Calidad Pascual

Name

Calidad Pascual

Legal name

CALIDAD PASCUAL, S.A.U.

Website

https://lechepascual.es

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020)

akta.pro primary industry

Milk (Fluid & Shelf-Stable) (CRADACAA)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Functional & Fortified Dairy Drinks (Vitamins/Minerals, Lactose-Free, A2, Added Fiber) (AFAHAIAE), Dairy Alternatives (Plant-Based Milk, Yogurt, Creamers) (CRADACAF)

Keywords

• UHT milk production
• Dairy product manufacturing
• Yogurt and fermented dairy
• Lactose-free dairy
• Plant-based beverages

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Dairy Goods: Sale of packaged dairy products (milk, yogurt, butter, cream, custard, milk shakes) through retail/supermarkets and hospitality channels. Products are sold in various formats (brik/Tetra Brik, bottles, individual servings) at consumer price points in Spanish supermarkets and food service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Calidad Pascual (operating as Leche Pascual) manufactures and sells packaged dairy products in Spain, including ultrapasteurized (UHT/uperisada) fluid milk in whole, semi-skimmed and skimmed varieties, lactose-free milk, yogurts (pasteurized after fermentation), cream, butter, custards, milkshakes, and flavored dairy drinks. The portfolio extends to plant-based beverages under the Vivesoy brand and includes a hospitality-specific product line for foodservice distribution.

Product overview

Calidad Pascual is a Spanish dairy and food company operating primarily under the Leche Pascual brand. Its product portfolio centers on ultrapasteurized (UHT/uperisada) fluid milk in whole, semi-skimmed, and skimmed formats, sold alongside lactose-free milk variants (Leche Sin Lactosa), calcium-fortified milk (Leche Pascual Movit), and functional dairy beverages (Flora Folic B and Flora Omega 3). The portfolio extends to a broad range of fermented dairy products (yogurts, liquid yogurts/creamy drinks, yogurt-based children's products under Yogikids), dairy desserts (flanes, natillas), cream and butter products, flavored milk beverages (Lateado), milkshakes (Batidos), and protein-fortified drinks (Dinamic Protein). The company also commercializes plant-based beverages under the Vivesoy brand and maintains a hospitality-specific product line for the foodservice channel. Pascual operates a consumer loyalty program called Familias Pascual offering exclusive content, downloadable resources, and partner discounts. The business is fundamentally dairy manufacturing and consumer packaged goods (CPG); no technology product, API, or software platform is offered.

Differentiator

Problem solved

Functional benefit

Brands

• Leche Pascual: Primary consumer dairy brand offering UHT milk, yogurt, butter, cream, and related dairy products.
• Vivesoy
• Flora
• Bifrutas
• Yogikids
• Dinamic Protein

Quantifiable outcome

• 100% of farms certified under ENAC-recognized scheme and AENOR animal welfare certification
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AB Pascual Foods / Asia Brewery Inc.coreStrategic or Co-development Partner · 31 October 2025AB Pascual Foods, a yogurt business unit of Asia Brewery Inc. (Philippines), is investing P1 billion (~€16 million) to construct a long-life yogurt production facility in Laguna, Philippines. This plant will replace imports from Calidad Pascual, enabling local production for domestic Philippine distribution and regional exports. Calidad Pascual serves as the technology and product partner, supplying yogurt formulations and operational expertise to enable the partner's local manufacturing.
• LékuéminorGTM or Marketing PartnerLékué is a Barcelona-based kitchenware designer and manufacturer. Under the 'Marcas Amigas' (Friendly Brands) program, Familias Pascual members receive 15% discount on the entire Lékué website. The partnership provides added value to the consumer loyalty community.
• CarmencitaminorGTM or Marketing PartnerCarmencita is Spain's leading spice company, present in over 65 countries. Under the 'Marcas Amigas' program, Familias Pascual members receive 15% discount plus a welcome gift on Carmencita's online store. The partnership enhances the Familias Pascual value proposition through culinary-related benefits.
• NextoryminorGTM or Marketing PartnerNextory is an audiobook and e-book platform. Under the 'Marcas Amigas' program, Familias Pascual members receive 30 days free access to Nextory. The partnership provides an added digital content benefit to the loyalty community.
• Gastroexperiencias / Pim Pam CookminorGTM or Marketing PartnerPim Pam Cook is a brand that 'gastronomizes' households with cooking solutions. Their Gastroexperiencias offer cooking workshops in Madrid and Barcelona. Under the 'Marcas Amigas' program, Familias Pascual members receive 20% discount on Gastroexperiencias. Aligns with Pascual's #CocinarEsLaLeche content theme.
• CERTICAR S.L.minorOthersCERTICAR S.L. is the independent auditor for Pascual's ENAC-recognized milk quality scheme (CP/LVC/001/10), which covers animal welfare, environmental impact, and food safety across 100% of Pascual's farms.

