Carina

Name

Carina

Legal name

Carina

Website

https://carina.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Care Matching Platform

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Home care matching
• Medicaid home care
• Care provider platform
• In-home care services
• Care economy platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Government Agency Funding: Carina is funded through government agencies (WA Department of Social and Health Services, Oregon Department of Human Services, King County DCHS under the Veterans, Seniors and Human Services Levy) who pay for the service so it is free for individual caregivers, families and individuals seeking care.
2. Labor Union Funding: SEIU 775, SEIU 775 Benefits Group, SEIU 503, and Carewell SEIU 503 contribute funding to support the platform, ensuring union-represented jobs and better wages for care workers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Carina operates a free, online location-based care matching platform that connects individuals and families seeking in-home care with verified care professionals and home care agencies. The platform enables care seekers to search, post jobs, browse profiles, and securely message providers, while care providers can find jobs, browse consumer postings, and manage profiles. It is funded entirely by government agencies and labor unions so the service is free for both consumers and providers.

Product overview

Carina is a technology nonprofit organization operating a care matching platform that connects care providers with individuals and families seeking home care. The core product is a unified matching platform available across multiple modules: (1) Medicaid Home Care Matching for Washington and Oregon, enabling consumers on Medicaid or state-funded programs to find Individual Providers; (2) Care Provider Matching allowing providers to search for jobs; (3) WA Cares Fund Benefit Integration for beneficiaries to use their long-term care benefits; and (4) Agency Home Care in King County, WA for those paying privately or through long-term care insurance. The platform is free for consumers and providers, funded by labor union and government partnerships. Users can search, filter, message, and connect directly through the platform, with authorization managed by government agencies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 91% of matched workers say Carina helped them stay in caregiving jobs (PHI independent evaluation)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• SEIU 775coreStrategic or Co-development PartnerSEIU 775 is the Service Employees International Union representing home care workers in Washington State. The partnership ensures that opportunities and jobs on Carina are 100% union represented, providing better wages, rates and benefits for care workers. SEIU 775 directs members to use Carina for finding care work.
• SEIU 775 Benefits GroupcoreStrategic or Co-development PartnerSEIU 775 Benefits Group provides benefits and support services to SEIU 775 members. Partners with Carina to ensure care workers have access to better wages, training, and support through union-backed work.
• SEIU 503 (Service Employees International Union Local 503)coreStrategic or Co-development PartnerSEIU Local 503 represents Oregon home care workers. The 2019 collective bargaining agreement between the Oregon Home Care Commission (OHCC) and SEIU Local 503 prioritized implementing an updated consumer and provider registry through partnership with Carewell SEIU 503 (the union's services arm) in collaboration with Carina.
• Carewell SEIU 503coreStrategic or Co-development PartnerCarewell SEIU 503 is the services arm of SEIU Local 503 in Oregon. In collaboration with Carina, Carewell SEIU 503 launched in Oregon in 2023 providing a better care matching tool for consumers and providers. Carewell tracks provider credentials and updates Carina when providers have new or expired credentials.
• Washington State Department of Social and Health Services (DSHS)coreStrategic or Co-development PartnerDSHS verifies consumer eligibility for publicly funded home care programs. Carina uses DSHS's consumer database to verify consumers during registration. DSHS provides the regulatory framework for Individual Providers (IPs) in Washington State.
• Consumer Direct Care Network Washington (CDWA)coreStrategic or Co-development PartnerCDWA provides employment support for Individual Providers (IPs) and serves as the administrative employer for IPs in Washington since November 1, 2021. CDWA assists consumers and IPs to use Carina to find matches. CDWA staff are available across the state to help consumers sign up and IPs get (re)contracted. CDWA replaced the Home Care Referral Registry (HCRR).
• Oregon Department of Human Services (ODHS)coreStrategic or Co-development PartnerODHS is the Oregon state agency responsible for administering Medicaid and Oregon Project Independence (OPI) home care programs. In 2025, Carina partnered with ODHS to streamline registration for home care consumers, allowing eligible consumers to register using their existing state ID number.
• Oregon Home Care Commission (OHCC)coreStrategic or Co-development PartnerOHCC is the state body overseeing Oregon's home care workforce. The 2019 collective bargaining agreement between OHCC and SEIU Local 503 established the partnership with Carewell SEIU 503 and Carina to implement an updated consumer and provider registry.
• King County Department of Community and Human Services (DCHS)coreStrategic or Co-development PartnerDCHS partners with Carina to help King County residents find safe and affordable in-home care. Funded by the Veterans, Seniors and Human Services Levy (VSHSL), Carina connects individuals (particularly those 55 and older) with qualified professional caregivers represented by home care agencies.
• WA Cares FundcoreStrategic or Co-development PartnerWA Cares Fund is a public long-term care insurance program for Washington workers. Carina enables WA Cares beneficiaries to find Individual Providers (IPs) for in-home personal care services. Beneficiaries approved for their WA Cares Fund benefit who have selected CDWA as their provider can use Carina to find caregivers.
• Healthcare Career Advancement Program (HCAP)minorStrategic or Co-development PartnerHCAP is listed among Carina's partners, working to advance careers for healthcare workers.
• RISE PartnershipminorStrategic or Co-development PartnerRISE Partnership is a community organization that supports home care workers and consumers. RISE (through Carewell SEIU 503) assists case managers with Carina orientation in Oregon and can be contacted at [email protected].
• Catholic Community Services (CCS)coreChannel Partner/ Reseller/ DistributorCatholic Community Services is a licensed home care agency partner in the King County DCHS program. CCS provides professional home care services and caregivers on the Carina platform.
• Korean Women's Association (KWA)coreChannel Partner/ Reseller/ DistributorKorean Women's Association is a licensed home care agency partner in the King County DCHS program, providing home care services through Carina.
• First Choice In-Home CarecoreChannel Partner/ Reseller/ DistributorFirst Choice In-Home Care is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
• Full Life CarecoreChannel Partner/ Reseller/ DistributorFull Life Care is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
• All Ways CaringcoreChannel Partner/ Reseller/ DistributorAll Ways Caring is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.
• Fedelta HomecarecoreChannel Partner/ Reseller/ DistributorFedelta Homecare is a licensed home care agency partner in the King County DCHS program, providing professional caregivers on the Carina platform.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honor Technology: Technology-enabled home care marketplace connecting seniors with professional caregivers. Comparable to Carina in serving the home care matching use case, though Honor is a venture-backed private company focused on agency-employed caregivers rather than Carina's Medicaid-funded Individual Provider model.
• AlayaCare: Cloud-based home care management platform supporting agency operations, scheduling, and client-provider matching. Comparable to Carina in providing technology infrastructure for home care coordination, primarily serving home care agencies rather than Medicaid-funded Individual Providers.
• CareLinx (a Care.com company): Caregiver matching platform focused on in-home care for seniors and people with disabilities, owned by Care.com. Overlaps with Carina in the digital caregiver matching use case for older adults, with a private-pay, gig-economy model.
• Papa: Tech-enabled platform matching older adults with 'Papa Pals' for companionship and support, with growing Medicare/Medicaid health plan partnerships. Closely comparable to Carina in the digital care matching model serving older adults, though Papa is private-pay and health plan-funded rather than union/state-funded.

