Dimensions Living

What Dimensions Living does

Dimensions Living is a privately held, for-profit senior living operator headquartered in Stevens Point, Wisconsin, that delivers a continuum of care across Independent Living, Assisted Living, and Memory Care. The company operates 22 communities concentrated in Wisconsin with a single out-of-state location in Winnebago, Illinois, each staffed with dedicated executive, wellness, culinary, sales, and plant operations leadership. Revenue is generated through recurring monthly residential fees covering housing, meals, housekeeping, utilities, and activities, plus tiered care-level fees that scale with the resident's required assistance with activities of daily living.

The company's service differentiation is anchored in the trademarked 'Enrichment Beyond Expectations®' wellness framework, which codifies care across eight dimensions (Purposeful, Physical, Relational, Emotional, Spiritual, Intellectual, Developmental, and Environmental) and is operationalized through three signature sub-programs: Moments Beyond Expectations® (evidence-based memory care), Discoveries Beyond Expectations® (cognitive engagement and brain health), and Flavors Beyond Expectations (chef-driven culinary). An 'intelligent quality-of-life platform' supports caregivers with real-time resident preference and feedback data to personalize programming, and clinical staff hold certifications from the Alzheimer's Association (essentialz®), NCCDP/ICCDP, and Fit Minds.

The operating model is delivered under the 'Senior Living Above and Beyond®' philosophy, derived from the management platform of parent Health Dimensions Group (HDG). Go-to-market is enterprise-field-sales in nature, combining in-person community tours, virtual tours, healthcare provider referrals, and digital content marketing (newsletters, activity calendars, testimonials) to drive inquiries that convert into multi-month subscription-style resident agreements. Multiple communities have earned AHCA/NCAL Bronze – Commitment to Quality Awards (2023 and 2024 cohorts), and the company has accumulated regional 'Best of' and 'Top Workplace' recognitions, supporting occupancy and brand momentum across its Wisconsin-anchored footprint.

Name

Dimensions Living

Website

https://dimensionsliving.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Dimensions Living is a private senior living operator running 22 communities across Wisconsin and Illinois, providing Independent Living, Assisted Living, and Memory Care through trademarked wellness programs and certified clinical staff.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living care
• Memory care services
• Independent living communities
• Senior residential care

Headquarters

HQ city

Stevens Point

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Residential Services: Monthly residential fees covering apartment living, meals, housekeeping, utilities, and access to community amenities and activities. Care level fees added based on required assistance with activities of daily living.
2. Care Level Services: Customized care plans with fees based on level of care required including medication management, assistance with dressing, bathing, dining support, and nursing observation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dimensions Living operates physical senior living communities that deliver Independent Living, Assisted Living, and Memory Care services to older adults. Residents occupy private apartments and receive bundled services including housing, meals, housekeeping, utilities, transportation, life enrichment programming, and personalized care plans with 24-hour on-site caregivers and nurses. Care-level fees are added on top of monthly residential fees based on each resident's assessed needs.

