American Security Products
American Security Products, founded in 1946 in Fontana, California, manufactures fire- and burglary-resistant safes for residential and commercial customers, distributing through an authorized dealer network. Its CashWizard™ Smart Safe line adds remote cash management and API integration for multi-location retailers.
- Company typePrivate
- Founded1946
- HeadquartersFontana, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What American Security Products does
American Security Products, doing business as American Security Safes, is a U.S.-based manufacturer of physical security safes founded in 1946 and headquartered in Fontana, California. The company designs and produces a comprehensive product portfolio spanning business safes (CashWizard™ Smart Safes, Drop Safes, High Security Safes, Pharmacy Safes, General Purpose Business Safes, Floor Safes) and residential safes (Gun Safes, General Purpose Residential Safes, Vault Doors), plus replacement locks and accessories. Its core technology centers on fire- and burglary-resistant safe construction, with the company claiming 60% more steel in safe bodies than competitors, and a connected CashWizard™ Smart Safe platform offering remote management, multi-location cash reporting, and API integration for commercial cash-handling workflows.
The company serves two primary segments: business/commercial customers (retailers, financial institutions, multi-location operators, pharmacies) requiring secure cash handling and controlled-substance storage, and residential customers (homeowners, gun owners) seeking protection of valuables, firearms, documents, and heirlooms from fire, theft, and natural disasters. Distribution is conducted through a domestic authorized dealer network supported by a Dealer Portal, Find-A-Dealer locator, and Supplier & Technician Portal, with a separate direct enterprise field-sales motion for CashWizard™ Smart Safe deployments. Revenue is generated primarily through one-time hardware sales via dealers, complemented by potential recurring service and software revenue from the CashWizard™ platform and after-sales services through American Security Services.
Pricing is quote-based and not publicly disclosed. The company markets through content (blog, fire and burglary rating explainers, case studies), organic social media (Facebook, Instagram, YouTube, LinkedIn), and industry events. The firm is privately held with 11-50 employees and no disclosed institutional ownership or parent company.
American Security Products firmographics
Firmographics- Name
- American Security Products
- Legal name
- American Security Products
- Website
- https://amsecusa.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Security Products, founded in 1946 in Fontana, California, manufactures fire- and burglary-resistant safes for residential and commercial customers, distributing through an authorized dealer network. Its CashWizard™ Smart Safe line adds remote cash management and API integration for multi-location retailers.
- Ownership category
- akta.pro rank
American Security Products industry classification
Industry- Product category
- Security Safes
- NAICS
- Security Systems Services (56162)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI)
- akta.pro secondary industry
- Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)
Keywords
Where American Security Products is headquartered
LocationHeadquarters
- HQ city
- Fontana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Security Products business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Physical Safe Products: One-time sale of physical security products including smart safes, drop safes, high security safes, gun safes, pharmacy safes, and general purpose safes. Products are sold through dealer network to business and residential customers.
- Smart Safe Technology & Services: Remote management and cash reporting capabilities for CashWizard™ Smart Safes, potentially including ongoing software services, API access, and support services for commercial customers.
- Locks & Accessories: Sale of replacement locks and accessories for existing safe installations.
- American Security Services: Professional services including support, troubleshooting, and potentially installation or maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Business Safe Solutions - Quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
American Security Products product offering
Product offeringCore offering
American Security Products (AMSEC) designs and manufactures heavy-duty safes and vault doors for residential, commercial, and institutional buyers, including the CashWizard™ smart safe line with remote management and API integration, fire- and burglary-resistant business safes, drop safes, pharmacy safes, gun and rifle safes, residential burglary/fire safes, and related locks and accessories. Products are sold exclusively through an authorized dealer network across the United States.
Product overview
American Security Safes is a manufacturer of high-security safes founded in 1946, offering a comprehensive portfolio of security products for both residential and business use. The product line includes: Smart Safes (CashWizard™) for retail cash management with remote monitoring and reporting capabilities; Business Safes encompassing Drop Safes, High Security Safes, Pharmacy Safes, General Purpose Business Safes, and Floor Safes; Residential Safes including Gun Safes (with fire-resistance ratings), General Purpose Residential Safes, and Vault Doors; and Locks & Accessories. The company positions its offerings as customized end-to-end prevention and protection solutions, emphasizing fire resistance, burglary protection, and ROI-driven features like reduced bank fees for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- CashWizard™: Smart safe product line with remote management, cash reporting, and API integration capabilities for business customers.
Products and services
- CashWizard™ Smart Safes Smart safes for retail and other cash-intensive businesses that provide remote cash management, real-time visibility, and API integration with POS or back-office systems; advertised as reducing bank fees and labor tied to cash handling and enabling same-day credit on deposited funds.
- Drop Safes Front-loading commercial safes designed to receive cash drops from employees, helping limit internal theft and improve cash accountability for retail and food service operators.
- High Security Safes Heavy-gauge, high-security safes engineered for institutions and government applications requiring elevated burglary resistance and certified locking systems.
