Plan a wedding
Plan a Wedding, operated by Variety Vintage Technologies Pvt Ltd in Bangalore, is an Indian B2B2C wedding technology platform offering a Couple App with AI planning tools, a Business CRM for vendors and planners, and a Wedding SIP investment-planning module serving couples, parents, and SMB wedding businesses.
- Company typePrivate
- Founded2021
- HeadquartersBangalore City, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Plan a wedding does
Plan a Wedding, operated by Bangalore-based Variety Vintage Technologies Pvt Ltd (incorporated 21 September 2021), is an Indian B2B2C wedding technology platform operating two connected mobile applications under a single wedding industry network. The consumer-facing Couple App provides AI-generated personalized budgets, packages, and itineraries, alongside vendor discovery across 1,000+ planners in 350+ cities, guest list and e-invite management, checklist tools, and curated package browsing, delivered on a freemium model with a one-time-payment premium tier. The Business App / Wedding CRM serves vendors, venues, and professional planners with lead management, sales pipeline tracking, quotations, payment management, and directory presence, monetized through tiered annual subscriptions (Free, Premium at Rs 1,999/year, Diamond at Rs 19,999/year) and per-lead transaction fees.
Beyond the core apps, the company monetizes and differentiates through a Wedding SIP investment-planning module that combines a free AI SIP calculator with paid advisory via certified financial partners to help couples and parents pre-fund weddings through mutual-fund systematic investment plans. Full-service expert wedding planning (venue, decor, photo/video, catering) bridges the digital self-serve flow into a consultative engagement. Operational scale reported on the company's own materials includes 40,000+ registered couples, 21,000+ registered businesses, 15,000+ weddings executed, and Rs 500Cr+ of weddings funded through the SIP service. The company is registered with Startup India and DPIIT, is led by Founder & CEO Shank K Vasudev and Co-Founder & CBO Manoj Kumar B N (ex-Adobe), and operates two wholly-owned subsidiaries, G Events Unlimited and Evibe Solutions, under the Variety Vintage parent entity.
Plan a wedding firmographics
Firmographics- Name
- Plan a wedding
- Legal name
- Variety Vintage Technologies Pvt Ltd
- Website
- https://planawedding.in
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plan a Wedding, operated by Variety Vintage Technologies Pvt Ltd in Bangalore, is an Indian B2B2C wedding technology platform offering a Couple App with AI planning tools, a Business CRM for vendors and planners, and a Wedding SIP investment-planning module serving couples, parents, and SMB wedding businesses.
- Ownership category
- akta.pro rank
Plan a wedding industry classification
Industry- Product category
- Wedding Planning Software
- NAICS
- Travel Agencies (561510), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Food Service Contractors (722310)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)
Keywords
Where Plan a wedding is headquartered
LocationHeadquarters
- HQ city
- Bangalore City
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Plan a wedding business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Annual Subscriptions: Annual subscription plans for wedding businesses (vendors, planners, venues) to access CRM tools, lead management, and platform features. Plans include Free, Premium (₹1,999/year), and Diamond (₹19,999/year) tiers.
- B2C Lifetime Access: One-time payment for couples to access wedding planning tools for lifetime access. No annual renewal required.
- Lead Purchases: B2B businesses can purchase leads from couples interested in wedding services. Leads are generated when couples submit inquiries through the platform.
- Marketplace Facilitation: Platform acts as a marketplace connecting couples with wedding professionals. While the company states it is not responsible for vendor quality, it facilitates connections for bookings.
- Wedding SIP Advisory: Financial planning service helping couples save for weddings through systematic investment plans in mutual funds. Revenue generated through financial advisory partnerships and consultation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free Plan - 1 Year access for businesses |
| Subscription | Annual | Premium Plan - ₹1,999/year |
| Subscription | Annual | Diamond Plan - ₹19,999/year |
| Freemium | Pay-as-you-go | Couple App - Free with premium features |
| Freemium | Pay-as-you-go | Wedding SIP - Free calculator with expert consultation |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Plan a wedding product offering
Product offeringCore offering
Plan a wedding operates a dual-app AI-powered wedding technology platform: a B2C Couple App providing AI-driven wedding planning, vendor discovery, guest management, e-invites, checklists, curated wedding packages, and a Wedding SIP investment planner; and a B2B Business CRM for wedding vendors, planners, and venues offering lead management, client tracking, quotation generation, and tiered annual subscriptions. The platform also connects couples with 1,000+ wedding planners and offers full-service wedding planning consultation across 350+ Indian cities.
Product overview
Plan a Wedding operates a dual-platform B2B2C wedding ecosystem consisting of the Couple App (B2C) for DIY wedding planning and the Business App / Wedding CRM (B2B) for vendors and planners, both connected on a single wedding technology network. The Couple App provides AI-powered planning, vendor discovery, guest management, e-invites, and checklists — available free with premium features. The Business CRM enables vendors to manage leads, clients, packages, and payments through Free, Premium (₹1,999/year), and Diamond (₹19,999/year) plans. Supplementary offerings include Wedding SIP (AI-powered investment planning) and curated Wedding Packages marketplace. Full-service planning assistance (venue, décor, catering, photography) bridges the gap for couples seeking expert help. The platform is registered under Variety Vintage Technologies Pvt Ltd, incorporated September 21, 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Couple App A B2C mobile app for engaged couples and families offering AI-powered wedding planning, personalized budgets and itineraries, vendor and venue discovery, e-invites with RSVP tracking, smart checklists, guest management, curated wedding packages, and access to 1,000+ wedding planners. Available free with premium features including a one-time lifetime access option.