Scale indicators4 records

Emerging players

• Vivesoy (parent operator perspective) — alternative dairy entrants such as Alpro/Danone Plant-Based: Vivesoy (a Pascual sub-brand) competes in plant-based beverages against Alpro (Danone) and Provamel. Alpro is the European category leader and benchmark for Vivesoy's competitive trajectory in Spain's dairy alternatives segment.

Broad incumbents

• FrieslandCampina: Global dairy multinational with significant Iberian presence through brands like Chocomilk, Fruttis, and Frico. Overlaps with Pascual across dairy beverages, flavored milks, and dessert categories as a broad incumbent.
• Lactalis (parent): Global #1 dairy company and parent of Pascual's primary domestic competitor (Puleva/Lactalis Iberia). Relevant as the broad incumbent whose Iberia arm is the closest competitive analog to Calidad Pascual's market positioning.
• Nestlé España (Lácteos): Nestlé's dairy operations in Spain (including coffee creamers, milkshakes via Milkybar/Milkmaid-adjacent lines and Sveltesse/LC1 style functional dairy) overlap with Pascual's flavored milk (Lateado), batidos, and functional categories. Much larger multinational with broader portfolio.

Direct peers

• Danone Spain: Danone's Spanish operations (Danone, Actimel, Danacol, YoPro) compete directly with Pascual across yogurt, fermented dairy drinks, and functional dairy — overlapping especially in Bifrutas/Creamy-style liquid yogurt and functional positioned SKUs.
• Iparlat Grupo: Iparlat is a Spanish Basque dairy manufacturer producing UHT milk, cream, and dairy desserts under brands like Iparlat and Erki. Closely comparable in UHT processing technology, scale, and domestic retail/hospitality distribution model.
• Kaiku Corporación Alimentaria: Kaiku is a Spanish dairy cooperative with overlapping milk, cream, and functional dairy products. Comparable scale and Iberian retail footprint, and competes in the same lactose-free and value-added dairy segments.
• Central Lechera Asturiana / Capsa Food: Capsa Food (parent of Central Lechera Asturiana, Larsa, Ato, Vega de Oro) is a leading Spanish dairy manufacturer with overlapping milk, yogurt, and dessert product lines. Directly competes with Pascual in retail dairy shelves and foodservice.
• Lactalis Iberia (Puleva): Puleva is one of Pascual's primary direct competitors in Spanish fluid milk, lactose-free, and functional dairy beverages, owned by Lactalis (the world's largest dairy group). Overlaps directly with Pascual's core UHT milk, flavored milk, and health-positioned dairy lines.

Regional players

• Arla Foods: Scandinavian dairy cooperative with a comparable farmer-owned governance ethos, ENAC-equivalent quality certification regimes, and a focus on functional/added-value dairy (lactose-free, protein). Comparable as a non-Iberian but structurally similar dairy processor with international licensing ambitions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/lechepascual_es
• Facebookfacebook.com/LechePascual
• LinkedInlinkedin.com/company/aguas-minerales-siete-valles-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calidad Pascual