BELLA+CANVAS
BELLA+CANVAS is a Los Angeles-based wholesale manufacturer of premium blank apparel, primarily tees and fleece, sold B2B to screen printers, decorators, distributors, and licensed resellers under proprietary Airlume cotton and Triblend fabric technologies.
- Company typePrivate
- Founded1998
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What BELLA+CANVAS does
BELLA+CANVAS is a Los Angeles-based wholesale blank apparel manufacturer founded in 1998, operating as BELLA+CANVAS, LLC. The company produces premium blank garments — primarily tees, hoodies, fleece, and lifestyle apparel — sold B2B to commercial screen printers, decorators, promotional product distributors, and licensed resellers. Its core technical differentiator is proprietary Airlume combed and ring-spun cotton processing, combined with pioneered fabric systems including Triblend (50/25/25 polyester-cotton-rayon), Heather CVC, Sponge Fleece, and the Heather PRISM collection. The flagship product is the 3001 Unisex Jersey Tee, available in 50+ colors, supported by expanded lines spanning unisex, women's, men's, kids, heavyweight, garment dye, street fleece, and forward fashion segments.
The business model is wholesale B2B with a private label and custom manufacturing overlay. Standard wholesale accounts serve licensed resellers and commercial screen printers, with no domestic minimum order quantity, free shipping over $200, and same-day shipping cutoffs from dual warehouses in Maryland and Nevada. International orders ship by case. A sample program (50% off) supports new customer acquisition. The company also offers private label manufacturing for brands seeking customized blanks. The business has been owned by Color Image Apparel Inc. — the parent of Alo Yoga, controlled by founders Danny Harris and Marco DeGeorge — and in June 2026 Color Image agreed to sell Bella+CANVAS to SanMar, separating the wholesale supplier from the DTC athleisure brand.
Distribution and go-to-market rely on a network of wholesale distributors across the US, direct wholesale accounts, and brand marketing through the 'Beyond the Blank' blog, YouTube video hub, Instagram, Facebook, X, and email newsletters. The company actively participates in industry trade shows including ASI Chicago, Printing United Expo, and The Print Show. Notable enterprise collaborations include the 2026 Coachella Valley Music and Arts Festival merchandise program and Zac Brown Band apparel. Differentiators include domestic US manufacturing, Fair Labor Association accreditation (one of ~30 companies globally), WRAP certification across all factories, Xinjiang-free cotton verified by isotope testing, and CPSIA compliance with full traceability documentation.
BELLA+CANVAS firmographics
Firmographics- Name
- BELLA+CANVAS
- Legal name
- BELLA+CANVAS, LLC
- Website
- https://bellacanvas.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BELLA+CANVAS is a Los Angeles-based wholesale manufacturer of premium blank apparel, primarily tees and fleece, sold B2B to screen printers, decorators, distributors, and licensed resellers under proprietary Airlume cotton and Triblend fabric technologies.
- Ownership category
- akta.pro rank
BELLA+CANVAS industry classification
Industry- Product category
- Wholesale Blank Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where BELLA+CANVAS is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BELLA+CANVAS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wholesale Apparel Sales: Core B2B revenue stream selling blank apparel to screen printers, decorators, promotional product distributors, and licensed resellers at wholesale pricing.
- Private Label/Custom Manufacturing: Custom blank apparel manufacturing for brands seeking private label products with custom neck labels and specifications.
- Sample Program Sales: Sale of product samples to potential customers at discounted rates (50% off) to facilitate purchasing decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing available to licensed resellers, commercial screen printers, and promotional product distributors |
| Unit Pricing | One time/ perpetual license | Sample Program for prospective customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BELLA+CANVAS product offering
Product offeringCore offering
BELLA+CANVAS manufactures and wholesales premium blank apparel—including tees, tanks, long sleeves, hoodies, fleece, and bottoms—built around proprietary Airlume combed and ring-spun cotton and signature fabric blends (Triblend, Heather CVC, Sponge Fleece, Black Heather). The company sells primarily to commercial screen printers, decorators, promotional product distributors, and licensed resellers through wholesale accounts, and supports brands through a Private Label/Custom Manufacturing program. Production is anchored in Los Angeles with distribution warehouses in Maryland and Nevada enabling same-day shipping.
