Chateau La Verrerie

What Chateau La Verrerie does

Château La Verrerie is a family-owned wine estate (legal entity: SC LA VERRERIE, a French société civile) operating from a 150-hectare property at 1810 Route du Luberon, 84360 Puget-Sur-Durance, in Provence, France. Founded in 1981 by Jean-Louis Descours and currently controlled by the Descours family, the estate produces wines under AOP Luberon and IGP Méditerranée appellations across three ranges: the entry-level Château la Verrerie Rosé (€10/bottle), the mid-tier Hautes Collines (Blanc, Blanc Viognier, Rouge at €17–€17.50), and the prestige Grand Deffand cuvées (Rosé, Blanc, Rouge Syrah, Rouge Grenache at €25–€38). The estate also produces organic and biodynamic olive oils (Fruité Vert, Fruité Mûr, Fruité Noir Mature) from 7.5 hectares of Aglandau, Picholine, and Cayanne varieties, and offers six paid oenotourism experiences (€16.50–€65 per person).

The estate's viticulture is grounded in organic and biodynamic agriculture, with conversion to biodynamic certification (Demeter) initiated in 2021 under a five-year plan led by winemaker Valentine Tardieu-Vitali, who joined in 2018. Winemaking follows a parcel-based approach using small-capacity concrete vats, foudres (large oak barrels), and stainless steel, across 57 hectares of vineyards (42 ha red, 15 ha white) planted with a diverse portfolio including Grenache noir, Syrah, Cinsault, Carignan, Viognier, Bourboulenc, Clairette, Roussanne, Rolle/Vermentino, and Grenache blanc. Head winemaker Faouzi has been on staff since 2009. The Grand Deffand Syrah has been recognized as one of the world's best Syrahs since 1989.

The business operates a direct-to-consumer model with no wholesale or export distribution: all online sales flow through a Shopify e-commerce site (chateau-la-verrerie.com) with delivery limited to mainland France (Corsica excluded), supported by on-site estate sales and oenotourism visits. Marketing relies on organic social (Facebook, Instagram), email newsletters, and the brand's geographic positioning near Lourmarin and the Luberon Regional Nature Park. Revenue and headcount data are not disclosed; the company is private, family-controlled, and bootstrapped with no external investment evidenced.

Name

Chateau La Verrerie

Legal name

SC LA VERRERIE

Website

https://chateau-la-verrerie.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Château La Verrerie is a family-owned Provence winery (founded 1981, Descours family) producing AOP Luberon and IGP Méditerranée wines across three tiers (Rosé, Hautes Collines, Grand Deffand prestige cuvées), organic olive oils, and oenotourism experiences, sold direct-to-consumer via its Shopify e-commerce site and on-site estate in Puget-Sur-Durance.

Ownership category

akta.pro rank

Product category

Boutique Winery and Olive Oil Estate

NAICS

Wineries (31213)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Biodynamic viticulture
• Olive oil production
• Oenotourism experiences
• Provence rosé wines

Headquarters

HQ city

Puget

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales: Direct-to-consumer sales of estate wines through e-commerce platform. Wines sold include Château la Verrerie Rosé, Hautes Collines range (Blanc, Blanc Viognier, Rouge), and Grand Deffand prestige cuvées (Rosé, Blanc, Rouge Grenache, Rouge Syrah).
2. Olive Oil Sales: Sales of organic and biodynamic olive oils in three varieties: Fruité Vert, Fruité Mûr, and Fruité Noir Mature, made from Aglandau, Picholine, and Cayon olives.
3. Oenotourism Experiences: Revenue from guided tours, tastings, and themed experiences at the estate including Savoir (wine cellar visit), Histoire (history tour), Chic Pique-nique, Balade des sens, Atelier, and Dégustation sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Château La Verrerie is a family-owned wine estate that produces and sells organic and biodynamic wines under AOP Luberon and IGP Méditerranée appellations across three ranges: Château la Verrerie Rosé, Hautes Collines (Blanc, Blanc Viognier, Rouge), and Grand Deffand prestige cuvées (Rosé, Blanc, Rouge Syrah, Rouge Grenache). The estate also produces three varieties of organic and biodynamic olive oils and operates paid oenotourism experiences including cellar tours, tastings, picnics, and workshops. All sales are direct-to-consumer through the proprietary e-commerce site and on-site at the estate in Puget-Sur-Durance, Provence.

