PooPrints
PooPrints, operated by BioPet Vet Lab, Inc., provides DNA-based pet waste management to over 10,000 communities across the U.S., Mexico, Canada, and the U.K. Using 16-marker DNA analysis and the DNA World Pet Registry, it matches waste samples to registered dogs for multifamily, HOA, municipal, and hospitality operators.
- Company typePrivate
- Founded2008
- HeadquartersKnoxville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PooPrints does
PooPrints, operated by BioPet Vet Lab, Inc. (a Knoxville, TN-based canine genetics laboratory founded in 2008), is a biotechnology company that provides the only commercial DNA-based pet waste management service in the world. Its core technology uses proprietary 16-marker genetic analysis to create a unique DNA profile for each registered dog (collected via cheek swab) and stores those profiles in the DNA World Pet Registry, a proprietary genetic database that the company describes as containing profiles of millions of registered dogs. When communities collect waste samples using PooPrints kits, samples are processed at the ISO/IEC 17025:2017-accredited BioPet Laboratories and matched against the registry to identify non-compliant pet owners. The service reportedly reduces unscooped dog waste by 95-96% in adopting communities.
PooPrints targets a fragmented set of verticals — primarily multifamily apartment communities, with additional deployments in HOAs/condos, municipalities and public spaces, military housing, hotels and resorts, RV parks and campgrounds, dog parks, retail spaces, short-term rentals, and student housing. The company monetizes through (1) community-level DNA analysis fees structured as recurring programs, (2) pet registration fees collected by communities from residents, (3) downstream fines retained by communities (one operator reported $1M in pet-related fees and fines in 2023), and (4) ancillary e-commerce product sales (waste stations at $215, bag cartons at $89, can liners at $156, marker flags at $30). Pricing of DNA analysis is set at the community level rather than per resident.
The go-to-market model is sales-led and enterprise-focused: a network of regional sales representatives across the U.S. (covering territories such as Chicago Metro, North Carolina/Virginia, Texas, and the North East) engages directly with property management firms, HOAs, and municipalities. International distribution is handled via regional contacts/partners in Mexico, Israel, the U.K., Ireland, Panama, and Canada. Marketing relies on content (blog, ESG/thought-leadership content), organic social (LinkedIn, Instagram, Facebook, TikTok), testimonials/case studies, and PR. The company holds registered trademarks (PooPrints®, DNA World Pet Registry®), complies with the EU-U.S./UK/Swiss-U.S. Data Privacy Framework, and maintains an ISO/IEC 17025:2017 laboratory accreditation through its parent.
PooPrints firmographics
Firmographics- Name
- PooPrints
- Legal name
- BioPet Vet Lab, Inc.
- Website
- https://pooprints.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PooPrints, operated by BioPet Vet Lab, Inc., provides DNA-based pet waste management to over 10,000 communities across the U.S., Mexico, Canada, and the U.K. Using 16-marker DNA analysis and the DNA World Pet Registry, it matches waste samples to registered dogs for multifamily, HOA, municipal, and hospitality operators.
- Ownership category
- akta.pro rank
PooPrints industry classification
Industry- Product category
- Pet Waste Management Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Waste Collection (56211), Solid Waste Collection (562111), Pet and Pet Supplies Retailers (459910)
- SIC
- Refuse Systems (4953), Services-Medical Laboratories (8071), Biological Products, (No Disgnostic Substances) (2836)
- akta.pro primary industry
- Pet Litter, Waste & Odor Control Retail (CRALAHAH)
- akta.pro secondary industries
- Pet Supplies Omnichannel (CRAFAEAJ), Pet Errands & Pet Care Coordination (HSACAIAJ)
Keywords
Where PooPrints is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PooPrints business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Community DNA Analysis Fees: DNA Analysis fees are determined at the community/property level. Property management companies and community associations pay PooPrints for DNA testing and matching services. The fee structure factors in various charges the community pays to PooPrints for analysis, and the program can be cost neutral or net positive for communities through pet-related fees and fines levied against non-compliant pet owners.
- Pet Registration Fees: Communities collect registration fees from residents for enrolling their dogs in the DNA database as part of the PooPrints program. These fees contribute to the overall revenue generation of the service.