Product overview
BELLA+CANVAS is a wholesale blank apparel company offering a comprehensive portfolio of premium blank garments designed for customization and decoration. The core product is the 3001 Unisex Jersey Tee, alongside multiple fabrication collections including Triblend (50% polyester, 25% cotton, 25% rayon), Heather CVC, Airlume Jersey, Heavyweight, Street Fleece, and Garment Dye. Products span tees, tanks, long sleeves, fleece, hoodies, and bottoms across Unisex, Women's, and Kids categories. The company provides wholesale accounts for screen printers and decorators, plus private label/custom manufacturing services. The portfolio includes specialty lines like FWD Fashion, Black Heather, and Coachella-focused merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- 3001 Unisex Jersey Tee Flagship unisex short-sleeve t-shirt made from Airlume combed and ring-spun cotton, available in over 50 colors with solid, heather, and specialty variations, designed as a premium blank canvas for screen printing, DTG, and embroidery. Sold wholesale to licensed resellers, screen printers, decorators, and promotional product distributors.
- 3719 Unisex Sponge Fleece Pullover Hoodie Premium unisex pullover hoodie in Sponge Fleece fabric (Airlume combed and ring-spun cotton blended with polyester), featuring a contemporary fit, drawcord hood, and kangaroo pocket. Sold wholesale as a premium blank for screen printers and decorators.
- Triblend Collection Apparel line built on a proprietary 50% polyester / 25% cotton / 25% rayon Triblend fabric offering cotton comfort, polyester durability, and rayon drape; available in 24 styles and 30 shades. Sold wholesale to screen printers, decorators, and apparel brands.
- Heather CVC Collection Heather fabric blends of combed ring-spun cotton and polyester, popular with screen printers for their soft texture and heathered appearance. Sold wholesale to screen printers and decorators.
- Heather PRISM Collection First-of-its-kind heather fabric made from 99% Airlume combed and ring-spun cotton and 1% polyester, producing unique vintage-style coloring while maintaining cotton softness. Sold wholesale for use as a premium blank print surface.
- Airlume Jersey Collection Core jersey fabrication built on Airlume combed and ring-spun cotton for superior softness, fit, and printability; includes tees, tanks, long sleeves, and additional jersey styles. Sold wholesale as premium blanks.
- Heavyweight Collection Premium heavyweight garments designed for durability and substantial feel, including heavy T-shirts and heavyweight fleece styles. Sold wholesale as upgraded-feel blanks.
- Street Fleece Collection Modern fleece line built on ultra-soft Sponge Fleece fabric, spanning hoodies, sweatshirts, and joggers for streetwear-inspired comfort fashion. Sold wholesale to screen printers, decorators, and apparel brands.
- Garment Dye Collection Garments produced through a special garment dye finishing process that yields unique, soft, vintage-inspired finishes with superior texture. Sold wholesale as premium blanks.
- Black Heather Collection Industry-first solid black heather fabric engineered to print well while preserving the tonal aesthetic of heather textures. Sold wholesale to screen printers and decorators.
- FWD Fashion Collection Trend-forward apparel line with contemporary cuts and designs targeted at fashion-conscious consumers and retailers. Sold wholesale to apparel brands and retailers.
- Women's Collection Women-specific blank apparel including baby tees, cropped tops, flowy fits, v-neck tees, tanks, crops, and activewear/intimates. Sold wholesale to screen printers, decorators, and apparel brands.
- Kids & Youth Collection Children's apparel in infant, toddler, and youth sizes, including matching styles to adult collections. Sold wholesale to screen printers, decorators, and organizations for group/apparel programs.
- Private Label Program Custom manufacturing and private label service allowing brands to commission custom blanks with their own specifications, including custom neck labels, to bring a private label apparel line to market. Offered to enterprise and mid-market apparel brands.
- Wholesale Direct Wholesale account program providing direct wholesale pricing on the full blank apparel catalog to licensed resellers, commercial screen printers, and promotional product distributors, with account creation, login, factor credit applications (24–48 hour approval), and access to sample programs.
Quantifiable outcome
- Ethically sourced cotton verified through isotope testing
- +1 more outcomes
Companies that use BELLA+CANVAS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BELLA+CANVAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BELLA+CANVAS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coachella Valley Music and Arts FestivalflagshipBELLA+CANVAS served as the official blank apparel provider for the Coachella Valley Music and Arts Festival 2026 merchandise program. Delivered products and an on-site immersive activation called the 'Museum of Merchandise' featuring archival designs and live customization options. Drew strong engagement from festivalgoers, creators, and industry influencers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BELLA+CANVAS competitors and assessment
Company assessmentDirect peers
- Gildan Activewear: Gildan is one of the largest global manufacturers of blank activewear and t-shirts, selling through wholesale decorators and screen printers — directly comparable to BELLA+CANVAS's core blank-apparel wholesale model, with broader vertical integration and lower price positioning.
