US Tape

What US Tape does

U.S. Tape Company (operating as US Tape) is a privately-held, US-based manufacturer of professional-grade measuring, layout, and marking tools, founded in 1876 by surveyor Justus Roe in Patchogue, New York, and currently headquartered in Pennsburg, Pennsylvania. The company designs and produces steel tape measures, long/open-reel tapes, oil gauging tapes (API-compliant with NIST certification), measuring wheels (DuraWheel), levels and lasers (Kapro), logging tapes (Spencer), folding rulers (Rhino), mason twine reels (Stringliner), marking chalk (DuraMark, ChalkShot), dead-blow hammers (Striker), and tool belts (Occidental Leather) across two owned manufacturing facilities in Pennsburg, PA and Sonoma, CA, employing more than 150 workers. The company holds patents including the CenterPoint center-finding tape scale and the Stringliner Pro handle design, and operates a portfolio of 11 retained acquired brands that serve construction, oil/gas, logging/forestry, masonry, surveying, and engineering professionals. Revenue is generated through direct-to-consumer e-commerce at ustape.com (with phone, fax, and email ordering and free shipping on orders over $75), supplemented by a B2B distributor/reseller program requiring resale certificates and a minimum order volume. Pricing is unit-based across a catalog spanning $1.99–$899, with bulk discounts available on consumable items (e.g., ChalkShot). The company has been owned by RAF Industries since 1998, with Peter Rosenquist serving as President since 2000, and has executed multiple brand acquisitions to broaden its professional-tools footprint.

Name

US Tape

Legal name

U.S. Tape Company

Website

https://ustape.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

U.S. Tape Company manufactures professional-grade measuring, layout, and marking tools — tape measures, oil gauging tapes, levels, lasers, measuring wheels, logging tapes, and tool belts — from two US facilities, serving construction, oil/gas, forestry, masonry, and surveying trades across an 11-brand portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Pennsburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of professional measuring tools including tape measures, levels, measuring wheels, oil gauging tapes, logging tapes, and marking products. Revenue from direct e-commerce and distributor sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

US Tape manufactures and sells professional-grade measuring tools including steel tape measures, oil gauging tapes, logging tapes, measuring wheels, spirit levels, laser levels, folding rulers, and marking products. The company operates as a multi-brand manufacturer with facilities in Pennsburg, PA and Sonoma, CA, serving trade professionals in construction, oil/gas, forestry, masonry, surveying, and engineering industries. Products are sold direct-to-consumer via ustape.com and through B2B distributor networks.

Product overview

U.S. Tape is a manufacturer and distributor of professional-grade measuring tools serving multiple industries including trade, construction, oil, logging, masonry, and woodworking. The company operates as a family of brands offering both proprietary products and branded tools. Core offerings include U.S. Tape Oil Gauging and Derrick Tapes (meeting API standards), Spencer Logger's Tapes (manufactured in Pennsburg, PA), DuraWheel Measuring Wheels (digital and analog), and Kapro Levels and Lasers. Supporting product lines include ProTape and CenterPoint tape measures, Stringliner Mason's Line with patented reel design, Rhino Rulers folding rulers, DuraMark marking chalk, ChalkShot marking tools, Striker dead blow hammers, and Magtite accessories. The company also offers custom logo tape measure services. Products are available in Made in USA configurations and various measurement scales including English, Metric, and Engineers formats.

Differentiator

Problem solved

Functional benefit

Brands

• Spencer: Logging tapes and accessories designed for heavy-duty use in the logging industry, used by loggers, arborists and forestry specialists. Manufactured in Pennsburg, PA.
• Durawheel
• Stringliner
• Kapro
• CenterPoint
• ProTape
• Rhino Rulers
• DuraMark
• Magtite
• Striker