- Pharmacy Safes Specialized safes designed for pharmacy and healthcare operators to securely store controlled substances and high-value pharmaceuticals, aligned with regulated drug-storage requirements.
- General Purpose Business Safes Standard commercial safes for offices, retail stores, and other businesses needing everyday protection for cash and records.
- Floor Safes Built-in floor safes intended for concealed, in-floor installation at commercial locations to provide additional physical protection against removal and theft.
- Gun Safes / Rifle Safes Firearm storage safes for residential and commercial buyers needing secure storage of handguns, long guns, and ammunition; engineered to support safe-storage norms and reduce unauthorized access.
- General Purpose Residential Safes Burglary- and fire-resistant safes marketed to homeowners for protecting valuables, documents, and media within a residential setting.
- Vault Doors Vault doors for residential, commercial, and institutional customers who need to construct or upgrade vault rooms using a compatible certified door system.
- Locks Locks and locking accessories sold to complement AMSEC safes and vault doors, including combination and electronic lock options.
- Accessories Accessory items for AMSEC safes and vault doors (e.g., anchoring hardware, interior fittings, and related add-ons) sold through the authorized dealer network.
Quantifiable outcome
- Reduce bank fees by up to 50%
- +4 more outcomes
Companies that use American Security Products
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles5 records
American Security Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Security Products partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
American Security Products competitors and assessment
Company assessmentDirect peers
- Liberty Safe: One of the largest U.S. manufacturers of gun and residential safes, competing directly with American Security Products in fire-resistant gun safes, residential security safes, and vault doors through a similar dealer-distributed model.
- SentrySafe: Major U.S. safe manufacturer specializing in fire-resistant and waterproof document/media safes; competes directly with American Security Products in residential and small-business safe categories through mass retail and online channels.
- Fort Knox: Premium gun and residential safe manufacturer focused on high-security and fire-resistant construction; competes directly with American Security Products' high-security and gun safe lines using comparable UL-rated construction.
- Stack-On: Manufacturer of gun safes, home safes, and security cabinets sold through big-box retail channels; competes with American Security Products in residential gun safe and general purpose security categories.
- Browning Safes (ProSteel): Manufacturer of branded gun safes and home security products, leveraging the Browning brand; directly competes with American Security Products in premium fire-resistant and gun safe segments.
- Barska: Manufacturer of biometric, gun, and home security safes distributed through retail and online channels; competes with American Security Products in smart/biometric and residential safe categories at more accessible price points.
Emerging players
- Vaultek: Tech-forward smart and biometric safe maker targeting handgun and consumer markets; overlaps with American Security Products on smart/biometric functionality but focuses on smaller-format personal safes rather than full-size fire-resistant units.
- FireKing Safe: Manufacturer of fire-resistant safes for commercial cash handling, pharmacy, and retail environments; competes with American Security Products' commercial smart safe and pharmacy safe lines with comparable fire-rated product positioning.
Broad incumbents
- Honeywell Safes: Licensed-branded line of consumer safes (fire, waterproof, security) sold through mass retail; competes with American Security Products in entry-to-mid-tier residential safe categories under a large industrial brand.
- First Alert: Established consumer safety brand offering fire-resistant and security safes alongside smoke detectors and home safety products; competes with American Security Products in residential safe categories under a broad safety brand umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
American Security Products social profiles
Digital presenceAmerican Security Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Security Products leadership team
Management profileNumber of profiles
Profiles1 record
American Security Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Security Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Security Products
What does American Security Products do?
American Security Products (AMSEC) designs and manufactures heavy-duty safes and vault doors for residential, commercial, and institutional buyers, including the CashWizard™ smart safe line with remote management and API integration, fire- and burglary-resistant business safes, drop safes, pharmacy safes, gun and rifle safes, residential burglary/fire safes, and related locks and accessories. Products are sold exclusively through an authorized dealer network across the United States.
Is American Security Products a public or private company?
American Security Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Security Products founded?
American Security Products was founded in 1946. It employs 11 to 50 people.
Where is American Security Products based?
American Security Products is headquartered in Fontana, United States, in the North America region.
How does American Security Products make money?
Four revenue lines are on record. Physical Safe Products are the primary driver. The others are smart Safe Technology & Services, locks & Accessories and american Security Services.
Who are American Security Products's main competitors?
Direct peers on record are Liberty Safe, SentrySafe, Fort Knox, Stack-On, Browning Safes (ProSteel) and Barska. Emerging players are Vaultek and FireKing Safe. Broad incumbents are Honeywell Safes and First Alert.
Does American Security Products have an API?
Yes. The CashWizard™ Smart Safes feature an API to support easy integration. Specific API type (REST, GraphQL, etc.), authentication method, rate limits, and versioning are not specified in the source material.
What industry is American Security Products in?
American Security Products's product category is Security Safes. Its primary akta.pro industry code is CRAMAKAI, Firearm Storage & Safety Retail (Safes, Cases, Locks), with a secondary code of IMADAIAI, Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices). Its NAICS code is 56162 and its SIC code is 3442.