Vivesoy

What Vivesoy does

Vivesoy is a Spanish plant-based beverage brand founded in 2002 as the pioneer of mainstream soy beverages in Spanish supermarkets, now operating more than 15 product references across soy, oat, almond, and mixed-nut categories with variants including Original, Sin Azúcar, Barista, Chocolate, and Omega 3 formulations. The brand is wholly owned by Calidad Pascual, S.A.U., a private Spanish food and beverage conglomerate in the Corporación Empresarial Pascual group, with operational headquarters linked to Pascual's Aranda de Duero (Burgos) base; the brand is positioned as Madrid-based. All ingredients are 100% Spanish-grown, sourced via direct partnerships with more than 250 farming families in Castilla y León, País Vasco, Navarra, and Aragón, and the origin claim is verified by an AENOR certification seal displayed on packaging.

The proprietary technical differentiator is the "Vivecor" formula in the Omega 3 soy beverage, which combines cold-pressed flaxseed oil with vitamins and minerals for cardiovascular-health positioning; otherwise, production is conventional plant-based beverage manufacturing using soy, oat, almond, and nut inputs with calcium and vitamin D fortification. Vivesoy holds no patents or trademarks in the disclosed record and operates with no public API, SDK, or digital platform — the technology stack is physical CPG production and a content/marketing presence across blog, Instagram, TikTok, Facebook, X, and a video documentary series ("Y tú, ¿de quién eres?").

The business model is product-led CPG distribution: revenue is generated through one-time sales of packaged plant-based beverages across a broad Spanish retail network (premium, hypermarket, cooperative, discount, regional, and HORECA channels), supplemented by Amazon Spain e-commerce. Target segments include health-conscious consumers, lactose-intolerant individuals, milk-protein allergy sufferers, vegans and vegetarians, families, and HORECA buyers (via the Barista line); the brand is marketed on local cultivation, traceability, nutritional functionality, and rural heritage rather than price. As a non-listed brand inside a family-controlled conglomerate, Vivesoy does not publicly disclose standalone revenue or funding, and operates with no M&A or inorganic growth activity in the record.

Name

Vivesoy

Legal name

CALIDAD PASCUAL, S.A.U.

Website

https://vivesoy.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivesoy is a Spanish plant-based beverage brand founded in 2002 and owned by Calidad Pascual, S.A.U. It produces soy, oat, almond, and nut beverages from 100% Spanish-grown ingredients, distributed through major national retailers, Amazon Spain, and HORECA channels.

Ownership category

akta.pro rank

Product category

Plant-Based Beverages

NAICS

Food Manufacturing (311)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Beverage Production (Oat/Soy/Almond, etc.) (AFAFABAI)

akta.pro secondary industries

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Plant-based beverages
• Soy milk alternatives
• Oat beverages
• Almond drinks
• Vegetable protein drinks

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Plant-based Beverage Sales: Revenue generated from the sale of plant-based beverages (soy, oat, almond, nuts) through retail, supermarkets, and e-commerce channels in Spain.

Go-to-market motion1 record

Distribution channels15 records

Marketing channels8 records

Core offering

Vivesoy manufactures and distributes plant-based beverages (soy, oat, almond, and mixed nuts) made from 100% locally cultivated Spanish ingredients, enriched with calcium, vitamins, and minerals. The portfolio includes Original, Sin Azúcar (no added sugar), Barista, Omega 3, and Chocolate variants sold across Spanish supermarkets, hypermarkets, discount stores, coffee shops, and e-commerce channels such as Amazon Spain.