Products and services

• ProTape Tape Measures Professional-grade tape measures available in multiple series (XR, X, XL, G, M1) with various lengths, scales, and durable cases for different industries and applications. Pricing ranges from $4.99 to $81.49 across the ProTape lineup.
• CenterPoint Tape Measures Tape measures featuring patented center-finding scale along the bottom edge for easy center measurement; includes center finding bench tapes.
• U.S. Tape Oil Gauging and Derrick Tapes Corrosion-resistant oil gauging and derrick tapes with safety yellow plastic handle and longer crank arm for faster retraction; compatible with competitors' frames. Meet or exceed API requirements with NIST certification available. Pricing from $10.80 to $351.00.
• Spencer Logger's Tapes Industry-standard logging tapes manufactured in Pennsburg, PA for loggers, arborists, and forestry specialists; available in various blade lengths and scales including standard logging tapes, diameter and combination tapes, and refills.
• DuraWheel Measuring Wheels Professional-grade digital and analog distance measuring wheels built for rugged commercial use; available in Feet/10ths or meters/centimeters configurations. Includes DW-500, DW-1000, DW-PRO, and DIGI-PRO models. Pricing from $89 to $172.99.
• Kapro Levels and Lasers Professional spirit levels, digital levels, laser levels, and layout/marking tools renowned for precision and toughness; includes box levels, I-beam levels, torpedo levels, cast levels, and laser levels. Pricing from $4.49 to $899.00.
• Stringliner Mason's Line Patented line reels and mason twine with reloadable design and easy rewind; includes braided twine in various colors and bonded options for stiffness and moisture resistance. PRO and LevelWiz product lines available.
• Rhino Rulers Folding Rulers Waterproof, wear-resistant fiberglass composite folding rulers reinforced with 30% fiberglass; won't warp or swell like wooden rulers.
• ChalkShot Quick and easy high-visibility non-permanent marking solution for drilling blind holes on hard-to-mark surfaces; shoots chalk without tip or pen nib to clog or dry out. 250 bursts per can. Bulk pricing available: 2 for $10.49 each, 3+ for $9.99 each.
• DuraMark Marking Chalk Construction marking chalk and chalk boxes available in various sizes and colors for marking and layout applications. Includes MagnumPro line.
• Striker Dead Blow Hammers Dead blow hammers that absorb tremors on impact to prevent surface damage; used in woodworking and industrial applications.
• Custom Logo Tape Measures Full-color custom labels for tape measures allowing companies to promote their brand; design assistance available from art department.

Quantifiable outcome

• 200,000 feet per man per day printing capacity achieved by 1960 vs. 6,000 feet per man per day in 1900

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Occidental LeathercoreStrategic or Co-development PartnerUS manufacturer and industry leader in tool belt systems acquired by US Tape. Located in Sonoma County, CA. Part of company's expansion into complementary tool accessory products under Peter Rosenquist's leadership.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Klein Tools: Klein Tools is a US manufacturer of premium hand tools and measuring products for electricians and trade professionals, serving the same professional buyer as US Tape's trade-focused ProTape and Kapro lines.
• Stanley Black & Decker: Stanley Black & Decker's Stanley, FatMax, and Stanley Levels brands are the dominant incumbent in professional tape measures and levels, directly competing with US Tape's ProTape, CenterPoint, and Kapro product lines across construction and trade channels.
• Milwaukee Tool (Techtronic Industries): Milwaukee sells premium tape measures, levels, and laser tools alongside its dominant power-tool franchise, competing with US Tape's ProTape and Kapro lines particularly on pro jobsites and through overlapping distribution.
• Lufkin (Apex Tool Group): Lufkin is a heritage long-tape and measuring-tool brand within Apex Tool Group, competing head-to-head with US Tape's open-reel tapes and engineer tapes in surveying, oil/gas, and construction channels.
• Bosch Power Tools: Bosch is a global leader in laser levels and measuring tools (GLM, GLL lines), competing with US Tape's Kapro laser level range and DuraWheel digital measuring products.
• DeWalt (Stanley B&D): DeWalt offers a growing line of measuring tools (laser levels, tape measures) under its yellow-and-black pro brand, increasingly competing with US Tape's Kapro and ProTape products on jobsites.

Direct peers

• Stabila: Stabila is a German specialist in spirit levels and laser levels, directly comparable to US Tape's Kapro brand and competing for the same professional tradesman and surveying buyer.
• Keson Industries: Keson is a leading US manufacturer of measuring wheels, chalk reels, and marking products. Its measuring-wheel line competes directly with US Tape's DuraWheel brand, and its chalk reels compete with Stringliner.
• Komelon USA: Komelon is a specialty tape measure manufacturer focused on pro and DIY markets with a similar SKU breadth (locking, magnetic, long tapes). It directly competes with US Tape's ProTape, CenterPoint, and Spencer lines on price and shelf.
• Empire Level (a Stanley B&D subsidiary): Empire Level manufactures professional spirit levels, box levels, and layout tools in the US, mirroring Kapro's product mix and serving the same tradesman buyer through overlapping distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc0Q_AqPmZz2pKnLVLdLXMQ
• Facebookfacebook.com/ustapecompany
• Instagraminstagram.com/u.s.tape
• TikToktiktok.com/@u.s.tape?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/us-tape-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Tape