Fein Brothers MKE
- Company typePrivate
- Founded1929
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Fein Brothers MKE firmographics
Firmographics- Name
- Fein Brothers MKE
- Legal name
- Fein Brothers
- Website
- https://feinbrothers.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fein Brothers MKE industry classification
Industry- Product category
- Commercial Foodservice Equipment Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where Fein Brothers MKE is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fein Brothers MKE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of commercial foodservice equipment including cooking equipment, refrigeration, ice machines, food preparation, dishwashers, and more. They carry an extensive 60,000-item inventory of equipment and supplies.
- Supplies Sales: Sale of smallwares, kitchen accessories, tabletop items, cleaning chemicals, furniture, and other foodservice supplies.
- Design & Consulting Services: Commercial kitchen design and layout services to ensure efficient operations and proper equipment placement for foodservice establishments.
- Delivery & Setup Services: Full delivery and installation services including assembly for furniture and shelving, positioning equipment in place rather than just parking lot delivery.
- Financing Services: Financing options offered through Navitas Credit Corp and Lease Q to help customers purchase equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Equipment and supply sales - custom quotes based on customer needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Fein Brothers MKE product offering
Product offeringCore offering
Fein Brothers MKE is a Wisconsin-based wholesale and retail foodservice equipment and supply dealer operating since 1929, distributing over 60,000 items of commercial cooking equipment, refrigeration, ice machines, food preparation equipment, dishwashers, furniture, tabletop, beverage/bar equipment, cleaning supplies, and plumbing. The company complements equipment sales with design and consulting, delivery and setup, and third-party financing services for commercial foodservice operators.
Product overview
Fein Brothers MKE is a premier foodservice equipment and supply dealer headquartered in Milwaukee, Wisconsin, serving customers since 1929. The company operates a traditional product-based e-commerce platform offering an extensive catalog of commercial foodservice equipment and supplies organized across multiple product categories. Their portfolio includes commercial cooking equipment (Vulcan, Waring brands), refrigeration units, ice machines, food preparation equipment, dishwashing equipment, furniture, tabletop/smallwares, beverage/bar equipment, cleaning supplies, storage equipment, concessions equipment, and plumbing supplies. They carry over 60,000 items from numerous brand-name manufacturers including Winco, Waring, Vulcan, Vollrath, T&S Brass, and Dormont Manufacturing. Beyond product sales, they offer complementary services including kitchen design and consulting, equipment delivery and setup, and financing options. The business model centers on distributing physical equipment and supplies rather than software products, with no API offerings or AI-powered capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Cooking Equipment
- Commercial Refrigeration
- Ice Machines & Equipment
- Food Preparation Equipment
- Dishwashing Equipment
- Commercial Furniture
- Tabletop & Smallwares
- Beverage & Bar Equipment
- Cleaning & Facility Supplies
- Storage & Transportation Equipment
- Concessions & Food Service Equipment
- Plumbing Equipment
- Kitchen Design & Consulting Services
Companies that use Fein Brothers MKE
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Fein Brothers MKE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fein Brothers MKE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Friendship CircleminorFein Brothers is proud to partner with Friendship Circle and has made a commitment to providing meaningful work opportunities for adults with disabilities, offering roles tailored to individual strengths and needs.
- Zepole Supply Co.minorPartner dealer locations in Illinois and Minnesota. Fein Brothers directs customers to Zepole Supply Co. for service in these regions, indicating a distributor relationship.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Fein Brothers MKE competitors and assessment
Company assessmentDirect peers
- KaTom Restaurant Supply: Online-focused foodservice equipment and smallwares retailer with broad catalog and direct shipping. Comparable product breadth and restaurant-operator customer base; competes on selection and price transparency vs. Fein Brothers' service-led approach.
- Edward Don & Company: One of the largest U.S. foodservice equipment and supplies distributors, serving restaurants, hotels, schools, and healthcare. Closely comparable full-line dealer model with design, distribution, and installation services across multiple regions.