- District (by SanMar): District is SanMar's in-house blank apparel line sold to decorators and distributors — now a sister brand to BELLA+CANVAS following the 2026 acquisition, and directly competitive in the premium blank-wholesale segment with similar channel and customer overlap.
- Anvil Knitwear: Anvil Knitwear is a wholesale blank apparel manufacturer offering tees, tanks, and fleeces to the screen-printing and decoration channel — comparable to BELLA+CANVAS in product range and customer base, with overlapping decorator and promotional distributor accounts.
- Alternative Apparel: Alternative Apparel is a premium blank apparel brand serving the wholesale and decorator market with an emphasis on fashion-forward basics, eco-friendly fabrics, and soft hand-feel — directly comparable to BELLA+CANVAS's premium-blank and Triblend positioning.
- Port & Company (by SanMar): Port & Company is another SanMar-owned blank apparel line sold through wholesale to decorators, group organizers, and corporate buyers — now a sister brand to BELLA+CANVAS and a direct competitor in the value/premium blank t-shirt and fleece category.
- Next Level Apparel: Next Level Apparel is a wholesale blank apparel specialist focused on premium tees, tanks, and tops for the screen-printing and decorator channel — a close direct peer to BELLA+CANVAS with overlapping fabric innovation, color range, and decorator-first distribution.
- Tultex: Tultex is a wholesale blank apparel manufacturer specializing in ring-spun cotton tees and fashion basics sold to decorators and screen printers — directly comparable to BELLA+CANVAS on premium ring-spun fabric positioning and decorator-first distribution.
Emerging players
- Cotton Heritage: Cotton Heritage is a premium wholesale blank apparel manufacturer with a strong focus on sustainable cotton sourcing and decorator customers — comparable to BELLA+CANVAS on premium positioning and ethical-sourcing emphasis, though smaller in scale and reach.
Broad incumbents
- Hanesbrands: Hanesbrands (Champion, Hanes, ComfortWash) is a large incumbent apparel manufacturer with a substantial blank and imprintables wholesale business. Comparable to BELLA+CANVAS as a broad blank-apparel competitor with deeper retail brand reach but less decorator-focused specialty positioning.
- Jerzees (by Hanesbrands): Jerzees is a Hanesbrands-owned blank apparel brand focused on tees, fleece, and activewear sold through wholesale to screen printers and decorators — a broad incumbent peer overlapping with BELLA+CANVAS on product mix and B2B wholesale channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BELLA+CANVAS social profiles
Digital presenceBELLA+CANVAS compliance and trust
Trust signalCompliance7 records
BELLA+CANVAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BELLA+CANVAS leadership team
Management profileNumber of profiles
Profiles2 records
BELLA+CANVAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BELLA+CANVAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BELLA+CANVAS
What does BELLA+CANVAS do?
BELLA+CANVAS manufactures and wholesales premium blank apparel—including tees, tanks, long sleeves, hoodies, fleece, and bottoms—built around proprietary Airlume combed and ring-spun cotton and signature fabric blends (Triblend, Heather CVC, Sponge Fleece, Black Heather). The company sells primarily to commercial screen printers, decorators, promotional product distributors, and licensed resellers through wholesale accounts, and supports brands through a Private Label/Custom Manufacturing program. Production is anchored in Los Angeles with distribution warehouses in Maryland and Nevada enabling same-day shipping.
Is BELLA+CANVAS a public or private company?
BELLA+CANVAS is a private company. It is classified as corporate owned and is currently operating.
When was BELLA+CANVAS founded?
BELLA+CANVAS was founded in 1998. It employs 51 to 100 people.
Where is BELLA+CANVAS based?
BELLA+CANVAS is headquartered in Los Angeles, United States, in the North America region.
How does BELLA+CANVAS make money?
Three revenue lines are on record. Wholesale Apparel Sales are the primary driver. The others are private Label/Custom Manufacturing and sample Program Sales.
Who are BELLA+CANVAS's main competitors?
Direct peers on record are Gildan Activewear, District (by SanMar), Anvil Knitwear, Alternative Apparel, Port & Company (by SanMar), Next Level Apparel and Tultex. Cotton Heritage is listed as an emerging player. Broad incumbents are Hanesbrands and Jerzees (by Hanesbrands).
Does BELLA+CANVAS have an API?
No public API is recorded for BELLA+CANVAS.
What industry is BELLA+CANVAS in?
BELLA+CANVAS's product category is Wholesale Blank Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2300.