Product overview

Vivesoy is a Spanish plant-based beverage brand and pioneer in the Spanish plant milk market since 2002, offering more than 15 product references across four main product lines: Soy (Bebida de Soja), Oat (Bebida de Avena), Almond (Bebida de Almendras), and Mixed Nuts (Bebida de Frutos Secos). All products are made from 100% locally cultivated Spanish ingredients sourced from over 250 farming families, with certification from AENOR verifying the local origin. The product portfolio includes multiple variants within each line such as Original, Sin Azúcar (no sugar), Barista, Omega 3, and Chocolate flavors. The company positions itself on local cultivation, quality, and sustainable production practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Bebida de Soja Omega 3 (Omega 3 Soy Beverage with Vivecor Formula) Plant-based soy beverage formulated with the Vivecor formula combining Omega-3 from cold-pressed flaxseed oil, vitamins, and minerals designed to support cardiovascular health. Targeted at health-conscious consumers seeking functional plant-based nutrition.
• Bebida de Soja Original 100% Cultivo Local (Original Soy Beverage) Classic soy beverage made from 100% locally cultivated Spanish soybeans, enriched with calcium and vitamins A and D. Aimed at consumers seeking a basic, nutritious dairy milk alternative from Spanish crops.
• Bebida de Soja Sin Azúcar 100% Cultivo Local (No Added Sugar Soy Beverage) Soy beverage with no added sugar, made from 100% locally cultivated Spanish soybeans. Targeted at consumers managing sugar intake who want a plant-based milk alternative.
• Bebida de Soja Choco Sin Azúcar 100% Cultivo Local (Chocolate Soy Beverage, No Added Sugar) Chocolate-flavored soy beverage with no added sugar, made from 100% locally cultivated Spanish soybeans. Positioned for families and children seeking a flavored plant-based drink.
• Bebida de Soja Barista (Barista Soy Beverage) Specialty soy beverage formulated for barista use, optimized for coffee pairing with creaminess and frothing properties. Targeted at coffee shops, cafés, and consumers preparing specialty coffee at home.
• Bebida de Avena Original 100% Cultivo Local (Original Oat Beverage) Oat beverage made from 100% locally cultivated oats from Spanish regions including Castilla y León, País Vasco, Navarra, and Aragón. Contains healthy fats, minerals, proteins, and fiber, aimed at consumers seeking a nutritious oat-based dairy alternative.
• Bebida de Avena Sin Azúcar 100% Cultivo Local (No Added Sugar Oat Beverage) Zero-added-sugar oat beverage made from 100% locally cultivated oats from Spanish regions including Castilla y León, País Vasco, Navarra, and Aragón. High in calcium and vitamin D, and a source of B12 and fiber, targeted at consumers managing sugar intake.
• Bebida de Avena Barista 100% Cultivo Local (Barista Oat Beverage) Barista-grade oat beverage with maximum creaminess, formulated for coffee pairing in professional and home settings. Targeted at coffee shops, cafés, and home baristas.
• Bebida de Almendras Original 100% Cultivo Local (Original Almond Beverage) Almond beverage made from locally sourced Spanish almonds, offering a delicate and exquisite taste. Targeted at consumers seeking an almond-based plant drink with local provenance.
• Bebida de Almendras Sin Azúcar 100% Cultivo Local (No Added Sugar Almond Beverage) Almond beverage with no added sugar, made from locally sourced Spanish almonds. Targeted at consumers managing sugar intake who prefer almond-based plant drinks.
• Bebida de Almendras Barista Sin Azúcar 100% Cultivo Local (Barista No Added Sugar Almond Beverage) Barista-grade almond beverage without added sugar, formulated for professional coffee preparation in HORECA and home settings.
• Bebida de Frutos Secos Sin Azúcar 100% Cultivo Local (No Added Sugar Mixed Nuts Beverage) Mixed-nuts beverage made from locally cultivated almonds, walnuts, and hazelnuts, with no added sugar. Positioned for consumers seeking a varied plant-based nut drink.

Quantifiable outcome

• 100% of ingredients sourced from Spanish cultivation
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AENORcoreOthersAENOR provides independent certification guaranteeing the origin of Vivesoy's raw materials. This certification is displayed on product packaging through a seal, reinforcing transparency in their 100% local cultivation commitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oatly: Swedish oat milk brand with strong Barista and retail presence across Europe. Directly comparable to Vivesoy's oat beverage range and Barista SKU targeting specialty coffee shops.
• Califia Farms: Premium plant-based beverage brand offering almond, oat, and specialty dairy alternatives. Comparable product portfolio and Barista/foodservice positioning to Vivesoy, though primarily North American distribution.
• Alpro: European plant-based beverage market leader owned by Danone, offering soy, oat, almond, and other plant milks across mainstream retail and foodservice. Directly competes with Vivesoy in the Spanish shelf and HORECA channels.
• Provamel: Alpro's organic/health-oriented sub-brand within Danone's plant-based portfolio. Overlaps directly with Vivesoy's functional and locally-positioned soy and oat beverage offerings.
• Blue Diamond Almond Breeze: Almond milk market leader sold through major retailers globally. Directly comparable to Vivesoy's almond beverage line and mainstream grocery positioning.

Broad incumbents

• Silk (Danone North America): Largest North American plant-based beverage brand under Danone, with soy, almond, oat and specialty lines. Comparable product breadth but different geographic market than Vivesoy.
• Innocent Drinks: Coca-Cola-owned smoothie and plant-based beverage brand with strong European retail presence. Comparable CPG brand-building and retail distribution, with overlapping health-conscious consumer targeting.

Regional players

• Borges: Spanish family-owned food company producing nuts, oils, and beverages including almond drinks. Comparable Spanish heritage, local sourcing narrative, and distribution overlap with Vivesoy in domestic retail.

Emerging players

• Mighty (UK plant-based brand): UK-based emerging plant-based beverage brand with focus on functional ingredients and sustainability. Comparable early-stage brand positioning with health and sustainability narrative similar to Vivesoy.

Others

• Hacendado (Mercadona private label): Mercadona's private label plant-based beverages sold across Spain at lower price points. Direct substitute on the same shelf as Vivesoy, representing the most aggressive private-label competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vivesoy
• Facebookfacebook.com/Vivesoy
• Instagraminstagram.com/VIVESOY
• TikToktiktok.com/@vivesoypascual
• LinkedInlinkedin.com/company/vivesoy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivesoy