What Duplin Winery does

Duplin Winery is a privately held muscadine wine producer headquartered in Rose Hill, North Carolina, founded in 1973 and claiming to be the oldest and largest winery in the southeastern United States. The company's core technology is the production of wines from muscadine grapes, a native Southern varietal, yielding a distinctive portfolio of sweet red, white, blush, sparkling, and alcohol-free wines. Adjacent product lines include Sweetzer wine slushie mixes, a pantry range of muscadine-based gourmet foods (jellies, dressings, sauces, salsas), muscadine health supplements, wine accessories, and gift baskets.

The company operates a hybrid distribution model combining direct-to-consumer sales through three company-owned tasting room locations (Rose Hill NC with The Bistro, North Myrtle Beach SC at Barefoot Landing, and Panama City Beach FL), an e-commerce website shipping to 44+ U.S. states, a quarterly subscription wine club (Heritage Club), and wholesale distribution through retail and grocery chains in North and South Carolina. Event hosting (weddings, corporate events, murder mystery dinners, live entertainment, annual grape stomp celebrations) provides an additional services revenue stream. Pricing spans approximately $9 to $50 per bottle, with case discounts of 10% for the general public and 15% for military customers.

Revenue is generated across six streams: one-time wine and merchandise sales, recurring wine club subscriptions, gourmet food products, Sweetzer mixes, gift baskets, and event hosting services. The company is independently owned with no disclosed parent entity, no institutional funding rounds, and no public listings. It has accumulated over 50 regional and international wine competition awards between 2003 and 2016 and maintains charitable alliances with Fisher House Foundation and Operation Homefront that reinforce its Southern heritage and military-affiliated brand identity.

Name

Duplin Winery

Legal name

Duplin Winery

Website

https://duplinwinery.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Duplin Winery is a privately held, North Carolina-based producer of muscadine grape wines operating three tasting room locations across NC, SC, and FL, with a national e-commerce site, a quarterly wine club, and wholesale distribution in the Carolinas.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (31213), Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Muscadine wine production
• Wine retail
• Wine club subscription
• Winery event hosting
• Gourmet food products

Headquarters

HQ city

Rose Hill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Sale of wines through e-commerce website and three retail locations. Includes red, white, blush wines, specialty wines, and alcohol-free options.
2. Heritage Wine Club Subscription: Quarterly subscription wine club featuring curated wine selections shipped to members' homes. Members receive exclusive pricing, early access to new releases, and commemorative bottles.
3. Gourmet Food Products: Sale of muscadine-based gourmet foods including dressings, dips, jellies, sauces, marinades, and cheese products.
4. Sweetzer Mixes: Wine slushie mix products for at-home preparation of frozen wine cocktails including Piña Colada, Berry Bliss, Electric Lemonade varieties.
5. Gift Baskets and Merchandise: Pre-configured gift basket sets and merchandise including apparel, drinkware, wine accessories, and scented products.
6. Event Hosting: Revenue from hosting weddings, private events, corporate events, and overnight packages at winery locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Duplin Winery produces and retails sweet wines made from muscadine grapes native to the American South, offering a portfolio of red, white, and blush wines, sparkling varieties, and alcohol-free options. The winery sells directly to consumers through three tasting room locations in North Carolina, South Carolina, and Florida, an e-commerce platform shipping to 44+ U.S. states, and a quarterly Heritage Wine Club subscription. Complementary offerings include Sweetzer wine slushie mixes, muscadine-based gourmet pantry products (sauces, dressings, jellies, salsa), muscadine supplements, branded apparel, drinkware, and wine gift baskets.

Product overview

Duplin Winery is a muscadine wine producer offering a diverse portfolio centered on sweet wines made from muscadine grapes native to the American South. The core product line consists of Red Wines (including America 250, Founder's Noble, Muscadine Moscato Red, Hatteras Red, Sweet Caroline), White Wines (including 50 Reserve, Muscadine Medley, Magnolia, Scuppernong, Sweet Lily, Sangria White), and Blush Wines (including Orange Blossom, Sweet Rosé, Scuppernong Blush). The company has expanded into complementary product lines including Sweetzer wine slushie mixes, a Pantry line of gourmet foods (Muscadine Pineapple Habanero Salsa, Red Pepper & Onion Relish, Pepper Jelly, dressings, grilling sauces), and Muscadine Health & Beauty supplements. The Heritage Wine Club provides quarterly subscription shipments, while physical locations in North Carolina, South Carolina, and Florida offer winemaking experiences, tastings, and event hosting. The 50th Commemorative Collection marks the company's 50th anniversary.

Differentiator

Problem solved

Functional benefit

Brands

• Duplin Gourmet Food: A line of gourmet food products including sauces, jellies, relishes, dips, and salsa made with muscadine wine.
• Sweetzer
• Heritage Club
• The Bistro at Duplin Winery

Products and services

• Red Wines A muscadine-based red wine portfolio for individual consumers, featuring varieties such as America 250, Founder's Noble, Hatteras Red, Carolina Red, Black River Red, Sunset Red, Queen Anne's Revenge, Blackberry, Burgundy, Pelican Red, Sangria Red, Coastal Shag, American Port, Muscadine Moscato Red, True Harvest Noble, Easy Wine, Sweet Caroline, and Muscadine Cider.
• White Wines Muscadine-based white wines for individual consumers, including 50 Reserve, Muscadine Medley, Southern Mist, Carlos, Magnolia, Midnight Magnolia, Scuppernong, Sweet Lily, Mothervine, Beaufort Bay, Muscadine Moscato, Brice's Creek, Sangria White, and Summertime Strut.
• Blush Wines Blush and rosé wines for individual consumers, including Orange Blossom, Cool Wine, Sweet Rosé, and Scuppernong Blush.
• Heritage Wine Club Subscription-based wine club that ships curated quarterly selections of Duplin wines to members' homes. Members receive exclusive pricing, early access to new releases, and commemorative bottles.
• Sweetzer Wine Slushie Mixes Wine slushie mix products designed for at-home preparation of frozen wine cocktails, including Piña Colada, Electric Lemonade, and Berry Bliss varieties, as well as Sweetzer Kits and Sweetzer Gift Baskets.
• Muscadine Gourmet Pantry Gourmet food products made with muscadine wine, including Muscadine Red Pepper & Onion Relish, Muscadine Pineapple Habanero Salsa, Muscadine Pepper Jelly, Muscadine Orange Poppy Seed Dressing, Muscadine Smokehouse Grilling Sauce, Muscadine Carolina Mustard BBQ, and Tabatha's Cheesecake.
• Muscadine Health & Beauty Health and beauty products derived from muscadine grapes, including muscadine supplements, along with scents and soaps.
• Wine Accessories & Gifts Wine-related merchandise for individual consumers including gift cards, apparel, hats, drinkware, wine accessories, and wine gift baskets.
• Winemaking Experiences & Event Hosting On-site winery experiences including wine tasting tours, murder mystery events, blended wine tasting experiences, live entertainment, and the 50th Annual Grape Stomp. Also includes wedding, corporate, and private event hosting plus overnight packages at the Rose Hill NC, North Myrtle Beach SC, and Panama City Beach FL locations.
• 50th Commemorative Collection Limited edition wines marking Duplin Winery's 50th anniversary, including the America 250 red wine and the 50 Reserve white wine.

Quantifiable outcome

• Over 50 international wine competition awards across multiple wine varieties

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Fisher House FoundationminorOthersDuplin Winery supports military families through donations to Fisher House Foundation, which provides housing for military families near loved ones during hospitalization for illness, disease, or injury.
• Operation HomefrontminorOthersDuplin Winery supports military families through donations to Operation Homefront, which assists military families during difficult financial times with food assistance, auto and home repair, vision care, and other support services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sutter Home Winery: Trinchero Family Estates' flagship mass-market brand and the most widely known sweet-wine portfolio in the US (White Zinfandel, Moscato). Directly comparable to Duplin on sweet/red/white value tier, broad national grocery distribution, and gift/subscription appeal.
• [yellow tail] / Casella Wines: Australian import known for sweet, approachable wines (Moscato, Pink Moscato). Comparable to Duplin in sweet-wine positioning, gift-pack retail presence, and broad US grocery distribution despite different origin.
• Barefoot Wine: E&J Gallo's mass-market wine brand with a broad sweet-leaning portfolio (Moscato, Pink Moscato, White Zinfandel). Same value-tier sweet-wine positioning and broad US grocery distribution as Duplin.
• Biltmore Wine Company: North Carolina's other large-scale winery with a destination estate, hospitality, and broad DTC/e-commerce plus on-site retail. Comparable to Duplin on East Coast destination-winery model and varietal mix.
• Cooper's Hawk Winery & Restaurants: Restaurant-and-winery hybrid with a Wine Club subscription, multiple physical locations, and a direct-to-consumer model. Comparable to Duplin on tasting room + wine club + retail flywheel, though at larger scale.

Others

• Total Wine & More: Largest US independent off-premise alcohol retailer selling wine, beer, and spirits with broad national shipping. Not a competitor to Duplin's own wines, but a key retail/wholesale distribution channel and bellwether for U.S. wine category demand.

Broad incumbents

• Woodbridge by Robert Mondavi: Constellation Brands' mass-market wine label covering red, white, blush, and sweet profiles across national distribution. Broad incumbent in the same value/sweet wine tier as Duplin but at vastly greater scale.
• Willamette Valley Vineyards: Oregon publicly-traded winery with a wine club, tasting room, DTC shipping, and gift-line extensions. Comparable operating model to Duplin but in the premium/Pinot Noir segment and in a different region.

Emerging players

• Winc: Tech-forward DTC wine club and subscription retailer offering curated, personalized shipments direct to consumer in 44+ states. Comparable e-commerce/subscription mechanic to Duplin's Heritage Club but profile-curated versus single-winery.
• Naked Wines: Crowdfunding-style DTC wine retailer shipping curated bottles nationwide with subscription mechanics. Comparable to Duplin's Heritage Club on the membership/subscription axis, while competing as an alternate discovery channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/duplinwinery
• Facebookfacebook.com/DuplinWinery
• LinkedInlinkedin.com/company/duplin-wine-cellars

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duplin Winery