M.Chapoutier
M.Chapoutier is a 210-year-old family-owned French wine producer headquartered in Tain l'Hermitage, operating biodynamic vineyards across twelve estates in France, Portugal, Spain, Germany, and Australia, and selling premium terroir-driven wines directly to consumers and fine-dining establishments worldwide.
- Company typePrivate
- Founded1808
- HeadquartersTain-l'hermitage, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What M.Chapoutier does
M.Chapoutier is a family-owned French wine producer headquartered in Tain l'Hermitage in the Rhône Valley, founded in 1808 and currently led by the fifth generation of the Chapoutier family, with Michel Chapoutier serving alongside Corinne, Mathilde, and Maxime Chapoutier. The company produces a portfolio of six core wine ranges — Fac&Spera single vineyard selections, Excellence, Prestige, Tradition, and Alchimie biodynamic wines, plus a Spécialités spirits line — spanning price points from approximately €7 to over €830 per bottle, alongside craft products including Discretia liqueur and Sothis gin. Production is anchored by biodynamic viticulture adopted in 1991 and operates across twelve wholly-owned estates and domains in France (Rhône Valley, Roussillon, Provence, Burgundy, Alsace, Beaujolais, Costières de Nîmes), Portugal (Douro), Spain (Ribera del Duero), Germany (Alsace), and Australia (Victoria), each producing wines intended to express their specific terroir.
The business model combines direct-to-consumer e-commerce through chapoutier.com with multi-country delivery, owned caveau retail outlets in the gastronomic centers of Lyon (Les Halles Paul Bocuse) and Avignon, wine tourism experiences at the Hermitage estate, and HORECA distribution through Michelin-starred chef partnerships with Anne-Sophie Pic, Yannick Alléno, and Joseph Viola. The company maintains Demeter biodynamic, Ecocert organic, and European Vegetarian Union vegan certifications, and is a participant in the UN Global Compact. Marketing emphasizes terroir revelation, accessibility through Braille labeling on all bottles since 1996, and brand experiences through named sub-universes for family members and culinary collaborations.
M.Chapoutier firmographics
Firmographics- Name
- M.Chapoutier
- Legal name
- M.CHAPOUTIER
- Website
- https://chapoutier.com
- Company type
- Private
- Founded year
- 1808
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M.Chapoutier is a 210-year-old family-owned French wine producer headquartered in Tain l'Hermitage, operating biodynamic vineyards across twelve estates in France, Portugal, Spain, Germany, and Australia, and selling premium terroir-driven wines directly to consumers and fine-dining establishments worldwide.
- Ownership category
- akta.pro rank
Where M.Chapoutier is headquartered
LocationHeadquarters
- HQ city
- Tain-l'hermitage
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
M.Chapoutier business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: The company sells wines directly through its e-commerce platform and physical caveau locations, offering a range from entry-level to premium single vineyard selections. Pricing ranges from approximately €7 to over €800 per bottle depending on the wine tier and vintage.
- Single Vineyard Selections (Parcellaires): Premium wines from single vineyards sold at high price points, including rare vintages like L'Ermite at €518-830 per bottle. These represent the pinnacle of the company's winemaking expression.
- Wine Tourism Experiences: Revenue generated from wine tasting services, vineyard visits, bike rides, workshops, accommodations (gites), and corporate seminars at the Hermitage estate.