Product overview

Chateau La Verrerie is a family-owned wine estate in the Luberon region of Provence producing wines under AOP Luberon and IGP Méditerranée appellations. The product portfolio centers on three wine ranges: the entry-level Château La Verrerie Rosé; the mid-tier Hautes Collines collection (Blanc, Blanc Viognier, Rouge); and the premium Grand Deffand line (Rosé, Blanc, Rouge Syrah, Rouge Grenache). Additionally, the estate produces three varieties of organic and biodynamic olive oils (Fruité Vert, Fruité Mûr, Fruité Noir Mature). The estate also offers oenotourism experiences including vineyard tours, tastings, and dining experiences. The wines are produced using organic and biodynamic agriculture, with grape varieties including Grenache noir, Syrah, Cinsault, Carignan for reds, and Viognier, Bourboulenc, Clairette, Roussanne, Rolle, Grenache blanc for whites.

Differentiator

Problem solved

Functional benefit

Brands

• Hautes Collines: Premium wine range from the highest parcels of the estate, featuring red, white, and Viognier wines from limestone terroir.
• Grand Deffand

Products and services

• Château la Verrerie Rosé

Quantifiable outcome

• Grand Deffand recognized as one of the world's best Syrahs since 1989
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Château Minuty: Prestige Provence rosé and red estate in the Golfe de Saint-Tropez. Comparable as an AOP Côtes de Provence family-owned estate with premium rosé DTC and on-site tourism.
• Château d'Esclans: Provence rosé and prestige red producer (Whispering Angel, Les Clans, Garrus) with strong DTC and global distribution. Most direct peer in terms of Provence prestige DTC positioning and Provence retail price points.
• Domaine Ott: Iconic Provence rosé and estate winery operating in Bandol and Côtes de Provence. Comparable as a family-owned, terroir-driven Provençal estate with a premium DTC positioning in both rosé and red.
• Gérard Bertrand: Leading biodynamic and organic Languedoc-Roussillon producer with a broad portfolio across rosé, red, and prestige cuvées. Comparable as a Southern France premium organic/biodynamic brand leader with oenotourism and global distribution.
• Château de La Canorgue: Luberon AOP estate producing organic wines near Lourmarin. The closest geographic and appellation peer, with a comparable family-owned DTC model and on-site tourism programming.
• Château La Nerthe: Historic Châteauneuf-du-Pape producer with biodynamic and organic certification. Comparable as a prestige Rhône estate with deep viticultural heritage, biodynamic philosophy, and tiered cuvee structure (entry to prestige).
• M. Chapoutier: Leading biodynamic Northern and Southern Rhône producer with extensive premium portfolio. Comparable as a prestige Rhône Syrah/Grenache specialist now pursuing biodynamic conversion across multiple estates.
• E. Guigal: Renowned Côte-Rôtie, Hermitage, and broader Rhône producer. Comparable as a family-owned Rhône prestige brand built on Syrah excellence and parcel-level single-vineyard wines (analogous to La Verrerie's Grand Deffand positioning).
• Château de Beaucastel: Iconic biodynamic Châteauneuf-du-Pape estate (Perrin family) producing prestige Grenache- and Syrah-led blends. Comparable as an established biodynamic Southern Rhône prestige producer with multi-generational family ownership.
• Domaine Tempier: Bandol prestige estate known for Mourvèdre-led reds and rosé, family-owned with strong DTC following. Comparable as a Provence prestige estate with terroir-expressive wines and a devoted connoisseur customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ChateauVerrerie
• Facebookfacebook.com/domainechateaulaverrerie
• Instagraminstagram.com/chateaulaverrerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chateau La Verrerie