Missouri Soybean

What Missouri Soybean does

Missouri Soybean is a private nonprofit agricultural trade association representing soybean producers in Missouri, operating through two co-governed entities. The Missouri Soybean Association (MSA), founded in 1966, is the membership-based advocacy organization that represents farmer interests in Jefferson City and Washington D.C. The Missouri Soybean Merchandising Council (MSMC), established in 1980, directs mandatory soybean checkoff dollars — collected at point of first sale from Missouri producers — into research, market development, and education initiatives.

The organization's core activity is funding and co-developing agricultural research through institutional partners including the University of Missouri, the U.S. Department of Agriculture, the United Soybean Board, and the Missouri Corn Merchandising Council. Flagship research outputs include the SOYLEIC non-GMO high oleic soybean trait (trademarked, jointly developed with USDA and USB and commercialized via soyleic.com); a five-year Edge of Field Water Quality Research program (2017-2022) quantifying conservation-practice effectiveness; and an ongoing Soybean Cyst Nematode resistance program analyzing more than 1,100 soybean genomes. Missouri Soybeans operates the Center for Soy Innovation facility and a Farm for Soy Innovation, runs the Missouri Soybean Yield Contest, the MO Grassroots Fellowship, and publishes Missouri Soybeans Magazine plus the "Spotlight on Soybeans" podcast. Investor-facing pages for Paseo Biofuels, LLC and a Biofuels LLC entity indicate downstream biofuel commercial exposure.

The business model is a hybrid checkoff-plus-membership-plus-licensing construct rather than a commercial sales model. Revenue sources include mandatory checkoff assessments on Missouri soybean sales (statutorily authorized), MSA membership dues and PAC donations, licensing of MSMC-funded soy genetics (including the SOYLEIC trait) to seed companies and end-users, USB pass-through research funding, and any distributions from biofuels-related entities. Go-to-market is sales-led through direct farmer engagement at events, resource programs, and policy advocacy; marketing is multi-channel (website, social media on Facebook/Twitter/Instagram/YouTube/TikTok, email newsletter, magazine, podcast). The organization serves one customer segment — Missouri soybean farmers — at the SMB scale, with no disclosed enterprise contracts or consumer-facing products.

Name

Missouri Soybean

Legal name

Missouri Soybeans, Inc.

Website

https://mosoy.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Missouri Soybean is a nonprofit agricultural trade association serving Missouri soybean farmers through advocacy (MSA) and checkoff-funded research and market development (MSMC), including the SOYLEIC high oleic soybean trait and the Center for Soy Innovation.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Soybean Farming (11111), Oilseed and Grain Farming (1111)

SIC

Services-Membership Organizations (8600), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Soybean Farming (AFAGABAA)

akta.pro secondary industries

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural trade association
• Soybean checkoff research
• Farmer advocacy services
• Soybean genetics licensing
• Agricultural education programs

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Soy Checkoff Investment Program: The Missouri Soybean Merchandising Council (MSMC) directs investment of Missouri soy checkoff dollars into research initiatives that benefit Missouri soybean farmers' bottom line. Checkoff funds are collected from soybean producers and reinvested in research, market development, and education.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Missouri Soybeans is a nonprofit agricultural trade association that supports Missouri soybean farmers through legislative and regulatory advocacy, checkoff-funded research investment, and farmer education. It operates two co-governed entities: the Missouri Soybean Association (MSA) founded in 1966 for advocacy, and the Missouri Soybean Merchandising Council (MSMC) established in 1980 to direct Missouri soy checkoff dollars into research and market development. Core deliverables include the SOYLEIC non-GMO high oleic soybean trait, the Center for Soy Innovation facility, the Missouri Soybean Yield Contest, the Missouri Soybeans Magazine, and the Spotlight on Soybeans podcast.

Product overview

Missouri Soybeans (MoSoy) is an agricultural trade association and checkoff organization that supports Missouri soybean farmers through three primary entities: the Missouri Soybean Merchandising Council (MSMC), which invests checkoff dollars in research; the Missouri Soybean Association (MSA), which provides legislative advocacy; and various farmer support programs. The organization promotes soybean products including SOYLEIC® high oleic non-GMO soybeans, supports biodiesel initiatives, and operates the Center for Soy Innovation facility. Missouri Soybeans does not offer a software product but rather provides advocacy, research investment, educational content, and farmer resources.