- Fines and Violation Fees: When DNA matching identifies a pet owner who failed to clean up after their dog, communities can levy fines. One operator generated $1 million from pet-related fees and fines across its portfolio in 2023 after implementing PooPrints.
- Product Sales (Waste Stations, Bags, Accessories): PooPrints sells physical products through its e-commerce shop including Dog Waste Stations ($215), Dog Waste Bags Cartons ($89), Marker Flags ($30), and Waste Station Can Liners ($156). These are one-time product purchases for communities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dog Waste Station |
| Unit Pricing | Pay-as-you-go | Dog Waste Bags Carton |
| Unit Pricing | Pay-as-you-go | PooPrints Marker Flags |
| Unit Pricing | Pay-as-you-go | Waste Station Can Liner |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PooPrints product offering
Product offeringCore offering
PooPrints delivers a DNA-based pet waste management program in which dogs are registered via cheek-swab DNA testing, profiles are stored in the proprietary DNA World Pet Registry, and waste samples collected from properties are matched against the registry to identify non-compliant pet owners. The service is sold primarily to property management companies, HOAs, municipalities, and hospitality operators, and is complemented by physical waste station hardware and accessory products sold through the company's e-commerce shop.
Product overview
PooPrints is the pioneer and leading provider of DNA-based dog waste management technology, operating a service portfolio centered on its core DNA dog waste management program. The platform's primary offerings include dog DNA registration via cheek swab (Dog Registration), DNA sample analysis and matching (Waste Testing), and a proprietary genetic database (DNA World Pet Registry) that stores registered dogs' 16-marker genetic profiles for waste identification. The system enables property managers to identify non-compliant pet owners and reduce unscooped waste by up to 96%. Supporting the core platform are accessory products (Dog Waste Station, Waste Station Can Liner, Dog Waste Bags Carton, PooPrints Marker Flags) and partner perks including Know Your Pet DNA by Ancestry (breed/health DNA upgrade), GoPatter (rewards program), Fi Smart Collar (GPS tracking), and Rover (pet sitting credit). The company serves property management communities across apartments, HOAs, municipalities, and other sectors in the U.S., Mexico, Canada, and the U.K.
Differentiator
Problem solved
Functional benefit
Products and services
- DNA Dog Waste Management Program
Quantifiable outcome
- 95-96% reduction in unscooped dog waste within communities implementing PooPrints
- +3 more outcomes
Companies that use PooPrints
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles5 records
PooPrints technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
PooPrints partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ancestry (Know Your Pet DNA)corePooPrints has partnered with Ancestry to offer an upgrade to its DNA testing service. After a dog's PooPrints DNA swab is processed, residents can upgrade to Know Your Pet DNA by Ancestry to receive breed composition, trait reports, and health screening results. The existing PooPrints sample is securely prepped and sent to Ancestry's lab for additional analysis. No new swab is required. Breed and health results are only visible in the resident's personal Ancestry account and are not shared with the property or PooPrints.
- GoPatterminorGoPatter is a pet rewards app that PooPrints partners with to offer resident perks. PooPrints communities offer residents access to GoPatter where they can earn Patter$ for walking their dogs, completing quizzes, and other activities, redeemable for gift cards and exclusive perks. The partnership provides additional value to residents in PooPrints communities.
- Fi (Smart Collar)minorPooPrints partnered with Fi to offer new residents a Fi Series 3+ Smart Collar and 6-month membership (a $99 value) for only a $20 activation fee. The offer is available to new PooPrints residents registered on or after August 20, 2025. Fi smart collars provide GPS tracking and activity monitoring for pets, complementing the DNA registration program.
- RoverminorIn early 2019, PooPrints partnered with Rover, the world's largest network of 5-star pet sitters and dog walkers. The partnership offers residents of PooPrints communities a $30 credit on Rover.com for their first booking, providing a pet service perk to residents in participating communities.
- BioPet Laboratories (Parent Company)coreBioPet Laboratories (BioPet Vet Lab, Inc.) is the parent company of PooPrints. It is a world-renowned canine genetics laboratory that brings cutting-edge science and dog DNA testing to pet-friendly communities. All DNA analysis for PooPrints is conducted at BioPet Laboratories, which is ISO/IEC 17025:2017 accredited. The relationship includes shared technology, laboratory services, and the DNA World Pet Registry database.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PooPrints competitors and assessment
Company assessmentEmerging players
- Basepaws (Zoetis): Pet genetics company (cat and dog DNA testing) acquired by Zoetis. Comparable canine DNA testing capability and database approach, though primarily consumer-facing rather than community-enforcement focused.
