Define Clinic
Define Clinic is a UK private aesthetic, dermatology, and wellness clinic operating two locations in London Fitzrovia and Beaconsfield, founded in 2019 by Dr Benji Dhillon, offering non-surgical injectable, laser, and body contouring treatments to individual consumer patients on a pay-per-treatment basis.
- Company typePrivate
- Founded2019
- HeadquartersBeaconsfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Define Clinic does
Define Clinic is a UK-based private aesthetic medicine provider operating two clinical sites in Beaconsfield (HP9) and central London Fitzrovia (W1T), incorporated as Define Medical Ltd and founded in 2019 by Dr Benji Dhillon. The clinic delivers a comprehensive portfolio of non-surgical aesthetic, dermatology, and wellness treatments including anti-wrinkle injections, hyaluronic acid dermal fillers (using premium brands Teoxane and Allergan), polynucleotides, Sciton laser systems (BBL, HALO, MOXI), HydraFacial, microneedling, body contouring (CoolSculpting, EMSCULPT NEO), and dermatology services. Two proprietary offerings — the Define Eye Refresh© signature treatment and the exclusive ScitonGlow programme (HALO laser combined with JULÄINE skin booster, available only at the London clinic) — differentiate the brand alongside a proprietary full-facial diagnosis algorithm developed by Dr Dhillon.
The business operates a consultation-first, sales-led direct-to-consumer model with patients booking in-person at either clinic location, supported by an online booking platform (Pabau). Revenue is generated on a pay-as-you-go unit-pricing basis, with treatments ranging from £165 (HydraFacial Signature) to £4,200 (ScitonGlow programme), and recurring maintenance cycles on injectables (3-4 month top-ups) and facials (4-6 week intervals) driving repeat revenue. Marketing is executed through a multi-channel approach combining organic social media, content marketing, PR coverage in major beauty publications, and patient testimonials.
The clinic is CQC-registered for the Fitzrovia site, won the Safety in Beauty Diamond Awards 2022 for Best Aesthetic Clinic Independent Clinic, and is a finalist in two categories at the 2026 Aesthetics Awards. All practitioners are trained directly by founder Dr Dhillon, who is recognised in Tatler's Favourite UK Injectors list and previously served as Allergan's Clinical Director for Europe, Africa, and the Middle East.
Define Clinic firmographics
Firmographics- Name
- Define Clinic
- Legal name
- Define Medical Ltd
- Website
- https://defineclinic.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Define Clinic is a UK private aesthetic, dermatology, and wellness clinic operating two locations in London Fitzrovia and Beaconsfield, founded in 2019 by Dr Benji Dhillon, offering non-surgical injectable, laser, and body contouring treatments to individual consumer patients on a pay-per-treatment basis.
- Ownership category
- akta.pro rank
Define Clinic industry classification
Industry- Product category
- Aesthetic Medical Services
- NAICS
- Offices of Physicians (6211), Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
- akta.pro secondary industries
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG), General & Medical Dermatology (HLAKACAA)
Keywords
Where Define Clinic is headquartered
LocationHeadquarters
- HQ city
- Beaconsfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Define Clinic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Aesthetic Injectable Treatments: Revenue from anti-wrinkle injections and dermal filler procedures. Treatments are priced per area or session, with effects lasting 3-4 months for anti-wrinkle and 6-24 months for fillers. Repeat treatments and top-ups drive recurring revenue from established patients.
- Skin Rejuvenation & Laser Treatments: Revenue from laser-based treatments (BBL, HALO, MOXI), facials (HydraFacial), and advanced skin treatments. Procedures like the ScitonGlow programme are sold as comprehensive multi-session packages.
- Body Contouring & Wellness: Revenue from non-surgical body treatments including CoolSculpting, EMSCULPT NEO, miraDry, and vaginal rejuvenation procedures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anti-Wrinkle Injections from £235 per area |
| Unit Pricing | Pay-as-you-go | Dermal Fillers from £450 |
| Unit Pricing | Pay-as-you-go | ScitonGlow Programme at £4,200 |
| Unit Pricing | Pay-as-you-go | HydraFacial treatments from £165 |
| Unit Pricing | Pay-as-you-go | Define Eye Refresh© from £450 |
| Unit Pricing | Pay-as-you-go | Non-Surgical Rhinoplasty from £495 |
| Unit Pricing | Pay-as-you-go | Lip Enhancement from £475 |
| Unit Pricing | Pay-as-you-go | Liquid Facelift from £400 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Define Clinic product offering
Product offeringCore offering
Define Clinic provides non-surgical aesthetic, dermatology, and wellness treatments from two UK clinic locations in London Fitzrovia and Beaconsfield. Its service portfolio spans injectable procedures (anti-wrinkle injections, dermal fillers, polynucleotides, Profhilo), laser and light-based skin rejuvenation (BBL, HALO, MOXI, Celluma LED, JetPeel), body contouring (CoolSculpting, EMSCULPT NEO, Exilis, HIFU), dermatology (mole removal, acne scar treatment), and proprietary signature programmes (Define Eye Refresh©, ScitonGlow).