Differentiator

Problem solved

Functional benefit

Brands

• SOYLEIC: A true non-GMO high oleic soybean trait developed through partnerships between the University of Missouri, the U.S. Department of Agriculture, Missouri Soybean Merchandising Council, and the United Soybean Board.

Products and services

• SOYLEIC High Oleic Soybean Trait A non-GMO high oleic soybean trait co-developed by the University of Missouri, U.S. Department of Agriculture, Missouri Soybean Merchandising Council, and United Soybean Board that delivers a high-performance fat profile that naturally eliminates trans fats. Licensed and commercialized for use in food applications producing high oleic soybean oil.
• Missouri Soybean Merchandising Council (MSMC) Checkoff Investment Program Directs the investment of Missouri soy checkoff dollars into research projects (e.g., SCN resistance, SOYLEIC, water quality) and market development (e.g., biodiesel demand creation) that benefit Missouri soybean farmers. Open to all Missouri soybean producers through checkoff participation.
• Missouri Soybean Association (MSA) Membership & Advocacy Membership-based advocacy organization providing legislative and regulatory representation for Missouri soybean farmers in Jefferson City and Washington D.C., including policy priority setting, PAC donation opportunities, and grassroots advocacy through the MO Grassroots Fellowship.
• Center for Soy Innovation A facility dedicated to soybean research and innovation that supports farmer education and industry advancement, hosted by Missouri Soybeans.
• Missouri Soybeans Magazine A magazine and online articles covering the latest soybean research, legislative updates, agricultural trends and innovations impacting Missouri soybean farming, featuring farmer stories and research updates.
• Spotlight on Soybeans Podcast Audio podcast featuring interviews with Missouri soybean farmers, researchers, and industry experts on soybean farming, research, and policy topics.
• Missouri Soybean Yield Contest An annual farmer competition recognizing high-yielding Missouri soybean production, providing benchmarking and engagement for soybean producers.

Quantifiable outcome

• Conservation tillage used on 70% of U.S. soybean acres, reducing GHG emissions by 45%
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• University of MissouricoreStrategic or Co-development PartnerUniversity of Missouri researchers, including professor Henry Nguyen and research scientist Sushil Chhapekar, collaborate with MSMC on soybean genetics and breeding research. MU's Delta Research Center was central to early SCN resistance work in the 1980s. Joint development of SOYLEIC high oleic soybean trait.
• U.S. Department of Agriculture (USDA)coreStrategic or Co-development PartnerUSDA partnered with University of Missouri and Missouri Soybean Merchandising Council in development of SOYLEIC non-GMO high oleic soybean trait. USDA research programs support soybean breeding and genetics initiatives.
• United Soybean BoardcoreStrategic or Co-development PartnerNational checkoff organization partnered in SOYLEIC development. USB supports market development and research initiatives that benefit state soybean boards including MSMC. This article sponsored in part by USB checkoff.
• Missouri Corn Merchandising CouncilmajorStrategic or Co-development PartnerJoint investment in Edge of Field Water Quality Research Program (2017-2022) conducted through collaboration of Missouri Soybean and Missouri Corn Merchandising Councils. Combined farmer-driven research initiative to quantify effectiveness of on-farm conservation practices.
• Modern Ag AlliancemajorStrategic or Co-development PartnerCoalition advocating for farmers' continued access to essential crop protection tools. Missouri Soybeans supports Modern Ag Alliance efforts. Executive Director Elizabeth Burns-Thompson authored guest article on Missouri Soybeans website regarding farmer crisis and crop protection issues.
• American Soybean AssociationcoreGTM or Marketing Partner#SOYHELP farm stress program brought together by ASA, United Soybean Board, and state soybean organizations including MSA and MSMC. Joint resources for farmers including emotional health counseling and support materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Soybean Association: National soybean advocacy organization representing all U.S. soybean farmers. Missouri Soybean Association (MSA) is a direct state affiliate and partner in advocacy programs like #SOYHELP, making ASA the most comparable peer at the national level.
• United Soybean Board:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mo_soy
• YouTubeyoutube.com/c/MissouriSoybean
• Facebookfacebook.com/missourisoybeans
• Instagraminstagram.com/missourisoybean
• TikToktiktok.com/@missourisoybean
• LinkedInlinkedin.com/company/missouri-soybean-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Soybean