- Whistle (Mars Petcare): Pet GPS and health tracking wearable brand under Mars Petcare. Comparable adjacent pet-tech category and partner ecosystem overlap (PooPrints partners with Fi, a competitor). Both attach to the same dog-owner customer via technology accessories.
- DoodyCalls: Pet waste removal and station installation service for residential communities. Addresses the same problem (unscooped dog waste) via a different mechanism — staffed scooping rather than DNA enforcement — making it a partial substitute rather than direct competitor.
- Poop911: Pet waste removal service franchise operating across U.S. markets. Adjacent service addressing the same underlying problem via recurring scooping rather than DNA-based enforcement — a partial substitute for PooPrints' value proposition.
Others
- Rover: Pet sitting and dog walking marketplace that is an active partner perk for PooPrints communities. Targets the same dog-owning resident base with complementary services rather than overlapping enforcement mechanism.
- BioPet Laboratories: Parent company of PooPrints and a world-renowned canine genetics laboratory. Operates DNA Proof of Parentage, DNA World Pet Registry, and Know Your Pet DNA services — providing the underlying lab capability and shared database that powers PooPrints.
- Fi (smart collar): GPS-enabled smart collar company partnered with PooPrints to bundle collars with DNA registration. Sells to the same dog-owning resident base via PooPrints' community channel, positioning PooPrints as a distribution and lead-generation partner.
Broad incumbents
- IDEXX Laboratories: Large veterinary diagnostics and animal health company operating reference labs worldwide. Comparable in animal-health laboratory accreditation and scale, though focused on veterinary clinical diagnostics rather than pet population management.
Direct peers
- Embark Veterinary: Dog DNA testing company offering breed identification, health screening, and ancestry. Directly comparable in genetic testing technology and canine database approach, with PooPrints now partnered with Embark's competitor Ancestry for similar capabilities.
- Wisdom Panel (Mars Petcare): Direct-to-consumer dog DNA testing service owned by Mars Petcare. Closely comparable to PooPrints in core DNA profiling technology and canine genetics database — though Wisdom Panel focuses on breed/health for consumers while PooPrints focuses on waste identification for communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PooPrints social profiles
Digital presencePooPrints compliance and trust
Trust signalCompliance1 record
PooPrints financial estimates
Financial estimateRevenue estimate
Valuation estimate
PooPrints leadership team
Management profileNumber of profiles
Profiles4 records
PooPrints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PooPrints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PooPrints
What does PooPrints do?
PooPrints delivers a DNA-based pet waste management program in which dogs are registered via cheek-swab DNA testing, profiles are stored in the proprietary DNA World Pet Registry, and waste samples collected from properties are matched against the registry to identify non-compliant pet owners. The service is sold primarily to property management companies, HOAs, municipalities, and hospitality operators, and is complemented by physical waste station hardware and accessory products sold through the company's e-commerce shop.
Is PooPrints a public or private company?
PooPrints is a private company. It is classified as corporate owned and is currently operating.
When was PooPrints founded?
PooPrints was founded in 2008. It employs 11 to 50 people.
Where is PooPrints based?
PooPrints is headquartered in Knoxville, United States, in the North America region.
How does PooPrints make money?
Four revenue lines are on record. Community DNA Analysis Fees are the primary driver. The others are pet Registration Fees, fines and Violation Fees and product Sales (Waste Stations, Bags, Accessories).
Who are PooPrints's main competitors?
Emerging players on record are Basepaws (Zoetis), Whistle (Mars Petcare), DoodyCalls and Poop911. Others are Rover, BioPet Laboratories and Fi (smart collar). IDEXX Laboratories is listed as a broad incumbent. Direct peers are Embark Veterinary and Wisdom Panel (Mars Petcare).
Does PooPrints have an API?
No public API is recorded for PooPrints.
What industry is PooPrints in?
PooPrints's product category is Pet Waste Management Services. Its primary akta.pro industry code is CRALAHAH, Pet Litter, Waste & Odor Control Retail, with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 81291 and its SIC code is 4953.