- Business App / Wedding CRM A B2B CRM and business management mobile platform for wedding vendors, planners, and venues across India. Includes lead management, client tracking, quotation generation, package listing, event scheduling, and Meta Ads integration. Offered via Free, Premium (₹1,999/year), and Diamond (₹19,999/year) annual subscription tiers.
- Wedding SIP An AI-powered wedding investment planning tool that calculates personalized monthly SIP amounts to fund weddings. Features include goal-based planning, risk profile assessment, mutual fund recommendations, and savings optimization through a 4-step plan-calculate-invest-achieve process. Integrated with the Couple App and supported by certified financial partner advisors.
- Wedding Packages A curated wedding package marketplace within the platform that connects couples with vendors across India. Packages are filterable by state, city, and type, covering venues, decorators, photographers, caterers, and other wedding services. Vendors list packages and couples can browse, compare, and request booking through the Couple App.
- Full-Service Wedding Planning An expert planner-assisted wedding planning service that handles venue assistance, decorations (Haldi to Reception), photo and videography, and catering on behalf of couples. Offered with affordable packages, a free doorstep consultation, and complete start-to-finish support across 350+ Indian cities.
Quantifiable outcome
- 40% increase in bookings for vendors like Royal Caterers after joining the platform
- +3 more outcomes
Companies that use Plan a wedding
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Plan a wedding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Plan a wedding partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights5 records
Plan a wedding competitors and assessment
Company assessmentDirect peers
- Weddingz.in: Indian online wedding planning and venue aggregator offering curated packages, vendors, and full-service planning. Directly comparable in B2C wedding packages and venue discovery, with stronger venue-side inventory.
- Joy: Wedding planning platform offering websites, RSVP, registry, and vendor discovery. Comparable on free app + premium features and on digital invitation/RSVP workflows that Plan a Wedding also offers.
- WedMeGood: One of India's largest wedding planning marketplaces, connecting couples with vendors, venues, and photographers. Directly competes with Plan a Wedding on the B2C wedding planning and vendor discovery use case, with broader content reach and a larger vendor base.
- ShaadiSaga: Indian wedding planning platform with vendor directory, planning tools, and inspiration content. Direct peer on B2C wedding planning and SMB vendor listings across Indian cities.
- WeddingWire India: Indian arm of global WeddingWire, a wedding vendor directory and planning platform. Direct competitor on the B2B vendor subscription and B2C discovery model, with the backing of The Knot Worldwide.
Broad incumbents
- Shaadi.com: Largest Indian matchmaking platform (People Interactive). While focused on matrimonial rather than wedding planning, it commands the most brand recognition in India's wedding category and overlaps on adjacent services like vendor discovery.
- Zola: US-based wedding planning platform with registry, website, and vendor tools. Comparable product architecture (B2C planning app + B2B vendor tools) and relevant for benchmarking the bundled wedding OS model globally.
- The Knot Worldwide: Global wedding technology leader (The Knot, WeddingWire, Bodas.net) operating across multiple geographies. A broad incumbent whose Indian presence (WeddingWire) directly competes and whose platform scope dwarfs Plan a Wedding's.
Emerging players
- BandBaajaa: India-focused wedding planning platform with content-led discovery and vendor connections. Comparable on B2C Indian wedding planning with focus on inspiration and budget tools.
Others
- Evibe Solutions: Wholly-owned sister brand of Plan a Wedding under Variety Vintage Technologies. Internal adjacency that allows cross-leveraging technology and vendor relationships, but not an external competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Plan a wedding social profiles
Digital presencePlan a wedding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan a wedding leadership team
Management profileNumber of profiles
Profiles2 records
Plan a wedding subsidiaries and ownership
Company hierarchySubsidiaries2 records
Plan a wedding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan a wedding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan a wedding
What does Plan a wedding do?
Plan a wedding operates a dual-app AI-powered wedding technology platform: a B2C Couple App providing AI-driven wedding planning, vendor discovery, guest management, e-invites, checklists, curated wedding packages, and a Wedding SIP investment planner; and a B2B Business CRM for wedding vendors, planners, and venues offering lead management, client tracking, quotation generation, and tiered annual subscriptions. The platform also connects couples with 1,000+ wedding planners and offers full-service wedding planning consultation across 350+ Indian cities.
Is Plan a wedding a public or private company?
Plan a wedding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan a wedding founded?
Plan a wedding was founded in 2021. It employs 1 to 10 people.
Where is Plan a wedding based?
Plan a wedding is headquartered in Bangalore City, India, in the Asia region.
How does Plan a wedding make money?
Five revenue lines are on record. B2B Annual Subscriptions are the primary driver. The others are B2C Lifetime Access, lead Purchases, marketplace Facilitation and wedding SIP Advisory.
Who are Plan a wedding's main competitors?
Direct peers on record are Weddingz.in, Joy, WedMeGood, ShaadiSaga and WeddingWire India. Broad incumbents are Shaadi.com, Zola and The Knot Worldwide. BandBaajaa is listed as an emerging player. Evibe Solutions is listed as an others.
Does Plan a wedding have an API?
No public API is recorded for Plan a wedding.
What industry is Plan a wedding in?
Plan a wedding's product category is Wedding Planning Software. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music). Its NAICS code is 561510 and its SIC code is 7372.