Broad incumbents

• WellSky (formerly ClearCare): Software platform for home health, hospice, and personal care agencies, including caregiver matching functionality. Comparable to Carina in the home care software space but targets agency operators rather than directly matching consumers and Individual Providers.
• Home Instead: Large franchised home care agency network serving older adults across the US and globally. Comparable to Carina's agency home care partners (King County DCHS program) but operates as a for-profit franchise system rather than a public-benefit matching platform.
• Care.com: Largest consumer-facing care matching platform covering child care, senior care, pet care, and housekeeping. Overlaps with Carina in connecting families to caregivers, but Care.com operates as a paid subscription marketplace for private-pay customers rather than free Medicaid-funded matching.

Regional players

• A Place for Mom: Senior care advisory and referral platform connecting families with assisted living, memory care, and home care providers. Adjacent to Carina in senior care referral, but focused on facility placement rather than in-home caregiver matching, and operates nationally in the private-pay segment.
• eKidzCare: Pediatric and adult home care provider operating across multiple states with Medicaid contracting. Comparable to Carina's agency partners in delivering Medicaid-funded home care services, though eKidzCare is itself a service provider rather than a matching platform.

Emerging players

• CareAcademy: Online caregiver training and workforce development platform for home care workers. Comparable to Carina in supporting the home care workforce and serving the same population of providers, though CareAcademy focuses on training and compliance rather than matching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsqXPSf3x00y3Ocq5YQOVLw
• Facebookfacebook.com/CarinaCareMatch
• LinkedInlinkedin.com/company/carinacarematch
• Instagraminstagram.com/carinacarematch
• Xx.com/carinacarematch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carina