Fein Brothers MKE

Name

Fein Brothers MKE

Legal name

Fein Brothers

Website

https://feinbrothers.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Foodservice supply distribution
• Restaurant equipment dealer
• Commercial refrigeration systems
• Kitchen design consulting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of commercial foodservice equipment including cooking equipment, refrigeration, ice machines, food preparation, dishwashers, and more. They carry an extensive 60,000-item inventory of equipment and supplies.
2. Supplies Sales: Sale of smallwares, kitchen accessories, tabletop items, cleaning chemicals, furniture, and other foodservice supplies.
3. Design & Consulting Services: Commercial kitchen design and layout services to ensure efficient operations and proper equipment placement for foodservice establishments.
4. Delivery & Setup Services: Full delivery and installation services including assembly for furniture and shelving, positioning equipment in place rather than just parking lot delivery.
5. Financing Services: Financing options offered through Navitas Credit Corp and Lease Q to help customers purchase equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fein Brothers MKE is a Wisconsin-based wholesale and retail foodservice equipment and supply dealer operating since 1929, distributing over 60,000 items of commercial cooking equipment, refrigeration, ice machines, food preparation equipment, dishwashers, furniture, tabletop, beverage/bar equipment, cleaning supplies, and plumbing. The company complements equipment sales with design and consulting, delivery and setup, and third-party financing services for commercial foodservice operators.

Product overview

Fein Brothers MKE is a premier foodservice equipment and supply dealer headquartered in Milwaukee, Wisconsin, serving customers since 1929. The company operates a traditional product-based e-commerce platform offering an extensive catalog of commercial foodservice equipment and supplies organized across multiple product categories. Their portfolio includes commercial cooking equipment (Vulcan, Waring brands), refrigeration units, ice machines, food preparation equipment, dishwashing equipment, furniture, tabletop/smallwares, beverage/bar equipment, cleaning supplies, storage equipment, concessions equipment, and plumbing supplies. They carry over 60,000 items from numerous brand-name manufacturers including Winco, Waring, Vulcan, Vollrath, T&S Brass, and Dormont Manufacturing. Beyond product sales, they offer complementary services including kitchen design and consulting, equipment delivery and setup, and financing options. The business model centers on distributing physical equipment and supplies rather than software products, with no API offerings or AI-powered capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Cooking Equipment
• Commercial Refrigeration
• Ice Machines & Equipment
• Food Preparation Equipment
• Dishwashing Equipment
• Commercial Furniture
• Tabletop & Smallwares
• Beverage & Bar Equipment
• Cleaning & Facility Supplies
• Storage & Transportation Equipment
• Concessions & Food Service Equipment
• Plumbing Equipment
• Kitchen Design & Consulting Services

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Friendship CircleminorStrategic or Co-development PartnerFein Brothers is proud to partner with Friendship Circle and has made a commitment to providing meaningful work opportunities for adults with disabilities, offering roles tailored to individual strengths and needs.
• Zepole Supply Co.minorChannel Partner/ Reseller/ DistributorPartner dealer locations in Illinois and Minnesota. Fein Brothers directs customers to Zepole Supply Co. for service in these regions, indicating a distributor relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KaTom Restaurant Supply: Online-focused foodservice equipment and smallwares retailer with broad catalog and direct shipping. Comparable product breadth and restaurant-operator customer base; competes on selection and price transparency vs. Fein Brothers' service-led approach.
• Edward Don & Company: One of the largest U.S. foodservice equipment and supplies distributors, serving restaurants, hotels, schools, and healthcare. Closely comparable full-line dealer model with design, distribution, and installation services across multiple regions.
• Chef's Deal Restaurant Equipment: Full-service restaurant equipment dealer offering new and refurbished equipment, design, and installation. Comparable consultative dealer model targeting restaurants and foodservice operators.
• Burkett Restaurant Equipment & Supplies: Regional foodservice equipment and supplies distributor offering design services and a wide equipment catalog. Comparable full-line dealer model serving restaurants and institutions in the Midwest.
• The Boelter Companies: Midwest-based foodservice equipment and supplies distributor with design, consultation, and installation services. Highly comparable regional dealer model targeting restaurants, healthcare, and institutional customers in overlapping geographies.
• Restaurant Depot: Cash-and-carry wholesale club supplying foodservice operators with equipment, supplies, and food. Comparable customer base (restaurants and foodservice operators) and overlapping equipment/supplies categories, though distinct membership-based cash-and-carry format.
• Mission Restaurant Supply: Foodservice equipment and supplies distributor serving Texas and surrounding markets. Comparable product mix (cooking, refrigeration, smallwares) and customer segments to Fein Brothers' commercial kitchen operator focus.
• Tundra Restaurant Supply: Online foodservice equipment and supplies retailer with broad commercial kitchen assortment. Comparable product categories and target customers (restaurants, bars, institutions), differentiated by e-commerce-first channel.
• WebstaurantStore: The largest online foodservice equipment and supplies retailer in the U.S., offering tens of thousands of SKUs across cooking, refrigeration, prep, tabletop, and smallwares. Directly comparable product catalog and customer overlap with Fein Brothers, differing primarily in channel (pure e-commerce vs. showroom + service).

Regional players

• Bargreen Ellingson: Pacific Northwest foodservice equipment, supplies, and design distributor serving restaurants, hospitality, and institutions. Comparable dealer-plus-design model; differs in primary geography (PNW vs. Midwest) and does not directly compete with Fein Brothers' Wisconsin core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FeinBrothers
• Facebookfacebook.com/FeinBrothersMKE
• LinkedInlinkedin.com/company/fein-brothers-mke
• Instagraminstagram.com/feinbrothersmke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fein Brothers MKE