Modern Ag Alliance

What Modern Ag Alliance does

Modern Ag Alliance is a Missouri-registered nonprofit agricultural advocacy coalition founded in 2024 by Bayer and headquartered in St. Louis. The organization operates as a coalition of more than 115 U.S. agricultural groups — including the American Soybean Association, National Corn Growers Association, National Association of Wheat Growers, state farm bureaus, and state agribusiness associations — and its stated mission is to protect American farmers' continued access to crop protection tools, with glyphosate as the central case. It pursues this through grassroots campaigns, farmer testimonial content, state-level legislative engagement, letter-writing tools targeting state legislators, and federal advocacy tied to the 2026 Farm Bill.

The organization does not sell products or services in the commercial sense. Its core deliverables are a public website (modernagalliance.org) with educational FAQs and news resources, a Take Action letter-writing portal, an SMS/MMS mobile messaging program for opted-in supporters, farmer testimonial video campaigns, and an annual State of the American Farmer report. Research outputs include commissioned Ag Insights Surveys conducted by Penta Group Intelligence across ten or more states documenting bipartisan support for science-based pesticide regulation.

The revenue model is coalition membership and advocacy funding. Bayer serves as the founding financial backer, and ongoing support comes from the 115+ member agricultural organizations. Elizabeth Burns-Thompson, appointed Executive Director in January 2025, leads a small staff from eastern Nebraska, with governance support from board members drawn from partner organizations such as the Far West Agribusiness Association and the Missouri Agribusiness Association. The coalition's most significant recent policy outcome was the U.S. Supreme Court's 7-2 decision in Monsanto Co. v. Durnell (June 2026), which affirmed EPA's authority over pesticide labeling under FIFRA, alongside a string of bipartisan state legislative victories.

Name

Modern Ag Alliance

Legal name

Modern Ag Alliance

Website

https://modernagalliance.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Ag Alliance is a Missouri nonprofit coalition of 115+ U.S. agricultural organizations, founded by Bayer in 2024, that advocates for American farmers' continued access to crop protection tools, particularly glyphosate, through state and federal policy campaigns, farmer testimonials, and grassroots engagement.

Ownership category

akta.pro rank

Product category

Agricultural Policy Advocacy

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sustainable Agriculture & Food Systems (BPAGAGAI)

akta.pro secondary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Agricultural policy advocacy
• Crop protection tools
• Glyphosate regulation
• Farmer advocacy coalition
• Pesticide labeling uniformity

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Coalition Membership and Advocacy Funding: Funded by Bayer and member agricultural organizations. The coalition advocates for science-based pesticide regulation and farmers' access to crop protection tools through policy advocacy and grassroots campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Modern Ag Alliance is a coalition-based advocacy organization that advocates for U.S. farmers' continued access to crop protection tools, particularly glyphosate, through grassroots campaigns, farmer testimonial content, state and federal legislative engagement, and coalition building with 115+ agricultural organizations. Its deliverables include a public advocacy website, an online state legislator letter-writing tool, an SMS/MMS policy update program, an educational FAQ hub on crop protection tool safety, and an annual State of the American Farmer research report.

Product overview

The Modern Ag Alliance is a coalition-based advocacy organization, not a traditional product company. The organization operates a unified advocacy platform comprising a public website with informational content, a legislative letter-writing campaign tool, an SMS/MMS mobile messaging program for policy updates, and educational resources including FAQs and annual farmer economic reports. These services work together to support the coalition's mission of advocating for farmers' access to crop protection tools, particularly glyphosate, through public education, legislative action, and communication channels.

Differentiator

Problem solved

Functional benefit

Products and services

• State Legislator Letter-Writing Campaign Tool Online tool that allows supporters to send letters to their state legislators urging the protection of crop protection tools and affirming EPA-approved labels as the standard. Hosted at the Take Action portal.
• Mobile Messaging Program (SMS/MMS) Mobile messaging service that delivers surveys and policy updates about agricultural policy and crop protection tools to opted-in users.
• Modern Ag Alliance Advocacy Website Public-facing advocacy platform providing educational content on crop protection tools, glyphosate safety, the Farm Bill, state and federal policy impacts, news and resources, and links to take-action tools and farmer testimonials.
• Glyphosate Safety Information Hub Educational resource hub providing FAQs, scientific research summaries, and safety information about glyphosate and crop protection tools for farmers, policymakers, and the public.
• State of the American Farmer Report Annual research report documenting farmer financial conditions, profitability challenges, and the economic impact of crop protection tool access. Published as a downloadable PDF on the Modern Ag Alliance website.
• Ag Insights Survey Research Multi-state and national survey research program measuring bipartisan public support for farmers' access to crop protection tools. Conducted in partnership with Penta Group Intelligence across Kansas, Ohio, Louisiana, Tennessee, Oklahoma, North Dakota, Missouri, Minnesota, Iowa, and nationally.