Product overview

Dimensions Living is a senior living provider offering a continuum of care across three core service lines—Independent Living, Assisted Living, and Memory Care—serving seniors throughout Wisconsin. The company's offerings are unified under the Senior Living Above and Beyond® operational philosophy, which emphasizes hospitality, stewardship, integrity, respect, and humor as core values. Enrichment Beyond Expectations® serves as the overarching life enrichment program, encompassing three signature sub-programs: Moments Beyond Expectations® for memory care, Discoveries Beyond Expectations® for cognitive engagement, and Flavors Beyond Expectations for culinary excellence. The company operates 21 communities across Wisconsin, providing residential housing with customized care plans, daily activities, housekeeping, dining, and wellness support tailored to each resident's preferences and needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Residential senior living option that lets active older adults live independently in private apartments while accessing community amenities, social activities, housekeeping, dining, transportation, and a maintenance-free lifestyle.
• Assisted Living Personalized residential support services that help seniors maintain independence while receiving assistance with activities of daily living such as dressing, bathing, medication management, grooming, and dining, delivered with on-site caregivers and nurses.
• Memory Care Specialized residential care for seniors living with Alzheimer's disease, dementia, or other memory-related conditions, featuring secured entrances, enclosed courtyards, personalized care plans, and therapeutic activities delivered by trained memory care specialists.
• Enrichment Beyond Expectations® Company-wide life enrichment program guided by eight dimensions of wellness (Purposeful, Physical, Relational, Emotional, Spiritual, Intellectual, Developmental, and Environmental), with personalized programming based on each resident's life story and preferences.
• Moments Beyond Expectations® Evidence-based memory care program developed using dementia and geriatric research, prioritizing each resident's unique needs and strengths through personalized life stories, ongoing assessments, and interest-based curated activities.
• Discoveries Beyond Expectations® Program that provides residents across all care levels with opportunities for cognitive engagement and brain health through lifelong learning, curiosity stimulation, and Fit Minds-aligned activities.
• Flavors Beyond Expectations Culinary excellence program featuring chef-inspired dishes with fresh ingredients, balanced nutrition, and variety to meet individual preferences and dietary requirements across all care levels.

Quantifiable outcome

• 100% Resident Satisfaction Rate achieved at Dimensions Living Appleton
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Health Dimensions GroupcoreStrategic or Co-development PartnerHealth Dimensions Group is the management company that oversees Dimensions Living communities. The Senior Living Above and Beyond model draws from the Caring Above and Beyond process established by Health Dimensions Group, empowering specialists to exceed conventional operational standards.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerKey care team members participate in essentialz®, a comprehensive training and certification program developed by the Alzheimer's Association to educate professional care workers on dementia-related disease and safe, confident care for individuals in memory care.
• National Council of Certified Dementia Practitioners (NCCDP)coreStrategic or Co-development PartnerProvides Montessori-based training and certification for dementia care. Ensures comprehensive education of key care team to offer person-centered and person-directed care.
• International Council of Certified Dementia Practitioners (ICCDP)coreStrategic or Co-development PartnerInternational certification body for dementia practitioners. Partners with HDG communities to provide advanced training and certification in person-centered dementia care approaches.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Life Care Services (LCS): Third-party senior living management company operating Independent Living, Assisted Living, and Memory Care communities nationwide. Highly comparable as a management-company-driven operating model similar to Dimensions Living's HDG structure.
• Sonida Senior Living: Public senior living company operating Independent Living, Assisted Living, and Memory Care communities across multiple states. Directly comparable in service line and asset profile.
• Sagora Senior Living: Senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple states with a similarly branded lifestyle-focused approach. Comparable service mix and resident profile.
• Enlivant: Senior living operator backed by TPG Capital with 200+ communities focused on assisted living and memory care. Directly comparable service mix and operational footprint to Dimensions Living.
• Kisco Senior Living: Regional senior living operator offering Independent Living, Assisted Living, and Memory Care with a wellness-centered philosophy. Comparable community size, service tier, and signature wellness programming model.
• Five Star Senior Living: National senior living operator and management company providing Independent Living, Assisted Living, and Memory Care across community-based settings. Closely comparable business model with managed and owned community portfolios.
• Brookdale Senior Living: The largest U.S. senior living operator with comparable Independent Living, Assisted Living, and Memory Care services. Notably, several Dimensions Living communities were previously operated under the Brookdale brand, making them a direct model comparable.
• StoryPoint Group: Midwest-focused senior living operator with Independent Living, Assisted Living, and Memory Care across multiple states. Comparable regional growth trajectory and continuum-of-care approach to Dimensions Living.

Broad incumbents

• Atria Senior Living: Large national senior living operator owned by Ventas, offering Independent Living, Assisted Living, and Memory Care in similar suburban community formats. Operates at broader scale but with overlapping service offerings and target customer.
• Sunrise Senior Living: Established national senior living brand owned by Welltower, focused on assisted living and memory care. Comparable on premium care positioning and continuum-of-care philosophy, though typically positioned more upscale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimensions Living