Product overview
Define Clinic is an aesthetic, dermatology, and wellness clinic with two locations in London and Beaconsfield. The clinic offers a comprehensive portfolio of non-surgical aesthetic treatments centred on injectable procedures (anti-wrinkle injections and dermal fillers using Teoxane and Allergan brands), advanced skin rejuvenation technologies (Sciton laser systems including BBL, HALO, and MOXI, HydraFacial, microneedling, and LED therapy), body contouring (CoolSculpting, EMSCULPT NEO), and dermatology services. The clinic's proprietary offerings include ScitonGlow (exclusive two-step HALO + JULÄINE programme) and Define Eye Refresh©. Treatments are delivered by a team trained by founder Dr Benji Dhillon, with a focus on natural-looking results and personalised treatment plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Anti-Wrinkle Injections
Quantifiable outcome
- Anti-wrinkle injection results visible within a few days, optimal results at 10-14 days, lasting 3-4 months
- +5 more outcomes
Companies that use Define Clinic
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Define Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Define Clinic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TeoxanecoreDefine Clinic's preferred dermal filler brand is Teoxane, a premium Swiss label. Dr Benji Dhillon travels internationally teaching injectors how best to use Teoxane products.
- AllergancoreAllergan is a key filler brand used at Define Clinic. Dr Dhillon previously served as clinical director for Allergan Europe, Africa, and Middle East, spearheading clinical studies and establishing global training standards for filler administration.
- ScitoncoreDefine Clinic uses Sciton Joule X laser systems including HALO, BBL, and MOXI technologies. The clinic is the exclusive London provider of the ScitonGlow programme combining HALO laser with JULÄINE skin booster.
- JULÄINE LondoncoreJULÄINE is the next-generation skin booster integrated into the exclusive ScitonGlow programme at Define Clinic. JULÄINE stimulates collagen production and restores skin hydration and elasticity.
- Care Quality Commission (CQC)coreDefine Clinic is CQC-registered and regulated. The CQC has verified the clinic is likely to be safe, effective, caring, responsive, and well-led. CQC regulates Define Medical Ltd at Define Clinic Fitzrovia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Define Clinic competitors and assessment
Company assessmentBroad incumbents
- sk:n Clinics: Major UK medical aesthetics and dermatology chain with 50+ clinics offering injectables, lasers, and skin treatments; broad incumbent competitor with national reach and significant brand recognition.
- Courthouse Clinics: UK-wide chain of doctor-led aesthetic and skincare clinics offering injectables, body contouring, and laser treatments; established multi-site competitor in the same premium aesthetic segment.
- Therapie Clinic: Largest UK/Ireland medical aesthetics chain offering injectables, body contouring, and skin treatments across 70+ clinics; a broader incumbent competitor with mass-premium positioning versus Define's boutique model.
Direct peers
- Dr Leah Clinics: Doctor-led UK aesthetic clinic chain offering injectables, skin rejuvenation, and body treatments; multi-site direct competitor with brand-led marketing similar to Define Clinic.
- River Aesthetics: UK-based doctor-led non-surgical aesthetics clinic offering injectables, lasers, and skin treatments across multiple southern England locations; directly comparable in service mix and target patient profile.
- Harley Street Skin Clinic: London-based doctor-led aesthetic clinic on Harley Street offering injectables, skin rejuvenation, and laser treatments; direct competitor for premium central-London aesthetic patients.
- EF Medispa: Multi-location UK medical aesthetics and wellness clinic offering injectables, advanced skin treatments, and body contouring; directly competes in the premium medical-spa segment with similar service breadth.
- The Cosmetic Skin Clinic: London- and Buckinghamshire-based medical aesthetics clinic offering injectables, body contouring, skin rejuvenation with CQC registration; near-identical service portfolio and dual-location model in the same geographies as Define Clinic.
- Woodford Medical: UK doctor-led aesthetic clinic offering injectables, skin rejuvenation, and body treatments across multiple southern England locations; directly comparable in positioning, service mix, and doctor-led model.
- PHI Clinic: London-based non-surgical aesthetic clinic led by a doctor, offering injectables, lasers, and skin rejuvenation with a Harley Street equivalent positioning; competes directly with Define Clinic for affluent aesthetic patients in central London.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Define Clinic social profiles
Digital presenceDefine Clinic compliance and trust
Trust signalCompliance2 records
Define Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Define Clinic leadership team
Management profileNumber of profiles
Profiles1 record
Define Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Define Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Define Clinic
What does Define Clinic do?
Define Clinic provides non-surgical aesthetic, dermatology, and wellness treatments from two UK clinic locations in London Fitzrovia and Beaconsfield. Its service portfolio spans injectable procedures (anti-wrinkle injections, dermal fillers, polynucleotides, Profhilo), laser and light-based skin rejuvenation (BBL, HALO, MOXI, Celluma LED, JetPeel), body contouring (CoolSculpting, EMSCULPT NEO, Exilis, HIFU), dermatology (mole removal, acne scar treatment), and proprietary signature programmes (Define Eye Refresh©, ScitonGlow).
Is Define Clinic a public or private company?
Define Clinic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Define Clinic founded?
Define Clinic was founded in 2019. It employs 11 to 50 people.
Where is Define Clinic based?
Define Clinic is headquartered in Beaconsfield, United Kingdom, in the Europe region.
How does Define Clinic make money?
Three revenue lines are on record. Aesthetic Injectable Treatments are the primary driver. The others are skin Rejuvenation & Laser Treatments and body Contouring & Wellness.
Who are Define Clinic's main competitors?
Broad incumbents on record are sk:n Clinics, Courthouse Clinics and Therapie Clinic. Direct peers are Dr Leah Clinics, River Aesthetics, Harley Street Skin Clinic, EF Medispa, The Cosmetic Skin Clinic, Woodford Medical and PHI Clinic.
Does Define Clinic have an API?
No public API is recorded for Define Clinic.
What industry is Define Clinic in?
Define Clinic's product category is Aesthetic Medical Services. Its primary akta.pro industry code is HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa), with a secondary code of HLAKACAG, Procedural Dermatology (Office-Based Surgery). Its NAICS code is 6211 and its SIC code is 8011.