- Spirits and Specialties: Sale of spirits including Marc, Fine, Discretia liqueur, and aged eaux-de-vie, as well as specialty products from the vineyard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fac&Spera - Exceptional single vineyard wines from oldest vines |
| One time/ perpetual license | Pay-as-you-go | Excellence - Premium crus from M.Chapoutier estates |
| One time/ perpetual license | Pay-as-you-go | Prestige - Classic grands crus from Rhône Valley |
| One time/ perpetual license | Pay-as-you-go | Tradition - Accessible biodynamic wines for easy drinking |
| One time/ perpetual license | Pay-as-you-go | Alchimie - Biodynamic wines emphasizing love and care |
| One time/ perpetual license | Pay-as-you-go | Spécialités - Spirits, liqueurs, and collection pieces |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
M.Chapoutier product offering
Product offeringCore offering
M.Chapoutier is a family-owned French wine producer that manufactures and sells biodynamic wines across six core ranges (Fac&Spera single vineyard selections, Excellence, Prestige, Tradition, Alchimie, and Spécialités spirits), operating 11 estates in France, Australia, Portugal, and Spain. The company distributes wines primarily through direct-to-consumer e-commerce and owned caveau wine cellars, complemented by wine tourism experiences including tastings, vineyard visits, and accommodations.
Product overview
M.Chapoutier is a family-owned wine house founded in 1808, producing wines from a portfolio of six core wine ranges (Fac&Spera single vineyard selections, Excellence, Prestige, Tradition, Alchimie biodynamic wines, and Spécialités spirits) plus two wine universes created by family members (Mathilde's World and Maxime's World including gin Sothis). The company operates 11 acquired estates and domains across France (Roussillon, Rhône Valley, Provence, Burgundy), Portugal (Douro), Spain (Ribera del Duero), Germany, and Australia, each producing wines that express their specific terroir. The product portfolio also includes Discretia liqueur, spirits, fruit liqueurs, and wine tourism services including physical wine cellars (Caves Fac&Spera), vineyard visits, tastings, and accommodations. The company follows biodynamic cultivation practices since 1991 and offers online wine sales through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Domaine de Bila-Haut: Wine estate in Roussillon region, known for Collioure and Côte Vermeille wines.
- Château des Ferrages
- Domaine Tournon
- Dos Lusiadas
- Dominio del Soto
- Schieferkopf
- Roc Folassière
- Saint-Étienne
- Trenel
- Marius
- Sothis
- Fac&Spera
- Excellence
- Prestige
- Tradition
- Alchimie
Products and services
- Fac&Spera (Single Vineyard Selections)
Quantifiable outcome
- Presence across 9 countries with estates in France, Australia, Portugal, and Spain
- +1 more outcomes
Companies that use M.Chapoutier
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
M.Chapoutier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
M.Chapoutier partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Anne-Sophie PiccoreMichelin three-star chef collaboration. Both Anne-Sophie Pic and Michel Chapoutier have reinvented their respective crafts with their own interpretations. They pair dishes and wines, daring ambitious combinations through dialogue and mutual creativity.
- Yannick AllénocoreThree-star Michelin chef partnership. Alléno reinvents tradition with classicism meeting modernism. Chapoutier creates terroir-revealing wines. Shared passion for Rhône Valley excellence and respect for terroir creates strong bond.
- Joseph ViolacoreMOF (Best Craftsman of France) chef at Daniel & Denise Lyon bouchons. Collaboration unites elegance and generosity between chef and winemaker.
- Paul LucidiminorLucidus wine project - planted vineyard in Chasse-sur-Rhône terroir. Name comes from Latin meaning 'brilliant, luminous.' Creates elegant, generous, and simple wines.
- Ron and Elva Laughton (Jade Rabbit)coreLa Pleiade collaboration in Australia. Started in 1990 on clay soil fault line. Biodynamic methods challenged local norms but first vintage succeeded. Also produces Agly Brothers wines.
- Terlato FamilycoreAustralian distribution and market development partnership. M.CHAPOUTIER introduced terroir concept to Australian market through this partnership, creating unique positioning for estate wines.
- Veuve DevauxminorSténopé champagne collaboration uniting Rhône Valley winemaking with Champagne expertise. Always vintage-dated, representing most faithful expression of a single harvest.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
M.Chapoutier competitors and assessment
Company assessmentDirect peers
- Joseph Drouhin: Independently-owned Burgundy producer with biodynamic vineyard practices, a multi-tier portfolio, and international distribution. Comparable family-owned philosophy toward terroir expression.