Quantifiable outcome

• Without glyphosate, up to 40% of crops lost to pests and diseases annually, potentially rising to 85% yield loss
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Agricultural Retailers AssociationcoreStrategic or Co-development PartnerCore partner organization representing agricultural retailers across the country. ARA CEO Daren Coppock issued statement supporting Supreme Court decision on crop protection tools.
• American Soybean AssociationcoreStrategic or Co-development PartnerNational organization representing soybean farmers. Issued statement supporting Supreme Court decision affirming science-based pesticide regulation.
• National Corn Growers AssociationcoreStrategic or Co-development PartnerNational organization representing corn growers. President Jed Bower commented on Supreme Court decision protecting farmers' access to crop protection tools.
• National Association of Wheat GrowerscoreStrategic or Co-development PartnerNational organization representing wheat growers. CEO Sam Kieffer issued statement supporting science-based regulation and Supreme Court ruling.
• Conservation Technology Information Center (CTIC)coreStrategic or Co-development PartnerExecutive Director Elizabeth Burns-Thompson joined CTIC's Conservation in Action Tour in North Carolina, participating in conversations about conservation practices and crop protection tools.
• State Farm Bureaus (Multiple States)coreStrategic or Co-development PartnerPartnership with state farm bureaus including Georgia, Kentucky, Tennessee, Missouri, North Carolina and others for state-level legislative advocacy and farmer outreach.
• State Commodity Groups (Multiple States)coreStrategic or Co-development PartnerPartnership with state soybean, corn, wheat, and other commodity associations across 40+ states for coalition advocacy and legislative support.
• State Agribusiness Associations (Multiple States)coreStrategic or Co-development PartnerPartnership with state agribusiness associations including Missouri Agribusiness Association, Far West Agribusiness Association, Ohio AgriBusiness Association, and others for industry advocacy.
• Penta Group IntelligenceminorOthersIndependent research firm that conducted Ag Insights Surveys for the coalition in multiple states including Kansas, Ohio, Louisiana, Tennessee, Oklahoma, North Dakota, Missouri, Minnesota, Iowa, and nationally.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• American Soybean Association: American Soybean Association is a core coalition partner of Modern Ag Alliance and a national commodity organization that engages in federal policy advocacy on behalf of soybean farmers. It is a peer-level advocacy organization with overlapping policy interests on crop protection tools.
• National Corn Growers Association: National Corn Growers Association is a core coalition partner of Modern Ag Alliance and a national commodity organization advocating for corn farmers. While not a direct competitor, it is a peer-level organization operating in adjacent agricultural policy advocacy space.
• National Association of Wheat Growers: National Association of Wheat Growers is a core coalition partner of Modern Ag Alliance and a national commodity organization advocating for wheat farmers. It is a peer-level advocacy organization that shares Modern Ag Alliance's policy interests on crop protection tools.

Broad incumbents

• American Farm Bureau Federation: The American Farm Bureau Federation is the largest general farm advocacy organization in the U.S., representing farmers across all commodities. Modern Ag Alliance partners with state Farm Bureaus and shares overlapping policy goals around reducing regulatory uncertainty for farmers.
• National Farmers Union: National Farmers Union is a general farm advocacy organization representing family farmers and ranchers. While NFU often takes more populist positions on agrichemical regulation, it is a comparable general-purpose farm advocacy organization that competes for farmer voice and policy influence.

Direct peers

• CropLife America: CropLife America is the national trade association representing pesticide manufacturers and developers, advocating for science-based crop protection regulation. It is the most direct comparable organization to Modern Ag Alliance, sharing the same legislative and regulatory advocacy mission focused on pesticide access.

Others

• Center for Food Safety: Center for Food Safety is a nonprofit advocacy organization challenging the use of synthetic pesticides and genetically engineered crops. It is a thematic counter-peer — competing for policy influence and public opinion on pesticide regulation but from the opposing advocacy position.
• Conservation Technology Information Center: Conservation Technology Information Center (CTIC) is a nonprofit that promotes conservation practices in agriculture including no-till farming. Modern Ag Alliance's Executive Director Elizabeth Burns-Thompson has participated in CTIC's Conservation in Action Tour, making it a closely aligned peer organization with shared interests in conservation tillage.
• Pesticide Action Network: Pesticide Action Network is an advocacy organization working to replace pesticide use with ecologically sound alternatives. It is a thematic counter-peer — operating on the opposite side of the pesticide regulation debate but competing for the same policymakers, media attention, and public opinion.
• Far West Agribusiness Association: Far West Agribusiness Association is a regional agribusiness trade association whose Executive Director (Craig Smith) serves on Modern Ag Alliance's board. It is a peer-level industry advocacy organization with overlapping policy interests on crop protection tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/modernagalliance
• Xx.com/modagalliance
• Facebookfacebook.com/modernagalliance
• LinkedInlinkedin.com/company/modernagalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Ag Alliance