bands, brands, and organizations. Operates a similar B2B-plus-DTC model with comparable product breadth and client types, making it one of the closest direct competitors.
- Spreadshirt: Global custom apparel and merchandise platform serving creators, bands, and brands with on-demand printing and fulfillment. Comparable in artist/brand focus but relies on print-on-demand rather than cut-and-sew manufacturing.
- Printful: Print-on-demand and warehousing platform for custom apparel and accessories targeting creators, brands, and ecommerce sellers. Competes for the same end customers with faster lead times but lower customization depth than cut-and-sew.
- Broken Icon: Custom merchandise manufacturer focused on the music industry, producing band merch, tour apparel, and promotional products. Highly comparable in client base, product mix, and touring-artist workflow.
- Kingsway Music: UK-based music merchandise specialist producing custom apparel, vinyl, and packaging for artists and labels. Comparable in music-industry focus and B2B custom merch service model.
- Fifth Sun: Band and licensed apparel company producing custom t-shirts, hoodies, and merch for music artists and brands. Direct overlap with Goldset on band merchandise and licensed apparel production.
Broad incumbents
- CustomInk: Large, well-capitalized custom apparel platform serving groups, teams, businesses, and organizations. Overlaps with Goldset in custom branded apparel but skews toward screen printing and standard decoration rather than premium cut-and-sew.
- Los Angeles Apparel: Vertical cut-and-sew apparel manufacturer producing blanks and private-label garments at scale. Comparable manufacturing capabilities, though primarily a wholesale blank supplier rather than a music-focused custom merch shop.
Others
- Bella+Canvas: Major blank apparel manufacturer and supplier to the custom printing and merch industry. While not a direct competitor, Goldset sources comparable blanks and operates in the same manufacturing ecosystem.
Emerging players
- Truwear: Private-label and custom apparel manufacturer serving brands with cut-and-sew and finishing services. Comparable in private-label capabilities and small/emerging brand customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Goldset Merch social profiles
Digital presenceGoldset Merch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldset Merch leadership team
Management profileNumber of profiles
Profiles1 record
Goldset Merch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldset Merch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldset Merch
What does Goldset Merch do?
Goldset Merch is a custom apparel manufacturer specializing in premium cut-and-sew merchandise for bands, recording artists, and organizations. The company offers private label apparel production alongside domestic screen printing and embroidery services, operating from Richmond, USA. A direct-to-consumer webstore complements the custom manufacturing operations with ready-made apparel collections.
Is Goldset Merch a public or private company?
Goldset Merch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goldset Merch founded?
Goldset Merch was founded in 2019. It employs 1 to 10 people.
Where is Goldset Merch based?
Goldset Merch is headquartered in Richmond, United States, in the North America region.
How does Goldset Merch make money?
Two revenue lines are on record. Custom Merch Manufacturing is the primary driver. The others are direct E-commerce Sales.
Who are Goldset Merch's main competitors?
Direct peers on record are Underground Printing, Spreadshirt, Printful, Broken Icon, Kingsway Music and Fifth Sun. Broad incumbents are CustomInk and Los Angeles Apparel. Bella+Canvas is listed as an others. Truwear is listed as an emerging player.
Does Goldset Merch have an API?
No public API is recorded for Goldset Merch.
What industry is Goldset Merch in?
Goldset Merch's product category is Custom Apparel Manufacturing. Its primary akta.pro industry code is CRAOADAI, Branded Merchandise & Promotional Apparel Wholesale, with a secondary code of IMAOAEAE, Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses). Its NAICS code is 315 and its SIC code is 5130.