- Domaine Perrin / Château de Beaucastel: Family-owned Rhône Valley producer (Perrin family) with biodynamic-leaning viticulture, multi-region estates, and a comparable premium and value-plus portfolio including Châteauneuf-du-Pape and Côtes du Rhône.
- Marchesi Antinori: Italian family-owned wine producer with estates across Italy (Tuscany, Piedmont) and internationally (Napa, Chile). Comparable multi-generational family model and multi-terroir global expansion.
- Maison Louis Jadot: Family-owned Burgundy maison with broad portfolio across appellations and a comparable étiquette-led, terroir-driven positioning. Both are independent French family houses with global distribution.
- Paul Jaboulet Aîné: Historic Rhône Valley wine house (founded 1834) with Hermitage and other appellation holdings, now under the Frey family. Comparable heritage brand, terroir-focused portfolio, and family ownership.
- Famille Torres: Family-owned Spanish wine group with estates in Spain, Chile, and California, pioneering biodynamic and organic viticulture. Direct comparable for multi-country family ownership and biodynamic leadership.
- E. Guigal: Family-owned Côte-Rôtie and Rhône Valley producer with a similar multi-generational heritage, premium single-vineyard tier (La Mouline, La Landonne, La Turque), and global fine-wine distribution. Closest direct comparable.
Broad incumbents
- Domaine de la Romanée-Conti (DRC): Ultra-premium Burgundy domaine and the global benchmark for terroir-driven, single-vineyard wines. Sets the cultural ceiling Chapoutier's parcellaires reference, and shares the family-owned, terroir-philosophy orientation.
- Champagne Bollinger: Family-owned premium Champagne house with biodynamic vineyard conversion and a luxury positioning. Comparable as a family-held French luxury wine house with global fine-dining distribution.
- Penfolds (Treasury Wine Estates): Iconic premium wine brand with multi-region sourcing (Australia, California, France) and a strong global luxury tier. Comparable multi-region premium portfolio and fine-dining presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
M.Chapoutier social profiles
Digital presenceM.Chapoutier financial estimates
Financial estimateRevenue estimate
Valuation estimate
M.Chapoutier leadership team
Management profileNumber of profiles
Profiles4 records
M.Chapoutier subsidiaries and ownership
Company hierarchySubsidiaries10 records
M.Chapoutier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M.Chapoutier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M.Chapoutier
What does M.Chapoutier do?
M.Chapoutier is a family-owned French wine producer that manufactures and sells biodynamic wines across six core ranges (Fac&Spera single vineyard selections, Excellence, Prestige, Tradition, Alchimie, and Spécialités spirits), operating 11 estates in France, Australia, Portugal, and Spain. The company distributes wines primarily through direct-to-consumer e-commerce and owned caveau wine cellars, complemented by wine tourism experiences including tastings, vineyard visits, and accommodations.
Is M.Chapoutier a public or private company?
M.Chapoutier is a private company. It is classified as family owned and is currently operating.
When was M.Chapoutier founded?
M.Chapoutier was founded in 1808. It employs 11 to 50 people.
Where is M.Chapoutier based?
M.Chapoutier is headquartered in Tain-l'hermitage, France, in the Europe region.
How does M.Chapoutier make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are single Vineyard Selections (Parcellaires), wine Tourism Experiences and spirits and Specialties.
Who are M.Chapoutier's main competitors?
Direct peers on record are Joseph Drouhin, Domaine Perrin / Château de Beaucastel, Marchesi Antinori, Maison Louis Jadot, Paul Jaboulet Aîné, Famille Torres and E. Guigal. Broad incumbents are Domaine de la Romanée-Conti (DRC), Champagne Bollinger and Penfolds (Treasury Wine Estates).
Does M.Chapoutier have an API?
No public API is recorded for M.Chapoutier.