- Chef's Deal Restaurant Equipment: Full-service restaurant equipment dealer offering new and refurbished equipment, design, and installation. Comparable consultative dealer model targeting restaurants and foodservice operators.
- Burkett Restaurant Equipment & Supplies: Regional foodservice equipment and supplies distributor offering design services and a wide equipment catalog. Comparable full-line dealer model serving restaurants and institutions in the Midwest.
- The Boelter Companies: Midwest-based foodservice equipment and supplies distributor with design, consultation, and installation services. Highly comparable regional dealer model targeting restaurants, healthcare, and institutional customers in overlapping geographies.
- Restaurant Depot: Cash-and-carry wholesale club supplying foodservice operators with equipment, supplies, and food. Comparable customer base (restaurants and foodservice operators) and overlapping equipment/supplies categories, though distinct membership-based cash-and-carry format.
- Mission Restaurant Supply: Foodservice equipment and supplies distributor serving Texas and surrounding markets. Comparable product mix (cooking, refrigeration, smallwares) and customer segments to Fein Brothers' commercial kitchen operator focus.
- Tundra Restaurant Supply: Online foodservice equipment and supplies retailer with broad commercial kitchen assortment. Comparable product categories and target customers (restaurants, bars, institutions), differentiated by e-commerce-first channel.
- WebstaurantStore: The largest online foodservice equipment and supplies retailer in the U.S., offering tens of thousands of SKUs across cooking, refrigeration, prep, tabletop, and smallwares. Directly comparable product catalog and customer overlap with Fein Brothers, differing primarily in channel (pure e-commerce vs. showroom + service).
Regional players
- Bargreen Ellingson: Pacific Northwest foodservice equipment, supplies, and design distributor serving restaurants, hospitality, and institutions. Comparable dealer-plus-design model; differs in primary geography (PNW vs. Midwest) and does not directly compete with Fein Brothers' Wisconsin core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fein Brothers MKE social profiles
Digital presenceFein Brothers MKE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fein Brothers MKE leadership team
Management profileNumber of profiles
Fein Brothers MKE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fein Brothers MKE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fein Brothers MKE
What does Fein Brothers MKE do?
Fein Brothers MKE is a Wisconsin-based wholesale and retail foodservice equipment and supply dealer operating since 1929, distributing over 60,000 items of commercial cooking equipment, refrigeration, ice machines, food preparation equipment, dishwashers, furniture, tabletop, beverage/bar equipment, cleaning supplies, and plumbing. The company complements equipment sales with design and consulting, delivery and setup, and third-party financing services for commercial foodservice operators.
Is Fein Brothers MKE a public or private company?
Fein Brothers MKE is a private company. It is classified as family owned and is currently operating.
When was Fein Brothers MKE founded?
Fein Brothers MKE was founded in 1929. It employs 11 to 50 people.
Where is Fein Brothers MKE based?
Fein Brothers MKE is headquartered in Milwaukee, United States, in the North America region.
How does Fein Brothers MKE make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are supplies Sales, design & Consulting Services, delivery & Setup Services and financing Services.
Who are Fein Brothers MKE's main competitors?
Direct peers on record are KaTom Restaurant Supply, Edward Don & Company, Chef's Deal Restaurant Equipment, Burkett Restaurant Equipment & Supplies, The Boelter Companies, Restaurant Depot, Mission Restaurant Supply, Tundra Restaurant Supply and WebstaurantStore. Bargreen Ellingson is listed as a regional player.
Does Fein Brothers MKE have an API?
No public API is recorded for Fein Brothers MKE.
What industry is Fein Brothers MKE in?
Fein Brothers MKE's product category is Commercial Foodservice Equipment Distribution. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAJ, Commercial Cooking Equipment & Parts Wholesale. Its NAICS code is 423740 and its SIC code is 5084.